1913 Cadillac Sales Brochure, "The Story of the Cadillac"

Summary

The city of Detroit had just celebrated the bicentennial of its founding, by French explorer Antoine de la Mothe Cadillac in 1701, when Henry Leland formed his first automobile company in 1902. Perhaps it's no surprise, then, that Leland named it Cadillac Motor Car Company in the explorer's honor. Leland even adapted Monsieur Cadillac's coat of arms for his company's logo.

The city of Detroit had just celebrated the bicentennial of its founding, by French explorer Antoine de la Mothe Cadillac in 1701, when Henry Leland formed his first automobile company in 1902. Perhaps it's no surprise, then, that Leland named it Cadillac Motor Car Company in the explorer's honor. Leland even adapted Monsieur Cadillac's coat of arms for his company's logo.

Artifact

Trade catalog

Date Made

1913

Subject Date

1913

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

83.165.6

Credit

From the Collections of The Henry Ford. Gift of Charles Burkelman.

Material

Cardboard
Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 10.25 in

Width: 6 in

Inscriptions

Handwritten in ink on front cover: Burkelman

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