1966 Volvo Advertisement, "Your Car is Obsolete. Again"
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Artifact Overview
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
Artifact Details
Artifact
Advertisement
Date Made
1966
Subject Date
1966
Creators
Creator Notes
Made for Volvo North American Corporation.
Collection Title
Location
Not on exhibit to the public.
Object ID
2011.93.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Photomechanical processes
Color
Black-and-white (Colors)
Dimensions
Height: 11.125 in
Width: 8.125 in
Inscriptions
Printed at botom under image: Your car is obsolete. Again.
Paragraph at bottom reads in part:
And the irony is, a big chunk of the omoney that you paid / for your obsolete car was used to bring out the very cars that / made it obsolete. / We make a car that hasn't been given a "big new look" in / over 9 years. / ... / ...Volvo... lasts an average of eleven / years in Sweden where there are no speed limits on the high- / ways and over 70,000 miles of unpaved roads. / ... (this car) won't become obsolete in '68. / ... / Volvo, Inc.
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