Holiday Inns: Revolutionizing an Industry
18 artifacts in this set
This expert set is brought to you by:
The staff at The Henry Ford
On a family road trip in 1951, building developer Kemmons Wilson spent nights in motel rooms that he found to be overpriced and uncomfortable. When the entrepreneur returned home to Memphis, Tennessee, he decided to build his own motel that offered consistent, quality service and amenities at family-friendly prices. Within a few years, Wilson’s Holiday Inns had revolutionized industry standards and become the nation’s largest lodging chain.
