Past Forward

Activating The Henry Ford Archive of Innovation

2002 Toyota Prius Sedan: An Old Idea is New Again

January 30, 2020

thf91040
THF91040

In the early 21st century, the threat of global warming and the end of cheap gas worried many drivers. Among drivers’ options was buying a gasoline-electric hybrid such as this Prius. The hybrid concept was over 100 years old, but new technologies made it practical. Hybrids cost more but reduce fuel consumption, which leads to lower emissions.

thf206198

Toyota introduced the Prius in Japan in 1997 and then worldwide in 2000. The price was steep for a compact, but tax credits offset some of the cost, and drivers got a little environmental peace of mind in the deal, too. THF206198

thf101127

One of the selling points of modern hybrid cars is that computers do all the work. But many owners like monitoring the car’s operation on the in-dash screen and enjoy minimizing fuel usage. This image shows the dashboard of a 2004 Prius. THF101127

thf205087

Toyota pointed to the Prius as proof of its commitment to the environment. This 2001 advertisement highlighted the company’s efforts to refine its hybrid system in a continued “search for even greener forms of transportation.” THF205087

Facebook Comments