Sales Brochure for Toyota Toyopet Crown, Station Wagon, and Land Cruiser, 1959

Summary

Toyota entered the American market with the Toyopet, first imported in 1958. Though a success in Japan, the Toyopet struggled in the United States. The little car was too small, too slow, and -- for its size -- too expensive for U.S. buyers. Toyota withdrew in 1960 but returned five years later with the Corona -- a car tailored to American tastes.

Toyota entered the American market with the Toyopet, first imported in 1958. Though a success in Japan, the Toyopet struggled in the United States. The little car was too small, too slow, and -- for its size -- too expensive for U.S. buyers. Toyota withdrew in 1960 but returned five years later with the Corona -- a car tailored to American tastes.

Artifact

Trade catalog

Date Made

1959

Subject Date

1959

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.184.57

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 12 in

Width: 8.875 in

Connect 3

Discover curious connections between artifacts.

Learn More