Past Forward

Activating The Henry Ford Archive of Innovation

In Our Digital Collections: E-M-F, Flanders, Studebaker Photographs

February 3, 2015

91.1.1769.99

We’ve just digitized 238 items comprising the complete “E-M-F, Flanders, and Studebaker photographs, ca. 1910-1914” collection at The Henry Ford. As the description on ArchiveGrid notes, “E-M-F, launched in 1908 with an intent to build a mass produced automobile in a medium price range, was named for its three founders: Barney Everitt, successful Detroit automobile body-builder; William Metzger, premier Cadillac Motor Co. salesman; and Walter Flanders, resigned from the Ford Motor Co. as Henry Ford's first production manager.” Before long, the company partnered with Studebaker (producing at one point a Model T competitor named the Flanders 20), and by 1913, all E-M-F and Flanders vehicles became Studebakers.  This image shows one of the cars navigating some tricky terrain as a pathfinder for an AAA Glidden Tour, a grueling event designed to showcase the value of the automobile and point out the need for good roads. See all the digitized E-M-F, Flanders, and Studebaker images by visiting our collections website.

Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford.

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