Heinz Pickle Pin "Heinz Homestyle Soups," 1939-1940

Summary

The pickle charm, introduced in the 1890s, was H. J. Heinz's most successful promotion and giveaway. The charm eventually evolved into a lapel pin, allowing customers to wear their souvenirs in public -- a simple, yet extremely effective marketing strategy. At the 1939-1940 New York World's Fair, charms of other products, like the Heinz Homestyle Soup can seen here, were introduced as giveaways to adorn pickle pins and bracelets.

The pickle charm, introduced in the 1890s, was H. J. Heinz's most successful promotion and giveaway. The charm eventually evolved into a lapel pin, allowing customers to wear their souvenirs in public -- a simple, yet extremely effective marketing strategy. At the 1939-1940 New York World's Fair, charms of other products, like the Heinz Homestyle Soup can seen here, were introduced as giveaways to adorn pickle pins and bracelets.

Artifact

Pin (Jewelry)

Date Made

1939-1940

Creators

H. J. Heinz Company 

Place of Creation

United States, Pennsylvania, Pittsburgh 

Creator Notes

Made for H.J. Heinz Company.

Location

Not on exhibit to the public.

Object ID

2014.103.1

Credit

From the Collections of The Henry Ford.

Material

Gutta-percha
Plastic

Color

Green
Red
White (Color)
Black (Color)
Silver (Color)

Dimensions

Height: 1.25 in

Width: 1.25 in

Length: 0.375 in

Inscriptions

On front of charm: HEINZ On front of can: HEINZ/ HOMESTYLE/ SOUPS/...

Related Content

Connect 3

Discover curious connections between artifacts.

Learn More