If you were born before the mid-1950s, you probably remember with stunning clarity the exact moment you heard that President John F. Kennedy had been shot. You might recall where you were, the time of day, and perhaps even the clothes you were wearing. Psychologists call these exceptionally vivid memories “flashbulb memories,” as if the shocking nature of the event and the extreme emotions elicited by it set off a brain mechanism that “froze” that moment in time like a camera flashbulb illuminating a photographic image.
Today, an assortment of images and first-hand accounts help us recall that singular event on November 22, 1963. But perhaps nothing is as powerful or visceral as encountering the actual car in which President Kennedy was riding that day.
This vehicle began as an idea back in 1957, when the bulbous styling of President Dwight D. Eisenhower’s 1950 “Bubbletop” Lincoln was looking decidedly old-fashioned. President Eisenhower’s “Bubbletop” had also seen hard use, logging over 100,000 miles in its seven-year existence. For the third time (beginning with President Franklin D. Roosevelt’s 1939 “Sunshine Special”), Ford Motor Company was asked to design an up-to-date Lincoln Continental fit for the President. By 1961, when Kennedy’s presidential limousine was finally built, the company had both adopted new razor-edged, slab-sided styling and had just introduced the only four-door convertibles on the market. These sleek, modern features seemed perfectly suited to the ceremonial car for a young, forward-thinking President who had just taken office.