"Mowtron Mower" Sign, 1974
Add to SetSummary
"Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.
"Mowtron...Mows while you Doze!" The American Marketing and Sales Company stressed computerized operation to encourage adoption of its autonomous lawn mower. The machine followed signals emitted by a transistorized guidance system, eliminating the need for homeowners to dedicate valuable time to lawn care. Built-in features like sensitized bumpers eased safety concerns, though sales fell far short of the company's dreams.
Artifact
Sign (Declaratory or advertising artifact)
Date Made
1974
Location
Not on exhibit to the public.
Object ID
2020.131.14
Credit
From the Collections of The Henry Ford.
Material
Metal
Color
Multicolored
Dimensions
Height: 17.25 in
Width: 47.25 in
Length: .125 in
Inscriptions
on front: MOWTRON / AUTOMATIC / LAWNMOWER / Phone / "MOWS WHILE YOU DOZE"
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