Barney Oldfield and Lincoln Beachey Racing, Columbus, Ohio, 1914 / THF228829
In racing, a skilled driver means everything, but if that person is blessed with charisma and an ability to attract attention, then the fruits of promotion are close at hand. Ability behind the wheel is essential for winning races. But from the sport’s earliest days, success in auto racing also has been augmented by a driver’s ability to attract attention and build a relationship with fans. This helps generate public awareness, fundraising, and sponsorship. In our new racing exhibit, Driven to Win: Racing in America presented by General Motors, two exceptional examples—one from the early days of the sport and one from today—are featured, along with their cars.
In the early 1900s, Barney Oldfield made himself larger than life with his widely publicized exploits on racetracks. Oldfield had a reputation as a fearless bicycle racer, and the very first automobile he ever drove was Henry Ford’s “999.” That was about a week before he raced it in the Manufacturers' Challenge Cup on October 25, 1902. Oldfield won handily, which launched his colorful auto racing career. It also produced the first of many opportunities for Henry Ford to promote Oldfield’s exploits to continue building his own reputation on the way to founding Ford Motor Company a year later.
Ken Block has successfully used his charisma, along with his unquestionable car-control skills, to create a name for himself and to build public awareness for his sponsors and their products. Barney Oldfield was largely limited to personal appearances, posters, and newspaper stories and ads to build his brand and those of his backers, but Ken Block has been able to add video, television, the Internet, and social media to his arsenal for attracting attention. His viral “Gymkhana” videos alone have generated hundreds of millions of views around the world. The car you’ll see in Driven to Win was used in “Gymkhana FIVE: Ultimate Urban Playground; San Francisco.”
Postcard, Aerial View of Greenfield Village, 1940 / THF132774
Henry Ford’s idea of re-creating a historic village in Dearborn, Michigan, began to take shape when he restored his own birthplace (1919) and childhood school (1923) on their original sites. In 1926, he proceeded with a plan to create his own historic village, choosing a plot of land in the midst of Ford Motor Company property and beginning to acquire the buildings that would become part of Greenfield Village.
One of Henry Ford’s earliest ideas for Greenfield Village was to have a central green or “commons,” based upon village greens he saw in New England. Ford envisioned a church and town hall flanking the ends of his Village Green. He couldn’t find exactly what he wanted, so he had them designed and built on site in Greenfield Village.
The design for Martha-Mary Chapel was based on a much larger Universalist church in Bedford, Massachusetts. It was one of six nondenominational chapels that Ford erected. This was the first and only one built of brick.
Ford named the chapel after his mother, Mary Litigot Ford, and his wife Clara’s mother, Martha Bench Bryant. The Martha-Mary Chapel has been used for wedding ceremonies since 1935, as shown here.
First Wedding Held in Martha-Mary Chapel in Greenfield Village, 1935 / THF132820
The bell up in the tower, likely cast during the 1820s, is attributed to Joseph Revere & Associates of Boston, Massachusetts—a foundry inherited by Joseph from his more famous father, Paul Revere.
Bell, Cast by Joseph Warren Revere, circa 1834 / THF129606
Town halls were the places where local citizens came together to participate in town meetings. Town Hall in Greenfield Village is patterned after New England public meeting halls of the early 1800s.
Town Hall in Greenfield Village, September 2007 (Photographed by Michelle Andonian) / THF54040
These buildings also became gathering places for political elections, theatrical performances, and social events. We have often recreated the types of activities that might have appeared in town halls of the past, such as this 2007 performance.
Ragtime Street Fair in Greenfield Village, July 2007 (Photographed by Michelle Andonian) / THF52067
Scotch Settlement School
Henry Ford also decided he needed a schoolhouse for his Village Green. This one-room school—which he himself attended when he was a boy back in the 1870s—was from the so-called Scotch Settlement in Dearborn Township. Here it is on its original site in 1896.
Group outside Scotch Settlement School at Its Original Site, Dearborn Township, Michigan, 1896 / THF245422
Scotch Settlement School had been one of Henry Ford’s first restoration projects. In 1923, he had restored the school and operated it on its original site as an experimental pre-school—shown here around 1926.
Scotch Settlement School at Its Original Site in Dearborn Township, Michigan, circa 1926 / THF115902
Once in Greenfield Village, this school served as the first classroom for the Edison Institute school system that Henry Ford started in September 1929—an experimental combination of progressive education and “learning by doing.”
Henry Ford with Students outside Scotch Settlement School in Greenfield Village, 1929 / THF96582
Ford thought a historic inn would make a nice addition to his Village Green. In 1927, he purchased this old 1830s-era inn from Clinton, Michigan—shown here on its original site in 1925. Even though this was never its name, he called it Clinton Inn.
Eagle Tavern at Its Original Site, Clinton, Michigan, 1925 / THF237252
Clinton Inn first served as a cafeteria for students attending the Edison Institute schools. When Greenfield Village opened to the public in 1933, it was the starting point for carriage tours. Later, it became a lunchroom for visitors, as shown below.
Visitors Lunching at the Clinton Inn (now Eagle Tavern), Greenfield Village, 1958 / THF123749
When we decided to turn Clinton Inn into a historic dining experience, we undertook new research. We found that a man named Calvin Wood ran this inn in 1850 and called it Eagle Tavern. Today, we recreate the food, drink, and ambience of that era.
Eagle Tavern in Greenfield Village, October 2007 / Photographed by Michelle Andonian / THF54291
You can learn more about Eagle Tavern in this episode of The Henry Ford’s Innovation Nation, this blog post about creating the historic dining experience in Greenfield Village, and this blog post about our research and interpretation of drinking at Eagle Tavern. Also check out this blog post I wrote on how our research changed the interpretation of five Village buildings, including Eagle Tavern.
J.R. Jones General Store
What would a village green be without a general store? The J.R. Jones General Store was originally located in the village of Waterford, Michigan. Here it is on its original site in 1926, just before being moved to Greenfield Village.
J.R. Jones General Store (Just Before the Move to Greenfield Village), Original Site, Waterford, Michigan, 1926 / THF126117
We decided to focus upon the era of James R. Jones, who operated this store from 1882 to 1888. During that time, Jones sold everything from coffee and sugar to fabrics and trims to farm tools and hardware. No wonder it was called a general store!
J.R. Jones General Store in Greenfield Village, September 2007 (Photographed by Michelle Andonian) / THF53762
Check out more content about the J.R. Jones General Store on this episode of The Henry Ford’s Innovation Nation and the related content on our web page.
Logan County Courthouse
This courthouse, from Postville (later renamed Lincoln), Illinois, is not just any courthouse! From 1840 to 1847, Abraham Lincoln was one of several lawyers who practiced law here as part of the 8th Judicial Circuit. Later, it was a private residence, as shown here about 1900.
Group outside Logan County Courthouse at Its Original Site, Lincoln, Illinois, circa 1900 / THF238618
Lincoln thrived on the judicial circuit—handling all sorts of cases, representing different types of people, and getting to know local residents. All these experiences helped prepare him for his future role as America’s sixteenth president.
Lithograph Portrait of Abraham Lincoln in 1860 / THF11619
To Henry Ford, Abraham Lincoln embodied the ideals of the self-made man. Ford searched for a way to memorialize Lincoln’s accomplishments. When he learned of this courthouse, he obtained it, then had it dismantled and reconstructed on his Village Green.
"First Court House of Logan County Where Abraham Lincoln Practiced Law, Lincoln, Ill.," 1927 Postcard / THF121352
After the courthouse was reconstructed in Greenfield Village, Ford filled the building with Lincoln memorabilia. The chair he subsequently purchased, in which President Lincoln had been assassinated, is visible inside a glass case in this 1954 photograph.
Logan County Courthouse in April 1954, Showing the Abraham Lincoln Chair Then on Exhibit in Greenfield Village / THF121385
Dr. Alonson B. Howard was a country doctor practicing medicine near Tekonsha, Michigan, from 1852 to 1883. Dr. Howard would have attended to everything from pregnancies to toothaches to chronic diseases such as kidney disease and tuberculosis.
Portrait of Dr. Alonson B. Howard, 1865-1866 / THF109611
The building, originally constructed in 1839 as a one-room schoolhouse, was conveniently located in the front yard of the Howard family farm. So, when the school moved to a new building, Dr. Howard took over this building as his office.
Dr. Howard's Office at its original site, Tekonsha, Michigan, March 1956 / THF237140
After Dr. Howard’s death in 1883, his wife Cynthia padlocked the building and there it remained—virtually intact—until removed to Greenfield Village between 1959 and 1961. It opened to the public in 1963.
Interior of Dr. Howard's Office at its original site, Tekonsha, Michigan, March 1956 / THF237188
You can learn more about Dr. Howard’s life and work in this blog post.
Rover Keeping Watch outside Cotswold Barn, January 1931 / THF623050
When Cotswold Cottage and its surrounding buildings were brought to Greenfield Village, Henry Ford aimed to recreate every detail of one of his and Clara’s favorite regions of England.
Henry purchased the cottage, barn, and a nearby blacksmith shop for Greenfield Village in 1929 and the structures were shipped in 1930. Along with the disassembled structures came English stonemasons, who were tasked with reconstructing each building stone by stone. Henry promoted one of his own employees, Gus Munchow, to take charge of recreating the gardens and grounds around them.
The earliest interpretation of Cotswold Cottage intended to present it as a home for English sheepherders. To fully bring this story to life, Henry had a group of sheep imported from the Cotswold region of England to take up residence on the grounds.
Cat Riding a Sheep at Cotswold Cottage, 1932 / THF134679
Plans for the Cotswold setting were nearly perfect, except for one very large missing detail.
When the English stonemasons recalled a black Newfoundland sheep dog roaming the original site, Henry inquired if the dog might consider a move to Michigan. The stonemasons suggested the dog “undoubtedly adored the King” and probably “did not like boats.” Instead, it was decided to find a substitute puppy that could be raised at the cottage to act as sheepherder and guardsman like his English predecessor.
Henry’s secretary began researching the best genetic strains of Newfoundland dogs and located a litter from a lineage of aristocratic, award-winning dogs nearby in Canada. Rover, deemed their best dog, was sent by train to Dearborn.
Rover was trained by Gus Munchow, manager of the gardens and grounds, and was given a home in the Cotswold barn—although some accounts recall he often made himself comfortable inside the cottage. Weighing more than 130 pounds by his first birthday, Rover quickly grew into a smart and dedicated companion to both the sheep and Gus.
Dedicated in all seasons, day and night, Rover happily attended to chores with Gus. He delivered feeding buckets to the sheep, carried extra tools, and was responsible for holding the clock on their night rounds.
Rover outside Cotswold Barn with Gus Munchow and Sheep / THF623048
One of several canine citizens of Greenfield Village at the time, Rover’s neighbors included two Dalmatian coach dogs and a Scottish Terrier named McTavish that enjoyed the company of the schoolchildren who learned in the Giddings Family Home next door.
Enthusiastic in his pursuit to keep any of the other Village dogs from approaching the grounds he guarded, Rover had the stature and size to insist upon them keeping their distance—and they happily obeyed.
Rover received visits from many distinguished guests, including Princess Takamatsu of Japan and President Herbert Hoover, but his favorite visitors were the Edison Institute schoolchildren. He always offered his paw for a shake, welcomed pats on the head, and even became a popular subject of their art and writing exercises as evidenced in many issues of The Herald, the school’s publication.
Rover with Edison Institute Schoolchildren, Featured in The Herald, April 5, 1935 / THF623054
Even Henry Ford was an admirer of Rover. Gus recalled in his oral history: “That dog would only take orders from myself and Mr. Ford. Mr. Ford used to come through that gate, and the dog would run up to him, and he would play with him for a minute or two.”
Henry realized Rover’s deep bond to Gus when his beloved master fell ill in July 1934. Gus had suffered from appendicitis and was rushed to Henry Ford Hospital, where he stayed for more than a week. When Henry came to visit Rover, he found him lying in the middle of the road, unwilling to move. He seemed to be waiting for Gus to return and was refusing to eat. Realizing Rover must be distressed by Gus’s absence, he requested the dog receive a special bath and be driven in his personal car to the hospital.
The scene of the giant dog visiting the hospital caught the attention of the Detroit News, which wrote a feature article on the visit: “There was a great deal of difficulty in getting the large dog into the hospital, and once inside the door, he had to be dragged along. But when he approached the room where Gus lay and heard the sound of his master’s voice, he ran joyfully to the bed, jumped upon it, and threw everybody and everything into confusion.” The article was happy to report that following the reunion, Rover quickly regained both his appetite and the 15 pounds he had lost from worry.
Feature photo from a Detroit News article found in Ford Motor Company Clipping Book, Volume 88, April–November 1934 / THF623060
When Gus returned to work, Rover always had one eye on his sheep and one eye on his master, making sure neither wandered too far out of sight.
Rover continued serving Gus and Cotswold Cottage for many years. He was indeed “a very good and faithful pal” whose spirit will live on forever as part of Greenfield Village. His grave marker can still be seen today behind the cottage.
Rover’s grave marker, located behind Cotswold Cottage / Photo by Lauren Brady
Lauren Brady is Reference Archivist at The Henry Ford.
In his first race ever, Henry Ford beat Alexander Winton in the Sweepstakes Race. / THF94819
On October 10, 1901, Henry Ford made history by overcoming the favored Alexander Winton in his first-ever automobile race. Backed by a willingness to take risks and an innovative engine design, Henry earned the reputation and financial backing through this one event to start Henry Ford Company, his second car-making venture.
His success that day is a natural introduction display for our newest permanent exhibition, Driven to Win: Racing in America, presented by General Motors. Driven to Win celebrates over 100 years of automotive racing achievements and the people behind the passion for going fast.
Photos of the 1901 race provide a view of the environment that written accounts don’t. / THF123903
In creating an exhibition, we start with many experience goals. In this case, one exhibition goal is to take our guests behind-the-scenes and trackside. As you experience Driven to Win, you’ll find many of the vehicles displayed on scenic surfaces and in front of murals that represent the places the cars raced. Henry Ford’s Sweepstakes Race took place on a horse racing track in Grosse Pointe, Michigan. Through reference photos and discussions with our exhibit fabrication partner, kubik maltbie, artisans created a surface that captures the loose dirt quality of a horse racing track. If you look closely, you’ll see hoof prints alongside tire tracks, which capture the unique location of this race.
kubik maltbie’s artists created a variety of samples to find the most accurate dirt display surface that’s also suitable for use in a museum setting.
Look closely and you can see evidence of horses having raced on the same track.
The next component in bringing this race to life needed to illustrate what the day was like. It also needed to convey the most exciting part—when Henry Ford overtook his competition. Working with a local artist, Glenn Barr, we created a background mural depicting Henry’s rival being left in the dust. To do this, we returned to available reference photos showing the track, grandstand, and Henry’s rival, Alexander Winton, who was the country’s most well-known racer at this time.
Sketches and small-scale paintings allowed Glenn Barr and the design team to discuss components of the mural before the final painting was created.
Glenn created a series of early sketches to make sure we had all the important elements. We then took those sketches and added them to our 3D model of the exhibition. This allowed us to pre-visualize the entire display from all angles, and verify we had the correct perspective in the mural. Color plays a big part in creating this scene with a certain mood. The goal was a color palette that felt like 100+ years ago, but also like we were watching the race. Glenn created a series of color samples that allowed us to find the right combinations.
Programs like Sketchup allow us to easily create exhibit spaces in three-dimensions so that we can study sightlines and relationships between exhibit elements.
While this photo was posed, likely to commemorate the race win, Henry Ford and Ed “Spider” Huff’s postures are confirmed from other photos, and this one provides clearer details. / THF116246
The last element in creating our day-of-the-race display was perhaps the most important—Henry Ford and his ride-along mechanic, Ed “Spider” Huff, themselves. Again, reference photos are vital tools in seeing the past. In creating these mannequins we had three key elements to address: Henry and Spider’s likenesses, the clothing they wore, and the postures they’d have sitting in the vehicle. kubik maltbie’s artists were able to capture this moment. They started with clay sculptures of Henry and Spider’s faces.
Henry Ford and Ed “Spider” Huff’s likenesses were captured in life-sized clay sculptures that would later be used to create molds for the finished mannequins.
As these mannequins needed to sit directly in the vehicle, a museum artifact, much of the final sizing, positioning, and decisions on how they interfaced with the car was done away from the actual vehicle. kubik maltbie’s sculptor came to the museum for several days and built a wood frame system around the Sweepstakes. This accurately captured important dimensions and connection points. An exact replica of the steering wheel became a template that sculptors could use in their studio to finalize hand positioning.
If you’ve visited Greenfield Village at The Henry Ford, you’ll have seen that period clothing is one of our specialties. Every spring we distribute over 1,000 sets of handmade attire authentic to many different time periods. With insight from our curators, our Clothing Studio provided period-accurate clothing, from shoes to hats, for Henry and Spider.
Henry Ford and Ed “Spider” Huff arrive at the museum.
Museum conservators and the installation team place Ed “Spider” Huff, Henry’s ride-along mechanic, on the Sweepstakes’ running board.
Together, all these elements allow us to take you on a trip back in time. I invite you to visit the museum and see this monumental moment in racing history, stand trackside, and imagine what it must have been like. You can even hear our faithful replica of the “Sweepstakes” running. It sounds nothing like today’s track-ready racing machines.
Wing Fong is Experience Design Project Manager at The Henry Ford.
Carding mills became extremely popular in 19th-century America because the machines used in them mechanized the laborious hand process of straightening and combing wool fibers—an important step in preparing yarn and making woolen cloth. Customers were happy to let others handle this incredibly tedious job while using their own skill and creativity to control the final product.
Before carding mills, farm families prepared wool by hand using hand cards like these. / THF183701
Between 1840 and 1880, Michigan farmers raised millions of sheep, whose wool was turned into yarn and woolen goods. The Civil War, especially, caused a demand for wool, as it became the raw material for soldiers’ uniforms. Afterward, while the highest quality woolen broadcloth for men’s clothing was still imported from England, a growing number of wool mills (mostly small and local, but some larger ones, especially in New England) produced lower-end woolen goods like flannel (for work shirts, summer coats, and overcoat linings), men’s and children’s underwear, blankets, and rugs.
Sheep graze outside of Henry Ford’s boyhood home in Greenfield Village / THF1937
Farmers who raised large flocks of sheep might sell their raw wool to local merchants or to dealers who shipped it directly to a small wool mill in the local area or a large wool mill in New England. But most farm families raised a modest flock of sheep and spun their own wool into yarn, which they used at home for knitted goods. They might also take their spun yarn or items they knitted to their local general store for credit to purchase other products they needed in the store.
While sawmills and gristmills were the first types of mills established in newly-formed communities, carding mills rapidly became popular—particularly in rural areas where sheep were raised. While the tradition of wool spinning at home continued well into the 19th century, machine carding took the tedious process of hand carding out of the home. Learn more about the mechanization of carding in this blog post.
Faster and more efficient carding machines replaced traditional carding methods in the 19th century. / THF621302
At the carding mill, raw wool from sheep was transformed into straightened rolls of wool, called rovings—the first step to finished cloth. Faster and more efficient carding machines at these mills replaced the hand cards traditionally used at home (by women and children) for this process. Through the end of the 19th century, carding mills provided this carding service for farm families, meeting the needs of home spinners.
“Picked” wool that has been loosened and cleaned, ready to be fed into a carding machine / THF91532 (photographed by John Sobczak)
Young Henry Ford was a member one of these farm families. Henry fondly remembered accompanying his father on trips to John Gunsolly’s carding mill (now in Greenfield Village) from their farm in Springwells Township (now part of Dearborn, Michigan)—traveling about 20 miles and waiting to have the sheared wool from his father’s sheep run through the carding machine. There it would be combed, straightened, and shaped into loose fluffy rovings, ready for spinning. The Ford family raised a modest number of sheep (according to the 1880 Agricultural Census, the family raised 13 sheep that year), so they likely brought the rovings back to spin at home, probably for knitting.
Donna Braden is Senior Curator and Curator of Public Life at The Henry Ford.
In the early years of World War I hundreds of thousands of Belgian refugees fled to England to escape their war torn country. Lord Perry, of Ford of England, worked with Henry Ford to establish a home for these refugees to help get them on their feet while they found work and homes of their own in England. For this purpose, Perry leased Oughtrington Hall in Cheshire, England with money donated from Henry and Clara Ford to house up to 100 refugees at a time.
The idea of helping the refugees appears to have been discussed in person between Perry and the Fords in October 1914 while Perry was visiting the states. On returning to England, Perry wrote Clara Ford in December of 1914, saying he’d secured Oughtrington Hall for $35.00 per month, with the landlord giving the rent money to the Belgian Refugee Fund. By December 29, 1914 the first group of refugees had arrived consisting of “six better class adults, 14 better class children and 3 nurses for the children; one wounded Belgian Officer and his wife; 7 discharged Belgian soldiers (these men have been wounded and are sufficiently recovered from their wounds to be discharged from Hospital, but not well enough to rejoin the Army; they cannot go back to their homes in Belgium because they have been destroyed); 4 working class married couples with 5 young children, 3 elderly single men.” The first group of refugees was picked by Perry and included those he considered “the better class” and those of the “working class.” Perry envisioned the wealthy refugees overseeing the children and the working class, and the working class performing the housekeeping, and cooking. The “servant class,” however, rebelled at this notion and Perry was soon writing to Clara noting the working class, “imagine themselves guests and see no reason why they should not be treated as guests with a consequence that they expect to be waited on etc.” Perry compromised by proposing they be paid a servants wage for their labor which would be payable after they left the house to return to Belgium or other employment. The number of refugees in the house continued to grow quickly, by February 1915 there were 93 refugees in the house and in March, 110.
To oversee the group’s needs, Perry appointed a former Ford Motor Company agent in Brussels, Vandermissen as he was the only one in the original group who could speak English. The initial group of refugees battled outbreaks of many contagious diseases, including a scarlet fever and small pox scare. Perry was unable to find a Belgian doctor for some time, so he had to hire local doctors and even use the Manchester plant doctor to see to the refugees needs, however the language gap proved a problem. Eventually, a Belgian doctor was hired, and a surgery and doctor’s office were set up on the grounds. A chapel was built, and a Belgian priest was brought in to see to the refugees’ spiritual needs. Oughtrington Hall was one of the few refugee homes that could house large families and there were always many children in the hall. A nursery and school were established, and the indoor tennis court was heated with a stove to provide a play area for the children. The refugees also raised and sold pigs and cows on the 30 acres attached to the hall.
Perry and his wife, Katie, spent countless hours arranging for the lease, administrating the house, and seeing to the needs of the refugees. They donated much of their own furniture and clothing, “Katie and I have both taken all of our clothes, excepting those that we are actually wearing – both suits and under-clothes – and used them for fitting out some of these poor people.” Perry also requested the Fords send their second-hand clothing to the refugees as well “if it is not too much trouble, it would be nice to receive from you any old clothes of Edsel’s or Mr. Ford’s which could be spared…Such clothes would be of much better quality than we can think of buying, and would further more save money,” a request the Fords followed through with (although only one woman in the hall could fit into Clara’s shoes). However, not all the refugees’ needs were met immediately. When the boiler went out in 1915, Perry refused to pay for a new one as they were only renting, demanding the landlord replace the unit, but it took the landlord sometime to make up his mind and “meanwhile the poor Belgians are very cold.” The money the Fords provided not only furnished the house, and provided food, but also bought clothing, toiletries, and basic items for the refugees (many of whom had left the country with no extra clothes or personal possessions) as well as provided the refugees with pocket money from $0.50 - $1.00 each per week. Perry also purchased subscriptions for magazines and rented a piano and gramophone (asking Edsel Ford to send along any old records). Because the first refugees moved in around Christmas the Perry’s purchased a Christmas tree, decorations, and small gifts for the children.
By 1918, because of war rationing, Perry was forced to reduce the number of refugees in the home and stop taking in new refugees; he proposed to the Fords to gradually start winding up the project and close down Oughtrington Hall. The chapel, priest, and doctor had all left by this time and Perry stated only families with children were left. Perry wrote Clara, “I feel that the conditions under which you have, for so long, rendered help to Belgian Refugees in this country, have materially changed; so much so, that it is probably true to say that there are no Belgian refugees in the same sense that there were three years ago.” He went on to add most of the refugees had found work and had become part of community, the others he believed should be taken care of by the government. Over the three years of operation a constant flow of hundreds of refugees came and went through Oughtrington Hall, the number of refugees fluctuated but appears to have stayed around 100 for the most part. Many found jobs, some at the Ford Manchester plant, and moved into homes of their own, or a relative in Belgium sent them money so they could establish their own residence. In July 1918, Perry transferred administration of the hall to the Manchester Belgian Refugees Committee along with the furniture and all equipment in the house. Kathy Makas is Reference Archivist at The Henry Ford.
Henry Ford used wireless radio to communicate within Ford Motor Company (FMC) starting after October 1, 1919. This revolutionary new means of communication captured Ford’s interest because it allowed him to transmit messages within his vast operation. By August 1920, he could convey directions from his yacht to administrators in FMC offices and production facilities in Dearborn and Northville, Michigan. By February 1922, Ford’s railroad offices and the plant in Flat Rock, Michigan were connected, and by 1925, the radio transmission equipment was on Ford’s Great Lake bulk haulers and ocean-going vessels. Historian David L. Lewis claimed that “Ford led all others in the use of intracompany radio communications” (The Public Image of Henry Ford, 311).
Ford Motor Company also used radio transmissions to reach external audiences through promotional campaigns. During 1922, FMC sales branches delivered a series of expositions that featured Ford automobiles and Fordson tractors. An article in Motor Age (August 10, 1922) described highlights of the four-month tour of western Oregon:
“The days are given over to field demonstrations of tractors, plows and implements, while at night a radio outfit that brings in the concerts from the distant cities and motion pictures from the Ford plant, keep an intensely interested crowd on the grounds until the Delco Light shuts down for the night.”
The Ford Radio and Film crew that broadcast to the Oregon crowds traveled in a well-marked vehicle, taking every opportunity available to inform passers-by of Ford’s investment in the new technology – radio – and the utility of new FMC products. Ray Johnson, who participated in the tour, recalled that he drove a vehicle during the day and then played dance music in the evenings as a member of the three-piece orchestra, “Sam Ness and his Royal Ragadours.”
Ford and Fordson Power Exposition Caravan and Radio Truck, Seaside, Oregon, 1922 . THF134998
In 1922, Intra-Ford transmissions began making public broadcasts over the Dearborn’s KDEN station (call letters WWI) at 250-watts of power, which carried a range of approximately 360 meters. The radio station building and transmission towers were located behind the Ford Engineering Laboratory, completed in 1924 at the intersection of Beech Street and Oakwood Boulevard in Dearborn.
Ford Motor Company Radio Station WWI, Dearborn, Michigan, March 1925. THF134748
Staff at the station, conveying intracompany information and compiled content for the public show which aired on Wednesday evenings.
Ford Motor Company Radio Station WWI, Dearborn, Michigan, August 1924. THF134754
The station did not grow because Ford did not want to join new radio networks. He discontinued broadcasting on WWI in early February 1926 (The Public Image of Henry Ford, 179).
Ford did not discontinue his intracompany radio communications. FMC used radio-telegraph means to communicate between the head office in Dearborn and remote locations, including, Fordlandia, a 2.5-million-acre plantation that Ford purchased in 1927 and that he planned to turn into a source of raw rubber to ease dependency on British colonies regulated by British trade policy.
Brazil and other countries in the Amazon of South American provided natural rubber to the world until the early twentieth century. The demand for tires for automobiles increased so quickly that South American harvests could not satisfy demand. Industrialists sought new sources. During the 1870s, a British man smuggled seeds out of Brazil, and by the late 1880s, British colonies, especially Ceylon (today Sri Lanka) and Malaysia, began producing natural rubber. Inexpensive labor, plus a climate suitable for production, and a growing number of trees created a viable replacement source for Brazilian rubber.
British trade policies, however, angered American industrialists who sought to establish production in other places including Africa and the Philippines. Henry Ford turned to Brazil, because of the incentives that the Brazilian government offered him. His goals to produce inexpensive rubber faced several hurdles, not the least of which was overcoming the traditional labor practices that had suited those who harvested rubber in local forests, and the length of time it took to cultivate new plants (not relying on local resources).
Ford built a production facility on the Tapajós River in Brazil. This included a radio station. The papers of E. L. Leibold, in The Henry Ford’s Benson Ford Research Center, include a map with a key that indicated the “proposed method of communication between Home Office and Ford Motor Company property on Rio Tapajos River Brazil.” The system included Western Union (WU) land wire from Detroit to New York, WU land wire and cable from New York to Para, Amazon River Cable Company river cable between Para and Santarem, and Ford Motor Company radio stations at each point between Santarem and the Ford Motor Company on Rio Tapajós. Manual relays had to occur at New York, Para, and Santarem.
Map Showing Routes of Communication between Dearborn, Michigan and Fordlandia, Brazil, circa 1928. THF134693
Ford officials studied the federal laws in Brazil that regulated radio and telegraph to ensure compliance. Construction of the power house and processing structures took time. The community and corporate facilities at Boa Vista (later Fordlandia) grew. By 1931, the power house had a generator that provided power throughout the Fordlandia complex.
Generator in Power House at Fordlandia, Brazil, 1931. THF134711
Power House and Water Tower at Fordlandia, Brazil, 1931. THF134714
Lines from the power house stretching up the hill from the river to the hospital and other buildings, including the radio power station. The setting on a higher elevation helped ensure the best reception for radio transmissions.
Sawmill and Power House at Fordlandia, Brazil, 1931.
Workers built the radio power house, which held a Delco Plant and storage batteries, and the radio transmitter station with its transmission tower. The intracompany radio station operated by 1929.
Radio Power House, Fordlandia, Brazil, 1929.THF134697
Radio Transmitter House, Fordlandia, Brazil, 1929.
Storage Batteries in Radio Power House, Fordlandia, Brazil, 1929.
Delco Battery Charger for Radio Power House, Fordlandia, Brazil, 1929.
Radio Power House Motor Generator Set, Fordlandia, Brazil, 1929.
The radio power house is visible at the extreme left of a photograph showing the stone road leading to the hospital (on an even higher elevation) at Fordlandia.
Stone Road Leading to Hospital, Fordlandia, Brazil, 1929. THF134709
Radio Transmitter Station, Fordlandia, Brazil, 1929. THF134707
Back at FMC headquarters in Dearborn, Ford announced in late 1933 that he would sponsor a program on both NBC and CBS networks. The Waring show aired two times a week between 1934 and 1937, when Ford pulled funding. Ford also sponsored World Series broadcasts. The most important radio investment FMC made, however, was the Ford Sunday Evening Hour, launched in the fall of 1934. Eighty-six CBS stations broadcast the show. Programs included classical music and corporate messages delivered by William J. Cameron, and occasionally guest hosts. Ford Motor Company printed and sold transcripts of the weekly talks for a small fee.
On August 24, 1941 Linton Wells (1893-1976), a journalist and foreign correspondent, hosted the broadcast and presented a piece on Fordlandia.
Program, "Ford Summer Hour," Sunday, August 24, 1941. THF134690
Linton Wells was not a stranger to Henry Ford’s Greenfield Village, he and his wife, Fay Gillis Wells, posed for a tintype in the village studio on 2 May 1940.
Tintype Portrait of Linton Wells and Fay Gillis Wells, Taken at the Greenfield Village Tintype Studio, circa 1940. THF134720
This radio broadcast informed American listeners of the Fordlandia project, in its 16th year in 1941. Wells summarized the products made from rubber (by way of an introduction to the importance of the subject). He described the approach Ford took to carve an American factory out of an Amazonian jungle, and the “never-say-quit” attitude that prompted Ford to re-evaluate Fordlandia, and to trade 1,375 square miles of Fordlandia for an equal amount of land on Rio Tapajós, closer to the Amazon port of Santarem. This new location became Belterra. Little did listeners know the challenges that arose as Brazilians tried to sustain their rubber production, and Ford sought to grow its own rubber supply.
By 1942, nearly 3.6 million trees were growing at Fordlandia, but the first harvest yielded only 750 tons of rubber. By 1945, FMC sold the holdings to the Brazilian government (The Public Image of Henry Ford, 165).
The Ford Evening Hour Radio broadcasts likewise ceased production in 1942 after eight years and 400 performances.
Detroit Reacts to the Great Migration: Before the first World War, a majority of Detroit's African American population lived on the East Side and shared the area, known as Black Bottom, with white immigrant populations. At this time, relatively few African Americans, just 1.2% of the total population, called Detroit home. By 1930, the city’s African American population had grown by over 1,991%. The white immigrant population began to vacate the Black Bottom area and were quickly replaced with the growing population of African Americans attracted to the north by the promise of employment in Detroit’s booming auto industry and an escape from the rampant oppression of the south. As the African American population in Detroit increased, racial residential boundaries began to form, due in part to the stress on housing stock, as well as to outright discrimination in institutions such as employment and real estate.
Photographic print - "Newspaper Article, "Gold Rush is Started by Ford's $5 Offer," January 7, 1914" - Ford Motor Company
The automobile industry and Henry Ford’s highly-publicized $5-a-day helped to draw people in great numbers to the Detroit area. However, for African American workers, reality often differed from their hopes and expectations in the north. While many of the automotive manufacturers did hire African Americans, it was almost always for the lowest paying jobs, such as in the janitorial department or the foundry. Ford Motor Company led the automotive industry in its hiring of African American workers by 1919. The company paid African American workers the same rate as their white counterparts and hired for a variety of positions, including skilled labor. Across the board, however, African American workers made less money than their white counterparts, and consequently, had less income for quality housing.
Photographic print - "Pickling Metal Crankcases and Other Parts to Remove Surface Impurities, Ford Rouge Plant, 1936" - Ford Motor Company Photographic Department
Discriminatory real estate practices played a significant role in the housing issues which plagued Detroit. Racially restrictive covenants, which legally ensured the sale of property to only white buyers, became increasingly common in Detroit. Even if a restrictive covenant was not in place, the Detroit Real Estate Board warned area realtors “not to sell to Negroes in a 100 percent white area,” thereby enforcing and perpetuating Detroit’s racial geography. Further, the practice of “redlining,” or the racial categorization of areas by their perceived financial risk in home insurance and mortgage lending, effectively shut out black homebuyers from the market. The practice extended to the lending of new mortgages, but also to home loans, leading to the inability to complete home repairs and, eventually, an abundance of blighted homes in black neighborhoods. In addition, real estate agents erroneously reported to white homeowners that the presence of black families in their neighborhoods would lower their property values. White homeowners, even those without ingrained prejudices against African Americans, certainly did not want their property values to lower, so rallied against any attempt by an African American homebuyer purchasing in their neighborhoods. The infamous story of African American Physician Dr. Ossian Sweet exemplifies the discrimination and mob violence experienced by those who attempted to move into white neighborhoods.
Discrimination in the workplace meant that African Americans, as a whole, made significantly less money than their white counterparts. Redlining practices forced them into racially-segregated neighborhoods and cemented their inability to access loans for mortgages or home repairs. Yet, the promise of the north continued to draw African Americans to Detroit. Without access to capital, increasingly-crowded neighborhoods became increasingly-deteriorated. At each turn, discriminatory systems excluded an entire population from quality housing. From these conditions, Charles H. Lawrence and his family departed Detroit in search of quality housing and a better life. He became the first African American to settle in Inkster, Michigan, and hundreds soon followed.
African Americans Settle in Inkster The City of Inkster, also located in Wayne County, is approximately fourteen miles from downtown Detroit. Detroit Urban League President John Dancy fielded many housing inquiries from frustrated African American migrants to Detroit in the post-World War I period and beyond. Unable to locate sufficient housing in the City of Detroit, Dancy broadened his search outside the City with hopes that more rural areas would not have the same restrictive covenants and that lesser demand would persuade landowners to sell to African American buyers. In 1920, Dancy succeeded when he found amenable property owners in possession of 140 acres in rural Inkster. Although Inkster’s first African American residents’ settlement in Inkster preceded Dancy’s discovery, the 140 acres of available land enabled and impelled hundreds more African American families to move from Detroit to Inkster, despite the lack of a local government or basic public amenities like streetlights or sewer lines.
A Community Becomes a Project Henry Ford was vocal about his disdain for institutionalized philanthropy. He wrote an entire chapter, entitled “Why Charity?” in an autobiography, and explained, “philanthropy, no matter how noble its motive, does not make for self-reliance…A philanthropy that spends its time and money in helping the world to do more for itself is far better than the sort which merely gives and thus encourages idleness.” Henry Ford’s brand of philanthropy was characterized by helping people help themselves. During the Great Depression, Henry Ford was called upon by the City of Detroit to provide aid because the City’s welfare offices were overwhelmed. Their argument, aside from civic responsibility, was that the City was not receiving taxes from Ford Motor Company (FMC’s factories were located outside Detroit) yet as many as “36 percent of the families receiving care from the City of Detroit were former Ford employees” in 1931. The public goodwill that Ford’s $5 a day policy brought was quickly dissipating. In 1931, Ford agreed to two philanthropic ventures; he provided a low-interest, short-term $5 million loan to the City of Detroit and essentially took the then-Village of Inkster under the Ford Motor Company’s auspices.
Photographic print - "Ford Motor Company Employee Home Improvement Project, Inkster, Michigan, 1930-1944" - Ford Motor Company
Photographic print - "Ford Motor Company Employee Home Improvement Project, Inkster, Michigan, 1930-1944" - Ford Motor Company
Photographic print - "Ford Motor Company Employee Home Improvement Project, Inkster, Michigan, 1930-1944" - Ford Motor Company
Report - "Ford Motor Company Employee Home Improvement Project, Inkster, Michigan, 1930-1944" - Ford Motor Company
By 1931, a few years into the Great Depression’s hardships, the residents of Inkster were struggling. Unemployment and debt were high, public services had been cut, and many residences remained partially-completed, as the Great Depression halted progress in the young village. Controversially, Henry Ford placed FMC’s Sociological Department in charge of what became known as the Inkster Project. The Sociological Department was created in 1914 in order to manage the diverse workforce and ensure employee adherence to the company’s strict standards, which were paternalistic in nature and often crossed the home life-work life boundary. In Inkster, the Sociological Department immediately began implementing programs to comprehensively rehabilitate the village. A commissary, which sold high-quality, low-cost food and essential home goods, was established. Coal was distributed to those who needed it to heat their homes. Debtors were paid off, and a medical clinic and school were constructed. Homes deemed insufficient were rehabilitated. The inability to pay for these services was irrelevant; a type of “I.O.U,” repayable through Ford-provided work and wages, was enough to access all life’s necessities.
Photographic print - "Checking on Ford Employees Home Conditions, Views from "Factory Facts From Ford," 1917"
The Legacy of the Inkster Project Although the Inkster Project was generally highly-regarded at the time, the FMC Sociological Department’s role was often overreaching. When agreeing to Ford’s aid, an Inkster resident was also agreeing to running their household as preferred by Henry Ford. Although his funds undoubtedly helped Inkster during the Great Depression, Ford’s motives were not entirely altruistic. Besides the much-needed public relations boost he received from the Inkster Project, he also was able to assert his influence and ideals on a community that largely had no choice but to accept his aid -- with all strings attached.
The Inkster Project’s legacy is complicated; many historians criticize Henry Ford’s paternalistic nature and the perhaps forceful imposition of his will onto the desperate, but others, including former residents of Inkster, praise Henry Ford for his aid. In her reminiscences, Georgia Ruth McKay explains that Inkster became a “jungle village changed into a city” during this period and that, “without his [Henry Ford’s] help, many would not have survived.” The Inkster Project was slowly phased out, but continued to operate in Inkster until 1941 when all programs were withdrawn.
Progress report - "Village of Inkster Welfare Report, 1931-1941" - Ford Motor Company
Report - "Village of Inkster Welfare Provision Report, circa 1936" - Ford Motor Company
Katherine White is Associate Curator, Digital Content, at The Henry Ford. In writing this piece, she appreciated the research and writings of Beth Tompkins Bates’ “The Making of Black Detroit in the Age of Henry Ford”, Thomas J. Sugrue’s “The Origins of the Urban Crisis; Race and Inequality in Postwar Detroit,”, and Howard O’Dell Lindsey’s dissertation, “Fields to Fords, Feds to Franchise: African American Empowerment in Inkster, Michigan.”
Henry Ford collected many highly significant buildings for the historical and educational institution that would become Greenfield Village—Thomas Edison’s Menlo Park Lab, the Wright Brothers’ Cycle Shop, and Luther Burbank’s Garden Office among them. However, some of the buildings destined for the Village had a very personal connection to Henry Ford’s own history. One such building is the Chapman Family Home, where John B. Chapman and his wife Susie lived during the 1870s. Chapman was a teacher first at the Scotch Settlement School and then at Miller School—and at both schools was a favorite of one of his young pupils, Henry Ford. We’ve just digitized a few photographs related to the home and to the teacher, including this portrait of Chapman himself. Visit our digital collections to see more images of the Chapman home and the family and learn about the teacher who inspired Henry Ford.
Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford.
For a few years starting at age seven, Henry Ford attended a one-room schoolhouse, the Scotch Settlement School, located on Warren Avenue in what was then Dearborn Township, Michigan. When he was developing Greenfield Village, Henry Ford acquired the school, relocated it to the Village, and opened it as a multi-grade classroom for the Edison Institute Schools in fall 1929. We’ve just digitized 75 images of the school on its original site, including this well-labeled image of the 1925 funeral of Mrs. Susie Chapman, wife of one of Henry Ford’s favorite teachers, John Chapman. (Chapman himself had died two decades earlier; his family home and another school at which he taught are also preserved in Greenfield Village.) Henry and Clara Ford appear at the far left. Visit our digital collections to view more images and artifacts related to the school.
Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford.