Advertisement for the 1935 Ford, "We Paint Cars with Soy Beans"

Summary

Starting in 1931, Henry Ford invested much money and research into soybeans. He viewed the crop as a bridge between agriculture and industry, and used soybean oil and soybean-based plastics in Ford Motor Company vehicles. Ford ultimately built a concept car with a complete soybean-based plastic body in 1941, but World War II halted further commercial development.

Starting in 1931, Henry Ford invested much money and research into soybeans. He viewed the crop as a bridge between agriculture and industry, and used soybean oil and soybean-based plastics in Ford Motor Company vehicles. Ford ultimately built a concept car with a complete soybean-based plastic body in 1941, but World War II halted further commercial development.

Artifact

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Date Made

1935

Subject Date

1935

Creators

Ford Motor Company 

N. W. Ayer & Son 

Place of Creation

United States, Pennsylvania, Philadelphia 

United States, Michigan, Dearborn 

Creator Notes

Advertising for Ford Motor Company by N.W. Ayer & Son, Philadelphia, Pennsylvania.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.484

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 15.25 in

Width: 11.5 in

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