Posts Tagged by greg mcguire
Collecting Mobility: Insights from University of Michigan
Our new limited-engagement exhibit, Collecting Mobility: New Objects, New Stories, opening to the public October 23, 2021, takes you behind the scenes at The Henry Ford to show you how we continue to grow our vast collection of more than 26 million artifacts. One key question the exhibit asks is why we collect the items we collect. To get more insight on the artifacts on exhibit and future trends that may impact our collecting, we reached out to several of our partners. In this post from that series, our friends at the University of Michigan, donors of the Navya Autonom® driverless shuttle bus in the exhibit, tackle questions about autonomous vehicles.
The Mcity shuttle project was less about autonomous vehicle (AV) technology than it was about human psychology. Why is it important to understand our current attitudes and comfort levels with self-driving vehicles?
Self-driving vehicles promise a better world for all of us by making roads safer, reducing fuel use, and providing more equitable, more accessible mobility options to more people. None of those benefits can be realized, however, if the public does not trust fully automated vehicles or is afraid to ride in them.
When the Mcity Driverless Shuttle launched in June 2018, consumer trust in automated vehicles was declining in the wake of two fatal crashes involving partially automated vehicles in Arizona and California. Mcity wanted to better understand how consumer attitudes about self-driving vehicles might be affected if they were able to experience the technology first-hand.
Navya Autonom® Driverless Shuttle Bus, used on the University of Michigan's North Campus and Mcity Test Facility, 2017, now in the collections of The Henry Ford and on exhibit in Collecting Mobility in Henry Ford Museum of American Innovation until January 2, 2022. / THF188013
Mcity worked with global market research firm J.D. Power to survey shuttle riders and non-riders—bicyclists, pedestrians, drivers of other vehicles—about their experience. By the time Mcity’s research wrapped up in December 2019, consumer sentiment nationally remained weak, according to separate surveys published in early 2020 by AAA and J.D. Power. But Mcity Driverless Shuttle survey results showed that 86 percent of riders trusted the technology after riding in the shuttle, as did 67 percent of nonriders surveyed.
Understanding the role of public trust and acceptance is essential to widespread adoption of new mobility technologies.
Self-driving cars may be the most disruptive mobility technology since the car itself. They will affect every aspect of our century-long relationship with the automobile. What can we do to ease the transition?
We must help consumers better understand the potential of this disruptive technology to improve the quality of their day-to-day life, as well as society as a whole. One way to do that is through exhibits like Collecting Mobility at The Henry Ford.
What we did not have at the dawn of the automotive age a century ago was the myriad ways to communicate that are at our fingertips today. On-demand multimedia content produced and shared by industry, government, academia, media, and other organizations teaches the public about self-driving technologies and their risks and benefits as they evolve, helping to smooth the transition to a new way of moving people and goods.
communication, research, technology, by Greg McGuire, by Matt Anderson, cars, autonomous technology