Posts Tagged 1930s
The Scottie Dog: Icon of an Age
During the 1930s and 1940s, Scottish Terriers, or “Scotties,” popped up all over popular culture, from jewelry to ceramics to greeting cards. I've found various types of Scottie memorabilia in The Henry Ford's collections of this period. The question is, why were Scotties so popular?
According to the American Kennel Club, Scottish Terriers first became popular in America in the early 20th century, with the “Golden Age” arriving in the 1930s. This may be due to the personality of Scotties. The American Kennel Club references this description of the Scottish Terrier’s temperament: “Contented in his ways, conscious of the affection he bears to master or mistress, he regards life philosophically, takes the best when he can get it, makes the best when he cannot.”
Of course, the 1930s represents one of the most desperate economic periods in American history: the Great Depression. It makes perfect sense that Americans loved the spirited Scottie during this dark time.
Also, celebrities as diverse as Bette Davis, Dorothy Parker, Charles Lindbergh and Anne Morrow Lindbergh, and Humphrey Bogart adopted Scotties and helped make them popular—both as pets and on memorabilia.
Some of the most common places that they appear are in Christmas cards.
Christmas Card, "A Merry Christmas," 1933 / THF36815
This card shows a pair of mischievous Scotties, one of whom shows us a Christmas stocking with a puppet tumbling out of it.
"Scottie" (Scottish Terrier) Napkin Rings, 1930-1950 / THF189764
Plastics were used for inexpensive items such as these adorable napkin rings, likely purchased at a five-and-ten-cent store. They would have brightened up a Depression-era dining room table.
"Scottie Dog" Cigarette Holder and Ash Trays, 1935-1940 / THF169674
This inexpensive, yet fashionable, ceramic cigarette set, like the napkin rings, was likely retailed at a five-and-ten-cent store. It would have been a novelty or conversation piece in a middle-class living room.
Fala: The Most Famous Presidential Pet
President Franklin Delano Roosevelt with Fala, 1940 / Photo from the Franklin D. Roosevelt Presidential Library & Museum
The photograph above shows President Franklin Delano Roosevelt with his new Scottish Terrier, Fala, a gift from Roosevelt’s cousin, Margaret “Daisy” Suckley. Was Roosevelt aware of the popularity of Scotties, or was it just serendipity? Probably a little of both. Fala was named by Roosevelt after a Scottish ancestor, the “outlaw” John Murray of Falahill. “Murray the Outlaw of Falahill” was soon shortened to “Fala,” and like his namesake, the Scottie's legend grew. Fala’s adorable antics soon made him popular, and perhaps beloved, by the White House press corps.
Fala “Photographing” White House Photographers, 1942 / Photo from the Franklin D. Roosevelt Presidential Library & Museum
Fala and the Barkers for Britain Campaign
As you can see, Fala’s instant fame, plus national interest in Scottish Terriers, created a public relations bonanza. During 1941, as World War II raged in Europe, the Roosevelt administration sought to help Great Britain, the lone country in Western Europe left standing against the forces of Nazi Germany. Although the United States was officially neutral, many Americans sympathized with and sought to aid the British. They were led by the British War Relief Society, an umbrella organization based in New York City. A constituent group called “Bundles for Britain” collected clothing and money for humanitarian aid. “Barkers for Britain” was created for dog lovers, with paid memberships benefiting the Bundles group. For a fee of 50 cents, dog owners could get a tag with their dog’s name inscribed with a Barkers for Britain label. President Roosevelt volunteered Fala as president of the group, and Fala got membership tag number one.
Christmas Card, "Cheerio," 1941 / THF702390
Interior of Christmas Card, “Cheerio,” 1941 / THF702391
Dating to 1941, this Christmas card references Scottish Terriers and Britain, with “Cheerio” on the outside and “The Englands” on the inside.
Fala’s Moment of Fame in 1944
As a favorite companion, Fala was constantly by Roosevelt’s side. He traveled everywhere with the president. In the late summer of 1944, with the United States now fully engaged in World War II, Fala accompanied Roosevelt on the USS Baltimore to Hawaii, where Roosevelt met with General Douglas MacArthur and Admiral Chester Nimitz on plans to retake the Philippines and attack the Japanese mainland. The Baltimore then traveled to the Aleutian Islands off the coast of Alaska, where Roosevelt met with local leaders on asserting American control over islands that had been taken by the Japanese early in the war. The ship returned to the American mainland via Seattle, where Roosevelt and Fala took a train back to Washington, D.C.
In 1944, a presidential election year, Roosevelt was seeking an unprecedented fourth term. Republicans sought any “dirt” they could find on Roosevelt, an extremely popular Democrat and president since 1933. It is unclear how the rumor got started, but Republicans began circulating a story that Fala had been left behind in the Aleutian Islands and a destroyer had been sent from Seattle, at taxpayers’ expense, to retrieve him. Roosevelt was accused of wasting some 20 million dollars in this effort. Ever the canny politician, the president used this to his advantage. Speaking to the Teamsters Union while kicking off his reelection campaign, Roosevelt gave a speech that many say ensured his reelection. Here is an excerpt:
"These Republican leaders have not been content to make personal attacks upon me—or my wife or my sons—they now include my little dog, Fala. Unlike the members of my family, Fala resents this. When he learned that the Republican fiction writers had concocted a story that I had left him behind on an Aleutian Island and had sent a destroyer back to find him—at a cost to the taxpayer of two or three or twenty million dollars—his Scottish soul was furious! He has not been the same dog since."
Not only did Roosevelt get a positive reaction from his Teamster audience, but he was also heard on radio from coast to coast. The voting public realized that the president still had fight in him and that his feisty little dog was a great asset. As part of the Roosevelt campaign, young girls began sporting Scottie dog pins, like this one.
"Scottie" (Scottish Terrier) Pin, circa 1940 / THF30462
In a broader context, Fala started the tradition of presidential pets serving as surrogates in the political arena. Some notable examples include Richard Nixon’s famous “Checkers” speech in 1952 and Socks the cat, the pet of Chelsea Clinton, daughter of Bill Clinton, in the 1990s. Nearly every president since 1944 has attempted to promote his pets, but none have done so as deftly as Roosevelt.
Eleanor Roosevelt with Fala, 1951 / Photo from the Franklin D. Roosevelt Presidential Library & Museum
After Roosevelt’s sudden death in April of 1945, Fala lived with Eleanor Roosevelt at the family’s Hyde Park, New York, home until the dog’s own death in 1952. At Roosevelt’s memorial in Washington, D.C., the president is depicted with Fala at his side.
Franklin Delano Roosevelt Memorial, Washington, D.C., 2016 / Photograph by Ellice Engdahl
The Scottie dog is truly a reflection of American life at a difficult period, when tenacity, good spirits, and a can-do mentality helped the nation survive and ultimately prosper.
Charles Sable is Curator of Decorative Arts at The Henry Ford.
Washington DC, 1940s, 1930s, 20th century, World War II, presidents, popular culture, home life, decorative arts, by Charles Sable
The Soybean Laboratory (now the Soybean Lab Agricultural Gallery) in Greenfield Village buzzed with activity during the 1930s and 1940s. Paul Hunter Foster worked as a waiter in that laboratory in its earliest days, but over time, his responsibilities expanded to include valet to Henry Ford and cook on Henry Ford’s private railroad car, Fair Lane. As these photographs indicate, he tested soy foods and may have fed the laboratory staff in the process.
Paul Hunter Foster was born on June 5, 1900, to a well-connected mixed-race family living in Meridian, Mississippi. His father, William Thomas Foster, sampled cotton and rated bales based on cotton quality. His mother, Alvina (“Vinie”/“Viny”) Lewis Hunter, bore seven and raised five children. Most of them pursued higher education and community service and flourished professionally. Three studied at Tougaloo College in Jackson, Mississippi. One graduated from Fisk University in Nashville, Tennessee, and another from Howard University in Washington, D.C. Two of Paul’s brothers became dentists, and another worked in race relations throughout his career.
Piecing together the details of Paul Foster’s life remains a work in progress, but primary sources confirm that he lived in Washington, D.C., after his father died in 1917. One of his brothers lived there at the time, attending Howard University. Paul worked as a messenger for the U.S. War Department during World War I (per his draft registration card). He was back in Meridian in January 1920 (per the U.S. Census). Then, on July 7, 1920, while still a student, he married Lilybel E. Scott in Detroit, and settled into life at 6081 Whitewood Avenue in Detroit.
Lilybel Scott Foster (left) with Paul Hunter Foster (right) and Georgia Singleton Ralls (center) of Pittsburgh, Pennsylvania, during the dedication of the Stephen Foster Home (now the Sounds of America Gallery/Foster Memorial) in Greenfield Village, July 4, 1935. / THF272761
It remains unclear when Paul Foster joined Henry Ford’s staff, but his work in Greenfield Village and in proximity to Henry Ford’s office at Ford Motor Company’s Oakwood Boulevard headquarters translated into “other duties as assigned.” In 1935, this included escorting a special guest invited to the Stephen Foster Home dedication. A reporter from the Pittsburgh Courier explained on September 21, 1935, that Georgia Singleton Ralls had, as a child, lived in the house in Lawrenceville, Pennsylvania. She provided valuable information about the home interior to Henry Ford via Charles T. Newton. Ford invited her, but the Foster family ensured her personal comfort. She stayed with Paul and Lilybel and their four children during her visit. Ralls described Paul Foster as Henry Ford’s valet.
Detroit newspapers confirm that Paul and Lilybel Foster encouraged education, a love of music and theater, and civic engagement. Lilybel and the four children, Paul H. Foster, Jr., [William] Estus, Jane, and Harris, each received their share of coverage in the Michigan Chronicle social pages. This helped them forge networks with other middle-class Black Detroiters.
In addition, Paul Foster, Sr., developed relationships with other Black Detroiters working in industry. His eldest child, Paul, Jr., listed Bohn Aluminum as his employer on his World War II draft registration card, and his second son, William Estus, listed Ford Motor Company. The elder Foster also listed Ford Motor Company, Oakwood Boulevard, as his employer. The sons listed their mother as the person most likely to know their permanent addresses, but Paul, Sr., listed Frank Davis, a field agent for Detroit Light Company (Detroit Edison Company), instead of his wife. This likely reflected a commitment to class and racial bonds among well-connected Black Detroiters employed in managerial positions by white business owner-operators. Frank Dewitt Davis became the first Black employee in an office position at Detroit Edison according to his obituary (published in the Detroit Free Press, September 19, 1974).
Work in the Soybean Lab
The following provides a snapshot of the chemical laboratory that Henry Ford constructed in Greenfield Village during 1929, and the workspace that Paul Hunter Foster, Sr., occupied.
Henry Ford invested in the chemical laboratory to discover industrial uses of agricultural products. Soybeans, a crop with a long history, became the research focus by 1931. The crop offered much potential. Extracted oil could be refined for multiple uses and the bean residue could be pressed into numerous molded forms. The protein- and oil-rich soybean also addressed the need of many seeking healthier foodstuffs.
Chemical Laboratory in Greenfield Village, 1930 (today known as the Soybean Lab Agricultural Gallery). / THF222341
Foster worked in the lab that undertook food experiments during this early period of exploration and innovation. His workspace consisted of the low-roofed kitchen shown below, divided by a railing. The preparation area included ingredients, storage containers, scales and other data collection instruments, and scientific apparatuses to facilitate testing.
Preparation and testing area of the kitchen laboratory at the Soybean Laboratory in Greenfield Village, Dearborn, Michigan, circa 1935. / THF236497
Staff worked together in this testing kitchen. The photograph below shows Foster at work in the foreground, and another lab technician busy in the background.
Paul Foster making soybean bread inside the Soybean Laboratory in Greenfield Village, Dearborn, Michigan, circa 1935. / THF236493
The cooking area in the kitchen laboratory included a range, a sink, and counter space, as well as measuring cups, pots, pans, and other kitchen implements. It was at a slightly lower level than the preparation area.
Making soybean bread in the Soybean Laboratory in Greenfield Village, Dearborn, Michigan, circa 1935. / THF236485
Food testing occurred in this lab. The results appeared in the booklet “Recipes for Soybean Foods.” It described the work of the laboratory, summarized the benefits of soy-based foods, and consolidated recipes proven in this laboratory.
“Recipes for Soybean Foods,” circa 1931. / THF119278
Cooks had to be aware that preparing soybeans required some extra effort. For example, “the soy bean generally requires a longer time for cooking than does the common bean…. With a pressure cooker, the beans can be cooked in 20 minutes at 20 pounds pressure” (page 2). Paul Foster used a pressure cooker to prepare soybeans in the kitchen workspace.
Lab technician (likely Paul Foster) with a pressure cooker in the Soybean Laboratory in Greenfield Village, circa 1935. / THF236489
Soybeans had a higher protein content than navy beans or lima beans, according to “Recipes for Soybean Foods.” Thus, cooks substituted soybeans to facilitate healthy eating.
An omelette, two baked beans recipes, and two salad recipes in “Recipes for Soybean Foods,” circa 1931, page 9. / THF119283b
Soy flour also offered a higher-protein alternative to wheat flour, and a flour more supportive of diabetic diets and other diets for those intolerant to certain foods. Furthermore, soy flour properties helped bread remain fresher for longer. As “Recipes for Soybean Foods” explains, breads that incorporated 5% soy flour and 95% wheat flour produced a loaf of bread that kept longer than bread made without soy flour. Combining flours at a ratio of 20% soy and 80% wheat resulted in a bread loaf with 40% more protein than wheat flour alone (page 2). Such persuasive arguments converted some to soy.
The photographic print below shows Paul Foster preparing dough for soybean bread in the kitchen workspace.
Making soybean bread inside the Soybean Laboratory in Greenfield Village, Dearborn, Michigan, circa 1935. / THF236491
After baking, storing the bread in a wire-enclosed wood-frame container was the next step in the longer process of documenting drying rates for different types of bread loaves.
Storing bread in the Soybean Laboratory in Greenfield Village, Dearborn, Michigan, circa 1935. / THF236483
A closer look at Foster and his bread loaves, in the photo at the very top of this post, shows him in the process of loading the loaves into the food safe (a term used for similar wire-sided storage cabinets). The experiments in the test kitchen continued with rotation of loaves and measuring rates of dryness.
Interested in trying the recipe for the soybean bread baked in the laboratory in Greenfield Village? Check out page 4 of Recipes for Soybean Foods, or explore these and other recipes in the Ford Motor Company bulletin, published around 1939 (and two pages longer). Be mindful of inconsistencies. In both, on page 2, the directions indicate that the pressure cooker should be set at 20 pounds pressure, but page 16 in the earlier booklet, and page 18 in the 1939 version, states that soybeans should be cooked for 20 minutes at 25 pounds.
“Recipes for Soy Bean Foods,” Ford Motor Company, circa 1939. / THF223249
Foster remained visible in Soybean Laboratory research through the visit of George Washington Carver in July 1942. During this visit, Henry Ford dedicated a nutrition laboratory on Michigan Avenue, adjacent to Greenfield Village, named for Carver. It included an experimental kitchen described as “the dominion of Mr. Paul Foster” (Herald, August 14, 1942, page 12).
George Washington Carver (seated) at the dedication of Carver Nutrition Laboratory, Dearborn, Michigan, July 21, 1942. Paul Foster is standing in the foreground to the right. / THF214097
Foster apparently had full authority over the kitchen in the Carver Nutrition Laboratory: “Here this master of the culinary art will hold forth, concocting delicious morsels” (Herald, page 12). Carver credited Foster with the “weed sandwiches” sampled during the Nutrition Lab dedication (Herald, page 14). Carver appreciated such ingenuity, given his recent bulletin Nature’s Garden for Victory and Peace (March 1942). Foster’s sandwich spread of “nature’s vegetables” consisted of ground dandelion, purslane, curly dock, plantain, chickweed, lamb’s quarters, bergamot, oxalis, and radish seed pods with salt, lemon juice, and mayonnaise added. Served on soybean bread, such a mixture could have a wonderful flavor and “contain the equivalent in vitamins and minerals to the average person’s monthly diet of vegetables.” So explained Edison Institute student Robert Cavanaugh, who reported on “The Development of a New Laboratory” (Herald, page 12). A photograph of Foster, preparing vegetable sandwiches, illustrated the story.
Documenting Paul Foster’s role in research in either laboratory after 1942 remains a work in progress. Consider this a first installment as we continue to learn more about the scientists who worked at the Soybean Laboratory in Greenfield Village, and at the nearby Carver Nutrition Laboratory on Michigan Avenue.
Debra A. Reid is Curator of Agriculture and the Environment at The Henry Ford. She thanks Saige Jedele and Sophia Kloc for feedback that improved this blog.
Washington DC, 1940s, 1930s, 20th century, soybeans, research, recipes, Michigan, Henry Ford, Greenfield Village buildings, Greenfield Village, food, Detroit, Dearborn, by Debra A. Reid, African American history
An Industrial Design Classic: Isamu Noguchi and the Radio Nurse
Zenith Radio Nurse, 1937 / THF37210
In March of 1938, Zenith Radio Corporation introduced a remarkable product—an elegant listening device, priced at $19.95, designed to allow parents to monitor their children after bedtime. The equipment and its setup could not have been simpler: The transmitter, called a “Guardian Ear,” could be placed close to the child’s crib or bed; the receiver, called the “Radio Nurse,” would be set close to wherever the parents happened to be spending their time. Both components would be plugged into electrical outlets, with the house wiring acting as the carrier for the transmitted sound.
The idea for the Radio Nurse originated with Zenith’s charismatic president, Eugene F. McDonald, Jr. Like all parents, McDonald was concerned about his baby daughter’s safety—especially in the wake of the kidnapping of aviator Charles Lindbergh’s young son. As a result, McDonald experimented with an ad hoc system of microphones and receivers that allowed him to keep an ear out for his daughter’s well-being. Satisfied with the system’s workability, he handed it off to his engineers to create something more reliable and marketable. The finished product, however, was much more than a marriage of concerned fatherhood, ingenuity, and engineering; the presence of another creative mind—that of Isamu Noguchi—resulted in an industrial design classic. (Discover more Noguchi-related artifacts in our Digital Collections here.)
Instructions for Zenith’s Radio Nurse baby monitor depicted how the transmitter and receiver might be used in the home. / THF128154
Noguchi was responsible for the styling of the system’s most visible, and audible, component—the Radio Nurse receiver. Minimally, he had to create a vessel to house and protect a loudspeaker and its associated vacuum tubes, but actually his task was much more challenging: He had to find a way to soften a potentially intrusive high tech component’s presence in a variety of domestic settings.
His solution, remarkably, was both literal and paradoxical: He created a faceless bust, molded in Bakelite, fronted by a grille, and backed by the suggestion of a cap—an impassive abstract form that managed to capture the essence of a benign yet no-nonsense nurse. Shimmering in a gray area where the abstract and figurative appear to meet, it strikes a vaguely surrealist note—it wouldn’t be out of place in an image by Giorgio de Chirico or Man Ray. A touch of whimsy is incorporated: Adjusting the concealed volume control wheel amounts to a kind of tickle under the unit’s chin, subtly undermining the effect of the stern Kendo mask–like visage. Still, with its human-yet-mechanical features, the Radio Nurse remains slightly sinister and finally inscrutable.
Zenith’s 1938 Radio Nurse was made from molded phenol-formaldehyde resin, more commonly known as Bakelite, the first totally synthetic plastic. / THF188679
But was it neutral enough to sit close at hand without, in silence, striking its own discordant note? Its poor sales might suggest otherwise, although apparently it was a technical problem, broadcasts transmitting beyond the confines of a house’s own wiring, that gave customers cause for complaint. Alarming as the Radio Nurse might be when finally provoked into uttering one of Junior’s broadcasts, the possibility that some unknown voice might start to speak through that blank grille would surely have made the unit’s presence somewhat suspenseful.
Marc Greuther is Vice President of Historical Resources and Chief Curator at The Henry Ford. This post originally ran as part of our Pic of the Month series and was published in the September-December 2007 issue of The Henry Ford Living History Magazine.
communication, 20th century, 1930s, technology, radio, home life, design, childhood, by Marc Greuther, art
Civilian Conservation Corps
Civilian Conservation Corps Company No. 1614, 1934. / THF293207
The Civilian Conservation Corps (CCC) began during an economic crisis unmatched in U.S. history. One out of four Americans was out of work in March 1933 as consumer demand reached an all-time low. Congress authorized the CCC to put some of these unemployed men to work. The U.S. War Department oversaw the program, building camps and undertaking projects in all 48 United States, plus Alaska, Hawaii, Puerto Rico, and the Virgin Islands. Enlistment peaked during September 1935 when 505,782 enrollees worked in 2,652 camps. Overall, between 1933 and 1942, approximately 5% of the U.S. male population, around 3 million men, participated in the CCC.
Stanley J. Zaleski at 1614th Co., Civilian Conservation Corps, Camp McComb, Munising, Michigan, April–September 1934. / THF274652
Franklin D. Roosevelt emphasized the quantity and quality of CCC work in his re-election campaign booklet, “This Generation Has a Rendezvous with Destiny” (1936). Between its launch in March 1933 and 1936, the CCC had erected 4,200 miles of new telephone lines, cut nearly 47,000 miles of new fire breaks, and cleared 64,000 miles of new truck trails. In cooperation with the Tennessee Valley Authority, its members had constructed over 200,000 stone and stone-and-log dams in that area. Members also engaged in extensive educational activity with 71% of enlistees taking part, including 90,000 attending elementary classes and 212,000 enrolling in special courses (pg. 12).
This detail from Franklin D. Roosevelt’s campaign booklet, “This Generation Has a Rendezvous with Destiny,” 1936, featured Black and white enlistees at work. / THF132716
The legislation that created the Civilian Conservation Corps prohibited discrimination based on “race, color, or creed.” Promotional material such as the photograph (shown above) of CCC work in Roosevelt’s 1936 campaign booklet illustrated integration. Yet, implementation often appeased anti-integrationists and perpetuated the separate-but-unequal doctrine of the U.S. Supreme Court decision Plessy v Ferguson (1896).
We must also acknowledge that CCC work occurred on lands formerly occupied by indigenous people. Each CCC camp site and CCC project represents an opportunity to remember those who previously occupied the place.
A separate Indian Emergency Conservation Work program began in 1933 in response to requests from Bureau of Indian Affairs administrators and sovereign Indian nations. It was renamed the Civilian Conservation Corps—Indian Division (CCC-ID) in 1937. It undertook work on federally recognized reservations and emphasized land preservation, soil conservation, forest restoration, and sustainable ranching practices, among other projects. Within six months, the CCC-ID had camps on 33 reservations in 28 states. As many as 85,000 men worked on CCC-ID projects. Its success laid the groundwork for a larger “Indian New Deal,” authorized in 1934 with the Indian Reorganization Act.
Indian Relief Project, McCurtain, Oklahoma, June 18, 1934. / THF290170
The CCC-ID’s worker policies differed in significant ways from the CCC’s policies toward Black and white men. This reflected its autonomy as a division of the Bureau of Land Management and not of the U.S. War Department, and the independence of separate indigenous nations negotiating their own CCC structures that supported families in different ways. For example, married men could enlist in the CCC-ID and live at home, receiving as much as $42 per month for work (including a stipend otherwise spent by camps on housing and feeding enlistees). In contrast, Black and white CCC enlistees, all single, earned $30 per month. They retained only $5 while the remaining $25 went home to their parents or extended families.
All CCC enlistees, regardless of race, color, or creed, worked hard and in all kinds of weather.
Man standing outside a Civilian Conservation Corps barracks in winter, circa 1935. / THF620731
Their rest came on cots in barracks with tar-paper walls.
Interior of Civilian Conservation Corps barracks, 1934. / THF620729
Work schedules allowed some time for recreation, but even then, the company dog warranted attention.
Stanley Zaleski and a dog outside Civilian Conservation Corps Barracks, 1934. / THF620737
The CCC followed strict protocols, including formal enlistment and discharge procedures and paperwork.
Civilian Conservation Corps Company 1614 completion certificate, September 30, 1934. Stanley “Toots” Zaleski’s Discharge Certificate confirmed the reason for his discharge as “expiration of term of enrollment for convenience of the U.S.” / THF293211
Communication took the form of monthly newsletters produced by enlistees in camps and in CCC regions. CCC camps held as many as 200 Black or white enlistees while CCC-ID projects incorporated 30–40 enlistees at a time. The newsletters represented a proactive effort to create a community identity. Sporting events and other organized leisure activities also helped generate collegiality.
The Northlander: A Mimeographed Publication of the Fort Brady CCC District, March 1939. / THF624987
Pennants helped convey the identity and camp purpose, much as pennants symbolized allegiance to schools. Some pennants conveyed standard CCC imagery. The lone pine tree symbol appeared on pennants of companies doing work in national forests and others working in state parks. Colors varied as well, even as the logo remained the same. Other pennants emphasized camp features, including barracks. Some carried additional artistic expressions.
Civilian Conservation Corps “1614th Co.” pennant, 1934. This company started in June 1933 near McComb and Munising, Michigan, and worked in the national forest. / THF293213
Pennant, Civilian Conservation Corps Company 1712. This company started in October 1934 and worked near Kaiser and Bagnall, Missouri, likely on Lake of the Ozarks State Park projects. / THF238732
Pennant, Civilian Conservation Corps Company 3745. This company worked near Columbia, Missouri, starting in September 1940, on Soil Conservation Service projects. / THF238734
Pennant, Civilian Conservation Corps, with no company number designated, but featuring illustrations of a typical CCC camp, 1933–1942. / THF238736
Civilian Conservation Corps "Co. 713, Camp Jeanette" pennant, 1936–1941. Camp 713 undertook Soil Conservation Service work near Lake Jeanette in Superior National Forest, near Lake City, Minnesota, starting January 16, 1936. / THF188542
Other souvenirs included sweetheart pillows, designed to remind loved ones back home of their son, brother, betrothed, or friend at work in a CCC camp.
Civilian Conservation Corps sweetheart pillow cover, 1938–1940. Camp 4603 worked on revitalizing grazing land near Harper, Oregon, starting in July 1938. / THF188543
The Civilian Conservation Corps never officially ceased to exist. Bipartisan support sustained the work through 1940 and 1941, even as potential enlistees pursued different opportunities and obligations. The U.S. Congress authorized the Selective Training and Service Act in September 1940, the first peacetime draft in U.S. history. Veterans of the CCC often chose enlistment in their preferred branch of the military over conscription into military service. After the United States entered World War II, Congress closed remaining CCC camps, discharged personnel, and disposed of camp assets (including non-issued clothing) to the U.S. Army.
Today, private-public partnerships sustain CCC work in various ways. Organizations such as Conservation Legacy provide service opportunities to youth, young adults, and veterans, in partnership with the U.S. Bureau of Land Management, the U.S. Forestry Service, and AmeriCorps. The Veterans Fire Corps helps veterans transition to civilian life while earning Firefighter Type 2 training. Ancestral Lands Conservation Corps engages Indigenous youth and young adults in conservation work that links ecological work with cultural heritage.
The legacy of the CCC remains all around us, but is not always obvious. We travel on roadways that CCC workers helped survey and build. We stop at roadside overlooks and stay in guest lodges that CCC workers built in state and national parks across the country. They also built dams and fire look-out towers, planted trees, improved grazing lands, and restocked lakes—among many other projects. Their signatures remain on the landscape in all these ways, preserving their history while inspiring current conservation work.
Civilian Conservation Corps Legacy. This website includes a state-by-state listing of camps and projects. http://www.ccclegacy.org/home.php.
Lacy, Leslie Alexander. The Soil Soldiers: The Civilian Conservation Corps in the Great Depression. Radnor, PA: Chilton Book Company, 1976.
Maher, Neil M. Nature’s New Deal: The Civilian Conservation Corps and the Roots of the American Environmental Movement. New York: Oxford University Press, 2008.
Roosevelt’s Tree Army: The Civilian Conservation Corps, virtual exhibit available through the Digital Public Library of America at https://dp.la/exhibitions/civilian-conservation-corps/history-ccc (accessed September 14, 2021).
Debra A. Reid is Curator of Agriculture & the Environment at The Henry Ford.
20th century, 1940s, 1930s, nature, making, environmentalism, by Debra A. Reid, #THFCuratorChat
Interior of Henry Ford’s Private Railroad Car, “Fair Lane,” June 22, 1921 / THF148015
Beginning in 1921, Henry and Clara Ford used their own railroad car, the Fair Lane, to travel in privacy. Clara Ford designed the interior in consultation with Sidney Houghton, an interior designer based in London. The interior guaranteed a comfortable trip for the Fords, their family, and others who accompanied them on more than 400 trips between 1921 and 1942.
The view out the railcar windows often featured the landscape between Dearborn, Michigan, and Richmond Hill, Georgia, located near Savannah. The Fords purchased more than 85,000 acres in the area, starting in 1925, remaking it into their southern retreat.
On at least three occasions, Henry Ford might have looked out that Fair Lane window, observing changes in the landscape between Richmond Hill and a siding (or short track near the main railroad tracks, where engines and cars can be parked when not in use) near Tuskegee, Alabama. Henry Ford took the railcar to the Tuskegee Institute in 1938, 1941, and 1942, and Clara accompanied Henry at least twice.
Henry Ford and George Washington Carver, Tuskegee, Alabama, March 1938 / THF213839
Henry first met with George Washington Carver and Austin W. Curtis at Tuskegee on March 11, 1938. A small entourage accompanied him, including Ford’s personal secretary, Frank Campsall, and Wilbur M. Donaldson, a recent graduate of Ford’s school in Greenfield Village and student of engineering at Ford Motor Company.
George Washington Carver and Henry Ford on the Tuskegee Institute Campus, 1938. / THF213773
Photographs show these men viewing exhibits in the Carver Museum, installed at the time on the third floor of the library building on the Tuskegee campus (though it would soon move).
Austin Curtis, George Washington Carver, Henry Ford, Wilbur Donaldson, and Frank Campsall Inspect Peanut Oil, Tuskegee Institute, March 1938 / THF 213794
Frank Campsall, Austin Curtis, Henry Ford, and George Washington Carver at Tuskegee Institute, March 1938 / THF214101
Clara accompanied Henry on her first trip to Tuskegee Institute, in the comfort of the Fair Lane, in March 1941. Tuskegee president F.D. Patterson met them at the railway siding in Chehaw, Alabama, and drove them to Tuskegee. While Henry visited with Carver, Clara received a tour of the girls’ industrial building and the home economics department.
During this visit, the Fords helped dedicate the George W. Carver Museum, which had moved to a new space on campus. The relocated museum and the Carver laboratory both occupied the rehabilitated Laundry Building, next to Dorothy Hall, where Carver lived. A bust of Carver—sculpted by Steffen Thomas, installed on a pink marble slab, and dedicated in June 1937—stood outside this building.
The dedication included a ceremony that featured Clara and Henry Ford inscribing their names into a block of concrete seeded with plastic car parts. The Chicago Defender, one of the nation’s most influential Black newspapers, reported on the visit in its March 22, 1941, issue. That story itemized the car parts, all made from soybeans and soy fiber, that were incorporated—including a glove compartment door, distributor cap, gearshift knob, and horn button. These items symbolized an interest shared between Carver and Ford: seeking new uses for agricultural commodities.
Clara Ford, face obscured by her hat, inscribes her name in a block of concrete during the dedication of George Washington Carver Museum, March 1941, Tuskegee Institute, Alabama. Others in the photograph, left to right: George Washington Carver; Carrie J. Gleed, director of the Home Economics Department; Catherine Elizabeth Moton Patterson, daughter of Robert R. Moton (the second Tuskegee president) and wife of Frederick Douglass Patterson (the third Tuskegee president); Dr. Frederick Douglass Patterson; Austin W. Curtis, Jr.; an unidentified Tuskegee student who assisted with the ceremony; and Henry Ford. / THF213788
Henry Ford inscribing his name in a block of cement during the dedication of George Washington Carver Museum, Tuskegee Institute, March 1941 / THF213790
After the dedication, the Fords ate lunch in the dining room at Dorothy Hall, the building where Carver had his apartment, and toured the veterans’ hospital. They then returned to the Fair Lane railcar and headed for the main rail line in Atlanta for the rest of their journey north.
President Patterson directed a thank you letter to Henry Ford, dated March 14, 1941. In this letter, he commended Clara Ford for her “graciousness” and “her genuine interest in arts and crafts for women, particularly the weaving, [which] was a source of great encouragement to the members of that department.”
The last visit the Fords made to Tuskegee occurred in March 1942. The Fair Lane switched off at Chehaw, where Austin W. Curtis, Jr., met the Fords and drove them to Tuskegee via the grounds of the U.S. Veterans’ Hospital. Catherine Patterson and Clara Ford toured the Home Economics building and the work rooms where faculty taught women’s industries. Clara rode in the elevator that Henry had funded and had installed in Dorothy Hall in 1941, at a cost of $1,542.73, to ease Carver’s climb up the stairs to his apartment.
The Fords dined on a special luncheon menu featuring sandwiches with wild vegetable filling, prepared from one of Carver’s recipes. They topped the meal off with a layer cake made from powdered sweet potato, pecans, and peanuts that Carver prepared.
Tuskegee shared the Fords’ itinerary with Black newspapers, and the April 20, 1942, issue of Atlanta Daily World carried the news, “Carver Serves Ford New Food Products.” They concluded, in the tradition of social columns at the time, by describing what Henry and Clara Ford wore during the visit. “Mrs. Ford wore a black dress, black hat and gloves and a red cape with self-embroidery. Mr. Ford wore as usual an inconspicuously tailored business suit.”
Dr. Patterson wrote to Henry Ford on March 23, 1942, extending his regrets for not being at Tuskegee to greet the Fords. Patterson also reiterated thanks for “Mrs. Ford’s interest in Tuskegee Institute”—“The people in the School of Home Economics are always delighted and greatly encouraged with the interest she takes in the weaving and self-help project in the department.”
The Fords sold the Fair Lane in 1942. After many more miles on the rails with new owners over the next few decades, the Fair Lane came home to The Henry Ford. Extensive restoration returned its appearance to that envisioned by Clara Ford and implemented to ensure comfort for Henry and Clara and their traveling companions. Now the view from those windows features other artifacts on the floor of the Henry Ford Museum of American Innovation, in place of the varied landscapes, including those around the Tuskegee Institute, traveled by the Fords.
A view of the interior of Henry and Clara Ford’s private railroad car, the “Fair Lane,” constructed by the Pullman Company in 1921, restored by The Henry Ford to that era of elegance, and displayed in Henry Ford Museum of American Innovation. / THF186264
Debra A. Reid is Curator of Agriculture and the Environment at The Henry Ford.
1940s, 1930s, 20th century, Alabama, women's history, travel, railroads, Henry Ford Museum, Henry Ford, George Washington Carver, Ford family, Fair Lane railcar, education, Clara Ford, by Debra A. Reid, African American history
Operating the Marionettes in Writer’s Cramp: A Review in Little Marionette Show at the A.B. Dick Company Exhibit at the New York World’s Fair, 1939 / THF623950
The A.B. Dick Company, a major copy machine and office supply manufacturer, wanted to draw a crowd to its 1939 New York World’s Fair exhibition. The company decided that a musical marionette show, Writer’s Cramp: A Review in Little, was just the ticket. A.B. Dick selected Tatterman Marionettes, a high-quality touring company managed by Edward H. Mabley (1906–1986) and William Duncan (1902–1978). Mabley wrote the musical comedy and Duncan produced the show, staged at the entrance to the A.B. Dick display in the Business Systems and Insurance Building.
A.B. Dick Company Mimeograph Exhibit and Writer’s Cramp Marionette Show at the New York World’s Fair, 1939 / THF623944
Writer’s Cramp featured changes in communication technology from “the days of the cave man” to the efficient modern office mimeograph machine. Marionettes represented Miss Jones, the secretary, and Mr. Whalen, the executive, trying to rush distribution of important correspondence. Father Time helped inform Mr. Whalen of his good fortune at present (1939) by escorting him through millennia of changes, starting with Stone Age stenographers, and including tombstone cutting, monks with their quill pens, and typists with their typewriters. The play culminated with the unveiling of A.B. Dick Company’s Model 100 Mimeograph, “the World’s Fairest writing machine!”
Writer’s Cramp: A Review in Little Marionette Show at the A.B. Dick Company Exhibit at the New York World’s Fair, 1939 / THF623948
Mabley and Duncan organized Tatterman Marionettes in Detroit, Michigan, in 1922, and had relocated to Cleveland, Ohio, by 1930. They established a reputation through high-quality performances to a range of audiences.
Panel 4 of promotional material, “A Modern Adult Program and a New Children’s Program for the Tatterman Marionettes,” 1931-1932 / THF623902
Edsel B. Ford contracted with the company to perform for children in his home during March 1931. At that time, the always entrepreneurial Mabley recommended his and Duncan’s product, Master Marionettes, as “unusual gift favors” for the children attending that show.
Master Marionettes: Professional Puppets for Amateur Puppeteers, 1930-1940 / THF623904
Tatterman Marionettes’ reputation grew through work with the Century of Progress exposition in Chicago in 1934, where the company presented 1,300 plays. More World’s Fair performances followed. A.B. Dick Company and General Electric both contracted with Tatterman to produce marionette performances during the 1939 World’s Fair. General Electric’s Mrs. Cinderella promoted electrification as part of the modernization of Cinderella’s drafty old castle. (Libby, McNeill & Libby also featured marionette performances, and other corporations staged puppet shows.)
The A.B. Dick Company spared no expense to ensure a first-class production. Tatterman provided the marionettes and experienced operators, while industrial designer Walter Dorwin Teague (1883–1960) prepared blueprints for a detailed stage set. Teague’s exhibit work for A.B. Dick and several corporations during the 1939 World’s Fair helped solidify his reputation as “Dean of Industrial Design.” The company invested in a conductor’s score by Tom Bennett (1906–1970), who would go on to join NBC Radio as staff arranger and musical director after the World’s Fair.
With the script finalized (February 27, 1939), experienced operators put the marionettes to work. After the World’s Fair opened on April 30, 1939, they delivered programs on a set schedule published in official daily programs. On Sunday, October 22, 1939, for example, Tatterman Marionettes performed 15 shows—at 10:20, 11:00, and 11:40 in the morning; at 12:20, 1:00, 1:40, 2:20, 3:00, 3:40 in the afternoon; and at 5:40, 6:20, 7:00, 7:20, 8:00, and 8:20 in the evening.
“Brighten Up Your Days,” Song for the Writer’s Cramp Marionette Show, New York World’s Fair, 1939 / THF623906
At the end of each Writer’s Cramp performance, A.B. Dick mass-produced the feature tune using a mimeograph machine and photochemical stencil. Attendants distributed this sheet music, calling attention to the modern conveniences: “Just a moment, PLEASE! The young lady right behind you is running off some of the words and music from our show—they’re for you to take home with our compliments. Don’t go away without your copy!”
The Tatterman marionettes from Writer’s Cramp featured prominently in World’s Fair promotional material intended to draw the attention of office outfitters to the Business Systems and Insurance Building. Their little stage set conveyed big lessons to the hundreds of thousands of professionals who flowed through the A.B. Dick exhibit at the New York World’s Fair.
Debra A. Reid is Curator of Agriculture and the Environment at The Henry Ford. Thanks to Saige Jedele, Associate Curator, Digital Content, for editorial guidance.
New York, 20th century, 1930s, world's fairs, popular culture, music, design, communication, by Debra A. Reid, advertising
Rover: The Canine Keeper of Cotswold Cottage
Rover Keeping Watch outside Cotswold Barn, January 1931 / THF623050
When Cotswold Cottage and its surrounding buildings were brought to Greenfield Village, Henry Ford aimed to recreate every detail of one of his and Clara’s favorite regions of England.
Henry purchased the cottage, barn, and a nearby blacksmith shop for Greenfield Village in 1929 and the structures were shipped in 1930. Along with the disassembled structures came English stonemasons, who were tasked with reconstructing each building stone by stone. Henry promoted one of his own employees, Gus Munchow, to take charge of recreating the gardens and grounds around them.
Cotswold Cottage / THF1690
The earliest interpretation of Cotswold Cottage intended to present it as a home for English sheepherders. To fully bring this story to life, Henry had a group of sheep imported from the Cotswold region of England to take up residence on the grounds.
Cat Riding a Sheep at Cotswold Cottage, 1932 / THF134679
Plans for the Cotswold setting were nearly perfect, except for one very large missing detail.
When the English stonemasons recalled a black Newfoundland sheep dog roaming the original site, Henry inquired if the dog might consider a move to Michigan. The stonemasons suggested the dog “undoubtedly adored the King” and probably “did not like boats.” Instead, it was decided to find a substitute puppy that could be raised at the cottage to act as sheepherder and guardsman like his English predecessor.
Henry’s secretary began researching the best genetic strains of Newfoundland dogs and located a litter from a lineage of aristocratic, award-winning dogs nearby in Canada. Rover, deemed their best dog, was sent by train to Dearborn.
Rover at Cotswold Cottage, 1932 / THF134670
Rover was trained by Gus Munchow, manager of the gardens and grounds, and was given a home in the Cotswold barn—although some accounts recall he often made himself comfortable inside the cottage. Weighing more than 130 pounds by his first birthday, Rover quickly grew into a smart and dedicated companion to both the sheep and Gus.
Dedicated in all seasons, day and night, Rover happily attended to chores with Gus. He delivered feeding buckets to the sheep, carried extra tools, and was responsible for holding the clock on their night rounds.
Rover outside Cotswold Barn with Gus Munchow and Sheep / THF623048
One of several canine citizens of Greenfield Village at the time, Rover’s neighbors included two Dalmatian coach dogs and a Scottish Terrier named McTavish that enjoyed the company of the schoolchildren who learned in the Giddings Family Home next door.
Enthusiastic in his pursuit to keep any of the other Village dogs from approaching the grounds he guarded, Rover had the stature and size to insist upon them keeping their distance—and they happily obeyed.
Rover at Cotswold Cottage, 1932 / THF134667
Rover with Edison Institute Schoolchildren, Featured in The Herald, April 5, 1935 / THF623054
Even Henry Ford was an admirer of Rover. Gus recalled in his oral history: “That dog would only take orders from myself and Mr. Ford. Mr. Ford used to come through that gate, and the dog would run up to him, and he would play with him for a minute or two.”
Henry realized Rover’s deep bond to Gus when his beloved master fell ill in July 1934. Gus had suffered from appendicitis and was rushed to Henry Ford Hospital, where he stayed for more than a week. When Henry came to visit Rover, he found him lying in the middle of the road, unwilling to move. He seemed to be waiting for Gus to return and was refusing to eat. Realizing Rover must be distressed by Gus’s absence, he requested the dog receive a special bath and be driven in his personal car to the hospital.
The scene of the giant dog visiting the hospital caught the attention of the Detroit News, which wrote a feature article on the visit: “There was a great deal of difficulty in getting the large dog into the hospital, and once inside the door, he had to be dragged along. But when he approached the room where Gus lay and heard the sound of his master’s voice, he ran joyfully to the bed, jumped upon it, and threw everybody and everything into confusion.” The article was happy to report that following the reunion, Rover quickly regained both his appetite and the 15 pounds he had lost from worry.
Feature photo from a Detroit News article found in Ford Motor Company Clipping Book, Volume 88, April–November 1934 / THF623060
When Gus returned to work, Rover always had one eye on his sheep and one eye on his master, making sure neither wandered too far out of sight.
Rover continued serving Gus and Cotswold Cottage for many years. He was indeed “a very good and faithful pal” whose spirit will live on forever as part of Greenfield Village. His grave marker can still be seen today behind the cottage.
Rover’s grave marker, located behind Cotswold Cottage / Photo by Lauren Brady
Lauren Brady is Reference Archivist at The Henry Ford.
Michigan, Dearborn, 20th century, 1930s, Henry Ford, Greenfield Village history, Greenfield Village buildings, Greenfield Village, farm animals, by Lauren Brady
"An Honest Effort": Claude Harvard and Ford Motor Company
“Speaking from my own experience, brief as it is, I feel certain that the man or woman who has put his very best into honest effort to gain an education will not find the doors to success barred.”
One of the few, if not the only, Black engineers employed by Henry Ford at the time, Claude had been personally sent to Tuskegee by Ford to showcase an invention of his own creation. Even in the face of societal discrimination, the message of empowerment and perseverance that Claude imparted on that day was one that he carried with him over the course of his own career. For him, there was always a path forward.
Claude Harvard practicing radio communication with other students at Henry Ford Trade School in 1930. / THF272856
Born in 1911, Claude spent the first ten years of his life in Dublin, Georgia, until his family, like other Black families of the time period, made the decision to move north to Detroit in order to escape the poor economic opportunities and harsh Jim Crow laws of the South. From a young age, Claude was intrigued by science and developed a keen interest in a radical new technology—wireless radio. To further this interest, he sold products door-to-door just so he could acquire his own crystal radio set to play around with. It would be Claude’s passion for radio that led him to grander opportunities.
At school in Detroit, Harvard demonstrated an aptitude for the STEM fields and was eventually referred to the Henry Ford Trade School, a place usually reserved for orphaned teen-aged boys to be trained in a variety of skilled, industrial trade work. His enrollment at Henry Ford Trade School depended on his ability to resist the racial taunting of classmates and stay out of fights. Once there, his hands-on classes consisted of machining, metallurgy, drafting, and engine design, among others. In addition to the manual training received, academic classes were also required, and students could participate in clubs.
Claude Harvard with other Radio Club members and their teacher at Henry Ford Trade School in 1930. / THF272854
As president of the Radio Club, Claude Harvard became acquainted with Henry Ford, who shared an interest in radio—as early as 1919, radio was playing a pivotal role in Ford Motor Company’s communications. Although he graduated at the top of his class in 1932, Claude was not given a journeyman’s card like the rest of his classmates. A journeyman’s card would have allowed Claude to be actively employed as a tradesperson. Despite this obstacle, Henry Ford recognized Claude’s talent and he was hired at the trade school. By the 1920s, Ford Motor Company had become the largest employer of African American workers in the country. Although Ford employed large numbers of African Americans, there were limits to how far most could advance. Many African American workers spent their time in lower paying, dirty, dangerous, and unhealthy jobs.
The year 1932 also saw Henry Ford and Ford Motor Company once again revolutionize the auto industry with the introduction of a low-priced V-8 engine. By casting the crankcase and cylinder banks as a single unit, Ford cut manufacturing costs and could offer its V-8 in a car starting under $500, a steal at the time. The affordability of the V-8 meant many customers for Ford, and with that came inevitable complaints—like a noisy rattling that emanated from the engine. To remedy this problem, which was caused by irregular-shaped piston pins, Henry Ford turned to Claude Harvard.
1932 Ford V-8 Engine, No. 1 / THF101039
To solve the issue, Harvard invented a machine that checked the shape of piston pins and sorted them by size with the use of radio waves. More specifically, the machine checked the depth of the cut on each pin, its length, and its surface smoothness. It then sorted the V-8 pins by size at a rate of three per second. Ford implemented the machine on the factory floor and touted it as an example of the company’s commitment to scientific accuracy and uniform quality. Along with featuring Claude’s invention in print and audio-visual ads, Ford also sent Harvard to the 1934 World’s Fair in Chicago and to the Tuskegee Institute in Alabama to showcase the machine.
Piston Pin Inspection Machine at the 1934 World’s Fair in Chicago, Illinois. / THF212795
During his time at Tuskegee, Harvard befriended famed agricultural scientist George Washington Carver, who he eventually introduced to Henry Ford. In 1937, when George Washington Carver visited Henry Ford in Dearborn, he insisted that Claude be there. While Carver and Ford would remain friends the rest of their lives, Claude Harvard left Ford Motor Company in 1938 over a disagreement about divorcing his wife and his pay. Despite Ford patenting over 20 of Harvard’s ideas, Claude’s career would be forced in a new direction and over time, the invention of the piston pin sorting machine would simply be attributed to the Henry Ford Trade School.
Despite these many obstacles, Claude’s work lived on in the students that he taught later in his life, the contributions he made to manufacturing, and a 1990 oral history, where he stood by his sentiments that if one put in a honest effort into learning, there would always be a way forward.
Ryan Jelso is Associate Curator, Digital Content, at The Henry Ford.
Michigan, Detroit, 1930s, 20th century, technology, radio, manufacturing, making, Ford workers, Ford Motor Company, engines, engineering, education, by Ryan Jelso, African American history, #THFCuratorChat
1931 Duesenberg Model J Convertible Victoria: The World’s Finest Motorcar?
Fred Duesenberg set out to build an automotive masterpiece. Its superlative engineering included a 265-horsepower engine that could push the car to a 116-mph top speed. Duesenberg built only 481 Model Js between 1928 and 1935. No two are identical because independent coachbuilders crafted each body to the buyer’s specifications. Is it the world’s finest? One thing is certain--the Model J will always be in the running.
Duesenberg ads associated the car with wealth and privilege. / THF101796, THF83515
These are a few of the many body styles offered in a 1930 catalog. But that was just a starting point--each car was customized to the owner’s taste. / THF83517, THF83518, THF83519
The Henry Ford’s Duesenberg has luggage designed to fit the trunk precisely. / THF90800
This post was adapted from an exhibit label in Henry Ford Museum of American Innovation.
20th century, 1930s, luxury cars, Henry Ford Museum, Driving America, convertibles, cars
1937 Cord 812 Convertible: Unusual Technology, Striking Style
Although it wasn’t the most expensive car of its day, the 1937 Cord was pricey. But its Depression-era buyers were well-off and didn’t mind a stylish car that attracted attention. The Cord’s swooping fenders, sweeping horizontal radiator grille, and hidden headlights were unlike anything else on American highways. And although it wasn’t the first, the Cord was the only front-wheel-drive production car available in America for the next three decades.
This 1937 Cord catalog shows the sedan version of the car. THF83512
The company’s definition of luxury included not only the Cord’s styling but also its comfort, its ease of driving and parking, and the advantages of front-wheel drive. THF83513
Customers who wanted even more luxurious touches could buy accessories from the dealer. The Cord Approved Accessories catalog for 1937 included some items now considered basics, such as a heater, a windshield defroster, and a compass. Image (THF86243) taken from copy of catalog.
This post was adapted from an exhibit label in Henry Ford Museum of American Innovation.
20th century, 1930s, luxury cars, Henry Ford Museum, Driving America, convertibles, cars