Ford Institutional Advertisement Announcing a New Soybean Plastic, 1941
Add to SetSummary
Henry Ford believed farmers would prosper if they could produce crops for industry. At a secret lab in Greenfield Village, Ford's scientists settled on soybeans as a crop that could be sold to industry. Automobile body panels were among many products developed in Ford's Soybean Lab. Ford attacked a trunk lid made from soybeans with an axe to demonstrate its strength.
Henry Ford believed farmers would prosper if they could produce crops for industry. At a secret lab in Greenfield Village, Ford's scientists settled on soybeans as a crop that could be sold to industry. Automobile body panels were among many products developed in Ford's Soybean Lab. Ford attacked a trunk lid made from soybeans with an axe to demonstrate its strength.
Artifact
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Date Made
1941
Subject Date
1941
Creators
Place of Creation
United States, Michigan, Detroit
Creator Notes
Created by advertising agency McCann-Erickson, Inc., of Detroit, Michigan
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.19.482
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 18 in
Width: 12 in
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