Gilmore Oil Company Neon Sign in Front of Casey's Master Service Station, California Pacific International Exposition, San Diego, 1935
Add to SetSummary
Ford Motor Company's corporate presence at the 1935 California Pacific International Exposition permeated the San Diego fairgrounds. In one parking lot, an enterprising local Ford dealer opened "Casey's Master Service Station." This modern exhibit was also a functioning station, servicing automobiles while their owners explored the fair. Casey's and other Exposition attractions heightened Ford's visibility and provided bonus advertising.
Ford Motor Company's corporate presence at the 1935 California Pacific International Exposition permeated the San Diego fairgrounds. In one parking lot, an enterprising local Ford dealer opened "Casey's Master Service Station." This modern exhibit was also a functioning station, servicing automobiles while their owners explored the fair. Casey's and other Exposition attractions heightened Ford's visibility and provided bonus advertising.
Artifact
Photographic print
Subject Date
1935
Keywords
United States, California, San Diego
Casey Ford (Automobile dealer)
California Pacific International Exposition (1935-1936 : San Diego, Calif.)
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.232.176
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Linen (Material)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 7.5 in
Width: 11 in
Inscriptions
verso: R 166
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