Heinz Pickle Pin "Heinz Homestyle Soups," 1939-1940
Add to SetSummary
The pickle charm, introduced in the 1890s, was H. J. Heinz's most successful promotion and giveaway. The charm eventually evolved into a lapel pin, allowing customers to wear their souvenirs in public -- a simple, yet extremely effective marketing strategy. At the 1939-1940 New York World's Fair, charms of other products, like the Heinz Homestyle Soup can seen here, were introduced as giveaways to adorn pickle pins and bracelets.
The pickle charm, introduced in the 1890s, was H. J. Heinz's most successful promotion and giveaway. The charm eventually evolved into a lapel pin, allowing customers to wear their souvenirs in public -- a simple, yet extremely effective marketing strategy. At the 1939-1940 New York World's Fair, charms of other products, like the Heinz Homestyle Soup can seen here, were introduced as giveaways to adorn pickle pins and bracelets.
Artifact
Pin (Jewelry)
Date Made
1939-1940
Creators
Place of Creation
United States, Pennsylvania, Pittsburgh
Creator Notes
Made for H.J. Heinz Company.
Keywords
Location
Not on exhibit to the public.
Object ID
2014.103.1
Credit
From the Collections of The Henry Ford.
Material
Gutta-percha
Plastic
Color
Green
Red
White (Color)
Black (Color)
Silver (Color)
Dimensions
Height: 1.25 in
Width: 1.25 in
Length: 0.375 in
Inscriptions
On front of charm: HEINZ On front of can: HEINZ/ HOMESTYLE/ SOUPS/...
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