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Henry J. Heinz: Master of Marketing

20 artifacts in this set

This expert set is brought to you by:

The staff at The Henry Ford

Henry J. Heinz was a talented promoter who knew the power of advertising. He put the Heinz name on everything from trade cards to streetcars, created large grocery store displays, and mounted exhibitions at world’s fairs and regional expositions.

Detailed Description

Advertising Poster for Heinz's Pickles, "They Seem to Like 'Em! Why Don't You Try 'Em!," circa 1895

Poster

This illustrated poster advertising "Heinz's Pickles" features some of the H.J. Heinz Company's distinctive product packaging. Eye-catching labels attracted customers, and clear glass bottles revealed consistent, high quality products. The keystone label endured as a Heinz company hallmark.