Sales Sample, Advertising Wheel Cover, circa 1935
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Promotional freebies and extravagant prizes have been fixtures at auto shows from the beginning -- and remain so today. Cincinnati-based advertising company Kemper-Thomas produced wheel covers promoting Milwaukee's auto show in the 1930s. At the show itself, eight Plymouth automobiles were raffled off to attendees over the course of its run.
Promotional freebies and extravagant prizes have been fixtures at auto shows from the beginning -- and remain so today. Cincinnati-based advertising company Kemper-Thomas produced wheel covers promoting Milwaukee's auto show in the 1930s. At the show itself, eight Plymouth automobiles were raffled off to attendees over the course of its run.
Artifact
Sample (Commerce)
Date Made
circa 1935
Keywords
Location
Not on exhibit to the public.
Object ID
95.4.1.15
Credit
From the Collections of The Henry Ford.
Material
Cardboard
Technique
Screen printing
Color
Yellow
Black (Color)
Orange (Color)
Dimensions
Diameter: 29.5 in
Inscriptions
on front: AUTO SHOW / JAN. 13 TO 20 MILWAUKEE AUDITORIUM / SAMPLE WHIZ TIRE COVER - TWO COLORS YELLOW AND ORANGE ON BLACK LACQUERED STOCK / A PLYMOUTH A DAY GIVEN AWAY / Music by MARK FISHER / THE KEMPER-THOMAS CO CIN O / PATS NO 1755133-1789180
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