Howard Johnson's Motor Lodge, Harrisburg, Pennsylvania, circa 1962

Summary

Howard Johnson's opened its first motor lodge in 1954. The company's owner began by selling high-butter fat ice cream in the 1920s, then expanded into full-service restaurants. The company produced this brochure to lure travelers passing through Harrisburg, Pennsylvania, to stop and stay the night. Like other mid-20th-century lodging chains, Howard Johnson's provided moderately priced, comfortably furnished, and consistently managed facilities to the traveling public.

Howard Johnson's opened its first motor lodge in 1954. The company's owner began by selling high-butter fat ice cream in the 1920s, then expanded into full-service restaurants. The company produced this brochure to lure travelers passing through Harrisburg, Pennsylvania, to stop and stay the night. Like other mid-20th-century lodging chains, Howard Johnson's provided moderately priced, comfortably furnished, and consistently managed facilities to the traveling public.

Artifact

Brochure

Date Made

circa 1962

Subject Date

circa 1962

Creators

Dexter Press 

James E. Hess Publishing 

Howard Johnson (Firm) 

Creator Notes

Made by Dexter Press and James E. Hess Publishing for Howard Johnson Co.

Driving America
 On Exhibit

at Henry Ford Museum in Driving America

Object ID

88.53.17

Credit

From the Collections of The Henry Ford. Gift of Victor Danberg.

Material

Paper (Fiber product)

Technique

Photomechanical processes

Color

Multicolored

Dimensions

Height: 9 in

Width: 4 in  (12" when unfolded)

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