Past Forward

Activating The Henry Ford Archive of Innovation

"Driven to Win: Racing in America" Crosses Finish Line

May 12, 2021 Archive Insight, Think THF
Several people look at a museum exhibit, standing among display cases and cars

Since the opening on March 27, 2021, of The Henry Ford's newest permanent exhibition, Driven to Win: Racing in America presented by General Motors­, hundreds of guests have experienced the enthusiasm and excitement it creates in all who walk through its 24,000 square feet. Patricia Mooradian, president and CEO of The Henry Ford, explains that "motorsports and the Driven to Win exhibit fit precisely within the vision of The Henry Ford because the spirit of racing is indelibly intertwined with a singular focus on innovation and is rife with concrete examples of that can-do spirit, that attitude that's at the heart of America."

Driven to Win has been in the works for more than a decade. Many creative and innovative minds came together to make it a reality. When the idea of a permanent racing exhibit arose, it presented an opportunity to take the idea to those on a national platform. The Henry Ford sought advice and assistance from leaders in the world of motorsports, including Edsel B. Ford II, Jack Roush, and Roger Penske.

For Spence Medford, vice president and chief advancement officer at The Henry Ford, "It was more than just raising money for an exhibit; it was the opportunity to take the good word and message of The Henry Ford on the road. We were able to take our mission all over to different races and race tracks and introduce it to those who otherwise would never have heard of our mission had we not put this exhibit into motion." The national platform gave The Henry Ford a chance to also share our mission internationally and reach racing enthusiasts all over the world.

Two people look at a low race car in a museum exhibit space that looks like a garage

Driven to Win highlights the stories, artifacts, and people who were the driving forces and true champions of racing. By telling these stories, we hope to inspire the next generation of racers, engineers, entrepreneurs, innovators, and racing fans. Everyone who comes to see the exhibition will be able to unlock their own potential in the stories of failures, successes, and the spirit of never giving up, told through the lives of the people who are highlighted.

Jim Campbell, U.S. vice president of performance and motorsports for General Motors, agrees: "Driven to Win: Racing in America is inspiring because it tells the story of the people that were integral to the sport. The exhibit tells the story through actual race cars, artifacts, engines, and transmissions. We need to inspire more people to discover opportunities within racing, and this exhibit will do just that."

Lyn St. James, racing legend and official adviser to the exhibition, was excited to learn that we would be showcasing the vast history of all automotive racing groups within the United States. "I was so taken with the fact that this would be an opportunity to not just tell the history of Ford racing but the history of racing in America and how competition and innovation impact society. This exhibit will bring it to life in a quality way. It is an influencer of how people are going to perceive our sport."

A person sits in a car simulator in front of three large screens displaying a race track

Beth Paretta, CEO and team principal of Paretta Autosport, concurs: "I think taking time to go through a place like The Henry Ford that is rich in content allows you to take a pause. It gives you that moment to look at the past and hopefully see it in the context of when those events happened. We can learn lessons from winning and losing and what that turns into. The Henry Ford is such a great place to get ideas and spark imagination."

Everyone who comes to see Driven to Win will find something that inspires them. After walking through the exhibition, Mark Rushbrook, global director of Ford Performance Motorsports, said, "I think that a lot of people who go through this display, even if they are not hard-core motorsports fans, a lot of the history is going to resonate with them. The things they didn't completely understand about the history of racing before will make sense when it is right in front of them. They will be able to connect to it, and that's not going to change."

The Henry Ford would like to extend our sincere gratitude and thanks to all those who helped make this exhibition a dream come true. To our sponsors—General Motors, Rolex, Brembo, and Multimatic—none of this would have been possible without your collaboration and efforts. We are very grateful for your partnerships. To all of our supporters and friends that have we gained along the way, you have truly helped to bring Driven to Win: Racing in America to life. Thank you for helping to fuel our passion and that of all those who will experience racing in America for generations to come.


Caroline Heise is Annual Fund Specialist at The Henry Ford.

philanthropy, The Henry Ford Effect, by Caroline Heise, Henry Ford Museum, Driven to Win, racing

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