Past Forward

Activating The Henry Ford Archive of Innovation

Hallowe'en Postcards

October 24, 2013 Archive Insight

This selection of postcards represents a uniquely American blend of Hallowe'en traditions that by the early 1900s included the popular activity of sending and collecting these holiday-themed greeting cards.

The colonial American traditions of Hallowe'en centered on celebrations of the harvest, fortune-telling, and even matchmaking. Later immigrants brought new layers of customs and practices, including the jack-o-lantern that is perhaps today's best-known symbol of the American holiday. By the 1890s the growing print media publicized Hallowe'en from its pockets of regional variation across the country, making it a truly national affair. Over time, the holiday became a community observance of eerie fun for all ages.

Based on early 20th-century Hallowe'en celebrations, our annual Greenfield Village Hallowe'en is one of our most attended public events. Since 1981, we have often given guests attending this evening program a reproduction postcard as one of the treats. (This year's Hallowe'en postcard, pictured above, was designed by Ellen Clapsaddle in 1917.) As an amusing addition since 2010, we have created a photo opportunity vignette using an enlarged version of the postcard giveaway. Our Phoenixville Post Office also offers for sale and mailing a selection of Hallowe'en postcard repros from past years, starting in the autumn.

Halloween Card, 1908

M.W. Taggert designed this postcard in 1908 with the message, "Hallowe'en," It shows a host of images associated with this holiday – a witch on a broom headed by a carved pumpkin flying with bats, an owl and cats across the full harvest moon. We gave away repro postcards of this one during a past Greenfield Village Hallowe'en. (Object ID 2004.68.1)

Halloween Card, "Sh! Ghosts!" 1909

This postcard features a pumpkin-headed girl wearing a white bonnet and red dress and holding a cat while saying "Sh! Ghosts!" Ullmann Manufacturing Company published it in 1909 with the heading, "Hallo E'en". We gave away repro postcards of this one during a past Greenfield Village Hallowe'en. (Object ID 94.81.1)

Halloween Postcard, "The Halloween Lantern," 1914

In this postcard, a carved jack-o-lantern illuminates the transformed harvest field of an improbable but fun car ride by a witch and various vegetables during the full moon. John Winsch designed "The Hallowe'en Lantern," card in 1914. We gave away repro postcards of this one during a past Greenfield Village Hallowe'en. (Object ID 2007.69.1)

Halloween Postcard Showing Young People on a Hayride, circa 1912

This postcard shows a group of young people enjoying an evening hayride through the harvest fields. Raphael Tuck & Sons published it about 1912. We gave away repro postcards of this one during a past Greenfield Village Hallowe'en. (Object ID 2008.84.1)

Halloween Greeting Postcard, 1907-1912

This postcard carries the long message, " 'Curioser and Curioser' All hallowe'en. Hallowe'en Greeting." It shows a row of jolly carved pumpkins in a harvest field, made from the artwork by Ellen H. Clapsaddle by the International Art Company about 1907-1912. (Object ID 2013.79.1)

Cynthia Read Miller is Curator of Photographs and Prints at The Henry Ford.

postcards, holidays, Hallowe'en in Greenfield Village, Halloween, Greenfield Village, events, by Cynthia Read Miller

Facebook Comments