Convertibles
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After enclosed cars became affordable in the 1920s, convertibles were the exception rather than the rule on American roads. They took on an aura of glamour and adventure, and they gave us visions of movie stars cruising with the wind in their hair. But movie stars live in sunny southern California -- most of us don't. Convertibles boosted a brand's image and lured customers into showrooms, but most buyers went home in sedans.
1927 Chrysler Imperial Sportif Convertible
The Imperial Model E-80 was Chrysler's top-of-the-line car for 1926 and 1927. This Sportif's look, inspired by Laurence Pomeroy's designs for British automaker Vauxhall, suggested speed. The car's 112-horsepower, six-cylinder engine was capable of 80 miles per hour. The dual-cowl layout provided separate windshields for front and back passengers. Chrysler called these models, "as fine as money can build."
View Artifact1929 Lincoln Convertible Victoria
When Ford Motor Company bought Lincoln Motor Company in 1922, the luxury automaker's cars were well engineered but not particularly attractive. Lincoln styling flourished under Edsel Ford's leadership. He worked with some of the industry's best coachbuilders to produce appealing designs that improved Lincoln's sales and stature. This 1929 Model L convertible, with a body by Dietrich, is a fine example.
View Artifact1930 Auburn Convertible Sedan
The Auburn Automobile Company, based in namesake Auburn, Indiana, began regular auto production in 1903. Errett Lobban Cord took the helm in 1924 and gave Auburn cars modern styling and advanced engineering. This 1930 Model 8-95 phaeton boasted an eight-cylinder engine good for 95 horsepower. Auburn could not survive the Great Depression, and the company ended operations in 1937.
View Artifact1931 Bugatti Type 41 Royale Convertible
Longer than a Duesenberg. Twice the horsepower of a Rolls-Royce. More costly than both put together. The Bugatti Royale was the ultimate automobile, making its owners feel like kings. Not only did it do everything on a grander scale than the world's other great luxury cars, it was also rare. Bugatti built only six Royales, whereas there were 481 Model J Duesenbergs and 1,767 Phantom II Rolls-Royces.
View Artifact1931 Duesenberg Model J Convertible Victoria
Fred Duesenberg set out to build an automotive masterpiece. Its superlative engineering included a 265-horsepower engine that could push the car to a 116 mph top speed. Duesenberg built only 472 Model Js between 1928 and 1935. No two are identical because independent coachbuilders crafted each body to the buyer's specifications.
View Artifact1932 Ford Roadster
The classic proportions of the 1932 Ford roadster make it a hot rod favorite. Rodders modified these inexpensive vehicles with more modern and powerful engines and parts. Dick Smith of Arizona purchased this hot rod in 1949. From 1954 to 1963, Smith dropped in a 1951 Chrysler V-8 engine and other non-Ford parts making this home-built hot rod his own.
View Artifact1937 Cord 812 Convertible
The 1937 Cord's swooping fenders, sweeping horizontal radiator grille, and hidden headlights were unlike anything else on American highways. And although it wasn't the first, Cord was the only front-wheel-drive production car available in America for the next three decades.
View Artifact1937 Lincoln Brunn Touring Car
This Lincoln Model K is one of ten 1937 cabriolets with a body built by Brunn & Company of Buffalo, New York. It's distinguished by the tinted glass skylights above the windshield, and by the convertible rear roof section that folds down to expose rear passengers to the sun. Inside, a hand-cranked divider window separates passengers from the driver.
View Artifact1939 Ford DeLuxe Convertible Coupe
Americans sped through the 1930s in a variety of vehicles. This 1939 Ford convertible coupe provided drivers with a V-8 engine, 1930s styling, and something new for a Ford -- hydraulic brakes. This was the last year however Ford equipped its vehicles with a rumble seat.
View Artifact1939 Packard V-12 Convertible Victoria
Packard's 12-cylinder cars, introduced in 1932, were some of the finest luxury automobiles ever built in the United States. The new V-12 was Packard's counterpunch to V-16 and V-12 engines from Cadillac and Lincoln, as competition was fierce among high-end carmakers during the Great Depression. The magnificent Packard Twelves were everything but profitable, and the company canceled the line in 1939.
View Artifact1941 Lincoln Continental Convertible, Owned by Edsel B. Ford
Inspired by a 1938 trip to Europe, Edsel Ford collaborated with designer E.T. "Bob" Gregorie on a custom car with a sophisticated "continental" look. Reaction was so positive that Lincoln put the car into production. The beautiful 1940-1948 Lincoln Continentals that followed represent one of Edsel Ford's most significant achievements. This 1941 convertible was Mr. Ford's personal car.
View Artifact1949 Mercury Customized Convertible
Long, low, and well rounded, stock 1949-51 Mercurys became the favorite cars of 1950s customizers. When lowered even more and smoothed out by filling body seams with lead, these Mercs were called "lead sleds." This car shows many early customizing techniques. It was updated in the 1960s with sparkly Metalflake paint and blue "scallops."
View Artifact1950 Nash Rambler Convertible
This 1950 Nash Rambler convertible was an attempt to market a small automobile to the American public. Other independent automobile manufacturers had produced small vehicles, but none to the success of the Rambler. The compact Rambler was attractive, well equipped, and sensibly priced. But in the 1950s, big cars ruled. Only by 1960 did the larger "Big Three" auto companies produce an "in-between-sized" car.
View Artifact1953 Ford V-8 Pace Car, Used at Indianapolis 500 Race
The Indianapolis 500 features a "rolling start" with entrants following a pace car into the green flag. Various manufacturers provided pace cars over the years. Ford was chosen to supply the vehicle for 1953, the automaker's 50th anniversary. The company built 2,000 replicas of the special Sunliner convertible for sale to the public, but this is the actual race-used car.
View Artifact1955 Chevrolet Corvette Roadster
Corvettes became the iconic American sports car -- but not right away. Sports cars are automobiles reduced to their essence -- a motor, two seats, a simple body, and a powerful emotional appeal. The first Corvettes, with six-cylinder engines and automatic transmissions, promised more than they delivered. But when a 195-horsepower V-8 arrived in 1955, the Corvette's go finally matched its show.
View Artifact1956 Chevrolet Bel Air Convertible
Drop the top, and cruise like a movie star! It sounds like fun. But movie stars live in sunny California -- most of us don't. Convertibles may draw people into showrooms, but sedans take them home. In 1956, only about 2.6 percent of Chevy customers drove home in ragtops. Despite that fact, the carefree appeal of 1950s convertibles has made them a symbol of that era.
View Artifact1956 Ford Thunderbird Convertible
The Thunderbird recalled the early days of automobiling, when cars were more fun than functional. Thunderbirds and other small two-seaters were sold as "personal cars" -- often second cars -- in which motorists could enjoy driving for its own sake. This Thunderbird's owner, Ford engineer William Burnett, had a uniquely personal relationship with it -- he supervised the development of the first Thunderbird.
View Artifact1956 Ford Thunderbird Convertible
To customers, Thunderbird was a "personal car" that combined a sporty feel with the comfortable appointments of a prestige model. To Ford, Thunderbird was a "halo car" that attracted customers to showrooms. It sold well with buyers who enjoyed the pure fun of driving. Some of that fun was traded for practicality when Thunderbird grew to four seats for 1958.
View Artifact1959 Cadillac Eldorado Biarritz Convertible
This car symbolizes 1950s America: a time of exuberance, self-confidence, excess, and self-indulgence. Cadillac designers drew on jet aircraft for ideas, from the sharp, swept-back tailfins to the front parking lights that resemble B-52 bomber air intakes. Under that jet-inspired skin is a 345 horsepower engine, air suspension, and a host of luxury options, including an automatic headlight dimmer. We are unlikely to ever see such cars again.
View Artifact1965 Ford Mustang Convertible, Serial Number One
It's an old auto industry cliche -- "you can't sell a young man an old man's car, but you can sell an old man a young man's car." It's also true. The sporty Mustang was a young man's -- and woman's -- car. The under-30 crowd loved it. But older people also bought them, often as a second car. The Mustang hit a sweet spot in the market, appealing to a wide range of buyers.
View Artifact1965 Ford Mustang Convertible
The 1965 Ford Mustang is one of the most significant vehicles built at Ford Motor Company's Rouge complex. With its sporty look, reasonable price and endless number of options, the car appealed to a wide cross-section of buyers. More than a million Mustangs were sold within two years of the car's April 1964 introduction.
View Artifact2002 Ford Thunderbird Hardtop
After discontinuing the Thunderbird in 1997, Ford Motor Company revived the storied model for 2002. The new Thunderbird's retro design went back to the two-seat layout and porthole windows of the mid-1950s, but with up-to-date comforts and conveniences. The rebirth was short-lived. Initial strong sales trailed off, and the Thunderbird disappeared again in 2005.
View Artifact

