Lawn care takes commitment. Implements designed to reduce the time required to improve a lawn's appearance hit the commercial market during the mid-1800s. Push-powered lawn mowers in a variety of configurations from that era gave way to motorized models, with riding mowers gaining popularity in the 1950s. (For more on the evolution of lawn mowers, check out this expert set.) The American Marketing and Sales Company (AMSC) went one step further in the 1970s. AMSC’s autonomous Mowtron mower, the company proclaimed, “Mows While You Doze.”
AMSC released the futuristic mower, invented in 1969 by a man named Tyrous Ward, in Georgia in 1971. Its designers retained the familiar form of a riding mower, even incorporating a fiberglass “seat”—though no rider was needed. But Mowtron’s sleek, modern lines and atomic motif symbolized a new day in lawn care.
If the look of the mower promised a future with manicured lawns that required minimal human intervention, Mowtron’s underground guidance system delivered on that promise. Buried copper wire, laid in a predetermined pattern, operated as a closed electrical circuit when linked to an isolation transformer. This transistorized system directed the self-propelled, gasoline-powered mower, which, once started, could mow independently and then return to the garage.
AMSC understood that despite offering the ultimate in convenience, Mowtron would be a tough sell. To help convince skeptical consumers to adopt an unfamiliar technology, the company outfitted Mowtron with safety features, such as sensitized bumpers that stopped the mower when it touched an obstacle, and armed its sales force with explanatory material.
Mowtron’s market expanded from Georgia throughout the early 1970s. The Mowtron equipment and related materials in The Henry Ford’s collection belonged to Hubert Wenzel, who worked as a licensed Mowtron dealer as a side job. Wenzel had two Mowtron systems: he displayed one at lawn and garden shows and installed another as the family mower at his homes in New Jersey and Indiana. Wenzel’s daughter recalled cars stopping on the side of the road to watch whenever it was out mowing the lawn.
Display used by Mowtron dealer Hubert Wenzel. / THF623554, detail
Mowtron sales were never brisk—in fact, Hubert Wenzel never sold a mower—but company records show that the customers willing to try the new technology appreciated Mowtron’s styling, convenience, and potential cost savings. One owner compared her mower to a sleek Italian sports car. Another expressed pleasure at the ease of starting the mower before work and returning home to a fresh-cut yard. And one customer figured his savings in lawn care costs would pay for the machine in two years (Mowtron retailed at around $1,000 in 1974, including installation).
Despite its limited commercial success, the idea behind Mowtron had staying power. Today, manufacturers offer autonomous mowers in new configurations that offer the same promise: lawn care at the push of a button. (Discover one modern-day entrepreneur’s story on our YouTube channel.)
Debra A. Reid is Curator of Agriculture & the Environment at The Henry Ford. Saige Jedele is Associate Curator, Digital Content, at The Henry Ford.
Sustenance is not usually associated with flowers or the horticultural industry, but cut flowers and ornamental plants have been nourishing humans for centuries. Flowers aid people through hard times by providing joy, mental health benefits, and ephemeral beauty unmatched in many eyes. Additionally, cut flower cultivation is a critical source of revenue and ecosystem service for agricultural entrepreneurs.
Stereograph of a blooming tree peony, circa 1865 / THF66255
The horticulture industry grew rapidly during the 19th century. New businesses, such as Mount Hope Nursery and Gardens out of Rochester, New York, used an expanding transportation infrastructure to market ornamental plants to Midwesterners starting during the 1840s. Yet, while consumers’ interest in ornamentation grew, so did their displeasure with distant producers distributing plants of unverifiable quality. Soon enough, local seed companies and seedling and transplant growers met Detroiters’ needs, establishing greater levels of trust between producer and consumer (Lyon-Jenness, 2004). D.M. Ferry & Co., established in Detroit in 1867, sold vegetable and flower seeds, as well as fruit tree grafts, direct to consumers and farmers.
At the heart of horticulture lies a tension between respect for local, native species and the appeal of newly engineered, “perfect” cultivars. Entrepreneurs such as Hiram Sibley invested in the new and novel, building fruit, vegetable, and flower farms, as well as distribution centers, in multiple states.
Hiram Sibley & Co. Seed Box, Used in the C.W. Barnes Store, 1882-1888 / THF181542
Plant breeders such as Luther Burbank sought a climate to support year-round experimentation. As a result, he relocated from Massachusetts to California, where he cultivated roses, crimson poppies, daisies, and more than 800 other plants over the decades. Companies in other parts of the country—Stark Bro’s Nurseries & Orchards Co. in Louisiana, Missouri, and the W. Atlee Burpee Company in Philadelphia, Pennsylvania—partnered with Burbank or established their own California operations to maintain a competitive edge. These larger farms had to send their flowers by rail across the country and as such, engineered for consistency and mass production.
Field of Burbank's Rosy Crimson Escholtzia, April 13, 1908, Santa Rosa, California. / THF277209
Advertising fueled growth. Companies marketed seeds directly to homeowners, farmers, and market gardeners through a combination of colorful packets, seed boxes, catalogs, specimen books, trade cards, and purchasing schemes. Merchants could reference colorful trade literature issued by D.M. Ferry & Company as they planned flower seed purchases for the next year. The 1879 catalog even oriented merchants to its seed farms and trial grounds near Detroit. A D.M. Ferry trade card (seen below) advertised more than the early flowering sweet pea (Lathyrus odoratus) in 1889, featuring twelve “choice kinds” available in Ferry seed boxes or through orders submitted by merchants directly to the company (Little and Kantor, Journal of Heredity, 1941). Customers who returned ten empty seed packets earned a copy of Ferry’s Floral Album.
Trade Card for Sweet Pea Seeds, D.M. Ferry & Company, 1889. / THF214415
Additionally, magazines such as Vick’s Illustrated Family Magazine, published by Rochester, New York, seedsman James Vick, served as a clearinghouse of information for consumers and growers alike.
Flowers were not always grown in isolation. Cultivating and selling vegetables side-by-side with flowers was common practice, as it provided farmers diversity in income with the ebb and flow of seasons. The addition of flowers proved mutually beneficial to both profits and productivity for farms, as they attract pollinators and receive a high mark-up in the market. Furthermore, flowers could be placed alongside vegetables on farm stands as a means to decorate and draw the attention of market goers.
Market gardeners who also grew flowers saw the potential in Detroit, and this helped develop the floriculture industry. John Ford, a Scottish immigrant, gained visibility through his entries at the Annual Fair of Michigan State Agricultural Society, winning awards for cut flowers, dahlias, and German asters, as well as culinary vegetables, strawberries, and nutmeg melons, throughout the 1850s and 1860s (The Michigan Farmer, 1855, 1856, 1857, 1858, 1861/62, 1863/64). Ford served on the Detroit City Common Council. After that body approved construction, in 1860, of a new Vegetable Shed for Detroit’s City Hall Market (also known as Central Market), Ford or members of his family operated a stand in the market until at least 1882.
Another market gardener, John Breitmeyer, an immigrant from Bavaria, settled in Detroit in 1852 and grew a booming floral business. He anticipated the growth of the floral industry, building hot houses for roses in 1886 and establishing the first florist shop in Detroit in 1890 off Bates Street (The American Florist, April 28, 1900, pg. 1213). He worked with his two sons, who had studied floriculture in Philadelphia, to raise plants and flowers, but “the latter seemed the most profitable” (Detroit Journal, reprinted in Fort Worth Daily Gazette, August 12, 1889, pg. 4). There were 200 floral shops in Detroit by 1930, when the Breitmeyer family operation grew to specialize in “chrysanthymums [sic], carnations, and sweet peas” in addition to roses (Detroit Free Press, April 6, 1930).
Detroit City Business Directory, Volume II, 1889-1890, page 125 / THF277531
Florists sold cut flowers to satisfy consumers willing to part with hard-earned money on such temporary satisfaction. Many factors influenced their decisions: weddings, funerals, and other rites of passage; brightening a home interior; thanking a host; or treating a sweetheart. Whatever the reason, Breitmeyer and Ford and others responded to the zeal for floral ornamentation.
Memorial Floral Arrangement, circa 1878 / THF210195
The Michigan Farmer encouraged readers to “bring a few daisies and butter-cups from your last field walk, and keep them alive in a little water; aye, preserve but a branch of clover, or a handful of flower grass—one of the most elegant, as well as cheapest of nature’s productions and you have something on your table that reminds you of the beauties of God’s creation, and gives you a link with the poets and sages that have done it most honor. Put but a rose, or a lily, or a violet, on your table, and you and Lord Bacon have a custom in common.” (July 1863, pg. 32). Though the preferences varied, flowers inside the home were simultaneously a luxury and something that everyday people could afford, and connected them to poets and lords.
Publications encouraged the trade through how-to columns on decorating with flowers. This clipping from the Michigan Farmer explained how to construct a centerpiece featuring cut flowers.
Description of simple DIY floral ornaments in the household. Excerpt from Michigan Farmer, August, 1863/64, pg. 84. / Image via HathiTrust
What types of flowers might growers raise to fill their baskets and ornament their tables? The Michigan Farmer indicated that “no garden” should be without dahlias “as a part of its autumn glory” (April 1857, pg. 115) and that growers should “never be without” a Moutan peony (February 1858, pg. 48).
Urban markets featured many more plants and cut flowers to satisfy consumer demand. The Detroit News reported in May 1891 that “tulips of every hue and the modest daisy or bachelor’s button still linger on the stalls, but they are the first floral offerings of the spring, and their day is now about over.” The florists rapidly restocked, filling their southern row of stalls in the vegetable market with “floral radiance and beauty…. The hydrangeas with their pink or snow-white balls; fuchsias, with their bell-like cups and purple hearts; geraniums, in all the colors of the rainbow; the heliotrope, with its light-pink blossom; the begonia, with its wax green leaves; verbenas in pink, purple and white; the marguerite, with its white and yellow star; the kelseloria [Calceolaria] in blushing red or golden yellow; the modest mignonette, with its neutral tints but exquisite perfume; and the blue and fragrant forget-me-not” (“Seen on the Streets,” May 24, 1891).
Florists stood at the ready to satisfy customers’ needs, especially for a beau seeking a bouquet to woo his lover (Detroit Free Press, June 19, 1870). On one occasion, a woman reluctantly bought sunflower seeds and catnip instead of climbers that would make her house look “almost like Paradise,” fearing that this ornamentation would cause the landlord to raise her rent (Detroit Free Press, April 27, 1879). In other instances, men “commissioned” by their wives stopped by the flower stands in Central Market, perusing “roses, pansies, and hyacinth bulbs” (Detroit Free Press, January 10, 1890).
Shoppers at Central Market crowd around potted lilies and cut flowers wrapped in paper, undated (BHC glass neg. no. 1911). / Image from Burton Historical Collection, Detroit Public Library (EB02e398)
By the late 19th century, customers had many options to satisfy their appetite for flowers. Many Detroiters purchased their flowers and ornamental plants at the Vegetable Building in Central Market. One huckster turned florist, Mary Judge, engaged customers at her Central Market floral stand with a pretty rose bush for a quarter (not 20 cents, or she’d make no profit), geraniums for 10 cents, or a “beyutiful little flower” for 5 cents (Detroit News, May 24, 1891).
They could also frequent florist shops like John Breitmeyer’s by 1890, or purchase seed from merchants to raise their own. Many reasons motivated them, from satisfying a sweetheart to keeping up with their neighbors’ ornamental plantings. No doubt, beautiful trade cards helped stir up allure and demand for popular garden flowers such as pansies.
Trade Card for Pansies Seeds, D. M. Ferry & Co., 1889 / THF298777
The entrepreneurs and florists of the 19th century sowed the seeds for an industry that remains vigorous but is far more globalized. There are botanic stories still to uncover and after centuries of cultivation, these beautiful ornaments still sustain something deeper within us.
Stewart, Amy. Flower Confidential: The Good, the Bad, and the Beautiful. Algonquin Books, 2008.
Lyon-Jenness, C. (2004). Planting a Seed: The Nineteenth-Century Horticultural Boom in America. Business History Review,78(3), 381-421. doi:10.2307/25096907
Interior of Henry Ford’s Private Railroad Car, “Fair Lane,” June 22, 1921 / THF148015
Beginning in 1921, Henry and Clara Ford used their own railroad car, the Fair Lane, to travel in privacy. Clara Ford designed the interior in consultation with Sidney Houghton, an interior designer based in London. The interior guaranteed a comfortable trip for the Fords, their family, and others who accompanied them on more than 400 trips between 1921 and 1942.
The view out the railcar windows often featured the landscape between Dearborn, Michigan, and Richmond Hill, Georgia, located near Savannah. The Fords purchased more than 85,000 acres in the area, starting in 1925, remaking it into their southern retreat.
On at least three occasions, Henry Ford might have looked out that Fair Lane window, observing changes in the landscape between Richmond Hill and a siding (or short track near the main railroad tracks, where engines and cars can be parked when not in use) near Tuskegee, Alabama. Henry Ford took the railcar to the Tuskegee Institute in 1938, 1941, and 1942, and Clara accompanied Henry at least twice.
Henry Ford and George Washington Carver, Tuskegee, Alabama, March 1938 / THF213839
Henry first met with George Washington Carver and Austin W. Curtis at Tuskegee on March 11, 1938. A small entourage accompanied him, including Ford’s personal secretary, Frank Campsall, and Wilbur M. Donaldson, a recent graduate of Ford’s school in Greenfield Village and student of engineering at Ford Motor Company.
George Washington Carver and Henry Ford on the Tuskegee Institute Campus, 1938. / THF213773
Photographs show these men viewing exhibits in the Carver Museum, installed at the time on the third floor of the library building on the Tuskegee campus (though it would soon move).
Austin Curtis, George Washington Carver, Henry Ford, Wilbur Donaldson, and Frank Campsall Inspect Peanut Oil, Tuskegee Institute, March 1938 / THF 213794
Frank Campsall, Austin Curtis, Henry Ford, and George Washington Carver at Tuskegee Institute, March 1938 / THF214101
Clara accompanied Henry on her first trip to Tuskegee Institute, in the comfort of the Fair Lane, in March 1941. Tuskegee president F.D. Patterson met them at the railway siding in Chehaw, Alabama, and drove them to Tuskegee. While Henry visited with Carver, Clara received a tour of the girls’ industrial building and the home economics department.
During this visit, the Fords helped dedicate the George W. Carver Museum, which had moved to a new space on campus. The relocated museum and the Carver laboratory both occupied the rehabilitated Laundry Building, next to Dorothy Hall, where Carver lived. A bust of Carver—sculpted by Steffen Thomas, installed on a pink marble slab, and dedicated in June 1937—stood outside this building.
The dedication included a ceremony that featured Clara and Henry Ford inscribing their names into a block of concrete seeded with plastic car parts. The Chicago Defender, one of the nation’s most influential Black newspapers, reported on the visit in its March 22, 1941, issue. That story itemized the car parts, all made from soybeans and soy fiber, that were incorporated—including a glove compartment door, distributor cap, gearshift knob, and horn button. These items symbolized an interest shared between Carver and Ford: seeking new uses for agricultural commodities.
Clara Ford, face obscured by her hat, inscribes her name in a block of concrete during the dedication of George Washington Carver Museum, March 1941, Tuskegee Institute, Alabama. Others in the photograph, left to right: George Washington Carver; Carrie J. Gleed, director of the Home Economics Department; Catherine Elizabeth Moton Patterson, daughter of Robert R. Moton (the second Tuskegee president) and wife of Frederick Douglass Patterson (the third Tuskegee president); Dr. Frederick Douglass Patterson; Austin W. Curtis, Jr.; an unidentified Tuskegee student who assisted with the ceremony; and Henry Ford. / THF213788
Henry Ford inscribing his name in a block of cement during the dedication of George Washington Carver Museum, Tuskegee Institute, March 1941 / THF213790
After the dedication, the Fords ate lunch in the dining room at Dorothy Hall, the building where Carver had his apartment, and toured the veterans’ hospital. They then returned to the Fair Lane railcar and headed for the main rail line in Atlanta for the rest of their journey north.
President Patterson directed a thank you letter to Henry Ford, dated March 14, 1941. In this letter, he commended Clara Ford for her “graciousness” and “her genuine interest in arts and crafts for women, particularly the weaving, [which] was a source of great encouragement to the members of that department.”
The last visit the Fords made to Tuskegee occurred in March 1942. The Fair Lane switched off at Chehaw, where Austin W. Curtis, Jr., met the Fords and drove them to Tuskegee via the grounds of the U.S. Veterans’ Hospital. Catherine Patterson and Clara Ford toured the Home Economics building and the work rooms where faculty taught women’s industries. Clara rode in the elevator that Henry had funded and had installed in Dorothy Hall in 1941, at a cost of $1,542.73, to ease Carver’s climb up the stairs to his apartment.
The Fords dined on a special luncheon menu featuring sandwiches with wild vegetable filling, prepared from one of Carver’s recipes. They topped the meal off with a layer cake made from powdered sweet potato, pecans, and peanuts that Carver prepared.
Tuskegee shared the Fords’ itinerary with Black newspapers, and the April 20, 1942, issue of Atlanta Daily World carried the news, “Carver Serves Ford New Food Products.” They concluded, in the tradition of social columns at the time, by describing what Henry and Clara Ford wore during the visit. “Mrs. Ford wore a black dress, black hat and gloves and a red cape with self-embroidery. Mr. Ford wore as usual an inconspicuously tailored business suit.”
Dr. Patterson wrote to Henry Ford on March 23, 1942, extending his regrets for not being at Tuskegee to greet the Fords. Patterson also reiterated thanks for “Mrs. Ford’s interest in Tuskegee Institute”—“The people in the School of Home Economics are always delighted and greatly encouraged with the interest she takes in the weaving and self-help project in the department.”
The Fords sold the Fair Lane in 1942. After many more miles on the rails with new owners over the next few decades, the Fair Lane came home to The Henry Ford. Extensive restoration returned its appearance to that envisioned by Clara Ford and implemented to ensure comfort for Henry and Clara and their traveling companions. Now the view from those windows features other artifacts on the floor of the Henry Ford Museum of American Innovation, in place of the varied landscapes, including those around the Tuskegee Institute, traveled by the Fords.
A view of the interior of Henry and Clara Ford’s private railroad car, the “Fair Lane,” constructed by the Pullman Company in 1921, restored by The Henry Ford to that era of elegance, and displayed in Henry Ford Museum of American Innovation. / THF186264
Debra A. Reid is Curator of Agriculture and the Environment at The Henry Ford.
Operating the Marionettes in Writer’s Cramp: A Review in Little Marionette Show at the A.B. Dick Company Exhibit at the New York World’s Fair, 1939 / THF623950
The A.B. Dick Company, a major copy machine and office supply manufacturer, wanted to draw a crowd to its 1939 New York World’s Fair exhibition. The company decided that a musical marionette show, Writer’s Cramp: A Review in Little, was just the ticket. A.B. Dick selected Tatterman Marionettes, a high-quality touring company managed by Edward H. Mabley (1906–1986) and William Duncan (1902–1978). Mabley wrote the musical comedy and Duncan produced the show, staged at the entrance to the A.B. Dick display in the Business Systems and Insurance Building.
A.B. Dick Company Mimeograph Exhibit and Writer’s Cramp Marionette Show at the New York World’s Fair, 1939 / THF623944
Writer’s Cramp featured changes in communication technology from “the days of the cave man” to the efficient modern office mimeograph machine. Marionettes represented Miss Jones, the secretary, and Mr. Whalen, the executive, trying to rush distribution of important correspondence. Father Time helped inform Mr. Whalen of his good fortune at present (1939) by escorting him through millennia of changes, starting with Stone Age stenographers, and including tombstone cutting, monks with their quill pens, and typists with their typewriters. The play culminated with the unveiling of A.B. Dick Company’s Model 100 Mimeograph, “the World’s Fairest writing machine!”
Writer’s Cramp: A Review in Little Marionette Show at the A.B. Dick Company Exhibit at the New York World’s Fair, 1939 / THF623948
Mabley and Duncan organized Tatterman Marionettes in Detroit, Michigan, in 1922, and had relocated to Cleveland, Ohio, by 1930. They established a reputation through high-quality performances to a range of audiences.
Panel 4 of promotional material, “A Modern Adult Program and a New Children’s Program for the Tatterman Marionettes,” 1931-1932 / THF623902
Edsel B. Ford contracted with the company to perform for children in his home during March 1931. At that time, the always entrepreneurial Mabley recommended his and Duncan’s product, Master Marionettes, as “unusual gift favors” for the children attending that show.
Master Marionettes: Professional Puppets for Amateur Puppeteers, 1930-1940 / THF623904
Tatterman Marionettes’ reputation grew through work with the Century of Progress exposition in Chicago in 1934, where the company presented 1,300 plays. More World’s Fair performances followed. A.B. Dick Company and General Electric both contracted with Tatterman to produce marionette performances during the 1939 World’s Fair. General Electric’s Mrs. Cinderella promoted electrification as part of the modernization of Cinderella’s drafty old castle. (Libby, McNeill & Libby also featured marionette performances, and other corporations staged puppet shows.)
The A.B. Dick Company spared no expense to ensure a first-class production. Tatterman provided the marionettes and experienced operators, while industrial designer Walter Dorwin Teague (1883–1960) prepared blueprints for a detailed stage set. Teague’s exhibit work for A.B. Dick and several corporations during the 1939 World’s Fair helped solidify his reputation as “Dean of Industrial Design.” The company invested in a conductor’s score by Tom Bennett (1906–1970), who would go on to join NBC Radio as staff arranger and musical director after the World’s Fair.
With the script finalized (February 27, 1939), experienced operators put the marionettes to work. After the World’s Fair opened on April 30, 1939, they delivered programs on a set schedule published in official daily programs. On Sunday, October 22, 1939, for example, Tatterman Marionettes performed 15 shows—at 10:20, 11:00, and 11:40 in the morning; at 12:20, 1:00, 1:40, 2:20, 3:00, 3:40 in the afternoon; and at 5:40, 6:20, 7:00, 7:20, 8:00, and 8:20 in the evening.
“Brighten Up Your Days,” Song for the Writer’s Cramp Marionette Show, New York World’s Fair, 1939 / THF623906
At the end of each Writer’s Cramp performance, A.B. Dick mass-produced the feature tune using a mimeograph machine and photochemical stencil. Attendants distributed this sheet music, calling attention to the modern conveniences: “Just a moment, PLEASE! The young lady right behind you is running off some of the words and music from our show—they’re for you to take home with our compliments. Don’t go away without your copy!”
The Tatterman marionettes from Writer’s Cramp featured prominently in World’s Fair promotional material intended to draw the attention of office outfitters to the Business Systems and Insurance Building. Their little stage set conveyed big lessons to the hundreds of thousands of professionals who flowed through the A.B. Dick exhibit at the New York World’s Fair.
Debra A. Reid is Curator of Agriculture and the Environment at The Henry Ford. Thanks to Saige Jedele, Associate Curator, Digital Content, for editorial guidance.
Central Market in Downtown Detroit, Michigan, circa 1890 / THF96803
The historic Detroit Central Market vegetable shed will re-create a local food environment within Greenfield Village
Few mid-19th-century public market structures survive. Detroit’s vegetable shed or building, which opened in 1861, is one of the oldest of those survivors in the nation.
This ornamental bracket from the Detroit Central Market vegetable shed will be one of the architectural elements visitors will see when the building is reconstructed in Greenfield Village. / THF173219
The shed’s story is certainly harrowing. It escaped fire in 1876 and dismantling in 1894. A relocation to nearby Belle Isle saved it. There, it served many purposes until 2003, when The Henry Ford acquired it. And now, generous donors have made its reconstruction in Greenfield Village possible. (Follow @thehenryford on Facebook, Instagram, Twitter, LinkedIn, and/or via our e-mails for more on when the shed will officially open in the village.)
Detroit Central Market’s Vegetable Shed, repurposed as a “horse shed,” circa 1900, on Detroit’s Belle Isle. / THF139104
As a reconstructed event space, the shed will serve as an open-air market of ideas, a place where food and common cause will bring people together to discuss meaty subjects, such as land use and regenerative agriculture, social entrepreneurship, urban and alternative agriculture, and food security. It will shelter a vibrant historic market vignette where florists, fishmongers, hucksters (hucksters being another term for market gardeners, people who raised vegetables to sell at market to retail customers), and peddlers all vied for sales. The scripted exchanges will inform us about ways that vendors historically managed ethnic tensions and provided a social safety net to the homeless, impoverished, and downtrodden. This content will be carefully curated and managed by The Henry Ford’s dedicated staff, who will ensure programming on the stuff of life in perpetuity.
Heart of a City
The Henry Ford’s vision for the restored Detroit Central Market vegetable shed as a communal center in Greenfield Village is akin to what Detroit city officials envisioned when they adopted a nearly 1,000-year-old tradition to establish a public market in 1802.
View of Detroit Central Market (here called “Cadillac Square Market”) from the roof of City Hall, circa 1875 / THF146289
The market grew near the city hall and was maintained by the city for decades, calling attention to the symbiotic relationship between urban governments, the market gardeners and farmers in and near the city, and the health and well-being of city dwellers. The market, in fact, was called City Hall Market until the city hall moved across the centrally located downtown gathering space known as Campus Martius. Thereafter, the name Detroit Central Market came to be—denoting the market’s location, but also its centrality to the civic, cultural, and ceremonial heart of the city. Within an easy walk lay city hall, the Michigan Solders’ and Sailors’ Monument, churches, schools, playhouses, and the opera, among other attractions. Within this vibrant environment, vendors went about their daily business helping customers feed themselves, a routine that fed a city.
Theoretically, a thriving city market eased Detroiters’ worries about the source of their next meal. It freed them to build a livelihood around something other than agriculture, while farmers and market gardeners knew they had a steady market for their produce and fresh meat. Today, we would call Detroit’s Central Market a “local food environment,” the place where customers bought foodstuffs directly from butchers, hucksters, florists, fishmongers, and confectioners.
A community grew within and around the market that facilitated entrepreneurship. Vendors, usually sole proprietors and startups, had a fixed number of resources—the vegetables, fruit and flowers they raised, fish they caught, fresh meat they butchered, knickknacks or “Yankee trinkets” they sold, or services such as chimney sweeping that they hawked to customers.
They had to be ingenious to draw attention to their resources and thus increase the likelihood of a sale. This made for vibrant market days.
People & Prejudices
Practicality dictated that the market be in the center of downtown Detroit and in the shadow of city hall. These were heavily trafficked areas, and structures were built as enclosed spaces to protect vendors and customers from the weather. The Detroit Common Council authorized, funded, maintained, and updated structures and built new ones as needed. It authorized a “clerk of the market” to collect rents, monitor compliance, mediate conflicts, and report to elected officials.
All did not go smoothly at Detroit’s Central Market, however. The fish market in the Catholic city of Detroit was, by many accounts, the poorest fish market in the country. Why? As one fish dealer explained, people in Detroit fished. Therefore, they did not have to buy. Yet care went into designating northern stalls in the vegetable building as the purview of fishmongers, available for auction and then for rent by the month, for ten months of the year.
People gather at the vegetable building at Detroit's Central Market, circa 1885 / THF136886
Records indicate that there was no love lost between fishmongers and butchers, likely because butchers held power that fishmongers did not. Butchers were organized. Some even served as elected officials. They held membership in community associations and had strong ties to ethnic and immigrant communities.
The vegetable shed at Detroit Central Market most obviously housed hucksters, many of them women. Of the 32 greengrocers and market hucksters who listed their business address as City Hall Market (CH Market) in the 1864–1865 Detroit City Directory, nearly one-third (ten) were women. In 1874, the percentage of women hucksters increased to nearly 40%. Racial diversity also existed. Several Black hucksters had market addresses over the years, and at least one had a relatively stable business selling garden vegetables at the market from the early 1860s to the mid-1870s. Overall, however, newspaper accounts stereotyped hucksters as country bumpkins unable to handle their market wagons. This indicated a lack of respect on the part of city dwellers who depended on these growers for their food.
Cultural conflict erupted at the market as individuals from numerous ethnic groups, some well-established and others newcomers, had to cohabitate and compete at the public market. Louis Schiappecasse, an Italian immigrant identified as the first outdoor fruit merchant in Detroit, provides a good case in point. He established himself on Jefferson Avenue across from the Biddle House in 1870. When he died in 1916, the headline read: “Millionaire Fruit Merchant Is Dead.” Yet, in the fever pitch of anti-immigrant sentiment in 1890, a newspaper reporter, without naming names, quoted shop owners near Central Market who were frustrated with Italian fruit salesmen too cheap to pay rent for a market stall. Instead, they claimed that fruit salesmen set up pop-up stands that obstructed sidewalks and made it difficult for patrons to enter some stores.
A customer at the Detroit Central Market vegetable building, 1885–1893 / THF623871
Finally, one of the most notable entrepreneurs at Central Market, who appears regularly in minutes of Detroit Common Council meetings, gained attention for her refusal to accept the city’s decision to close the market. Mary Judge was a widow, listed her address as an alleyway at least once, and changed her market specialty almost every year—sometimes selling vegetables, sometimes flowers, sometimes candy, sometimes refreshments. She also received special dispensation from Detroit’s Committee on Markets when she was cited for violating three market standards. She was allowed to sell vegetables out of stall No. 44 because she was “very poor and unfit for any other occupation.” This last affirmed the function of the public market as a social safety net.
Vendors practiced benevolence, too, operating as social entrepreneurs, at least in relation to residents in the Home for the Friendless. The Ladies’ Christian Union organized the Home for the Friendless in May 1860 to aid homeless women, children (including the children of incarcerated individuals), and elderly women. Twice each week, on Wednesdays and Saturdays during the market season, boys from the home carried a basket to the market. Butchers and hucksters filled the basket with produce and meats, which helped make ends meet at the home.
The Detroit Central Market vendors helped feed hundreds of thousands of mouths in downtown Detroit. When reconstructed in Greenfield Village, the vegetable shed where they once sold their wares will support programming that will enrich millions of minds on topics as wide ranging as agricultural ethics and food justice.
Countless stories await exploration: Stories based on the lives of vendors and their customers; city council members and market staff; and the business owners, entertainers, and entrepreneurs at work around the marketplace can all teach us lessons that we can adapt to help shape a better future.
Hallmark "The Divine Miss Piggy" Christmas Ornament, 1981 / THF178755
In the imaginary worlds that Jim Henson created, Miss Piggy could fly like an angel—and she could sing, dance, and ice skate.
How did Henson accomplish this? He turned to anthropomorphism, endowing an animal or an inanimate object with human characteristics. And he created fanciful situations that helped members of the audience share in the fun.
Pigs don’t fly…. Oh, but they can, in the hands of a master of imagination like Jim Henson.
“Wilson’s Albany Seedling” from D.M. Dewey’s Series of Plates of Fruits, Flowers and Ornamental Trees, 1871-1888. The Chicago Tribune (July 4, 1862) gave a shout-out to Wilson’s Seedling in “A Chapter on Strawberries: How to Eat Them. Features of the Strawberry Market.” / THF148036
We wait patiently for the first field-ripened strawberry of the season. But horticulturalists have tried to reduce this wait-time for decades by selecting strawberry plants that yielded fruit earlier—and fruit that grew bigger, tasted better, and matured to a brilliant scarlet-red color. They planted seeds from these plants, and after consistent yields across generations, then advertised the improved cultivars for sale. Farm families, market gardeners, and horticulturalists purchased, planted, and harvested these plants, and repeated this, season after season.
The first volume of the Michigan Farmer and Western Agriculturalist in 1843 reported on the latest innovations. Editor Daniel D. T. Moore waxed eloquent about “Strawberries -- Large and Luscious!” He described a Michigan-grown fruit as “the largest and most delicious strawberries we have ever before seen or tasted” (July 1, 1843, pg. 76).
That “Large and Luscious” berry had no name. Moore described it as “a native of this State, cultivated.” Subsequent issues of Michigan Farmer, however, specified numerous varieties and their merits. John Burr in Columbus, Ohio, listed six different seedling strawberries for sale in August 1847, just in time for transplanting. He stressed the large uniform size and sweet flavor of the Ohio Mammoth berry as well as its hardiness. He described a namesake, Burr’s New Pine, as maturing “very early” with a “highly aromatic, sweet and delicious flavor,” concluding that it was “unquestionably the very best strawberry cultivated.” He sold these two seedlings for $2.50 per dozen, while he sold his stalwart, Burr’s Old Seedling, for 50 cents per dozen or $2.00 for 100 (August 23, 1847, pg. 96).
Horticulturalists generated plants suitable to local climates and useful to local market gardeners. The go-to early berry in one place might not transfer well to another growing zone. Sometimes hype did not match performance. James Dougall, a nurseryman living across the Detroit River, south of Windsor, Ontario, Canada, assessed 15 varieties of strawberries for Michigan Farmer subscribers in 1849. He described the Duke of Kent’s Scarlet as “Only valuable as being the earliest strawberry, but not worthy of cultivation in comparison with the large early scarlet which is double the size, and ripens only a few days later” (August 1, 1849).
The public remained eager for the seasonal treat. “And what fruit is more delicious than the strawberry?” wondered Michigan Farmer editor Warren Isham in May 1850. But propagating strawberries required regular replanting, at least every two or three years, to maintain the patch. This sustained a lucrative business for plant breeders and horticulturalists. Colorful illustrations helped them capture the attention of growers, as the illustrations below from horticultural sales books indicate.
Nurseryman’s Specimen Book, 1871-1888, page 56: Miner’s Great Prolific, advertised for 50 cents per dozen. The Illustrated Strawberry Culturist (1887) described the Miner’s Great Prolific as “large to very large. . . deep bright crimson. . . vigorous” and “a popular variety among amateurs as well as those who cultivate Strawberries extensively for market” (page 51). / THF620219
Nurseryman’s Specimen Book, Great Northern Nursery Co., Baraboo, Wisconsin, circa 1900. This specimen book, carried by a salesman, included cloth pages that folded out. Customers could then compare attributes of six berries including: Michel’s Early, Jesse, Warfield No. 2, Splendid, Bederwood, and Parker Earle. / THF620262
As strawberries ripened, growers had to get busy picking and processing the perishable fruit. For farm families, this often meant that all members took their turn picking in their own patches. Families without a strawberry patch, but with a yearning to pick their own, could do so at community gardens or pick-your-own nursery businesses.
Ella and Edward Posorek in a Strawberry Field, circa 1932. / THF251170
Growers raising large quantities for market relied on agricultural laborers hired to pick as fast as berries ripened. Two photographs indicate the scale of production on the Atlantic coast, serving Eastern urban markets, and in California, serving Western fresh markets and processor demand.
Picking Strawberries, Charleston, S.C., 1907. This photograph, part of the Detroit Publishing Company Collection, shows the scale of Southern strawberry fields that helped satisfy customer demand in urban coastal markets. / THF624649
Japanese Men and Women in the Strawberry Fields, California, 1921-1922. (Note that while this photograph features berry cultivation, it was taken to support an article in the Dearborn Independent attacking Japanese farmers' real status in the fruit-growing industry in California. More information on the photo can be found in our Digital Collections at the link that follows.) / THF624653
Educational materials designed for geography instruction often featured fruits and vegetables. This Keystone View Company stereograph, in tandem with an instructional workbook, oriented teachers to lessons that helped students understand sources of their food supply. In the case of strawberries, students could see a person about their age busy in a strawberry field in Florida, picking a crop that the students might eat on their strawberry shortcake!
Picking Strawberries in January in Florida, circa 1928. / THF624669
Fresh berries had to be eaten quickly to enjoy them in all their lusciousness. The Chicago Tribune drew readers’ attention to the “luxury” of strawberry shortcake at the height of berry season in that Northern city (July 14, 1857): “Make a large, thick shortcake, split it twice through, and spread with butter and fresh strawberries and sugar, put the parts together again, and serve hot.”
The Chicago Tribune shared two additional recipes in a “how to eat them” feature a few years later (July 4, 1862). The editor recommended starting with a recipe for a very light soda biscuit, baked in a round tin about the size of a dinner plate. Directions continued with instructions to immediately split the baked cake in two or three parts. “Butter each part slightly—spread a thick layer of berries upon one of the slices, then place the other slice over it. . . . Scatter powdered sugar over the berries as they are placed on the slices, and finish by pouring a goodly portion of thick, rich cream upon the berries before the next slice is laid on.”
One last recipe comes from “About Strawberries,” printed in the Detroit Post & Tribune and republished in the True Republican (Sycamore, Illinois). This described the common strawberry shortcake as “a favorite [but] rich” dish. The editor suggested taking “one quart of flour, three tablespoonfuls of butter, one large cup sour cream or rich loppered milk, one egg, one tablespoonful white sugar, one tablespoonful soda dissolved in hot water, and one saltspoonful salt. Rub the salt, butter and flour together; add the soda to the sour milk; stir in the egg and sugar with the milk; put all together, mixing quite soft. Roll lightly and quickly into two sheets, the one intended for the upper crust fully half an inch thick, the lower less than this. Now lay one sheet of paste smoothly upon the other and bake until done. While warm, separate the sheets just where they were joined and lay upon the lower or thick sheet a thick, deep coating of strawberries; then add a coat of powdered sugar and cover with the upper crust . . . serve at tea, cut into triangles and cover with sweet cream and with sugar sprinkled over it. Always send around the powdered sugar and let the guests help themselves” (June 29, 1878).
Readers knew that they could only eat so much shortcake. Yields always outpaced demand. To meet the need, newspaper editors encouraged readers to turn the fruit into jam or preserves before the berries spoiled. Food processors also approached fruit preservation on an industrial scale. The postcard below from the H.J. Heinz Company provides a behind-the-scenes view of women in their work uniforms stemming strawberries as part of the preserve-making process.
Strawberries remain one of the most highly anticipated seasonal fruits. Few compare in taste sensation. In the past as now, however, market opportunities lead growers to pick berries before they ripen to prevent damage in transit. Today, the end of strawberry season in one location means the end of the taste sensation, but not the end of availability for consumers.
Debra A. Reid is Curator of Agriculture and the Environment at The Henry Ford. Thanks to Saige Jedele, Associate Curator, Digital Content, for editorial advice.
“Midway Point near Monterey, California,” 1902, Detroit Publishing Company Collection. / THF118817
The United Nations (UN) first discussed a “world oceans day” during the June 1992 Conference on Environment and Development in Rio de Janeiro. The UN General Assembly designated June 8 as the day to recognize the role of oceans in a global perspective, as well as the influence of law and society on those oceans, starting in 2009. The theme “The Oceans: Life and Livelihoods” provides a focus for World Oceans Day 2021.
The Henry Ford’s collections support reflection on ocean life, livelihoods, and health in several ways. Visual depictions range from a 16th-century map to 20th-century photographs featuring ocean liners and oceanside retreats.
Map, “Die Neuwen Inseln / So hinder Hispanien gegen Orient ven dem land indie ligen,” drawn by German cartographer Sebastian Münster (1488–1552) in 1550 to illustrate the “new island” lying between Spain, the Orient, and the country of India. / THF284540
“Docking a Big Liner,” RMS Oceanic, 1903. Briefly, between 1899 and 1901, the Oceanic was the largest ship in the world. / THF204952
Cliff House, San Francisco, California, circa 1905. / THF200584
Ocean health anchors World Oceans Day. Marine biologist Rachel Carson featured ocean health in her earliest mass-media publications. Three publications drew the public’s attention to these issues. They included Under the Sea Wind (1941), The Sea Around Us (1951), and The Edge of the Sea (1955).
Rachel Carson using a microscope, April 1963. You can see a drawing of an octopus on the wall above her head, and a pencil holder with a map of the world’s oceans. / THF147922
What might we do to be more engaged with World Oceans Day?
The raindrop in our personal space starts a journey we can all follow. The droplets accumulate and flow into freshwater creeks, streams, rivers, the Great Lakes, and ultimately into the world’s oceans. Maintaining water quality starts with the runoff, redirecting it to retention ponds where sediment can settle out before it enters rivers, lakes, and oceans. The Ford Rouge Factory Tour offers guests the opportunity to learn more about this process, and so can walks through Greenfield Village, paying particular attention to the ponds and their connections to the Rouge.
Exhausted from your world-wind tour of THF ocean-related resources? There is still more to see, and much more to do, on our collective journey to ocean health. Contemplate your next steps as you explore art inspired by oceans, on view in the Davidson-Gerson Modern Glass Gallery in Henry Ford Museum of American Innovation.
“Ocean Floor” Ladder by Therman Statom, 2007 (Gift of Bruce and Ann Bachmann). / THF164729
Compiled by Debra A. Reid, Curator of Agriculture and the Environment at The Henry Ford, following the lead of Zachary Ciborowski, Administrative Assistant and Project Coordinator; with inspiration from The Henry Ford’s Green Team members, including Cynthia Jones, General Manager, Innovation Experience; and with the assistance of Saige Jedele, Associate Curator, Digital Content.
Weathervanes have helped humans for millennia.In ancient cities, streamers or pennants mounted at high points communicated wind patterns to watchers below. In more recent centuries, weathervanes in the form we might recognize today perched atop high structures, pointing into the wind to reveal its precise direction. These devices heralded weather changes by indicating shifts in prevailing winds—essential information for farmers or mariners whose businesses depended entirely on the weather.
Weathervanes of this type rotated freely, in perfect balance, with weight distributed across a longer “tail” end that was pushed by the wind, and a shorter “arrow” end that pointed in the direction from which it blew. Starting with this basic form, tradesmen and commercial manufacturers created a vast array of weathervane ornaments by the late nineteenth century. These could communicate more than practical information about the wind. A weathervane might represent regional identity or personal interests, convey religious or political symbolism, or advertise goods or services.
Commercial manufacturers produced a vast array of weathervane ornaments by the late nineteenth century. / THF622046 (detail)
Farm animals were a popular choice for rural weathervane customers. Roosters, with their biblical associations, also conveyed religious symbolism and often served as visible moral reminders atop church spires. / THF622073 and THF622074
Specialty weathervanes, like this one depicting a malt shovel and beer barrel, doubled as trade advertisements. / THF622201 (detail)
The United States Weather Bureau began generating weather reports based on data collected from across the country in the late 1800s, precipitating the decline of traditional weathervanes. When radio stations began broadcasting national weather reports in 1921, weathervanes became functionally obsolete for most Americans. Nevertheless, weathervanes remained popular. Collectors celebrated them as remarkable examples of American folk art, and twentieth-century manufacturers continued to produce them as nostalgic ornaments for suburban homeowners.
Supplanted by national weather reporting in the early twentieth century, weathervanes like these became the special interest of folk art collectors. / THF186724, THF186720, THF145466, and THF186729
By the mid-twentieth century, most weathervanes were strictly ornamental, as illustrated by this 1959 catalog. / THF622033 and THF622034
In updated forms, weathervanes remain important weathercasting tools. As instant indicators of prevailing winds, they are particularly useful at airports, marinas, and sporting events. And meteorologists still rely on weathervanes—often in combination with anemometers, which measure the speed of the wind, as “aerovanes”—to gather data that documents and helps predict weather patterns.
Weathervanes provide evidence of age-old efforts to identify patterns in natural phenomena and predict changes that might affect human survival. These utilitarian artifacts are mostly understood today as whimsical adornments (Hallmark has even released weathervane Christmas ornaments!) only because most Americans have little to no training in meteorology. Yet, weathervanes remain essential weathercasting devices. They can also aid citizen scientists intent on recording climate change locally and globally.
The next time you visit The Henry Ford, look up as you walk around the museum and village to spot weathervanes atop spires and towers. Note how they point into the wind and shift as the breezes blow. In the meantime, you can browse a selection of weathervanes and trade catalogs from weathervane manufacturers in our Digital Collections.
Debra Reid is Curator of Agriculture & the Environment and Saige Jedele is Associate Curator, Digital Content, at The Henry Ford.
George Washington Carver's Graduation Photo from Iowa Agricultural College and Model Farm (now Iowa State University), 1893 / THF214111
George Washington Carver and Food
George Washington Carver (1860s–1943) was born near the end of the Civil War in Missouri. He studied plants his entire life, loved art and science, earned two agricultural science degrees from Iowa State University, and shared his knowledge broadly during his 45-year-career at Tuskegee Institute. He urged farm families to care for their land. Today we call this regenerative agriculture, but in Carver’s day it amounted to a revolutionary agricultural ethic.
Carver’s curiosity about plants fueled another revolution as he promoted hundreds of new uses for things that farm families could grow and eat. Cookbooks inspired him to adapt, and he worked with Tuskegee students to test and refine recipes. Then he compiled them in bulletins that stressed the connection between the environment and human health.
Today, our chefs at The Henry Ford are inspired by Carver’s dozens of bulletins and hundreds of recipes for chutneys, roast meats, salads, and peanut-topped sweet rolls.
Some Possibilities of the Cow Pea in Macon County, Alabama, a 1910 bulletin by Carver featuring recipes. / THF213269
Developing Modern Carver-Inspired Recipes
All Natural Pork with Peanut Plum Sauce at Plum Market Kitchen.
Carver is known to most of us for his many uses for the peanut. The Henry Ford’s culinary team looks to go beyond that, knowing that there is so much more to his legacy. Cultural appropriation is a hot topic in the world of food service today, but as a public history institution, we recognize that food is culture, and we are committed to authentic representation of a variety of food traditions. We are constantly collaborating and developing new recipes in consultation with our curators, who provide expert understanding and context. Part of the mission that drives our chefs is to understand the full story, and to help all our guests complete that experience as well.
Kale, Roasted Peanut, and Pickled Red Onion Salad with Molasses Vinaigrette at Plum Market Kitchen
Many aspects of Carver’s legacy are woven into a modern menu at Plum Market Kitchen at The Henry Ford. Today, the ideas of all-natural, healthy, and organic have become “tag lines” to sell you food. However, for Carver, and for Plum Market Kitchen, these have always been a driving ideology. Together, The Henry Ford and Plum Market Kitchen have taken inspiration from many of Carver’s recipes—always looking to honor and continue his legacy.
Spring offerings from George Washington Carver's recipes at A Taste of History.
While our new recipes at Plum Market Kitchen are inspired by Carver, with modern adaptations, our new offerings in A Taste of History are more directly drawn from Carver’s own recipes and the ingredients he used. Spring offerings at A Taste of History include the following—click through for recipes to try at home.
Farmhouse Roasted Sweet Potatoes at Plum Market Kitchen.
If you’d like to further explore the life and work of George Washington Carver, issues surrounding food security, historic recipes, or dining at The Henry Ford, here are some additional resources across our website:
Take a closer look at Black empowerment through Black education with the microscope used by agricultural scientist George Washington Carver during his tenure at the Tuskegee Institute in Alabama.
Throughout Carver’s life, he balanced two interests and talents—the creative arts and the natural sciences. Find out how each influenced the other.