Henry Ford established the plantations of Fordlandia and Belterra in Brazil with the hope of mass producing rubber for Ford Motor Company vehicles at a fraction of the cost of American factories. Although deep in the Amazon jungle, Ford was essentially attempting to recreate his successful company town of Dearborn, Michigan for his Brazilian workers. Fordlandia came first in 1930, but was not nearly as prosperous as Ford had hoped. In 1940, Ford opened a second plantation, Belterra. Although both plantations were eventually closed, Belterra found some moderate success before Henry Ford abandoned the project. Belterra set out to solve problems created or brought harshly to light by Fordlandia. In many ways, Belterra more closely aligned with Ford’s vision, epitomizing the ideal small Midwestern town better than Fordlandia ever had.
Much has already been written about Henry Ford’s ill-fated Amazonian experiment, Fordlandia. In 1927, Ford acquired land in Northern Brazil, and envisioned creating a booming rubber plantation and town. He anticipated a new revenue stream that would produce enough rubber to make tires for 2 million tires every year. Ford knew that in order to ensure Fordlandia’s economic success, he needed a workforce that was healthy and contented with their lives. In addition to the rubber plantation, Fordlandia had a school, workers’ homes, a railroad, hospital, dance hall, golf course, community pool, sawmill, recreation center, and many other things Henry Ford viewed as cornerstones of a productive and morally righteous society. As author Greg Grandin wrote in Fordlandia, this new plantation offered Henry Ford, “a chance to join not just factory and field but industry and community in a union that would yield, in addition to great efficiency, fully realized men.” Henry Ford initially offered Brazilian workers 35 cents a day, as well as food, lodging and healthcare, well beyond the wages any laborers had been offered up until now in this part of the world. However, these amenities came with massive strings attached, such as the imposition of an American 9 am - 5 pm working schedule, and the requirement that all laborers eat food from the American Midwest. These habits were foreign to the workers and they quickly grew resentful of the behavioral restrictions imposed by Ford and rioted in December 1930. After the riot, Fordlandia was never able to fully recover, and it was clear that this experiment was not functioning effectively, efficiently or, and most important, profitably. However, Henry Ford was anything but a quitter. He had committed himself to the idea of a rubber plantation deep in the heart of the Amazon, and he was not going to give up on his dream that easy.
Race car driver, commentator, author, motivational speaker. Competed in seven Indianapolis 500 races in nine years, including six consecutive years. Two-time competitor in the 24 Hours of Le Mans, the world’s oldest endurance sports car race. Nine-time participant in the 12 Hours of Sebring race. Two wins at the 24 Hours of Daytona race. Owner of over 30 national and international speed records over a 20-year period. A courageous, determined, hardworking, record-breaking, and inspirational race car driver. A woman.
Are you surprised? We're describing Lyn St. James, one of the most influential female race car drivers in history. From her first professional race in 1973, to her last in 2000, Lyn St. James continually showed the motor sports world that not only could women compete with men on the race track, but that they would outlast them, outsmart them, and outrun them. Lyn St. James was a pioneer who embodies the saying that sometimes “it takes a woman to do a man’s job.”
Throughout her career, Lyn helped other female athletes build successful careers just like she had. She serviced as the President of the Women’s Sports Foundation for 3 years, and established her own charitable foundation, Women in the Winner’s Circle, in 1994. Her work with the foundation even led to the formation of a traveling museum exhibit about female drivers, created with The Henry Ford, in 2010.