Fred Duesenberg set out to build an automotive masterpiece. Its superlative engineering included a 265-horsepower engine that could push the car to a 116-mph top speed. Duesenberg built only 481 Model Js between 1928 and 1935. No two are identical because independent coachbuilders crafted each body to the buyer’s specifications. Is it the world’s finest? One thing is certain--the Model J will always be in the running.
In an era of extreme automotive styling, the Mark II was elegantly understated. Its advertising slogan, “the excitement of being conservative,” confirmed that Mark II’s appeal depended not on chrome, but rather on flawless quality control, extensive road testing, shocks that adjusted to speed, and power steering, brakes, windows, and seats. Not understated was the $10,000 price. Owned by VIPs like Frank Sinatra and Nelson Rockefeller, it was the most expensive American car you could--or couldn’t--buy.
William Clay Ford (left) reviews a clay model of the Mark II in 1953. He inherited a passion for styling from his father, Edsel Ford, and directed the Mark II’s design and development. / THF112905
The dashboard--luxurious in 1956--featured an instrument panel inspired by airplanes, with a pushbutton radio, watch-dial gauges, and throttle-style climate control levers. /THF113250
Like the car, advertising was understated. This Vogue magazine ad links the car with classic design in architecture and fashion. / THF83341
This post was adapted from an exhibit label in Henry Ford Museum of American Innovation.
Longer than a Duesenberg. Twice the horsepower of a Rolls-Royce. More costly than both put together. The Bugatti Royale was the ultimate automobile, making its owners feel like kings. It is recognized as the epitome of style and elegance in automotive design. Not only did it do everything on a grander scale than the world’s other great luxury cars, it was also rare. Bugatti built only six Royales, whereas there were 481 Model J Duesenbergs and 1,767 Phantom II Rolls-Royces.
Ettore Bugatti formed Bugatti Automobiles S.A.S. in 1909. His cars were renowned for their exquisite design and exceptional performance—especially in motor racing. According to lore, Bugatti was at a dinner party when a woman compared his cars unfavorably with those of Rolls-Royce. In response, he designed the incomparable Royale.
The Royale's elephant mascot was based on a sculpture by Rembrandt Bugatti, Ettore Bugatti's brother, who died in 1916. / THF90827
Because Bugatti Royales are so rare, each has a known history. This is the third Royale ever produced. Built in France and purchased by a German physician, it traveled more than halfway around the world to get to The Henry Ford. Here is our Bugatti’s story.
Joseph Fuchs took this 1932 photograph of his new Bugatti, painted its original black with yellow trim. His daughter, Lola, and his mechanic, Horst Latke, sit on the running board. /THF136899
1931: German Physician Joseph Fuchs orders a custom Royale. Bugatti Automobiles S.A.S. builds the chassis in France. Its body is crafted by Ludwig Weinberger in Munich, Germany.
1933: Fuchs leaves Germany for China after Hitler becomes chancellor, taking his prized car with him.
1937: Japan invades China. Fuchs leaves for Canada—again, with his car. Having evaded the furies of World War II, Fuchs and his Bugatti cross Canada and find a home in New York City.
Early car buyers knew what motor vehicles should look like--carriages, of course! But automobiles needed things carriages didn’t: radiators, windshields, controls, horns, and hoods. Early automakers developed simple solutions. Brass, often used for carriage trim, was adopted for radiators, levers, and horns. Windshields were glass plates in wood frames. Rectangular sheet metal covers hid engines. The result? A surprisingly attractive mix of materials, colors, and shapes.
Although the Stevens-Duryea Company claimed its cars had stylish design, most early automakers worried more about how the car worked than how it looked. / THF84913
To build a car body, early automakers had to shape sheet metal over a wooden form. Cars made that way, like this 1907 Locomobile, often looked boxy. / Detail, THF84914
Some early automobiles looked good. But even the attractive ones looked like an assembly of parts, like the Studebaker shown in this 1907 ad. / THF84915
This post was adapted from an exhibit label in Henry Ford Museum of American Innovation.
Although it wasn’t the most expensive car of its day, the 1937 Cord was pricey. But its Depression-era buyers were well-off and didn’t mind a stylish car that attracted attention. The Cord’s swooping fenders, sweeping horizontal radiator grille, and hidden headlights were unlike anything else on American highways. And although it wasn’t the first, the Cord was the only front-wheel-drive production car available in America for the next three decades.
This 1937 Cord catalog shows the sedan version of the car. THF83512
The company’s definition of luxury included not only the Cord’s styling but also its comfort, its ease of driving and parking, and the advantages of front-wheel drive. THF83513
Customers who wanted even more luxurious touches could buy accessories from the dealer. The Cord Approved Accessories catalog for 1937 included some items now considered basics, such as a heater, a windshield defroster, and a compass. Image (THF86243) taken from copy of catalog.
This post was adapted from an exhibit label in Henry Ford Museum of American Innovation.
In 1984, Henry Ford Museum of American Innovation acquired an old, dilapidated diner. When Lamy’s Diner—a Massachusetts diner from 1946—was brought into the museum, it raised more than a few eyebrows. Was a common diner, from such a recent era, worthy of restoration? Was it significant enough to be in a museum?
Happily, times have changed. Diners have gained newfound respect and appreciation. A closer look at diners reveals much about their role and significance in 20th-century America.
Diners changed the way Americans thought about dining outside the home. A uniquely American invention, diners were convenient, social, and fun.
Horse-drawn lunch wagon, The Way-side Inn. THF38078
Diners originated with horse-drawn lunch wagons that came out on city streets at night, providing food to workers. They also attracted “night owls” like reporters, politicians, policemen, and supposedly even underworld characters!
Peddler’s cart: NYC street scene, 1890-1915. THF241185
Most people agree that horse-drawn lunch wagons evolved from peddler’s carts, like those shown here on this New York City street.
Cowboys at the Chuck Wagon, Crazy Woman Creek, Wyoming Territory, 1885. THF124569
Some people even think that cowboy chuck wagons helped inspire lunch wagons. Here’s a cool scene of a group of cowboys in Wyoming from 1885. Take a look at the fully outfitted chuck wagon in the picture above.
Henry Ford ate here as a young engineer at Edison Illuminating Company in downtown Detroit. In 1927, Ford acquired the old lunch wagon to become the first food operation in Greenfield Village. Notice the menu and clothing worn by the guests.
In this segment of The Henry Ford’s Innovation Nation, you can watch Mo Rocca and me eating hot dogs with horseradish at the Owl—just like Henry Ford might have done back in the day!
When cars increased congestion on city streets, horse-drawn lunch wagons were outlawed. To stay in business, operators had to re-locate their lunch wagons off the street. Sometimes these spaces were really cramped.
These units were roomier and often cleaner than the by-now-shabby lunch wagons. To make them seem more upscale, people began calling these units “diners,” evoking the elegance of railroad dining cars.
Ad with streamlined diner, railroad, and airplane, 1941. THF296820
As more people got used to eating out in diners, more diners were produced. By the 1940s, some diners took on a streamlined form—inspired by the designs of the new, modern streamlined trains and airplanes.
By the 1940s, there were so many diners around that this era became known as the “Golden Age of Diners.” This is where our own Lamy’s Diner comes in. It was made in 1946 by the Worcester Lunch Car Company of Massachusetts. You may not be able to get a cup of coffee and a piece of pie inside Henry Ford Museum of American Innovation right now, but you can visit Lamy’s virtually through this link.
Lamy’s Diner was originally located in Marlborough, Mass. Here’s a photograph of it on its original site. But, like other diners, it moved around a lot—to two other towns over the next four years.
Snapshot of Clovis Lamy in diner, ca. 1946. THF114397
Clovis Lamy was among other World War II veterans who dreamed of owning his own business when the war was over, and diners promised easy profits. As you can see here, he loved talking to people from behind the counter. From the beginning, Lamy’s Diner was a hopping place all hours of the day and night. You can read the whole story of Clovis Lamy and his diner in this blog post.
Lamy’s as a working restaurant in Henry Ford Museum of American Innovation.
In 2012, Lamy’s became a working restaurant again—inside Henry Ford Museum of American Innovation. Nowadays, servers even wear diner uniforms that let you time-travel back to the 1940s. A few years ago, the menu was revamped. So now you can order frappes (Massachusetts-style milkshakes), New England clam chowder, and some of Clovis Lamy’s original recipes. Read more about the recent makeover here.
View of a McDonalds restaurant and sign, 1955. THF125822
Diners declined when fast food restaurants became popular. McDonald’s was first, with food prepared by an assembly-line process, paper packaging, and carry-out service. Check out this pre-Golden Arches McDonald’s.
Mountain View steel diner, Village Diner, Milford, PA, c. 1963. THF297276
The 1982 movie Diner helped spur a new revival in diners, as some people got tired of fast food and chain restaurants. Here’s an image of a Mountain View steel diner, much like the one used in that movie.
Dick Gutman in front of a Kullman diner, 1993. THF297029
One person was particularly instrumental in documenting and helping revive the interest in diners. That’s diner historian Richard Gutman. Here he is in 1993 with camera in hand—in front of a diner, of course. We are thrilled that last year, Richard donated his entire collection of historic and research materials to The Henry Ford—including thousands of slides, photos, catalogs, postcards, and diner accouterments!
Modern Diner, Pawtucket, RI, 1974 slide. THF296836
Richard not only documented existing diners but helped raise awareness of the need to save diners from extinction. The Modern Diner, shown here, was the first to be listed on the National Register of Historic Places (1978).
Robbins Dining Car, Nantasket, Mass., ca. 1925. THF277072
Be sure to check out our Digital Collections for many items from Richard’s collection already online.
Diners continue to have popular appeal. They offer a portal into 20th-century social mores, habits, and values. Furthermore, they represent examples of American ingenuity and entrepreneurship that connect to small business startups and owners today.
Donna Braden is Curator of Public Life at The Henry Ford.
This post was originally part of our weekly #THFCuratorChat series. Follow us on Twitter to join the discussion. Your support helps makes initiatives like this possible.
Where can you get a real diner experience, especially here in Michigan? The answer is Lamy’s Diner inside Henry Ford Museum of American Innovation—an actual 1946 diner brought here from Massachusetts, restored, and operating as a restaurant in the Museum since 2012.
Now Lamy’s Diner is more authentic, more immersive, and serving more delicious food than ever! What’s behind this makeover?
In 1984, the Henry Ford Museum purchased the Clovis Lamy's diner. It took a crane to lift the diner in preparation for transporting it from Hudson, Massachusetts. Once here, it was restored to its original 1946 appearance. THF 25768
Back in the 1980s, museum staff worked with diner expert Richard Gutman to track down an intact vintage diner for the new “Automobile in American Life” exhibit. Gutman not only found such a diner in Hudson, Massachusetts (moved twice from its original location in Marlborough, Massachusetts) but also helped in its restoration and in interviewing its original owner, Clovis Lamy, about his experiences running the diner and about the menu items he served.
Diners are innovative and uniquely American eating establishments. Lamy, like other World War II veterans, was lured by dreams of prosperity and the independence that came with being an entrepreneur of his own diner. As he remarked, “during the war, everyone had his dreams. I said if I got out of there alive, I would have another diner—a brand new one.”
This photograph shows Lamy's Diner on its original site in Marlborough, Massachusetts, 1946. The diner moved three times, first to Framingham, Massachusetts, next to Hudson, Massachusetts in 1949, and finally to the Henry Ford Museum in 1984. THF 88966
Sure enough, when he was discharged from the army, he ordered a 40-seat, 36- by 15-foot model from the Worcester Lunch Car Company, a premier diner builder at that time. It boasted a porcelain enamel exterior, 16 built-in stools, six hardwood booths, a marble counter, and a stainless steel back bar. Lamy could choose the diner’s colors, door locations, and outside lettering. He and his wife Gertrude visited the Worcester plant once a week, eager to check on its construction.
Clovis Lamy stands behind the counter of his diner in Massachusetts. His favorite part of running a diner was talking to his customers. THF 114397
Lamy’s Diner opened for business in April 1946, in Marlborough, Massachusetts. As Lamy remembered, business was brisk:
We jammed them in here at noon—workers from the town’s shoe shops—and we had a good dinner trade too… People stopped in after the show…[and] after the bars closed, the roof would come off the place.
During the long hours of operation (the place closed at 2 a.m.), the kitchen turned out everything from scrambled eggs to meat loaf. To Clovis Lamy, there was no better place than standing behind the counter talking to people.
But the dream had its downside. The work day was long. He was seldom able to eat with his family. After moving the diner to Framingham, Massachusetts, he sold the business in 1950. The new owner moved it down the road to Hudson.
Lamy’s Diner exterior as it looked in the Museum in 1987. THF 77241
When Clovis Lamy and his wife viewed the diner at the 1987 opening for “The Automobile in American Life” exhibition, they confirmed that it looked as good as new. “Even the sign is the same,” he remarked later with a tear in his eye.
Lamy’s Diner interior as it looked in the Museum in 1987. THF 3869
For 25 years, no food was served at Lamy’s Diner in the museum. It was interpreted as a historic structure, until the opening of the new “Driving America” exhibit in 2012, when museum staff decided to once again serve diner fare there. Delicious smells of toast and coffee wafted out of its doors, while the place hummed with activity. Museum guests sat in the booths, on stools at the counter, or at tables on the new deck with accessible seating. They could choose entrees, beverages, and desserts from a menu that was loosely inspired by diner fare of the past.
Then, in 2016, Lee Ward, the new Director of Food Service and Catering, came to me and posed the question, what if we served food and beverages at Lamy’s that more closely approximated what customers would have actually ordered here in 1946? The diner is already an authentic, immersive setting. What if we took it even further and truly transported guests to that time and place? I have always believed in the power of food to both transport guests to another era and to serve as a teaching tool to better understand the people and culture of that era. Over the years, I’ve helped create Eagle Tavern, the Cotswold Tea Experience, the Taste of History menu, the Frozen Custard Stand, and cooking programs in Greenfield Village buildings. So I excitedly responded, sure, we could certainly do that!
But, as the chefs and food service managers at The Henry Ford began to ply me with endless questions about the correct menu, recipes, and serving accoutrements for a 1946 Massachusetts diner, I realized I needed help.
Dick Gutman talking to Lamy’s staff.
Fortunately, help was forthcoming, as Richard Gutman—the diner expert who had found Lamy’s Diner for us in the 1980s—was overjoyed to return to the project and give us ideas and advice. And the 300-some diner menus he owned in his personal collection didn’t hurt either. In fact, they became our best documentation on diner foods and what they were called in 1946, as well as the graphic look of the menus.
Cookbooks of the era offered actual recipes for the dishes we saw listed on the menus, while historic images of diner interiors provided clues as to what the serving staff might wear, what kinds of dishes customers ate on, and what was displayed in the glass cases on the counter.
All of these are reflected in the current Lamy’s Diner experience. Here’s a glimpse of what you’ll encounter when you visit Lamy’s after its recent makeover:
New Lamy’s Diner menu, front and inside
New England Clam Chowder, a signature dish in New England diners and here at Lamy’s
Chicken salad sandwich,using arecipe from the 1947 edition of the Boston Cooking School Cookbook, a pioneering cookbook that offered practical recipes for the average housewife.
Meat loaf plate,using Clovis Lamy’s original meatloaf recipe
Milkshake, which in Massachusetts isa very refreshing drink made of milk, chocolate syrup, and sometimes crushed ice (no ice cream), shaken until it is creamy and frothy.
Peanut butter and marshmallow fluff sandwich, a New England specialty based upon Archibald Query’s original marshmallow creme invention and later called “Fluffernutter”
Prices are, by necessity, modern, but typical prices of the era can be found on the menu boards mounted up on the wall, based upon Lamy’s original menu and prices.
So, for a fun, immersive, and delicious experience, check out the makeover at Lamy’s Diner!
In Other Food News... A Taste of History: Now featuring recipes and menu items guests might see prepared in Greenfield Village historical structures, such as Firestone Farm and Daggett Farmhouse. Mrs. Fisher's Southern Cooking: The menu is based solely on Mrs. Fisher's 1881 cookbook or authentic recipes.
American Doghouse: New regional hot dog options are available, from the Detroit Coney and Chicago dogs to the California dog wrapped in bacon and avocado, tomato and arugula.
Donna R. Braden, Senior Curator and Curator of Public Life at The Henry Ford and author of this blog post, has decided that her new favorite drink is the refreshing Massachusetts version (without ice cream) of the chocolate milkshake. She thanks Richard Gutman and Lee Ward for their enthusiasm and support in making this makeover possible.
Undoubtedly, our 1931 Bugatti Type 41 Royale is one of the most popular automobiles in the The Henry Ford’s collection. Rarely off display, the Royale has been a fixture in Henry Ford Museum for decades. It’s rare to walk by the car and not see at least one person snapping a photo, studying the label, or simply daydreaming about what it’s like behind that big steering wheel. And why not? The Royale has everything going for it: beautiful styling, superb engineering, and a princely price tag – not to mention, as one of only six in the world, exceptional exclusivity.
Needless to say, it would take something very special for us to loan the Bugatti to another museum. Our friends at the Petersen Automotive Museum in Los Angeles have presented us with just such a reason. Last month, the Petersen opened an exciting new year-long exhibition, The Art of Bugatti. Automobile aficionados know the Bugatti name via the magnificent race and road cars built by Ettore Bugatti in the 1920s and 1930s. But Ettore was just one member of this remarkably artistic Italian-French family. Ettore’s father, Carlo Bugatti, designed exquisite furnishings. Ettore’s brother, Rembrandt, was a talented sculptor. (The elephant that sits atop our Royale’s radiator is based on a piece by Rembrandt Bugatti.) Ettore’s niece (and Rembrandt’s daughter), Lidia, was an accomplished artist.
The Bugatti Royale’s distinctive elephant mascot was cast from a sculpture by Rembrandt Bugatti, brother of Royale designer Ettore Bugatti.
Furniture, paintings, sculpture, silver and – of course – automobiles from each of these three Bugatti generations are featured in the Petersen’s show. The broad-ranging exhibit even reaches into the present day. Volkswagen, current owner of the Bugatti marque, has loaned a 2016 Bugatti Chiron to the show. The two-seat supercar, capable of an astounding 260 miles per hour, carries forward Ettore Bugatti’s tradition of elegance combined with performance.
Our Bugatti Royale will be away at the Petersen for five months. The car leaves Henry Ford Museum in mid-January 2017 and returns in mid-June. While it’s away, we’re going to fill the Bugatti’s place in Driving America with another special luxury car from our collection: J.P. Morgan, Jr.’s 1926 Rolls-Royce New Phantom Limousine. It’s been several years since the Rolls-Royce has been on view, so the loan provides a special opportunity for The Henry Ford’s visitors, too.
We are proud to be a part of this wonderful new Bugatti exhibition, and we encourage anyone visiting southern California between now and October 2017 to stop by the Petersen. It’s properly regarded as one of the world’s finest auto museums, and The Art of Bugatti only adds to that reputation.
Matt Anderson is Curator of Transportation at The Henry Ford.
Since 1929, The Henry Ford has hosted a steady stream of celebrity visitors, eager to see our iconic artifacts. In 1961, French artist and iconoclast Marcel Duchamp and his wife visited Henry Ford Museum. If you know Duchamp’s history, you might find it an interesting contrast that the man who rejected art that was merely beautiful in favor of art “in the service of the mind” stopped to pose for this photo in front of the Bugatti. The large, luxurious, and beautiful car seems a far cry from “Fountain,” created by Duchamp more than four decades before. We’ve just digitized dozens of images featuring celebrities of all stripes visiting our campus over many decades—browse more by visiting this Expert Set we’ve created within our Digital Collections.
Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford.
Back before diners were considered revered icons of mid-20th-century American culture, Henry Ford Museum's acquisition of a dilapidated 1940s diner raised more than a few eyebrows. Was a diner, from such a recent era, significant enough to be in a museum?
Happily, times have changed. Diners have gained newfound respect and appreciation, as innovative and uniquely American eating establishments. A closer look at Lamy's diner reveals much about the role and significance of diners in 20th-century America.