Rickenbacker Radiator Emblem, circa 1925
Add to SetSummary
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
Artifact
Radiator emblem
Date Made
circa 1925
Creators
Place of Creation
United States, Michigan, Detroit
Creator Notes
Made for the Rickenbacker Motor Company, Detroit, Michigan.
On Exhibit
at Henry Ford Museum in Driving America
Object ID
86.129.111
Credit
From the Collections of The Henry Ford.
Material
Zinc alloy
Copper alloy
Enamel (Fused coating)
Technique
Cloisonne
Die casting
Color
White (Color)
Black (Color)
Blue
Copper (Color)
Red
Dimensions
Height: 1.813 in
Width: 2.125 in
Thickness: 0.04 in
Inscriptions
On front: RICKENBACKER / MOTOR CO. DETROIT / REG. U.S. PAT. OFF.
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