Past Forward

Activating The Henry Ford Archive of Innovation

Posts Tagged by kristen gallerneaux

Honda’s CR-V occupant detection system makes adjustments that are appropriate for each passenger when it deploys safety features like airbags.

How does a curator of communication and information technology who doesn’t drive experience her first North American International Auto Show? First, I took advantage of the convenient shuttle bus running into downtown Detroit from Dearborn. And when I arrived for press day at Cobo Hall, catching up with my colleagues after weaving through the maze of exhibits and crowds, they said I arrived looking a little… shell-shocked. My apparently palpable sense of wonder wasn’t directed towards the cars or the crowds, however—I was in awe with the technological cocoons in which they were displayed, and the surreal screen-world that I had stepped into.

Enormous and pristinely crisp LCD screens provided backdrops for automobiles. Touchscreen kiosks were everywhere. Each company seemed to be offering its own branded wireless hotspot. The usual standby of the printed brochure with specs had been replaced by download hubs for smartphone apps and kiosks to email yourself information from. The crowds of press were using cameras to share content through traditional broadcast and social media sites alike. Also, drones were buzzing around overhead at the Ford exhibit, tracking and delivering small models of the Raptor pickup truck to attendees who texted a special code. As the day went on, I kept thinking: what would a guest from 1907 (the year the Detroit Auto Show was founded) think of this spectacle? Continue Reading

21st century, 2010s, technology, NAIAS, Michigan, Detroit, cars, car shows, by Kristen Gallerneaux

THF116064

This year, many transformative things have been set into motion at The Henry Ford. One of the most rewarding projects has been all of the hard work that has culminated with the first season of The Henry Ford’s Innovation Nation, an educational television show produced by Litton Entertainment. Perhaps you’ve been watching the episodes on CBS, Saturday mornings? If not, you can view them here.

When we entered into a partnership with Litton, we also took the opportunity to turn our gaze inwards, to research the history of our own involvement with broadcast media. A dive into the archives of the Edison Institute revealed some gems—photographic collections that captured the visual history of media events on our campus spanning 60 years. Previous blogs detail how in 1955, Marion Corwell began hosting Window to the Past, our first live television show. That same year, NBC filmed an all-day live event using the then-new medium of color broadcasting; episodes of The Howdy Doody Show were captured that day. Other discoveries revealed Gladys Knight and the Pips on the Phil Donahue Show in 1973. Continue Reading

lighting, TV, Thomas Edison, The Henry Ford's Innovation Nation, technology, popular culture, Greenfield Village buildings, Greenfield Village, events, by Kristen Gallerneaux, actors and acting

Cover page to Percy Waters’ sketchbook, c. 1925. This flash portfolio contains approximately 277 original full color watercolor paintings that would have been available to customers. (THF 232903)

Tattoo History at The Henry Ford
One day last fall, I encountered—by pure chance and good timing—a collection of early 20th century tattooing materials credited to “Professor Percy Waters” in the Benson Ford Research Center. The box had yet to be re-shelved, left over from a visiting school group earlier in the day. I was lucky to overhear my colleagues talking about the “tattoo collection,” and when they showed it to me, I was drawn to the contents like a moth to a flame. I had a hard time containing my excitement, showing the staff how some of my own traditional tattoos compared with the “flash” designs the box contained. This collection had an effect on me—a sort of giddy feeling of recognition—like I’d just been reunited with an old friend. Continue Reading

Michigan, Detroit, popular culture, by Kristen Gallerneaux

Charles Francis Jenkins and the Radio Facsimile

Descending on a flight to Portland, Maine, via Detroit, I see spotty islands and stacked heaps of stone blocks forming cliffs below. Boats slice through the butter sea, raising triangles of white foam in their wake. The plane banks sharply north, angling toward a half-round castle structure, secluded on its own island--a prison, a sanctuary, a quarantine bunker--or perhaps just an old garrison fort whose presence is rendered ominous by its utter inaccessibility. Fort Gorges, as I would later come to know it, was in fact part of a triangulated defense line active during the American Civil War, working alongside Fort Preble and Fort Scrammel, a sod-roofed sneak camouflaging itself as a hillside. These two stone guardians of Casco Bay likewise emerge into view as the commuter plane lurches through a patch of turbulence and aligns itself with the landing strip. Continue Reading

communication, TV, radio, by Kristen Gallerneaux

 

The first complete Moog Synthesizer with modules, built by Robert A. Moog, 1964 (Object ID: 82.68.1).

 

What does a Moog synthesizer sound like? The word itself is often mispronounced. Moog sounds nothing like the moo-ing of a cow. I was guilty of this faux-pas myself for many years until I was chastised by a musician friend: “No! Not like the cow! Moog rhymes with vogue!” When the experimental composer Herbert Deutsch first met Bob Moog, he told him that he wanted an instrument that didn’t exist. He said he wanted something that could “make these sounds that go wooo-wooo-ah-woo-woo.” Moog’s electrical engineering skills and openness to collaboration played well alongside Deutsch’s musical engineering talents. And so, as they developed the instrument together, the short version of the story is that Deutsch began to hear the first signs of his “wooo”’s and “ah”’s in July of 1964. By October, Deutsch was composing electronic music on the first complete Moog prototype – the very same synthesizer that was eventually acquired for our collections here at The Henry Ford.

Love for the Moog continues today, evidenced by the recent celebration of its 50th Anniversary at Moogfest 2014: The Synthesis of Technology, Art & Music. I was privileged to be able to attend this festival, and to meet the foundational members behind the history of synthesized music, to hear presentations by people influenced by Bob Moog and his legacy, and to participate in demonstrations alongside current visionaries in the field of technology and sound.

Music to the engineering world’s ears would align the Moog synthesizer’s best qualities as coming from its feats of interior technology: electronically generated sounds, driven by voltage-controlled transistor technology, organized into standardized modules, oscillators, and a keyboard. I promise I won’t go too far down this technical rabbit hole, because while this history was absolutely crucial to its invention, I believe that the legacy of the Moog synthesizer is rooted in what it can do, and what is has done, rather than what it is. In a world that is saturated by creative invention (and equally rapid obsolescence), it is often difficult to imagine there being enough space left for something truly original and lasting. But Bob Moog’s synthesizer was pure innovation: no one had ever heard anything like the sounds it produced.

So while I’m doing a roundabout job of describing what the Moog sounds like, I’m comfortable in assuming that you have probably heard it, and perhaps not realized it. While Wendy Carlos’ 1968 classical application of the instrument in “Switched on Bach” is considered to be the first commercially successful Moog recording, its use quickly branched into popular music: The Beatles’ Abbey Road, Kraftwerk’s Autobahn, and Giorgio Moroder’s production on Donna Summer’s disco hit “Love to Love You Baby.” Musicians working today love the Moog because it supports organic experimentation and seemingly limitless sound potential, distilled down into a portable instrument with a physical interface. In spite of the widespread availability of computer-based music programs, many performers are choosing to return to analog instruments. Clicking buttons on a laptop is simply less satisfying than making a physical patch with a cord. Signals travel from one patch port to the next, travelling over wires, producing otherworldly sounds.

 

moogfest1

 

Moogfest attendees logged many hours of play on UM Projects’ theremins (left); thereminist Dorit Chrysler kicks off the festival at Pack Place Lobby, April 23, 2014 (right).

Daily performances by Dorit Chrysler were played out among the custom-built theremins by François Chambard of Odd Harmonics / UM Projects. In addition to being considered one of the world’s preeminent thereminists, Chrysler is also one of the founding members of the New York Theremin Society. Attendees were welcome to try their hand at playing the theremins during the open play hours. Most people (this curator included) were shocked to find out how difficult it was to get any sense of control out of the oddball instrument.

 

moogfest2

 

Mark Frauenfelder, editor-in-chief of Make Magazine, introduces the creative powerhouses that will appear in Make Magazine’s day-long panel (right); Nic Collin’s Tall Poppies film showed how simple contact microphones could be used creatively, to amplify the sound of the metal rods of fireworks sparklers. Watch (and listen!) here.

Make Magazine’s lineup for a day-long session did not disappoint. Tom Zimmerman, Master Inventor working within IBM’s Research Division, opened the floor by discussing his career in the foundations of human-machine interaction. His first patent was for the Data Glove, the same technology that helped to support early efforts in the Virtual Reality arena. His recent inventions have included digital tracking devices that alert a control center when endangered sea-turtle eggs are hatching, and Project Autobahn, a system to convert the mechanical data of a Ford automobile into music. Zimmerman’s passion for the importance of STEAM (that’s STEM + Art) education is clear, as he shared his mantra: “Hands-on wins, hands down.”

Jay Silver of Joylabz and Intel demonstrated the abilities of his creative platforms Makey Makey and Drawdio. With these devices, the world essentially becomes an electrical, interactive playground: you can turn your kitchen sink into a theremin, or make a working video game controller out of Play-Doh.

Nic Collins, author of the influential book Handmade Electronic Music, spoke about his career trajectory through the avant-garde music scene of New York in the 1970s to his current position as Professor in the Department of Sound at the School of the Art Institute of Chicago. When he first arrived at SAIC, he realized that his students were “digitally saturated,” and that they were hungry to learn about the messiness of analog circuitry. Collins shared his knowledge of circuitry, ultimately sparking off a riotous revolution in sound-making and art at his popular workshops. A favorite moment was Collins’ description of his Tall Poppies project in which he built microphones to capture the sound of sparkler fireworks burning down and cooling – from the inside.

Forest Mims III has written over 60 books, many of them well known to Makers and electrical enthusiasts. His books Getting Started in Electronics and the Engineer’s Mini-Notebook series for Radio Shack have sold millions of copies and sparked off generations of garage workbench tinkerers in the process. Mims recounted his work over the years: the “Jokes That Bomb” noisemaker for the Johnny Carson Show, the Atari Punk Console, and infrared travel aid glasses to safely direct the blind. In 1975, Mims also wrote the very first manual for a home computer, the Altair 8800, manufactured by his company, MITS.

 

moogfest3

 

The vocoder began as a room-sized interface called SIGSALY, equipped with two turntables that are suspiciously reminiscent of the performance setups that hip-hop DJs would later use (left, image courtesy of the Audio Engineering Society); Douglas Vakoch (right) of the SETI Institute spoke as part of the Science Fiction & Synthesized Sound workshop presented by OMNI Reboot.

The overwhelming amount of incredible speakers to choose from found me session-hopping for the remainder of the festival. Favorites included hearing the history of the vocoder unfold through the captivating and humorous expertise of Dave Tompkins. His book, How to Wreck a Nice Beach, traces the vocoder from its beginnings as the behemoth SIGSALY, a WWII-era speech encrypting device, to its diminutive (but no less impactful presence) into its days of being harnessed for science-fiction film and television, and eventually bleeding over into robotically-inflected effects used in hip hop and electronic music.

Douglas Vakoch, Director of Interstellar Message Composition at the SETI Institute, spoke in depth about the history and content of “goodwill messages,” those inscribed pictorial plaques sent into space onboard Pioneer and Explorer spacecraft. The Institute continues this type of highly coordinated communication through their Earth Speaks project. Using crowd-sourced contributions, SETI invites people to submit pictures and text to be broadcast in the event that an extraterrestrial civilization is ever detected. The themes they ask contributors to respond to related to what it means to be human, and the provocation: “Should we reply, and if so, what should we say?”

Module synthesizers continue to be designed and crafted by hand at the Moog Factory in downtown Asheville, North Carolina. In a surprise unveiling, the factory wowed the crowd with a painstakingly recreated version of Keith Emerson’s iconic instrument. This engineering feat took three years to complete, and is a powerhouse of workmanship and commitment to the vintage synth spirit, from hand-soldered circuit boards to photo-etched aluminum designs.

 

moogfest4

 

The new Emerson Moog Modular System, unveiled at the Moog Factory (left); Herbert Deutsch and Kristen Gallerneaux talk about all things Moog (right).

I was also honored to be able to spend some time talking to Herbert Deutsch himself in his down time between performances. Suffice to say, Deutsch’s role as collaborative advisor in the development of the synthesizer meant that he was well-armed with amazing stories and information about our artifact. I will look forward to revealing some of these in a future blog post. At his lecture, “From Moog to Mac,” Deutsch performed early compositions from the heyday of Moog experimentation, including music that was originally created on The Henry Ford’s own synthesizer.

When Deutsch played a recording of a correspondence tape from 1963, sent to him by Bob Moog, the audience fell silent. Above the stunned hush, we heard the first sounds of the synthesizer, and Moog himself, jokingly calling his invention “the old Abominatron,” warning Deutsch, “It doesn’t sound like much when I play it, but maybe somehow, someone with a bit more musicianship and imagination can get some good things out of it…”

Kristen Gallerneaux is Curator of Communications and Information Technology at The Henry Ford. Be on the lookout for sound and synthesis-related events at this year’s Maker Faire Detroit, July 26-27!

North Carolina, 21st century, 2010s, technology, musical instruments, music, events, by Kristen Gallerneaux

The centerpiece article in the January 1954 issue of Popular Mechanics introduced its readers to the technical world of color television. Its title, “Color TV is Here” implies a sense of relief – finally we can see the televised world in a palette that reflects reality. Color was far from new when it came to moving images. At the cinema, the 1939 double-dose of Technicolor brilliance captured in Gone with the Wind and The Wizard of Oz helped to anchor color film in popular culture. And, by 1950, Eastman Kodak’s monopack system made color film production even easier. At home, color television had been a long-standing promise with a lot of fanfare, but its lack of realization had begun to frustrate its supporters. Much like the early history of color photography, many complicated experiments occurred before the process was simplified and perfected enough to make a mass impact. Although test broadcasts using color equipment had been made in 1951 by CBS Broadcasting, it was not feasible to execute this mode of television on a large scale. Slow sales, bitter lawsuits, and a halt on broadcasting experiments as a result of the Korean War all played their part in a sluggish beginning for the new medium.

One of the biggest hurdles for color broadcasting was the need to conserve bandwidth. Many companies tested ideas, but it was RCA’s “all-electronic” system that eventually won the approval of the National Television Systems Committee (NTSC) in June 1953. By splitting information related to image and brightness into separate signals, less bandwidth was used. In the television studio, RCA TK-40 and TK-41 cameras were the first favorites to broadcast live color images, and remained the preferred technology through the 1960s.

When NBC finally debuted coast-to-coast color broadcasting, its subject matter was the Tournament of Roses parade on January 1, 1954. At this point, the ability for Americans to experience telecasts in color was no longer a futuristic fantasy, but an achievable reality. The full spectrum of the parade’s spectacle, however, was only viewable on a handful of prototype televisions by an elite group of advertising executives and investors. Mass production of televisions soon began, but the cost for early color models remained extraordinarily high. RCA Victor’s first production television for the home, the CT-100, cost $995 in 1954—the equivalent of $8500 today! Sales remained slow in the 1950s.

Miss Color Tv Marie McNamara, a test model who became known as “Miss Color TV” for her role in NBC late-night color tests. [Broadcast News. Color Television Issue. Camden, N.J: Radio Corporation of America, Number 77, January-February 1954.] (ID: 99.190.2)[/caption]Before telecasts went live, each camera had to be “tuned,” much like a musical instrument. Cameramen were trained to make adjustments to the camera by focusing on and matching large color wheels wheeled onto the filming stage. Set and costume design played up a range of bright hues to be broadcast: colorful backgrounds and multi-layered costumes on actors highlighted the medium’s potential. The NBC peacock’s rainbow tail confidently fanned its plumage across the screens of viewers.

In preparation for the adoption of color programming, New York’s NBC-TV conducted late-night experiments with their “test girls,” who would appear for work in the small hours of the morning after the network had signed off. Marie McNamara was employed as a “living color chart” for two and a half years, and was referred to as “the loveliest guinea pig of the electronic era.” Her porcelain skin tone and shocking red hair put McNamara in a difficult telecast range, but if camera operators could get “Miss Color TV” looking good, the cameras were considered to be perfectly aligned. McNamara built up a cult following, as night owl viewers began to stay up past The Late, Late Show to see the silent, smiling woman. Some viewers even learned to lip-read in order to understand what she was chatting about with the television engineers working in the background.

Snapshot showing the arrival of six RCA Victor color televisions to Brandt Sales, a television and radio shop in Dayton, OH, 1962. (2013.140.1)

In spite of NBC’s national color broadcast in 1954, programming for the next decade remained spotty. A small ratio of network programming was broadcast in color, but the majority of local programming stayed in black-and-white. And the lack of color programs is one reason why monochrome television owners were suspicious of making the switch. It took until the mid to late 1960s for viewers to indulge in the purchase of a color set.

Several factors are thought to have helped to catalyze this decision. First, in 1961, Walt Disney’s Wonderful World of Color began broadcasting on Sunday evenings. The self-referential title reminded black-and-white viewers of the spectacle they were missing. In this same spirit, popular shows like The Andy Griffith Show, The Adventures of Superman, and The Lucy Show began to transition from filming in black-and-white to color. Second, 1966 was the first year of a full color prime time schedule, and NBC became the first all-color network that same year. More programming in color led to more viewer interest and willingness to invest in a stable technology. And finally, by the end of the 1960s, color sales were starting to pick up, with a more approachable set on the market for $495.

Once, Allen B. Dumont, television inventor and network owner, assured the public:

Nobody believes that color will completely replace black and white. There wouldn’t be much point in seeing wrestling bouts or horse races in color. […] There will always be plenty of monochrome shows to watch. (Popular Mechanics, Jan 1954, 282)

From the patience of engineers to that of businesses waiting selling the product, the early days of color television production and commerce were as finely calibrated as cameras upon a test girl. In 1972 color television sales finally defeated those of their monochrome cousins; two years later, two-thirds of American households had color sets.

SOURCES:

  • Day, Michael. “Color TV is Here,” Popular Mechanics Magazine. Jan 1954.
  • Lind, A.H. “RCA Model TM-10A Color Video Monitor,” Broadcast News, Camden, N.J.: Radio Corporation of America, No.77, Jan/Feb 1954.
  • Magoun, Alexander B. Television: The Life Story of a Technology. Westport, Conn: Greenwood Press, 2007.
  • Ovington, Reg. “TV’s Only Silent Star,” Detroit Times Sunday Pictorial Review. April 18, 1954.
  •  

    Kristen Gallerneaux is Curator of Communication & Information Technology at The Henry Ford.

    technology, TV, by Kristen Gallerneaux

    It’s cold at the Ford-Wyoming Drive-In Theatre. The first shockingly dry-crisp days of autumn in the Midwest were overdue this year, trailing an already belated Indian summer. While the arrival of cool weather in Dearborn, Michigan, was inevitable, most of us have not yet adjusted to the sudden snap. Virgil, the manager in charge of the theatre, is standing high on a ladder, repairing the roof of the streamlined ticket booth. He waves a gloved hand and climbs down. We are both bundled up against the cold in all manner of hunter green, plaid, and wool.

    Drive-in theatres like the one I’m standing in peaked in popularity during the post-WWII era. In the late 1950s there were 4,000 throughout the United States. Today, approximately 350 remain, and the Ford-Wyoming is the last example in southeast Michigan. The first patent for a drive-in theater was awarded to Richard M. Hollingshead in 1933. He worked out the details in his New Jersey driveway, by putting a projector on the hood of his car and nailing a sheet onto a tree for a screen. To simulate bad weather, he hooked up his lawn sprinkler. The family stereo came out of the house for an impromptu sound system. Hollingshead sat in his car, to test drive the show. He liked what he saw.

    Virgil ushers me toward the corrugated metal opening through which vehicles enter the theatre. Once through, I’m in a wide expanse punctuated by randomly-leaning speaker posts, my eyes stinging from the wind gusting uninterrupted across the empty space. Most patrons choose to tune into their movie’s sound via their car FM radio, but strangely, when the theatre owners tried to decommission the ranks of poles with their perched and weathered speakers, there was something akin to a mutiny: whether deployed in the car or not, the grey speakers had become an essential part of the drive-in landscape.

    The Henry Ford Museum’s collections also contain a set of EPRAD, Inc. in-car speakers (c. 1955), These speakers were previously used at the Ford-Wyoming Drive-In Theater. (ID: 88.164.1).

    The Ford-Wyoming drive-in was built by Charlie Schafer, opening for business in May 1950. He and his family grew a veritable movie house empire in the Metro-Detroit area under the umbrella of Wayne Amusements, but the Ford-Wyoming is the only evidence of the legacy that remains. When it was first built, there was only one screen—the backside of the immense Streamline Moderne structure that sits at the front of the property. One screen with accommodation for 750 cars grew to nine screens and a 3,000-car capacity, and the theatre began to make the claim of being “the largest drive-in in the world.” Today the theatre has downsized to five screens, showing double-features from dusk until dawn. As of 2013, at 92 years of age, Shafer remains an active manager, working from home, disinclined to retire.

    Original screen built in 1950 by Charlie Shafer (Photograph by author).

    Right now, the emptiness of the Ford Wyoming—no cars, blank screens, dead silence—is amplified by our presence, two figures buffeted by the wind. I look down and see a discarded pine tree car deodorizer lying in the sandy gravel. Virgil and I are headed toward the one place that drive-in patrons never get to go – the projection booth. Like most theatres, the Ford-Wyoming is converting their projectors to digital, and this is the reason I am here. The previous morning, I had received a call with a certain sense of urgency. The last of the 35mm machinery was headed for the dumpster, and I made an appointment to take a look to see if there were any items that might be added to the museum’s collection. We climb steep industrial iron stairs, up to the booth, and I wonder how the projectionists don’t trip down them in the dark carrying flashlights and film cans. Virgil tells me that he used to get the occasional flustered phone call from late-night projectionists: “I dropped the film reel down the stairs and it unraveled.”

    “All this stuff is just going to get scrapped in the dumpster. Anything you see here… it’s up for the taking. The boss just wants it gone,” Virgil tells me. He pauses and asks: “Have you ever worked in film?” “A little, when I was in college,” I tell him. He nods and walks over to the shoulder high stack of table-sized film platters, where a few reels of forgotten 35mm film are wound around the circular cores. These mechanisms hold up to four hours of footage, making the projectionist’s life easier with fewer changeovers of reels. “We have some old intermission commercials wound on here that are ours.” “What’s on them?” “Oh, you know… Dancing hotdogs and popcorn, that kind of stuff. They’re pretty scratched up. We’ve been using the same ones out here for decades. I think we’ve only changed it over once.” This is very exciting. I tell him, “If you’re willing to part with one of those reels, I’d argue to the death that it has a home in our collections.”

    Intermission films belong to a film category known as “snipes,” collections of generic promotional material used to advertise theater services. Perhaps the most famous of these films is the Dave Fleisher animated Let’s All Go to the Lobby, produced in 1957 by Chicago’s interstitial trailer company, Filmack Studios. A “clock shell” is a basic countdown reel sold to theatre owners, which creative projectionists could use to make a custom animated clock unique to their theatre. By tape-splicing together sections from the generic clock shell with blackout film, music interludes, generic food advertisements, policies, and short cartoons (all of which again, pointed towards the snack bar), a mix-and-match intermission film was created.

    Still images from "Refreshment Time," a clock shell produced by the National Screen Service, 1964. (ID: 2013.121.1)

    The film reel that Virgil is about to give to me is one such clock shell, beginning with the Hungry Martian, and followed by a unique version of Refreshment Time. The reel was produced by the animation department at the National Screen Service, a company that began in 1920 as a movie trailer production outfit, and in 1940 became the monopoly for poster distribution. The NSS also made intermission films, but suffered competition from companies like Filmack and Pike Studios, who specialized in the genre. The animation on the two snipes here is rumored to be by Jay Ward, animator of Rocky & Bullwinkle and designer of the Cap’n Crunch logo.

    The concession stands and snack bars of drive-in theatres provided ready-made food that could be gathered quickly and returned to the car before the next feature began. Roadside America author John Margolies tells us this was a time when: “Watching and eating became, and still are, ritualistically and irrevocably intertwined.” Onscreen, the drive to sell snack items and drinks to patrons was decidedly transparent. Animated anthropomorphic dancing, trick-wrangling food things, psychedelic abstractions of wild shapes and colors, and other oddities have continued to be a nostalgic oddity. The Ford-Wyoming remains a site where dancing hotdogs stay limber.

    Still images from "The Hungry Martian," National Screen Service, 1964. (ID: 2013.121.1)

    While Virgil searches for an empty reel to feed the intermission film onto, we talk a little more about his life at the theatre. He has worked for Shafer since 1976, and used to manage the Ford-Wyoming 6-9 Theatre. When those screens were demolished in 2010, he relocated across the street to the 1-5 Theatre. Virgil started working as a projectionist in 1986 because “there was no one else wanted to do it.” When asked about the bizarre schedule related to working at an all-night movie theatre, he explained that he arrives at 8pm, and ends his shift at 3am. After a short rest, he returns at 7am to test equipment and do building maintenance until the early afternoon. Apparently, he doesn’t get much sleep. The Ford-Wyoming has a history of dedicated employees, and Berean is one of them.

    Passing the reel to me, Virgil seems eager to get back to work. Before I go, he asks if I’m good with computers. “Good enough to get what I need to done,” I joke. He strides over to the new digital projector and swipes his finger around on the touch-screen. It glows awake with cold and even LED light, a docket of possibilities for film arrangements appear on the screen like entries on a recipe card. The screen acts as a digital slot system to swipe in and orchestrate trailers, advertisements and messages. I look at the text and scan it for hints of familiarity. I can’t help but wonder if drive-in theatres still project the “Anti-Love Bug” and “No Necking” messages for teenagers acting out their part in the archetype of the “passion pit.” Tonight, this projector will show a double-feature of horror films. Behind me, there are two more projectors, pointing out through windows, towards two more screens. I realize I’m standing in a film house Panopticon, next to a dusty brown La-Z Boy recliner that commands the space from the center.

    I look up to see Virgil waving something in his hand that looks like an external computer hard-drive. “So you just take this thing, it sucks it up into the slot, extracts the files, and away it goes! They told me I could make everything work from a laptop… I could just stay at home if I felt like it!” Looking at the files arranged on the touch screen, I wander to thoughts about the demise of 35mm film stock. Film enthusiasts who did not grow up with digital foresaw this harbinger when Kodak ceased production of 35mm slide film. Struggling to resist giving in to the comforting hum of those sleep-inducing machines was the bane of many college level art survey courses, my own included. And sitting at the back of a movie theatre, you could enjoy the physicality of the sounds: the whir of the film flying through the projector, the metallic rhythmic clacking when the sprockets let the end leader fly. The reasons for converting to digital are many, and I’m sure Virgil would agree. But at the risk of sounding like a Luddite: the dust floating through the blinding arc lamp of a true film projector just settles differently.

    Kristen Gallerneaux is Curator of Communication & Information Technology at The Henry Ford.

    Sources

  • “Ford Drive In.”
  • Liebs, Chester H. Main Street to Miracle Mile: American Roadside Architecture. Baltimore, Md. [u.a.: Hopkins, 1995. Print.
  • Margolies, John, and Emily M. Gwathmey. Ticket to Paradise: American Movie Theaters and How We Had Fun. Boston: Little, Brown, 1991. Print.
  • Segrave, Kerry. Drive-in Theaters: A History from Their Inception in 1933. Jefferson, N.C: McFarland & Co, 1992. Print.
  • Various Detroit Free Press and Dearborn Times articles, 2002-2006.
  •  

    * With thanks to interstitial film expert, Walter Forsberg.

    food, communication, technology, Dearborn, Michigan, cars, popular culture, movies, by Kristen Gallerneaux