Trade Card for Empire Baking Powder, Craig Baking Powder Co., 1880-1900
Add to SetSummary
Late-nineteenth-century manufacturers used trade cards to promote and sell products. These colorful advertisements also reflected the racial prejudices of the time. Card illustrators typically depicted African Americans with enlarged or distorted features, either wearing colorful clothes or dressed as servants, and often involved in some comical mishap. These depictions affirmed the discriminatory biases that many white Americans -- the consumers of these cards -- held.
Late-nineteenth-century manufacturers used trade cards to promote and sell products. These colorful advertisements also reflected the racial prejudices of the time. Card illustrators typically depicted African Americans with enlarged or distorted features, either wearing colorful clothes or dressed as servants, and often involved in some comical mishap. These depictions affirmed the discriminatory biases that many white Americans -- the consumers of these cards -- held.
Artifact
Trade card
Date Made
1880-1900
Subject Date
1880-1900
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
89.0.541.291
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 3 in
Width: 4.5 in
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