Inside front cover detail from Technical Low Rider magazine, 1981, showing a 1976 Chevrolet Caprice Classic. / THF206772
Some people customize their cars as a creative way of expressing cultural identity, as many lowrider builders do. Lowriding flourished in Southern California’s Mexican American working-class neighborhoods after World War II. Members of this community transformed older-model, family-size cars into stylish rides with street-scraping suspensions and ornamental paint jobs. Lowriders use style to show pride in cultural identity and to stand out from mainstream American culture.
Lowrider customizers prefer American automobiles—especially Chevrolets. The 1940s Chevy Fleetline below appeared in Technical Low Rider in 1981. 
Page 57, Technical Low Rider Magazine, 1981. / THF104132
Customizers often lavish as much creativity and as many resources inside their lowriders as outside.
Detail from page 23, Technical Low Rider Magazine, 1981. / THF104134
The late-1970s lowrider shown below has a hidden hydraulic system to lower the car—or quickly raise it to legal ride height to avoid being ticketed. 
Page 55, Technical Low Rider Magazine, 1981. / THF104133
Contests let lowrider owners show off the hydraulic technology that makes their cars “hop” and “dance.” The remote-controlled model shown below is based on a 1964 Chevrolet Impala lowrider. It’s equipped with a height-adjustable suspension that makes the car appear to "dance" up and down as it travels.
Dancin' 1964 Chevy Impala Model, circa 1999. / THF151539
Lowriders traditionally cruise for anniversaries, weddings, and quinceañera celebrations—a 15th-birthday observance in Hispanic culture.
Low Rider Magazine, Wedding/Quinceanera Issue, October 1979. / THF104135
Lowrider enthusiasts often form clubs and enjoy cruising together. These collectible toys are models of some of the everyday vehicles they have transformed into stylish showstoppers.
1964 Chevrolet Impala, 1976 Chevrolet Monte Carlo, and 1984 Cadillac de Ville lowrider collectibles, 2000–2003. / THF150054, THF150052, and THF150053
This post was adapted from an exhibit label in Henry Ford Museum of American Innovation.
California, 21st century, 20th century, toys and games, popular culture, making, Hispanic and Latino history, cars
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