Posts Tagged naias
The Growth and Rebirth of the American Auto Show
The annual North American International Auto Show, a longtime January fixture in Detroit, made headlines this year by announcing a move to late September/early October. The shift promises warmer weather and less overlap with other events. It also offers an opportunity to reinvigorate a tradition that now competes against new marketing methods and sales opportunities driven by new technologies. With this big news in mind, we take a brief look at the history of auto shows through the collections of The Henry Ford.
“Kansas & Colorado State Building Interior,” Centennial Exhibition, 1876. Auto shows have roots in industrial expositions and world’s fairs held in the 19th century. Few were as impressive as Philadelphia’s 1876 Centennial Exposition celebrating the 100th anniversary of the Declaration of Independence. / THF99942
Official Program, “Fifth National Exhibition of Cycles, Automobiles and Accessories,” 1900. Bicycle manufacturers staged trade shows in the late 19th century to showcase their latest models and attract new customers. Auto shows evolved naturally out of these events. This January 1900 New York show featured bikes and cars. / THF124095
Second Annual Show of Automobiles, Madison Square Garden, New York, November 1901. The November 1900 New York Auto Show was America’s first all-automobile show. Manufacturers displayed more than 30 different models in Madison Square Garden. This program is from the next year’s event. / THF288260_detail
Program, “6th Annual Boston Automobile Show,” March 7-14, 1908. Soon, every major American city staged its own annual show. For would-be car buyers, these events provided a chance to research new models, and compare features and prices across different manufacturers. / THF108049
Program, “Duquesne Garden 5th Annual Automobile Show,” Pittsburgh, Pennsylvania, March 25-April 8, 1911. This program from Pittsburgh’s auto show reveals that, in 1911, cars were still thought of largely as playthings. Non-commercial automobiles were classed as “Pleasure Vehicles” at the event. / THF108051
Detroit Auto Dealers Association Eighteenth Annual Automotive Show Program, March 1919. Detroit’s auto show is among America’s oldest. World War I impacted the 1919 event. The show was delayed from January to March—giving time for automakers to shift back from war work to civilian production. / THF288268
Chrysler Thunderbolt, “It’s the ‘hit’ of the New York Show,” 1940-1941. Starting in the late 1930s, “concept cars” became star attractions at auto shows. These futuristic vehicles, like the Chrysler Thunderbolt, featured cutting-edge technologies and advanced designs. They remain mainstays today. / THF223319
Program, “The Automobile Salon,” New York City, 1920. After cars went mainstream, some shows continued to cater exclusively to wealthy buyers. New York’s 1920 Auto Salon featured posh marques like Cadillac, Lincoln, Packard, Benz, Hispano Suiza, and Rolls-Royce. / THF207760
General Motors Motorama of 1955. GM took auto shows to new heights with its traveling Motorama expos of 1949–61. The events spotlighted futuristic concept cars and aspirational production cars. Crowds lined up to see the dream cars on display. / THF288302
Electric Corvair at Detroit Automobile Show, 1967. New technologies are featured prominently. In 1967, Chevrolet showcased this fuel cell–powered electric Corvair. Some 50 years later, fuel cell cars still appear at shows—a futuristic technology whose time has yet to arrive. / THF103714
Program, “70th Annual Chicago Auto Show,” February 25 through March 5, 1978. Big auto shows benefit more than carmakers. Successful shows attract thousands of visitors, who spend money in restaurants, shops, and hotels. No wonder Chicago boasted its show as the “world’s greatest” in this 1978 program. / THF108058
Advertising Poster, “1990 North American International Auto Show.” For manufacturers, auto shows provide a chance celebrate both heritage and innovation. This 1990 Oldsmobile poster features past models as well as the then-new convertible Cutlass Supreme. / THF111496
Muppet Traffic Safety Show Sponsored by Plymouth, North American International Auto Show, 1990. Auto shows became family affairs with kids joining the fun. In 1990, Plymouth partnered with puppeteer Jim Henson on a traffic safety ride, featuring animatronic Muppet characters, at the North American International Auto Show. / THF256326
Automobiles and the Environment Conference at the 1998 Greater Los Angeles Auto Show. In the late 20th century, environmental concerns grew increasingly prominent at auto shows. This program is for a special environment-focused conference held in conjunction with the 1998 Los Angeles Auto Show. / THF288272
Auto Show Poster, “Detroit 2006: North American International Auto Show.” In the 21st century, traditional auto shows compete with flashy online presentations and press events. But NAIAS’s shift to fall promises new excitement for one of the automotive industry’s signature in-person events. / THF111553
Matt Anderson is Curator of Transportation at The Henry Ford.
One Last Winter
A Visit to the 2019 North American International Auto Show
It’s January in Detroit which means – for one last year – it’s time for the North American International Auto Show (NAIAS). Traditionally, flashy concept cars and new production models are the talk of the town, but this year all the buzz concerns the show’s impending move to June next year. It’s a major shift – undoubtedly the biggest since the show added “International” to its title 30 years ago – but there are valid reasons. Detroit’s weather generally isn’t what you’d call “pleasant” in January; the countless people who put the show together in Cobo Center invariably find themselves working through the holiday season; and automakers are now finding themselves stretched between NAIAS and the Consumer Electronics Show, which wraps in Las Vegas just days before NAIAS opens.
It’s no secret that NAIAS – and auto shows in general – are suffering from flagging interest, both from the public and from automakers themselves. In recent years, we’ve seen a number of upmarket marques pull out of the Detroit show. (Audi, BMW and Mercedes-Benz are all conspicuous by their absence in 2019.) The move to summer might reverse this trend, too.
The 2020 Ford Shelby Mustang GT500 – with a menacing mug to match its hellacious horsepower.
None of this is to suggest that NAIAS is a disappointment this year. There’s still lots to see. Ford Motor Company’s trucks and SUVs are front-and-center at the Blue Oval’s booth. The reintroduced Ranger pickup gets the prime real estate, but it’s the all-new Ford Explorer getting the rave reviews from the press. My favorite, however, is the forthcoming Shelby Mustang GT500. The 700+ horsepower beast arrives for 2020 to battle the Demons and Hellcats of the world. Mr. Shelby would’ve been proud.
After an absence of nearly 20 years, the Toyota Supra returns for 2020.
Toyota grabs some of NAIAS’s biggest headlines with the return of its Supra sports car, not seen since the fourth generation ended production in 2002. Purists may be irked that many of the Supra’s makings – including its 3.0-liter straight-six – are of BMW lineage, but the look is all Toyota. One can even see a little 2000GT in its lines. Start saving now, as prices are expected to start just north of $50,000.
Kia’s themed test track, for its new Telluride, livens up Cobo Center’s back wall.
With gas prices low again, Americans have fallen back in love with their SUVs and crossovers. Kia answers the call with its new-for-2020 Telluride SUV, first previewed as a concept car at the 2016 NAIAS. The Telluride will be the largest vehicle in Kia’s lineup, with room for eight in its three rows of seating. Expect to see it in showrooms this May.
I love the pearlescent paint on this Volkswagen Beetle, though it would look even better with red, white and blue racing stripes and a big roundel on the hood.
Volkswagen has the inauspicious distinction of being the only European automaker with a major presence at NAIAS this year. True to form, though, the German marque has some of the show’s most imaginative displays. Several of its models are parked on a recreated soccer field, in celebration of VW’s sponsorship of the U.S. Soccer Federation. (Automakers have long-standing relationships with America’s pro baseball, football and basketball leagues, but VW becomes the first automotive company to serve as a presenting sponsor for U.S. Soccer.) The company’s interactives are good fun, too. Little ones will enjoy the touch screen coloring “books” that allow them to paint Beetles in any number of groovy colors – accessorized with flowers and peace symbols, of course.
Harley Earl’s shadow hangs over Cadillac – in this case in the form of a high-finned ’59 Caddy perched above a modern CTS-V.
Sad to say, traditional three-box sedans are fading fast in Detroit. Ford and Chevrolet both have announced plans to all but end sedan production (not including specialty models like Mustang and Corvette, of course). Cadillac seems headed in that direction, too. The upmarket carmaker’s big debut this year is the 2020 XT6, a three-row SUV that might replace the full-size CT6 sedan in Cadillac’s North American lineup. The company’s ATS and CTS sedans are set to bow out this year as well.
NAIAS 2019 may feel a bit lower-key than other recent editions, but there’s still plenty to enjoy. In fact, I recommend that you spend some extra time soaking up the sights and sounds at this year’s show. After all, we’ve got a 17-month wait until the next one!
Matt Anderson is Curator of Transportation at The Henry Ford.
Michigan, 21st century, 2010s, NAIAS, Detroit, cars, car shows, by Matt Anderson
Report from the 2018 North American International Auto Show
Hot Hatch Heaven! Hyundai’s 275-horsepower Veloster N, one of several new models unveiled at this year’s North American International Auto Show.
Detroit is the capital of the global automotive industry once more as the 2018 North American International Auto Show arrives at Cobo Center. Carmakers from around the world have come to share peeks at their 2019 model lines, and hint at new technologies that may be coming in the years ahead. As usual, the exhibits range from exciting, to informative to downright unreal.
This is exactly what it looks like: a 1979 Mercedes-Benz G-Class frozen in amber.
Mercedes-Benz takes the cake for most unusual display. The German automaker unveiled a new version of its venerable G-Class SUV, in continuous production since 1979. To emphasize its endurance, Mercedes encased a vintage G-Class in a giant block of amber. (Think dino-DNA mosquitoes in Jurassic Park.) The block is located outside, along Washington Boulevard, rather than in the Mercedes-Benz booth. But don’t miss that either – you can see a 2019 G-Class splattered with faux mud, and the G-Class driven to victory by Jacky Ickx and Claude Brasseur in the 1983 Paris-Dakar Rally.
The Chevrolet Silverado – now lighter thanks to a blend of steel and aluminum body panels.
With gas prices down and the economy up, Americans have reignited their romance with pickup trucks. Chevrolet and Dodge both revealed new full-sized models, while Ford trumpeted the return of its mid-size Ranger. The 2019 Chevy Silverado rolled out under the headline “mixed materials.” In response to the Ford F-150’s aluminum bed (premiered at 2014’s NAIAS) and fuel efficiency targets, the bowtie brand is now building Silverado bodies with a mix of steel and aluminum components, shedding some 450 pounds from the truck’s overall weight. Chevy, celebrating a century in the truck business this year, is quick to point out that Silverado’s bed remains an all-steel affair. (Silverado TV commercials have been cutting on the F-150’s aluminum bed for some time now.)
Eyeing the American market, China’s GAC Motor makes a splash with its Enverge concept car.
China is a bigger factor in the American auto industry each year. Buick’s Envision crossover is already made in China, and Ford will shift production of its compact Focus there next year. It’s only a matter of time before a Chinese automaker starts marketing cars in the United States. GAC Motor hopes to be the first, announcing plans to sell vehicles stateside in 2019. (Yes, Chinese-owned Volvo is already selling cars here, but it first came to the U.S. in 1955 in its original Swedish guise.) It could be a tough sell – U.S. automakers and politicians aren’t too pleased with the steep tariffs imposed on American cars sent to China. In the meantime, GAC tempts NAIAS visitors with its Enverge concept SUV. The all-electric Enverge is said to have a range of 370 miles on a single charge – and can be recharged for a range of 240 miles in a mere 10 minutes.
Detective Frank Bullitt’s 1968 Ford Mustang, among Hollywood’s most iconic cars.
Ironically, one of the most talked-about cars at NAIAS is 50 years old. Ford Motor Company tracked down one of two Highland Green Mustangs driven by Steve McQueen in the 1968 thriller Bullitt. As any gearhead knows, the movie’s epic 11-minute chase scene, in which McQueen and his Mustang go toe-to-toe with a couple of baddies in a black 1968 Dodge Charger, is considered one of Hollywood’s all-time greatest car chases – even half a century later. Its lasting appeal is a credit to McQueen’s skill (both as an actor and a driver – he did some of the chase driving himself), the “you are there” feel of the in-car camerawork, and – obviously – the total absence of CGI. Those are real cars trading real paint.
The current owner’s parents bought the Mustang through a 1974 classified ad in Road & Track magazine. For years they used one of pop culture’s most important automobiles as their daily driver! With the movie’s 50th anniversary this year, the owner decided it was time to bring the car back into the spotlight. Ford agreed and, in addition to the movie car, its booth also features the limited edition 2019 Bullitt Mustang, a tribute car that hits dealer lots this summer.
Digital license plates may one day eliminate sticker tabs – or be remotely updated to alert police of a stolen vehicle.
The youngest, hungriest companies at NAIAS are on Cobo Center’s lower level. More than 50 start-ups, along with colleges and government agencies, are in Detroit for the second annual AutoMobili-D, the showcase for fresh ideas and innovative technologies. Reviver Auto hopes to revolutionize an accessory that hasn’t changed in more than a century: the license plate. The California company proposes swapping the tried and true stamped metal plate for a digital screen. The new device is more visible in low light and poor weather, and resistant to the corrosion that plagues metal plates. In lieu of adhesive registration tabs, your digital plate could be renewed remotely each year by the DMV. Plates could also broadcast Amber Alerts to other drivers, or be updated by authorities if you report your car as stolen. Some will argue that current license plates are fine – as functional and intuitive as need be. But based on the number of randomly-placed renewal tabs I see out there, I’m not so sure there isn’t room for improvement.
Matt Anderson is Curator of Transportation at The Henry Ford.
21st century, 2010s, technology, NAIAS, movies, Michigan, Detroit, cars, car shows, by Matt Anderson
Another Thought on NAIAS 2017
I’ve already shared some thoughts on the 2017 North American International Auto Show, but one important new car wasn’t yet revealed during my visit last week. Of course, I’m talking about the LEGO Batmobile from Chevy.
My tastes in bat-transportation run more traditional, but Chevy has something going for it here. The LEGO Batmobile’s 20,000-horsepower rating makes it eight times as powerful as the Goldenrod land speed racer. Likewise, the V-100 engine’s 60.2-litre displacement is more than eight and a half times what it took for the Mark IV to win at Le Mans fifty years ago. The LEGO Batmobile’s styling achieves that rare combination of aerodynamic and exquisite, certain to turn heads on every street corner. Be sure to order the optional bat hood ornament – superior to anything by Lalique. (Besides, everybody knows that bats eat dragonflies.)Continue Reading
21st century, 2010s, toys and games, NAIAS, Michigan, LEGO, Detroit, cars, car shows, by Matt Anderson
Report from the 2017 North American International Auto Show
Chrysler’s Portal concept car. The company that invented the minivan now reimagines it.
It’s that time of year again, when the North American International Auto Show (NAIAS) brings the world’s largest automobile manufacturers to Detroit to tempt us with their upcoming models – and tease us with a few dreamy concepts. As usual, the show does not disappoint. Autonomous concept cars, compact crossovers and alternative fuels are all prominent at this year’s event.
Ford’s 2016 GT Le Mans winner, still covered in dust and glory.
Ford is rightfully proud of its big win in the GTE-Pro class at the 2016 Le Mans 24-hour race. Not surprisingly, the #68 GT piloted to victory by Sebastien Bourdais, Joey Hand and Dirk Muller is front and center at the company’s booth. What is pleasantly surprising, though, is that the Blue Oval resisted the urge to clean up the car and instead is displaying it in all of its battle-scarred glory. The GT wears that dirt and grime like a badge of honor.
Ford’s autonomous Fusion Hybrid. The company promises a fully autonomous car for public use in 2021.
Ford has made headlines recently with its plan to reposition itself as a mobility company rather than a carmaker. Head to the back of the firm’s NAIAS space and you’ll see that it’s more than mere talk. There’s a Go Bike from Ford’s bicycle sharing program in San Francisco, and a mention of the Chariot ride-sharing service the company purchased there in 2016. The real highlight for me, though, was the autonomous Fusion Hybrid. Apart from a pair of LIDAR units mounted above the side-view mirrors, most of the car’s sensors are hidden in what could pass for a luggage rack. Ford promises a fully autonomous vehicle in ride-sharing service in 2021. It seems the car won’t look all that different from anything else on the road. (While those LIDAR units are fairly discreet, I’m holding out for the inevitable autonomous car with an infrared scanner.)
I always love the cutaways, like this V-6 from the all-wheel drive Cadillac CT6. Note the black driveshaft, running alongside the gearbox and bell housing, which sends power to the front wheels.
Chevrolet Bolt, the 2017 North American Car of the Year.
General Motors has its own reason to crow. The Chevrolet Bolt takes honors as 2017’s North American Car of the Year. Chevy promises 90 miles of range with a 30-minute charge, certainly impressive in the EV category. And the Bolt’s 0-60 m.p.h. time of 6.5 seconds may not be Tesla-type ludicrous, but it’s a full second faster than many of its gas-powered subcompact competitors. And speaking of unconventional fuels, the General’s GMC Terrain crossover gets an optional diesel engine for 2018. GM hasn’t always had the best of luck with diesels, but the fuel efficient 1.6-liter engine could make Terrain buyers happy at the pump.
Gustaf, the Volvo Spokesmoose. He’s there to promote the Swedish carmaker’s large animal detection system – and to provide a fun photo opportunity.
The 2018 Toyota Camry gets an aggressive look to match its aggressive sales.
Toyota always mounts an impressive display at NAIAS, and this year is no exception. The company’s big surprise is a robust facelift to its perennially best-selling Camry. The 2018 model gets an angular, aggressive front end wholly unexpected on a sedan that’s practically synonymous with, well, “practical.” They say you should never mess with success, but you don’t become the world’s largest automaker by taking blind risks. I’m sure the focus groups loved the redesign. Besides, it’ll look great at Daytona.
Volkswagen’s I.D. Buzz autonomous van. Think how many more mysteries Scooby and the gang could solve if Fred didn’t have to worry about driving.
Thanks to its diesel shenanigans, Volkswagen had a rough year, but you wouldn’t know it looking at the German manufacturer’s NAIAS booth. They’ve brought what might be the most eye-catching concept vehicle at Cobo Center. The I.D. Buzz is a cheery homage to the classic Microbus, but the hippies have gone high-tech. The Buzz is all-electric – and intended to be fully autonomous. As envisioned, the van gives owners the best of both worlds with a standard manual mode that can be switched over to automatic whenever the driver needs a break.
Presumably, the gas tank on this one is empty while it’s in Cobo Center – just like it was when Alexander Rossi coasted across the finish line in first place at last year’s Indianapolis 500.
Another notable race car, the 2006 Rust-eze Special. Sure to be a hit with the toddler set.
While I could have spent the whole day wandering through the main hall, I’m glad I saved some time for the lower level. From January 8-12, the space hosted “AutoMobili-D,”a dedicated exhibition focused on autonomous vehicle research, urban mobility, and a number of techy startup companies. Of particular note was the booth devoted to the University of Michigan’s Mcity autonomous vehicle test facility. That Ann Arbor track, together with the American Center for Mobility at Willow Run, enables Michigan to hold its own against the tech titans of Silicon Valley, who threaten to take away the Great Lake State’s mantle of automobile R&D leadership.
The Henry Ford’s 2010 Edison2, on view in Campus Martius.
If your visit to NAIAS takes you through Campus Martius, you might take a moment to peek in the lobby of the One Campus Martius building. There you’ll find our own Edison2 concept car, winner of the 2010 Progressive Automotive X Prize. The gasoline-powered vehicle, which weighs all of 830 pounds, got more than 100 miles per gallon during the competition. What with all of the folks from around the globe in Detroit this week, we thought we might tempt them to visit us in Dearborn. What better break from the cars of today and tomorrow than a look at the innovative automobiles of yesterday?
Matt Anderson is Curator of Transportation at The Henry Ford.
events, 21st century, 2010s, technology, NAIAS, Michigan, Detroit, cars, car shows, by Matt Anderson, autonomous technology
It's that time of year again when the eyes of the automotive world turn to Detroit. The North American International Auto Show attracts automakers, suppliers, press and enthusiasts from around the globe to the Motor City to revel in the industry's latest technologies and trends.
If you're a racing fan, the fun starts the moment you enter Cobo Center's lobby. Ford Performance has set up shop with four significant Blue Oval racers. The headliner is the new GT that will return Ford to Le Mans in June, in celebration of its historic 1-2-3 finish over Ferrari 50 years ago. But visitors will also enjoy the 2017 NASCAR Fusion, the first-built 1965 Shelby Mustang GT350, and - my unabashed favorite - the 1967 Mark IV that Dan Gurney and A.J. Foyt drove to an all-American victory at that year's Le Mans 24-Hour. (The latter, of course, is a part of The Henry Ford's collection.) Once you get inside the exhibition hall proper, don't miss Juan Pablo Montoya's winning car from the 2015 Indianapolis 500, displayed prominently with the Borg-Warner Trophy. Continue Reading
21st century, 2010s, racing, NAIAS, movies, Michigan, luxury cars, Detroit, cars, car shows, by Matt Anderson
How does a curator of communication and information technology who doesn’t drive experience her first North American International Auto Show? First, I took advantage of the convenient shuttle bus running into downtown Detroit from Dearborn. And when I arrived for press day at Cobo Hall, catching up with my colleagues after weaving through the maze of exhibits and crowds, they said I arrived looking a little… shell-shocked. My apparently palpable sense of wonder wasn’t directed towards the cars or the crowds, however—I was in awe with the technological cocoons in which they were displayed, and the surreal screen-world that I had stepped into.
Enormous and pristinely crisp LCD screens provided backdrops for automobiles. Touchscreen kiosks were everywhere. Each company seemed to be offering its own branded wireless hotspot. The usual standby of the printed brochure with specs had been replaced by download hubs for smartphone apps and kiosks to email yourself information from. The crowds of press were using cameras to share content through traditional broadcast and social media sites alike. Also, drones were buzzing around overhead at the Ford exhibit, tracking and delivering small models of the Raptor pickup truck to attendees who texted a special code. As the day went on, I kept thinking: what would a guest from 1907 (the year the Detroit Auto Show was founded) think of this spectacle? Continue Reading
21st century, 2010s, technology, NAIAS, Michigan, Detroit, cars, car shows, by Kristen Gallerneaux
The North American International Auto Show (NAIAS) has rolled into Detroit to give us our annual look at the technologies and trends shaping the automotive industry. The two words that might sum up the 2015 show best are “power” and “performance.” On the former, nearly every manufacturer features some form of alternative fuel vehicle, while some – I’m looking at you, Tesla – offer nothing but. To the latter point, hot new cars from Cadillac, Ford and others promise old fashioned excitement behind the wheel.
Toyota wasn’t the first automaker to market with a hybrid car, but its Prius went on to define the type. The company hopes to do the same for fuel cell vehicles with its remarkable Mirai sedan. The car is powered by an electric motor, but the electricity itself is generated by a chemical reaction between hydrogen and oxygen that takes place in a fuel cell. The only emission from the car is water vapor. The Mirai is about as green as it gets but, while gas pumps and electrical outlets are a dime a dozen, hydrogen fueling stations are harder to come by outside of Los Angeles and San Francisco. Clearly, Toyota is betting on that to change. Interestingly, one of Toyota’s NAIAS displays includes a pair of faux hydrogen pumps. Visitors will be surprised and, Toyota must hope, reassured to see that they’re not much different from gasoline pumps. Continue Reading
21st century, 2010s, technology, racing, NAIAS, Michigan, luxury cars, Detroit, cars, car shows, by Matt Anderson
Andy Williams was off by a month. Auto industry insiders and enthusiasts know that January is the most wonderful time of the year, as it brings the annual North American International Auto Show (NAIAS). Since 1907, automakers have used the event to showcase fresh designs and innovative technologies. New models are introduced with suitable razzmatazz, and concept cars tantalize us with possibilities for the future. I set out to Cobo Center this year excited for everything, but with three particular must-sees on my checklist.
Chevrolet wowed crowds last year with the return of the Corvette Stingray (it took “Car of the Year” honors at this year’s event). For the 2014 show, the Bow Tie gives us the 2015 Corvette Stingray Z06. With 625 horsepower surging from its 6.2 liter V-8, the Z06 is a legitimate supercar. No, it’s not going to sell in any significant quantity, but these halo dream machines are what make NAIAS so much fun.
Chrysler is making headlines with its introduction of the next generation 200. This car could be a coup for the Pentastar. There’s a lot of money to be made in the mid-sized segment, and Chrysler wants to increase its take. The 200 also builds on shared design and technology from parent Fiat – efficiencies that can help the company thrive. Analysts will keep a close eye on the 200’s sales, but what really caught my eye is the 200’s rotary dial transmission shifter. I’m a fan of the traditional floor-mounted lever, but buttons and paddles have their supporters, so why not a dial?
Ford made its 2015 Mustang splash last month, so its NAIAS presence is heavily focused on the aluminum-bodied F-150. This is a big play by the Blue Oval. The venerable F-150 has been the best-selling vehicle in the United States for close to 20 years (and the best-selling pickup forever – well, at 43 years, practically so!). But fuel efficiency is vital for environmental and economic reasons. With the 2015 F-150, Ford improves gas mileage by converting much of the truck’s body structure from steel to aluminum and dropping 700 pounds of curb weight in the process. It’s a breakthrough, but it surely takes courage to invest in expensive new metalwork and try major experiments on your most popular product.
The F-150 gets the headlines, but don’t think that the Mustang is ignored. Prototypes of the 2015 model are there for ogling, and The Henry Ford’s own 1962 Mustang I concept car and 1965 Mustang Serial Number One production car are on prominent display. Best of all, though, Ford has created a sort of museum to Mustang’s place in popular culture. Head upstairs into the gallery and you’ll find everything from die-cast models, to Avon cologne bottles, to movie posters. (Yes, Bullitt is there.) There’s trivia too. Who knew, for example, that “Mustang” is one of the most popular computer passwords? Or that a Mustang was one of the original 16 Hot Wheels cars? My favorite display consisted of a jukebox playing nothing but Mustang-related songs, from Wilson Pickett to Vanilla Ice. “Rollin’ in my 5.0” indeed.
On a final note, there is a real treat in seeing Cobo Center itself this year. The new atrium and Grand Riverview Ballroom (fashioned from the old Cobo Area) are absolutely breathtaking. Detroit has much to be proud of this year – on both sides of the NAIAS showroom doors.
Matt Anderson is Curator of Transportation at The Henry Ford
21st century, 2010s, NAIAS, Mustangs, Michigan, Detroit, cars, car shows, by Matt Anderson