Rockne Radiator Emblem, circa 1930

Summary

Early automobile manufacturers took advantage of the prominent location of radiators and affixed branded emblems to them. As cars evolved and radiators were hidden within vehicle bodies, manufacturers retained this practice by branding hoods or grilles. Emblems remained important branding tools, but also became meaningful to consumers as statements about their cars and themselves.

Early automobile manufacturers took advantage of the prominent location of radiators and affixed branded emblems to them. As cars evolved and radiators were hidden within vehicle bodies, manufacturers retained this practice by branding hoods or grilles. Emblems remained important branding tools, but also became meaningful to consumers as statements about their cars and themselves.

Artifact

Radiator emblem

Date Made

circa 1930

Creators

Fox Company 

Studebaker Corporation. Rockne Motors Corporation Division 

Place of Creation

United States, Ohio, Cincinnati 

United States, Michigan, Detroit 

Creator Notes

Made for Rockne Motors Division of Studebaker Corporation, Detroit Michigan by the Fox Company in Cincinnati, Ohio.

Location

Not on exhibit to the public.

Object ID

86.129.113

Credit

From the Collections of The Henry Ford.

Material

Zinc alloy
Chromium
Enamel (Fused coating)

Technique

Cloisonne
Die casting
Plating (Metal coating)

Color

Red
Blue
Silver (Color)

Dimensions

Height: 2 in

Width: 0.813 in

Thickness: 0.04 in

Inscriptions

On front: MADE IN / ROCKNE / U.S.A. Stamped on verso: FOX COMPANY / CINCINNATI O USA

Connect 3

Discover curious connections between artifacts.

Learn More