Past Forward

Activating The Henry Ford Archive of Innovation

Detail  - Recipe Booklet, "Borden's Eagle Brand: 70 Magic Recipes," circa 1961

Elsie the Borden Cow, depicted in a circa 1961 recipe booklet. Note her maternal apron and ever-present necklace of flowers. / Detail, THF296067 


Mascots appear on so many of the products we see in advertisements or while shopping, it can be easy to look right past them. Or we might seek out our favorites — characters we love so much, they’ve secured our allegiance to particular brands. With names and backstories, these mascots can seem at once familiar and absurd. Why do companies invest so much in developing them? Because, under the right circumstances — as with Elsie the Borden Cow — mascots can resonate deeply with consumers, boosting sales and generating brand loyalty.

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"We’re all born naked, and the rest is drag.” — RuPaul

RuPaul Charles was born on November 17, 1960 in San Diego, California. His parents, Ernestine “Toni” Fontenette and Irving Charles, divorced by the time he was 7; although Ru and his three sisters would continue to live with their mother, older twins Renetta and Renae played a major role in raising Ru. Toni was fiercely supportive of her son, though, despite struggling with her own depression, never doubting that he would be a star one day (a prediction that had been shared with her by a psychic). She would, of course, be correct.

As he grew up — eventually moving to Atlanta with Renetta, where he attended a performing arts school — RuPaul was inspired by divas like Diana Ross and Cher, the punk rock aesthetic and androgynous performers like David Bowie, the irreverence of Monty Python’s Flying Circus, the drag queen and ballroom house founder Crystal LaBeija, and queer cult classic The Rocky Horror Picture Show; these icons would go on to shape his drag performance. In the 1980s, Ru began performing in bands, and producing and starring in underground films, including the Starbooty (also spelled as Starrbooty in some instances) trilogy, a send-up of Blaxploitation films.

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IMLS Agriculture & Environment Grant Work Continues

The Henry Ford received funding from the Institute of Museum and Library Services to increase physical and digital access to agricultural and environmental artifacts. Staff from collections management, conservation, the photo studio, registrars and curatorial departments have worked with 1,200 items to date. Over the two-year grant period (September 2022 through August 2024), 1,750 objects will be conserved, cataloged, digitized and rehoused.

The IMLS grant has helped reunite several items donated by one farm family to The Henry Ford in 1973. These items were all used on a general farm owned and operated by William Saxony Rider (1857-1937) and his wife, Elizabeth Stephenson (1866-1948), in Almont, Michigan. Their daughter, Marion E. (1900-1974), remembered that her mother and father “made and marketed enough of this fine-tasting [cheddar] cheese to build a 300-acre farm.” That work likely occurred during the early 20th century, a time period described as the Golden Age of Agriculture, when market prices exceeded the cost of agricultural production and farm families prospered.

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Pennant, "Edaville Railroad, Cranberry Belt Line, South Carver, Mass.," 1947-1965

Opened in 1947, the Edaville Railroad quite literally transformed from an industrial railroad into an amusement attraction. / THF238726 


Ellis D. Atwood only wanted to make his Massachusetts cranberry-farming operation more efficient. He’d purchased four steam locomotives and several railcars from narrow-gauge railroads in Maine, and he’d built 5.5 miles of track winding through his cranberry bogs. The trains hauled supplies into the bogs, and they carried harvested cranberries out of them. But then Atwood began offering rides at five cents a ticket.

Intentionally or not, Ellis Atwood discovered an entirely new business model for himself. Using his initials, EDA, for inspiration, Atwood named his operation the Edaville Railroad. Following his death in 1950, subsequent owners added rides and amusements and turned the operation into one of New England’s most popular destinations. The Edaville Railroad morphed from an industrial railroad into a “park train” – a railroad operated as part of a larger attraction.

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"Fabulous Finocchio's," 1960-1970

"Fabulous Finocchio's," 1960-1970 / THF708323


Bing Crosby and Danny Kaye lip-syncing “Sisters” in White Christmas…is drag.

Bugs Bunny dressed up as Lady Bunny to escape Elmer Fudd…is drag.

Robin Williams disguised as the nanny Mrs. Doubtfire…is drag.

Melissa McCarthy parodying Sean Spicer on Saturday Night Live…is drag.

Examples of drag performance in mainstream media are everywhere. For as long as society has reinforced ideas of gender norms, people have found humor and joy in playfully rejecting them. 

Drag is a form of theater. Drag performers adopt personas and dress in over-the-top outfits to poke fun at the way society perceives masculinity and femininity. Drag holds a mirror to society. Although it has been a safe haven for the LGBTQ+ community, drag is for everyone.  

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A team at The Henry Ford is well underway on an exciting project funded by a grant from the Institute of Museum and Library Services (IMLS). Staff from our conservation, photography, collections management, registrars and curatorial departments have been working together to process materials currently stored in the museum’s Collections Storage Building. We are focused on the Agriculture and the Environment Collection and related collections that can tell agricultural and environmental stories. 

During this two-year grant project, we will conserve, catalog, digitize and rehouse an estimated 1,750 items. Here is a behind-the-scenes look at one of the many artifacts we've already processed that seem simple but reveal complicated agricultural histories. Recent work on a Turkish coffeepot provides a glimpse into the history of coffee as an agricultural commodity. 

During the colonial era in America, British regulation over trade goods strained the relationship between colonists and British officials. You’ve likely heard much about tea, but coffee played a role in the resistance too.  American ships became involved in the re-export of goods from Latin America through the new United States market, and therefore Americans acquired a taste for coffee as it arrived to them via countries like Brazil. Throughout the Revolutionary era, families ground coffee in their homes using coffee mills. Coffee consumption escalated in America thanks to re-exports in the new market. Once Americans realized the effects of caffeine, coffee became a staple for soldiers, travelers and families alike.  


Coffeepot

Coffeepot / THF193626 


In the early 20th century, Americans enjoyed coffee more than ever. Turkish coffee in particular contains high levels of caffeine produced from a finely ground dark roast. It is made with boiling water in a cezve, a small pot with a long handle and lip for pouring. Consumers of the 1920s felt that Turkish coffee was thicker and more flavorful than the coffee of the past, and many Turkish coffeepots were produced during this era.  


Turkish Style Coffeepot

Coffeepot / THF193627  


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1909 Sears Model H Runabout

The 1909 Sears Model H Motor Buggy – basic, reliable transportation. / THF88309 


Long before Amazon, American consumers counted on another company to deliver their wants and needs through the mail: Sears, Roebuck & Company. Founded in Chicago in 1892, Sears grew into the largest mail-order retailer — and, ultimately, the largest retailer, period — in the United States. Over the years, the company’s voluminous catalogs offered everything from clothing to appliances to farm equipment to houses. But even folks who remember those catalogs well might be surprised by another of its past products: automobiles.

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Picnics in Pictures

September 20, 2023
Herman Miller Picnic Poster

Graphic designer Steve Frykholm's picnic poster series for furniture company Herman Miller is inspired by classic outdoor eats, like sweet corn. The series represents some of the best known examples of American graphic design from the latter half of the 20th century. / THF188350


Watermelon, popsicles, barbecued chicken, hot dogs, sweet corn, lemonade and cherry pie. These are quintessential American picnic foods — sticky, drippy foods best eaten with your hands while sitting on a picnic blanket in the summer heat with friends or family by your side. These are symbolic foods, foods that hold memory. When graphic designer Steve Frykholm was tasked with creating a poster to announce his company’s employee picnic, he relied on these foods to communicate much more than a workplace memo ever could.

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Food, Fellowship and Fun

September 5, 2023
UAW Field Day activity with participants

Attention-drawing antics and fun, friendly games have long been a part of the summer picnics attended annually by the thousands of members who make us the UAW's Local 600. / Photo Credit: Photo of UAW Field Day 1948 courtesy of Walter P. Reuther Library, Archives of Labor and Urban Affairs, Wayne State University


When you’re observing the Dearborn Truck Plant’s final assembly line during the Ford Rouge Factory Tour, you’re watching a set of skilled operators put finishing touches on all-new Ford F-150s — one is built at the plant every 53 seconds. Those workers are part of UAW Local 600, a unit that’s some 5,000 members strong representing employees from the truck plant, its body shop and paint shop — an electric vehicle center has recently been added too — within the Ford Rouge Complex.

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Evocative Touchstone

August 29, 2023
Period kitchen display at Henry Ford Museum of American Innovation

Created more than 40 years ago, the period kitchens on display in Henry Ford Museum of American Innovation remain a popular visitor draw, transporting observers to another place and time.


Hidden in plain sight in Henry Ford Museum of American Innovation are four period kitchens — the last remaining element of a 1979 museum-wide exhibit upgrade timed to coincide with The Henry Ford’s 50th anniversary. Curators created these kitchen vignettes, representing the late 1700s to the 1930s, to help visitors explore changes through time, putting into context The Henry Ford’s rich collection of over 200 years of household equipment.

These kitchens have staying power. Nearly a half century later, the display continues to resonate with visitors. Not surprising, since kitchens are at the center of activity in a home. They conjure up feelings of security, familiarity, family and friends. Immersive environments like these period kitchens in the museum possess the ability to transport visitors to another place and time. They assist in imagining the lives of people of the past and help us ponder how those experiences relate to our own today.

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