Sales Brochure for Toyota Toyopet Crown, Station Wagon, and Land Cruiser, 1959
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Toyota entered the American market with the Toyopet, first imported in 1958. Though a success in Japan, the Toyopet struggled in the United States. The little car was too small, too slow, and -- for its size -- too expensive for U.S. buyers. Toyota withdrew in 1960 but returned five years later with the Corona -- a car tailored to American tastes.
Toyota entered the American market with the Toyopet, first imported in 1958. Though a success in Japan, the Toyopet struggled in the United States. The little car was too small, too slow, and -- for its size -- too expensive for U.S. buyers. Toyota withdrew in 1960 but returned five years later with the Corona -- a car tailored to American tastes.
Artifact
Trade catalog
Date Made
1959
Subject Date
1959
Creators
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.184.57
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 12 in
Width: 8.875 in
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