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Car races on dirt racetrack while plane flies low overhead
Barney Oldfield and Lincoln Beachey Racing, Columbus, Ohio, 1914 /
THF228829

Skilled Showmen


In racing, a skilled driver means everything, but if that person is blessed with charisma and an ability to attract attention, then the fruits of promotion are close at hand. Ability behind the wheel is essential for winning races. But from the sport’s earliest days, success in auto racing also has been augmented by a driver’s ability to attract attention and build a relationship with fans. This helps generate public awareness, fundraising, and sponsorship. In our new racing exhibit, Driven to Win: Racing in America presented by General Motors, two exceptional examples—one from the early days of the sport and one from today—are featured, along with their cars.

Ford “999,” Driven by Barney Oldfield


Very minimalistic open car chassis
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In the early 1900s, Barney Oldfield made himself larger than life with his widely publicized exploits on racetracks. Oldfield had a reputation as a fearless bicycle racer, and the very first automobile he ever drove was Henry Ford’s “999.” That was about a week before he raced it in the Manufacturers' Challenge Cup on October 25, 1902. Oldfield won handily, which launched his colorful auto racing career. It also produced the first of many opportunities for Henry Ford to promote Oldfield’s exploits to continue building his own reputation on the way to founding Ford Motor Company a year later.

2012 Ford Fiesta ST HFHV, Driven by Ken Block


Short, squat car with dramatic black, yellow, and white paint job incorporating graphics, logos, and text
THF179703

Ken Block has successfully used his charisma, along with his unquestionable car-control skills, to create a name for himself and to build public awareness for his sponsors and their products. Barney Oldfield was largely limited to personal appearances, posters, and newspaper stories and ads to build his brand and those of his backers, but Ken Block has been able to add video, television, the Internet, and social media to his arsenal for attracting attention. His viral “Gymkhana” videos alone have generated hundreds of millions of views around the world. The car you’ll see in Driven to Win was used in “Gymkhana FIVE: Ultimate Urban Playground; San Francisco.”

Additional Artifacts


Pair of black and white athletic shoes with yellow logo
THF179739

Beyond the cars, you can see these artifacts related to showmanship in Driven to Win.

 

Dig Deeper


Crowd of men and one woman gathered around man with cigar sitting in open race car
Katherine Stinson with Barney Oldfield at Ascot Speedway, Los Angeles, California, November 29, 1917 / THF129701

Learn more about showmanship in racing with these additional resources from The Henry Ford.

popular culture, Henry Ford, race cars, race car drivers, racing, Henry Ford Museum, Driven to Win

Woman wearing checked coat, tiara, and gloves and holding a very large trophy sits on the back of an open convertible and waves, with two men in the front seats
Festival Queen with the Borg-Warner Trophy at the 52nd Indianapolis 500, May 30, 1968 /
Indy50005-68_1096

The Greatest Spectacle in Racing


Say "Indianapolis" and everyone immediately thinks "500." Yes, we’re talking about the greatest spectacle in racing.

The Indianapolis 500-mile race and its venue, Indianapolis Motor Speedway, are the grandparents of American races and race tracks. The 2.5-mile rectangular oval was constructed in 1909 and paved with 3.2 million bricks, which prompted the moniker, “The Brickyard.” A three-foot strip of bricks remains today at the start/finish line. The first Indianapolis 500 ran in 1911, and Ray Harroun won, driving a Marmon Wasp on which Harroun installed a rear-view mirror he had designed—the first ever used on an automobile. His average speed for the 500 miles was 74.602 mph. At present, the fastest 500-mile average speed was set by Tony Kanaan in 2013 at 187.433 mph.

As the 500 grew in importance, it soon became America’s most famous auto race and attracted interest globally. Out of the track’s fame, the name "Indy Car” soon was applied to the open-wheel cars that toured the United States (and much later were included in races in Canada and Mexico), but the Indianapolis 500 always has been the biggest, most important event on the calendar: “The Greatest Spectacle in Racing.”

Our new exhibit, Driven to Win: Racing in America presented by General Motors, has an entire section on Indy Car racing, in which you’ll find some key vehicles and other artifacts related to this grand tradition.

1935 Miller-Ford


Narrow, blue and white, open cockpit race car
THF90846

For the 1935 Indy 500, Henry Ford entered a factory team of cars, designed by Harry Miller and powered by modified Ford V-8 engines. This car is one of ten that were built. Miller was the most important American racing designer before World War II. His legacy includes the 4-cylinder Offenhauser engine (for an example, check out the Meskowski-Offenhauser, which you’ll also find in Driven to Win), plus innovation, superb craftsmanship, and artistic touches like the aerodynamic, cast-aluminum suspension arms that could be pieces of sculpture. This car is lower and more streamlined than any other 1935 race car, with four-wheel drive and independent suspension, front and rear—unheard of back then. Unfortunately, the project had insufficient development time, and the car had a flaw that abbreviated testing didn’t reveal until it was too late. The steering box was mounted too close to the exhaust manifold, and eventually the exhaust heat caused the steering to seize up. All the Miller-Ford cars that qualified for the 500 dropped out.

1972 McLaren M16-Offenhauser (crash remnants)


Mangled body and pieces of a blue race car
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This collection of parts is the remnants of one of the most horrific crashes in Indianapolis 500 history. It reminds us that auto racing, while much safer than it used to be, will always be dangerous. In a melee of cars on the front straight at the start of the 1973 Indy 500, this car, driven by David "Salt" Walther, crashed into the outside wall and flipped into the retaining fence. A fuel tank ruptured and the methanol fuel burst into flames. The front of the car ripped off, and videos show Walther's feet dangling outside. He was badly burned, and some spectators also were burned, but there were no fatalities. In spite of his severe injuries, Walther came back to race again in 1974. Safety equipment like a helmet, fire-resistant clothing, a roll bar, and rubber fuel tank liners helped Walther survive, but the crash also triggered some changes to safety rules. Smaller fuel tank capacity reduced the risk of fire, smaller rear wings were mandated to reduce speeds, and the track updated many of its rapid-response procedures.

1984 March 84C-Cosworth


Head-on view of a low white race car with wide wheels
THF90257

Tom Sneva qualified on the pole for the 1984 Indianapolis 500 in this car, with a four-lap average of 210.029 mph. He was the first driver ever to qualify at more than 200 mph. The car is powered by a 159-cubic-inch Ford/Cosworth V-8 engine that produces some 740 horsepower. This car’s design and engineering follow trends that began in the 1970s and are still seen in today’s Indy Cars. The front and rear wings generate aerodynamic downforce to help the car’s tires grip the road. Its cooling radiators are mounted in the side pods, and the bodywork under the pods is shaped to create a low-pressure area that adds more downforce to essentially suck the car down onto the track. The monocoque chassis is made with both aluminum and magnesium. Today’s Indy Cars still have wings and side pods, but the monocoque chassis are now fabricated from carbon fiber.

Additional Artifacts


Orange helmet with white initials "A.J." on side, sitting on wheel of white race car
THF69383

Beyond the cars, you can see these artifacts related to Indy Car racing in Driven to Win.

 

Dig Deeper


Black-and-white photo of many cars on race track, with grandstands full of fans on both sides of the track
Ford Thunderbird, Official Pace Car at Indianapolis 500, May 30, 1961 / THF130832


Learn more about Indy Car racing with these additional resources from The Henry Ford.

Henry Ford Museum, racing, race car drivers, race cars, Indy 500, Driven to Win

Aerial shot of museum exhibit featuring cars, along with other artifacts and graphic panels with images and text

Driven to Win: Racing in America presented by General Motors.

The Henry Ford’s newest exhibition, Driven to Win: Racing in America presented by General Motors, opened to the public on March 27. It’s been a thrill to see visitors experiencing and enjoying the show after so many years of planning.

Along with all of that planning, we did some serious collecting as well. Visitors to Driven to Win will see more than 250 artifacts from all eras of American racing. Several of those pieces are newly acquired, specifically for the show.

Black and white athletic shoes
Shoes worn by Ken Block in Gymkhana Five. Block co-founded DC Shoes in 1994. / THF179739

The most obvious new addition is the 2012 Ford Fiesta driven by Ken Block in Gymkhana Five: Ultimate Urban Playground; San Francisco. The car checked some important boxes for us. It represented one of America’s hottest current motorsport stars, of course, but it also gave us our first rally car. The Fiesta wasn’t just for show—Block drove it in multiple competitions, including the 2012 X Games in Los Angeles, where he took second place (one of five podium finishes Block took in the X Games series). At the same time, we collected several accessories worn by Block, including a helmet, a racing suit, gloves, sunglasses, and a pair of shoes. The footwear is by DC Shoes, the apparel company that Block co-founded with Damon Way in 1994.

Racing toys and games are prominently represented in Driven to Win. We have several vintage slot cars and die cast models, but I was excited to add a 1:64 scale model of Brittany Force’s 2019 Top Fuel car. Force is one of NHRA’s biggest current stars, and an inspiration to a new generation of fans.

Silver box with text and screenshot from video game of cars on a racetrack
Charmingly dated today, Pole Position’s graphics and gameplay were strikingly realistic in 1983. / THF176903

Many of those newer fans have lived their racing dreams through video games. We had a copy of Atari’s pioneering Indy 500 cartridge already, but I was determined to add newer, more influential titles to our holdings. While Indy 500 didn’t share much with its namesake race apart from the general premise of cars competing on an oval track, Atari’s Pole Position brought a new degree of realism to racing video games. Pole Position was a top arcade hit in 1982, and the home version, released the following year, retained the full-color landscapes that made the game so lifelike at the time. I was excited to acquire a copy that not only included the original box, but also a hype sticker reading “Arcade Hit of the Year!”

Another game that made the jump from arcade to living room was Daytona USA, released in 1995 for the short-lived Sega Saturn. Rather than open-wheel racing, Daytona USA based its gameplay on stock car competition. The arcade version was notable for permitting up to eight machines to be linked together, allowing multiple players to compete with one another.

More recently, the Forza series set a new standard for racing video games. The initial title, Forza Motorsport, featured more than 200 cars and encouraged people to customize their vehicles to improve performance or appearance. Online connectivity allowed Forza Motorsport players to compete with others not just in the same room, but around the world.

One of my favorite new acquisitions is a photograph showing a young racer, Basil “Jug” Menard, posing with his race car. There’s something charming in the way young Menard poses with his Ford, a big smile on his face and hands at his hips like a superhero. His car looks worse for the wear, with plenty of dents and an “85” rather hastily stenciled on the door, but this young driver is clearly proud of it. Menard represents the “weekend warrior” who works a regular job during the week, but takes on the world at the local dirt track each weekend.

Wooden case open to reveal a number of silver drafting tools inside, set in black velvet
When we talk about a racer’s tools, we don’t just mean cars and helmets. / THF167207

Drivers may get most of the glory, but they’re only the most visible part of the large team behind any race car. There are folks working for each win everywhere from pit lane to the business office. Engineers are a crucial part of that group, whether they work for the racing team itself, the car manufacturer, or a supplier. In the early 20th century, Leo Goossen was among the most successful racing engineers in the United States. Alongside designer Harry Miller, Goossen developed cars and engines that won the Indianapolis 500 a total of 14 times from 1922 to 1938. We had the great fortune to acquire a set of drafting tools used by Goossen in his work. The donor of those tools grew up with Goossen as his neighbor. As a boy, the donor often talked about cars and racing with Goossen. The engineer passed the tools on to the boy as a gift.

We could not mount a serious exhibit on motorsport without talking about safety. Into the 1970s, auto racing was a frightfully dangerous enterprise. Legendary driver Mario Andretti commented on the risk in the early years of his career during our 2017 interview with him. Andretti recalled that during the drivers’ meeting at the beginning of each season, he’d look around the room and wonder who wouldn’t survive to the end of the year.

Improved helmets went a long way in reducing deaths and injuries. Open-face, hard-shell helmets were common on race tracks by the late 1950s, but it wasn’t until 1968 that driver Dan Gurney introduced the motocross-style full-face helmet to auto racing. Some drivers initially chided Gurney for being overly cautious—but they soon came to appreciate the protection from flying debris. Mr. Gurney kindly donated to us one of the full-face helmets he used in occasional races after his formal retirement from competitive driving in 1970.

And speaking of Dan Gurney, he famously co-drove the Ford Mark IV to victory with A.J. Foyt at Le Mans in 1967. We have a treasure trove of photographs from that race, and of course we have the Mark IV itself, but we recently added something particularly special: the trophy Ford Motor Company received for the victory. To our knowledge, Driven to Win marks the first time this trophy has been on public view in decades. Personally, I think the prize’s long absence is a key part of the story. Ford went to Le Mans to beat Ferrari. After doing so for a second time in 1967, Ford shut down its Le Mans program, having met its goal and made its point. All the racing world had marveled at those back-to-back wins—Ford didn’t need to show off a trophy to prove what it had done!

White glove in black frame with gold plaque containing text below it
Janet Guthrie wore this glove at the 1977 Indy 500—when she became the first woman to compete in the Greatest Spectacle in Racing. / THF166385

For most of its history, professional auto racing has been dominated by white men. Women and people of color have fought discrimination and intimidation in the sport for decades. It is important to include those stories in Driven to Win—and in The Henry Ford’s collections. We documented Janet Guthrie’s groundbreaking run at the 1977 Indianapolis 500, when she became the first woman to compete in America’s most celebrated race, with a glove she wore during the event. I quite like the fact that the glove had been framed with a plaque, a gesture that underlined the significance of Guthrie’s achievement. We’ve displayed the glove in the exhibit still inside that frame. More recently, Danica Patrick followed Guthrie’s footsteps at Indy. Patrick also competed for several years in NASCAR, and in 2013 she became the first woman to earn the pole position at the Daytona 500. She kindly donated a pair of gloves that she wore in 2012, her inaugural Cup Series season.

Man in jumpsuit with short curly hair and mustache leans against back of race car, with other race cars, people, and equipment in the background
Wendell Scott, the first Black driver to compete full-time in NASCAR’s Cup Series, as photographed at Charlotte Motor Speedway in 1974. / THF147632

Wendell Scott broke NASCAR’s color barrier when he battled discrimination from officials and fans to become the first Black driver to win a Cup Series race. Scott earned the victory at Speedway Park in Jacksonville, Florida, in December 1963. We acquired a photo of Scott taken later in his career, at the 1972 World 600. Scott retired in 1973 after sustaining serious injuries in a crash at Talladega Superspeedway. In addition to acquiring the photo, we were fortunate to be able to borrow a 1966 Ford Galaxie driven by Scott during the 1967 and 1968 NASCAR seasons.

Wendell Scott’s impact on the sport is still felt. Current star Darrell “Bubba” Wallace is the first Black driver since Scott to race in the Cup Series full-time. Following the murder of George Floyd on May 25, 2020, Wallace joined other athletes from all sports in supporting the Black Lives Matter movement. He and his teammates at Richard Petty Motorsports created a special Black Lives Matter paint scheme for Wallace’s #43 Chevrolet Camaro, driven at Virginia’s Martinsville Speedway on June 10, 2020. We acquired a model of that car for the exhibit. The interlocked Black and white hands on the hood are a hopeful symbol at a difficult time.

Our collecting efforts did not end when Driven to Win opened. We continue to add important pieces to our holdings—most recently, items used by rising star Armani Williams in his stock car racing career. There will be more to come: more artifacts to collect, more stories to share, and more insights on the people and places that make American racing special.


Matt Anderson is Curator of Transportation at The Henry Ford.

#Behind The Scenes @ The Henry Ford, women's history, video games, toys and games, racing, race cars, race car drivers, Henry Ford Museum, engineering, Driven to Win, by Matt Anderson, African American history

Boy stands next to car in field

Basil "Jug" Menard Posing with a Modified Ford Coupe Race Car. Taunton, Massachusetts, circa 1946 / THF140176

Igniting a Lifelong Passion


Most of us are enchanted with competition. For those with gasoline in their veins, there’s only one way to scratch the itch—become a racer.

Things we do when we’re young often inspire a lifelong passion. Many adults involved in auto racing—as well as adult fans of auto racing—ignited their interest through early experiences. There are many avenues for kids to explore race cars and racing that can arouse a passion for the sport, and you can learn about some of them in the “Igniting the Passion” section of our new racing exhibit, Driven to Win: Racing in America presented by General Motors. There is an actual Quarter Midget race car, and kids can sit in the driver’s seat. You can see and hear stories from the people with a passion for racing about how they got started. And there are the toys (including slot cars), and a place where kids can build their own wooden kit car then race it against others on a sloped track.

Quarter Midget Racer


Small boxy blue vehicle

The Quarter Midget race car is one-quarter the size of an adult racer’s Midget Sprint Car and has much lower power output. Still, these are serious race cars, with protective systems designed to keep their young drivers as safe as possible. A Quarter Midget is powered by a single-cylinder, 7-cubic-inch engine, and they race on oval tracks that are one-twentieth of a mile around—264 feet. Speeds reach the 45-mph range, and kids learn the skills of car control, race tactics, and race strategy that are essential foundations for aspiring drivers. Many racing stars, past and present, began their careers in Quarter Midgets, including A.J. Foyt, Jeff Gordon, Joey Logano, Sarah Fisher, Jimmy Vasser, and many more.

Soap Box Derby Car


Teardrop-shaped black-and-orange wheeled vehicle with text along side
THF69252

The Soap Box Derby car, powered only by gravity, is home-built and raced by kids in downhill competitions that can be intense. Mason Colbert placed third with this car in the 1939 All-American Soap Box Derby national championship in Akron, Ohio.

Tether Cars, or Spindizzies


Small blue, yellow, and chrome toy car
THF162895

A large display in Driven to Win features more than 50 gas-powered, scale-model tether cars (along with tools and parts), which were popular from the 1930s to the 1950s. Check out all of the spindizzies you’ll see on display here.

Additional Artifacts


Box, cartridge, and booklet for "Pole Position" video game, with text and image of race cars on all
THF176901

Beyond the vehicles highlighted above, you can see these artifacts related to igniting a love of racing in Driven to Win.


Dig Deeper


Magazine cover containing text and aerial photo of boys wearing helmets sitting in small open cockpit cars
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Learn more about igniting the passion with these additional resources from The Henry Ford.

  • Take a peek into the exciting hobby of tether car racing in our expert set.
  • Watch the tether cars being installed into Driven to Win on our Facebook page.
  • Visit our blog to learn more about the woman who co-designed Atari’s video game “Indy 500.”
  • Discover how a student-built concept car got more than 3,400 MPG on the streets of downtown Detroit in this Maker Faire Detroit presentation.
  • Go behind the scenes with the Power Racing Series at Maker Faire Detroit.
  • Hear racing legend Mario Andretti explain how his love for the sport started in this clip from our 2017 interview.

childhood, toys and games, racing, race cars, Henry Ford Museum, Driven to Win, cars

Several people look at a museum exhibit, standing among display cases and cars

Since the opening on March 27, 2021, of The Henry Ford's newest permanent exhibition, Driven to Win: Racing in America presented by General Motors­, hundreds of guests have experienced the enthusiasm and excitement it creates in all who walk through its 24,000 square feet. Patricia Mooradian, president and CEO of The Henry Ford, explains that "motorsports and the Driven to Win exhibit fit precisely within the vision of The Henry Ford because the spirit of racing is indelibly intertwined with a singular focus on innovation and is rife with concrete examples of that can-do spirit, that attitude that's at the heart of America."

Driven to Win has been in the works for more than a decade. Many creative and innovative minds came together to make it a reality. When the idea of a permanent racing exhibit arose, it presented an opportunity to take the idea to those on a national platform. The Henry Ford sought advice and assistance from leaders in the world of motorsports, including Edsel B. Ford II, Jack Roush, and Roger Penske.

For Spence Medford, vice president and chief advancement officer at The Henry Ford, "It was more than just raising money for an exhibit; it was the opportunity to take the good word and message of The Henry Ford on the road. We were able to take our mission all over to different races and race tracks and introduce it to those who otherwise would never have heard of our mission had we not put this exhibit into motion." The national platform gave The Henry Ford a chance to also share our mission internationally and reach racing enthusiasts all over the world.

Two people look at a low race car in a museum exhibit space that looks like a garage

Driven to Win highlights the stories, artifacts, and people who were the driving forces and true champions of racing. By telling these stories, we hope to inspire the next generation of racers, engineers, entrepreneurs, innovators, and racing fans. Everyone who comes to see the exhibition will be able to unlock their own potential in the stories of failures, successes, and the spirit of never giving up, told through the lives of the people who are highlighted.

Jim Campbell, U.S. vice president of performance and motorsports for General Motors, agrees: "Driven to Win: Racing in America is inspiring because it tells the story of the people that were integral to the sport. The exhibit tells the story through actual race cars, artifacts, engines, and transmissions. We need to inspire more people to discover opportunities within racing, and this exhibit will do just that."

Lyn St. James, racing legend and official adviser to the exhibition, was excited to learn that we would be showcasing the vast history of all automotive racing groups within the United States. "I was so taken with the fact that this would be an opportunity to not just tell the history of Ford racing but the history of racing in America and how competition and innovation impact society. This exhibit will bring it to life in a quality way. It is an influencer of how people are going to perceive our sport."

A person sits in a car simulator in front of three large screens displaying a race track

Beth Paretta, CEO and team principal of Paretta Autosport, concurs: "I think taking time to go through a place like The Henry Ford that is rich in content allows you to take a pause. It gives you that moment to look at the past and hopefully see it in the context of when those events happened. We can learn lessons from winning and losing and what that turns into. The Henry Ford is such a great place to get ideas and spark imagination."

Everyone who comes to see Driven to Win will find something that inspires them. After walking through the exhibition, Mark Rushbrook, global director of Ford Performance Motorsports, said, "I think that a lot of people who go through this display, even if they are not hard-core motorsports fans, a lot of the history is going to resonate with them. The things they didn't completely understand about the history of racing before will make sense when it is right in front of them. They will be able to connect to it, and that's not going to change."

The Henry Ford would like to extend our sincere gratitude and thanks to all those who helped make this exhibition a dream come true. To our sponsors—General Motors, Rolex, Brembo, and Multimatic—none of this would have been possible without your collaboration and efforts. We are very grateful for your partnerships. To all of our supporters and friends that have we gained along the way, you have truly helped to bring Driven to Win: Racing in America to life. Thank you for helping to fuel our passion and that of all those who will experience racing in America for generations to come.


Caroline Heise is Annual Fund Specialist at The Henry Ford.

philanthropy, The Henry Ford Effect, by Caroline Heise, Henry Ford Museum, Driven to Win, racing

Young man wearing jumpsuit looks at camera as he sits in open race car cockpit
Bobby Unser, 1963. / THF218272


The Henry Ford mourns the loss of Bobby Unser, who passed away on May 2, 2021. He was a good friend to our organization and, of course, one of America’s most accomplished racing drivers.

Bobby Unser was born into automobile racing. His father and uncles grew up in the shadow of Pikes Peak and competed in the legendary Pikes Peak Hill Climb race. Bobby’s uncle, Louie, earned nine victories in the contest from 1934 to 1953. Bobby’s father, Jerry, finished third as his personal best, but his sons would go on to dominate at Pikes Peak—and Indianapolis.

Bobby Unser was just one year old when his parents, Jerry and Mary, relocated the family from Colorado Springs, Colorado, to Albuquerque, New Mexico. Jerry opened a service station on Route 66—wisely locating it on the west side of town, so his station was the first one motorists saw after traveling across the New Mexico desert. Bobby and his brothers, Jerry Jr., Louis, and Al, grew up working in the station, living and breathing cars. Not surprisingly, they all caught the racing bug. Jerry Jr. and Louis each competed at Pikes Peak for the first time in 1955. Jerry Jr. won his class twice, in 1956 and 1957. He went on to compete in the 1958 Indianapolis 500, but died in a crash during qualifying for Indy the next year. Louis won his class at Pikes Peak in 1960 and 1961, but retired from competitive driving in 1964, when he developed multiple sclerosis. Al earned back-to-back Pikes Peak overall victories in 1964 and 1965. He made his Indy 500 debut in 1965 and went on to become only the second person to win the race four times, taking the checkered flag in 1970, 1971, 1978, and 1987.

Person wearing face mask, helmet, and jumpsuit drives race car on dirt road with rocky slopes on either side
Bobby Unser racing up Pikes Peak, 1960. / THF217906

Even in a family of racing legends, Bobby Unser stood out. Following service in the Air Force, he made his own debut at Pikes Peak in 1955. He earned the overall victory there the following year, kicking off an incredible run of nine overall wins in 13 years. Altogether, Bobby Unser claimed 10 overall victories and 13 class wins at Pikes Peak between 1956 and 1986. It’s no wonder they called him “King of the Mountain.”

Bobby followed his older brothers to Indianapolis in 1963. His first years at the Brickyard weren’t promising—crashes took him out early in the 1963 and 1964 races, and during qualifying in 1965—but he earned a top-ten finish in 1966. Two years later, Unser won his first victory at the Greatest Spectacle in Racing. Despite a challenge from Andy Granatelli’s turbine cars, and his own car getting stuck in high gear, Bobby finished nearly a lap ahead of second place finisher Dan Gurney.

Man drinks from glass milk bottle in the midst of a crowd with a large trophy and men in beefeater hats nearby
Bobby Unser drinks the traditional bottle of milk following his first Indy 500 win, 1968. / THF140423

Unser and Gurney went from competitors to collaborators. Bobby joined Gurney’s All American Racers (AAR) as a driver and competed at Indy under the AAR banner through most of the 1970s. The capstone of their partnership came in 1975 when Unser once again became a reigning Indy 500 champion—or, more properly, a “raining” champion. Mother Nature put on the biggest show at the 1975 race. With 174 of the 200 laps down, the skies let loose with a torrential downpour. Visibility fell to nil, the track flooded, and cars spun left and right. Officials called the race early with Unser in the lead. The race may have been abbreviated, but it was enough to give Bobby his second win.

If Unser’s 1975 win was his most dramatic, then his third Indy 500 win, in 1981, was his most controversial. The final lap saw Bobby cross the finish line five seconds ahead of Mario Andretti. But Andretti and his teammates protested that Unser had passed cars illegally while under a caution flag earlier in the race. After a night of review and deliberation, race officials ruled in Andretti’s favor, penalizing Unser one position and giving Andretti the victory. Unser’s team appealed the ruling and, after months of further investigation, officials reinstated Bobby Unser’s win. The whole affair soured Unser’s love for racing, and he retired from IndyCar competition in 1983.

Man in suit and tie with NBC peacock logo on pocket looks at camera
Bobby Unser in his sportscasting days, 1985. / THF222929

Thirteen wins at Pikes Peak, or three wins at the Indianapolis 500, would be enough to put any driver on a list of all-time greats, but Bobby Unser had more achievements still. He earned USAC national championships in 1968 and 1974, and an IROC championship in 1975. Following his retirement, Bobby worked in broadcasting, providing commentary on auto races for ABC, NBC and ESPN.

From the 1990s on, Bobby Unser was lauded by almost every imaginable racing heritage organization and hall of fame. In 2008, he gifted his personal papers to The Henry Ford, giving us a rich record of his career and accomplishments. He also kindly loaned us the family’s 1956 Ford F-100 pickup and the 1958 Moore/Unser car in which he won Pikes Peak seven times. Both vehicles debuted in our new exhibit, Driven to Win: Racing in America, presented by General Motors, just weeks ago.

We share the grief of racing fans everywhere at the loss of a true giant. At the same time, we celebrate Bobby Unser’s many achievements on and off the track, and we feel honored to have a role in preserving a significant part of his legacy.

 

  • Hear Bobby Unser describe his career and accomplishments in his own words on our “Visionaries on Innovation” page here.
  • Explore the Bobby Unser Papers, in the Benson Ford Research Center, through the finding aid here, and browse digitized photographs and other artifacts from the collection here.
  • See highlights from The Henry Ford’s Bobby Unser Collection here.


Close-up of man's head and shoulders, wearing black shirt and smiling at camera
Bobby Unser, 2009. /
THF62889


Matt Anderson is Curator of Transportation at The Henry Ford.

in memoriam, by Matt Anderson, Henry Ford Museum, Driven to Win, race car drivers, racing

Car approaching banner marked "Finish Line" on dirt road with rocks on either side and steep dropoff on one side, mountains visible in background

Bobby Unser Crossing the Finish Line, Winner of the 1956 Pikes Peak Auto Hill Climb Race / THF140569

King of the Mountain


What does it take to “race to the clouds”? Power, handling, endurance—and a spirit to conquer the summits of nature. Hill climbs were one of the very earliest forms of automobile competition. They test a car’s power and handling capabilities, and the car-control skills, focus, and endurance of the driver.

Today, there are many local amateur hill climbs, but the most famous one is the Pikes Peak International Hill Climb in Colorado, which has been running since 1916. Its tortuous 12.42-mile course has 156 turns and rises from an elevation of 9,390 feet at the start to 14,115 feet at the finish. For good reason, it’s known as the race to the clouds. Bobby Unser is probably the best-known racer to conquer Pikes Peak. He won the overall event a record ten times—in 1956, 1958, 1959, 1960, 1961, 1962, 1963, 1966, 1968, and 1986—which earned him the title “King of the Mountain.”

1958 Moore/Unser Pikes Peak Hill Climb Car


Side view of red, blue, and white open cockpit race car with large "92" and other text on side
1958 Moore/Unser Pikes Peak Hill Climb Racing Car. On Loan from Bobby and Lisa Unser. / THF91311

Bobby Unser won seven of his ten Pikes Peak overall victories in this car, including five straight (1959–63), along with 1966 and 1968. In this section of our new racing exhibit, Driven to Win: Racing in America, presented by General Motors, you can "meet" Unser while he tells you what it took to win all those Pikes Peak races. Learn how he continually improved the car, making it lighter by modifying the frame and suspension and switching to an aluminum radiator, transmission case, and fuel tank.

Additional Artifacts


Silver vase-shaped trophy with text and pattern of grapes, and handles made out of antlers
THF104667

Beyond the Moore/Unser car, you can see these artifacts related to hill climb racing in Driven to Win.


Dig Deeper


Car rounding an uphill hairpin curve in a cloud of dust on a dirt road with mountains in the background
Frank Sanborn Driving Chevrolet Stock Car at Pikes Peak Auto Hill Climb, Colorado Springs, Colorado, July 4, 1962 / THF246832

Learn more about hill climb racing with these additional resources from The Henry Ford.

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Smiling African American man with arms crossed, wearing white jumpsuit with a number of patches and logos
Armani Williams. (Photo courtesy Team Armani Racing.)


Grosse Pointe, Michigan, native Armani Williams is at the start of a promising career in auto racing. He competes in multiple professional truck and car racing series, and is honing his skills with an eye toward joining NASCAR’s Camping World Truck Series—one of NASCAR’s three national series and among the highest professional racing series in the United States. This is an impressive goal for any young driver, but especially so for Mr. Williams, who is diagnosed with autism spectrum disorder.

Autism generally is characterized by difficulty in focusing on and processing multiple stimuli and tasks simultaneously. “Focusing on and processing multiple stimuli and tasks simultaneously” is also a pretty fair description of what a competitive driver does behind the wheel, which makes Williams’s achievements all the more impressive.

White, blue, and black helmet with "graffiti" style text and pattern
Helmet worn by Armani Williams, Scorpion EXO. / THF186734

Like most racing drivers, Armani Williams developed his love for motorsport as a young boy. That passion was fostered by toy cars, televised NASCAR races, and a memorable trip to see NASCAR’s Brickyard 400 at the Indianapolis Motor Speedway in 2010. Eager to get behind the wheel himself, Williams began racing go-karts at age eight. He then advanced to Bandolero racing, a type of motorsport in which young drivers pilot scaled-down versions of stock cars capable of speeds better than 70 miles per hour.

Williams made his competition debut in Automobile Racing Club of America (ARCA) Pro Series pickup truck races in 2016. He set ARCA records by becoming the highest-finishing African American driver in a series race, and by posting the best finish for an African American driver in the ARCA Truck Pro Series championship.

White jumpsuit with red panel under each arm and black cuffs and shoulders; also contains text and logos
Racing suit worn by Armani Williams, Alpinestars. / THF186736

NASCAR invited Armani Williams to compete in its Drive for Diversity combined tryouts in 2016 and 2017. Established in 2004, the Drive for Diversity program is intended to create a more inclusive culture in NASCAR on the track, in the pits, and in the stands. The program provides training and support to people of color and women pursuing careers as drivers, crew members, sponsors, or team owners.

In 2017, Williams made his debut in the Pinty’s Series, NASCAR’s Canadian stock car racing series. To date, he has earned eighteen wins and two championships in the Pinty’s Series. In 2018, Williams joined the K&N Pro Series East. This American NASCAR series serves as an important development pipeline, building and supplying new talent headed toward NASCAR’s upper levels. Williams earned his first K&N Pro Series top-ten finish at New Hampshire Motor Speedway, where he finished ninth on September 22, 2018. Williams earned another top-ten finish—this time in ARCA’s Menards Series for stock cars—on August 9, 2020, at Michigan International Speedway, his “hometown” track. By competing in the Pinty’s and K&N Pro racing series, Armani Williams became the first driver in any NASCAR series with openly-diagnosed autism.

Race car in dark and light blue with a pattern of puzzle pieces, much text, and many logos
Race 4 Autism car driven by Armani Williams. (Photo courtesy Team Armani Racing.)

Throughout his growing career, Armani Williams has used his platform in racing to raise autism awareness. He established his Armani Williams Race 4 Autism Foundation in 2015. He also covered one of his race cars with a special Race 4 Autism paint scheme featuring the jigsaw puzzle motif that is widely used as a symbol for autism spectrum disorder.

Blue sneakers with blue laces and a black patch containing an extended letter "A" and a star on the outside
Racing shoes worn by Armani Williams, Alpinestars. / THF186733

Mr. Williams recently donated pieces of his equipment to The Henry Ford. They include a helmet, a racing suit, and a pair of shoes used by him while racing in the ARCA Truck Pro Series. We are delighted to add these artifacts to the museum’s racing collections, and we look forward to incorporating some of them into our newest exhibit, Driven to Win: Racing in America Presented by General Motors. We also look forward to following Armani Williams’s competitive driving career. He’s already made history—and he’s just getting started.


Matt Anderson is Curator of Transportation at The Henry Ford.

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Curved theater with visor-shaped image of race car driver on screen and blue and green bars extending outward

The multisensory theater in Driven to Win at The Henry Ford.

American innovation knows no bounds, and racing, which combines technical excellence with the human endeavor, speaks to our constant need to push the limits of what’s possible. That’s why Henry Ford Museum of American Innovation has gathered one of the finest collections of innovative, powerful, record-busting race cars and automotive artifacts in the world.

Building on this unparalleled collection, The Henry Ford’s newest exhibition, Driven to Win: Racing in America presented by General Motors, gives guests a visceral sense of just how thrilling it is to “go faster and push the limits of racing.” BRC Imagination Arts partnered with The Henry Ford to help bring its incredible collection to life through emotional storytelling, and to get guests excited about “the lives of those who invented their way into the winner's circle and often changed the world in the process.”

The result: Fueled by Passion, the exhilarating, immersive experience at the heart of the new exhibition. The 15-minute sensory-filled experience shares the stories of five people who have empowered themselves to push their personal limits, and ignites the drive we all have to power our passions.

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Smiling man sprays champagne from a bottle as others look on
Dan Gurney and A. J. Foyt with Victory Champagne at the 24 Heures du Mans (24 Hours of Le Mans) Race, June 1967 /
THF127983

Celebration of Success


Whatever the form of racing, every team wants to be in the Winner’s Circle. It’s where victors are crowned and reputations are made. The Winner’s Circle in our new auto racing exhibit, Driven to Win: Racing in America Presented by General Motors, puts five remarkable race cars on an honorary pedestal. They are connected to some of the greatest drivers, teams, and personalities in racing. They broke records, they broke traditions, and they broke new ground with innovative designs and ideas that influenced all who followed. The Winner’s Circle is a celebration of success.

1956 Chrysler 300-B NASCAR Stock Car


Side view of white car with red and black text on the side
1956 Chrysler 300-B Stock Car / THF107591

This car, and especially its team, brought a fundamental change to NASCAR racing. The team owner, Carl Kiekhaefer (founder of Kiekhaefer Corporation, maker of Mercury outboard boat motors), brought a level of professionalism to his team’s operation that set a new standard in auto racing. His drivers and mechanics all wore matching uniforms, and his cars were immaculately prepared. He transported his cars in closed trucks rather than open trailers (providing more advertising space), and his teams were among the first to practice pit stops. That alone might not have influenced other teams to follow his example, but the clincher was his team’s domination of the series in 1955 and 1956. In 1955, driver Tim Flock scored 18 wins and 32 top-10 finishes on his way to the NASCAR championship. Then, in 1956, Kiekhaefer drivers Buck Baker and Speedy Thompson together won 22 of 41 races, including 16 in a row, with Baker taking the championship. After that season, Kiekhaefer dropped out of racing, but the professionalism he brought soon became the norm.

1960 Meskowski-Offenhauser Indy Roadster


Head-on view of narrow black-and-white race car with open cockpit and large wide-set tires
1960 Meskowski Race Car / THF90073

Racing legend A.J. Foyt made the most of this car’s dirt-track prowess. It was key to Foyt winning his first three Indy Car championships in 1960, 1961 and 1963. Race car builder Wally Meskowski engineered and built this car specifically for dirt-track racing, which comprised most of the USAC Championship (Indy Car) series in the early 1960s (the Indianapolis Motor Speedway was one of just three paved tracks in the series in 1960). From 1960 through 1963, Foyt drove this car in 26 races, and scored 13 of his 17 victories in it, all but three of them on dirt tracks. It was powered by the iconic Offenhauser four-cylinder racing engine that dominated Indy Car races from the late 1930s until well into the 1960s. Every Indianapolis 500 from 1947 to 1964 was won with an Offenhauser engine. The engine’s design, with the block and double-overhead-cam cylinder head cast as one unit, produced both the racing essentials: power and reliability.
 

1965 Lotus-Ford Indy Car


Long, low, torpedo-shaped green and yellow race car with large tires and open cockpit
1965 Lotus-Ford Race Car / THF90585

Talk about a disruptor! This car could qualify as the greatest disruptor ever in American racing history. In 1965, Formula One champion Jim Clark drove this car to victory in the Indianapolis 500, marking that race’s first-ever win by a rear-engine car. A few years earlier, legendary road racer Dan Gurney had concluded that a car/engine combination designed using European Formula One technology could revolutionize the 500 and Indy Car racing. He brought Ford Motor Company together with Colin Chapman, the English builder of Lotus Formula One cars. That collaboration resulted in a lightweight Lotus chassis powered by a specially designed Ford V-8 engine. With its monocoque chassis, four-wheel independent suspension, and rear-mounted engine, the Lotus-Ford brought an abrupt end to the traditional Indy front-engine roadster’s long domination and established a new paradigm for American race cars. 

1967 Ford Mark IV Sports Car


Head-on view of a low red race car with large number "1" in circle on hood
1967 Ford Mark IV Race Car / THF90744

In the 1960s, Ford Motor Company made the most massive sports car racing effort ever seen in America. The objective was to beat the dominant Ferrari team in the world’s most important sports car endurance race—the 24 Hours of Le Mans. The weapon was a family of cars best known as the Ford GT40. Ford’s first of four straight victories, in 1966, was won by the GT40’s Mark II variant, fielded by the Shelby American team and driven by New Zealanders Bruce McLaren and Denny Hulme. The next year, Shelby returned with this car—the more powerful Mark IV. Its chassis was built of an aluminum honeycomb material used in aircraft construction, and the body shape resulted from hours of wind tunnel testing. The big 427-cubic-inch V-8 engine was based on Ford’s stock car racing engine and proved highly reliable. Drivers Dan Gurney and A.J. Foyt beat the second-place Ferrari by 32 miles at a record-breaking average speed of 135.48 mph. That win was another first at Le Mans because, unlike the year before, the winning car was built in the United States. This was the first Le Mans win by an American car, built in the United States and driven by Americans. 

1988 Chevy-Penske PC-17 Indy Car


Low, bright yellow race car with large wideset tires and black and red text and decoration
1988 Rick Mears Winning Indy Car Replica, on loan courtesy General Motors Heritage Center. / THF185963

In 1988, Rick Mears qualified the original version of this car on the pole and won Penske Racing's seventh Indianapolis 500. The win marked Mears’ third victory at one of motorsports’ most renowned events, and contributed to him becoming one of the most respected drivers in Indy car racing history. That year, all three Penske team drivers—Mears, Danny Sullivan, and Al Unser, Sr.—piloted the new PC-17 chassis powered by redesigned Chevrolet engines. The Penske team swept the top three qualifying positions on pole day. Mears’ four-lap qualifying speed of 219.198 mph became the new Speedway standard, and the Penske team, led by Mears’ win, took two of the top three podium positions (Unser placed third).

Additional Artifacts


Gold trophy with three tall pillars with car on top; text on black and gold base
THF151454

Beyond the cars, you can see these artifacts in the Winner’s Circle in Driven to Win.

 

Dig Deeper


Man in jumpsuit and gloves with wreath around neck waves, surrounded by a crowd
Jim Clark after Winning the 1965 Indianapolis 500 Race / THF110641

Learn more about these winning stories with these additional resources from The Henry Ford.

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