Can Label, "Bare Foot Boy Brand Tomatoes," circa 1910
Add to SetSummary
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Eye-catching and attractive labels encouraged potential customers to purchase the company's product rather than that of a competitor. Characters, like the Bare Foot Boy featured in this label, were common design elements in product advertising, evoking an emotion or personal connection between the product and the customer.
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Eye-catching and attractive labels encouraged potential customers to purchase the company's product rather than that of a competitor. Characters, like the Bare Foot Boy featured in this label, were common design elements in product advertising, evoking an emotion or personal connection between the product and the customer.
Artifact
Can label
Date Made
circa 1910
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
86.13.15.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Lithography
Color
Cream (Color)
Light blue
Multicolored
Navy blue
Red
Dimensions
Height: 4.625 in
Width: 13.75 in
Inscriptions
label contains partial text of Walt Whitman's poem: Blessings on thee / little man, / barefoot boy with / cheek of tan, / with thy rolled up / pantaloons, / and thy merry / whistled tunes. also written on front: Bare foot boy / brand / Tomatoes / packed by: / New Federal Canning Co. / Frankfort, Indiana
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