Recycling Bin, Designed for Use in University City, Missouri, 1973

University City, a suburb of St. Louis, Missouri, became one of the first cites in the nation to adopt a curbside recycling program in March 1973. Monsanto designed this plastic container to hold two weeks' worth of newspapers--the focus of the program. Eight years into the program, in 1981, city officials estimated that the newspaper recycled kept 85,000 trees from the paper mill.