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Beast and Belle hand puppets. THF342892, THF342891
 

When Walt Disney Pictures released its animated film Beauty and the Beast in 1991, the company received its best movie reviews in almost 50 years. Film critic Roger Ebert gave the movie four stars out of four, saying that, “Beauty and the Beast reaches back to an older and healthier Hollywood tradition in which the best writers, musicians, and filmmakers are gathered for a project on the assumption that a family audience deserves great entertainment, too.” Movie-goers of all ages agreed—this film was a winner.

Lesser known is the fact that this movie broke new ground in ways that we often take for granted with animated films today. On the eve of Disney’s soon-to-be-released live-action version of this classic film, we take the opportunity to reflect upon the many breakthrough—even revolutionary—aspects of the original film.

1. It was the first animated film in history to use a screenplay in addition to the usual storyboards. This made the resulting story more akin to a live-action movie than to the extended cartoon quality of other animated films produced up to that time.

2. The screenplay was written by a woman! In a field dominated by men, Linda Woolverton—whose primary experience had been writing scripts for children’s television shows—was the first woman to write an animated feature for Disney.  Woolverton, who claimed that she possessed some of Belle’s characteristics and that Gaston had “tinges of guys I used to date,” brought a believable quality to the characters as she worked with the film’s changing stable of story writers.

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Belle Burger King figure. THF 101187


3. Belle was a new kind of princess, ushering in a whole new generation of more free-thinking, dynamic princesses like Mulan, Rapunzel in Tangled, and Merida in Brave. In writing the screenplay, Woolverton said, “I wanted a woman of the 90’s, someone who wanted to do something other than wait for her prince to come.” The casting of Paige O’Hara (a Broadway actress and singer) as the voice of Belle was a purposeful attempt to add a unique, more grown-up quality to Belle’s personality.

4. The other main characters also broke traditional molds. Full of depth and complexity, Beast and Gaston turned the role of the classic, stereotypical Disney prince inside out. Beast, who was “mean and coarse and unrefined” during most of the film, turned out to be the prince, while Gaston—whose dashing looks make him a more likely hero—turned out to be the villain.

5. The music was stunning. When Walt Disney Studio Chairman Jeffrey Katzenberg insisted that the film have a Broadway musical quality, he brought in songwriters Alan Mencken (music) and Howard Ashman (lyrics) fresh from their success with The Little Mermaid. Mencken and Ashman outdid themselves, creating the emotionally complex songs that moved the narrative forward and furthered our understanding of the characters and themes. Mencken and Ashman received Academy Awards that year for best original song (Beauty and the Beast) and best original score. 

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Songwriters Alan Mencken and Howard Ashman turned their talents to Beauty and the Beast after completing The Little Mermaid. THF 308964

6. It helped kick movie studios’ use of computer animation into high gear. Beauty and the Beast was produced using a blend of traditional hand-drawn animation and CAPS, a computer-animated production system. While not the first movie to use computer animation, the success of such effects in this film—especially in the stunning ballroom scene—convinced Disney and other film studios to invest further in this technology.

7. It brought The Walt Disney Company back to being a force to be reckoned with. After a string of minor box-office releases, Disney’s animation department started turning things around with Who Framed Roger Rabbit (1986) and The Little Mermaid (1989). Beauty and the Beast was an even bigger hit, ushering in a wave of successive hits from Aladdin to Tarzan.  

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Aladdin and Magic Carpet Burger King figure. THF 311312


This era, sometimes referred to as the “Disney Renaissance,” also saw a constant barrage of marketing tie-ins with each new film—related merchandise, Broadway musical adaptations, and Disney theme park attractions—laying the foundation for present-day cross-marketing techniques.

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Chip and Cogsworth from Pizza Hut. THF342889, THF342890 
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20th century, 1990s, women's history, technology, popular culture, music, movies, Disney, childhood, by Donna R. Braden

 

Maybe it was the 16°F temperature outside, but I loved this Kia A1A Optima concept roadster – named for the Florida highway running south to Key West.

 

It's that time of year again when the eyes of the automotive world turn to Detroit. The North American International Auto Show attracts automakers, suppliers, press and enthusiasts from around the globe to the Motor City to revel in the industry's latest technologies and trends.

 

Our 1967 Mark IV helps Ford celebrate its return to Le Mans later this year.

 

If you're a racing fan, the fun starts the moment you enter Cobo Center's lobby. Ford Performance has set up shop with four significant Blue Oval racers. The headliner is the new GT that will return Ford to Le Mans in June, in celebration of its historic 1-2-3 finish over Ferrari 50 years ago. But visitors will also enjoy the 2017 NASCAR Fusion, the first-built 1965 Shelby Mustang GT350, and - my unabashed favorite - the 1967 Mark IV that Dan Gurney and A.J. Foyt drove to an all-American victory at that year's Le Mans 24-Hour. (The latter, of course, is a part of The Henry Ford's collection.) Once you get inside the exhibition hall proper, don't miss Juan Pablo Montoya's winning car from the 2015 Indianapolis 500, displayed prominently with the Borg-Warner Trophy. Continue Reading

21st century, 2010s, racing, NAIAS, movies, Michigan, luxury cars, Detroit, cars, car shows, by Matt Anderson

 

Darth Vader Action Figure Carrying Case, ca. 1980 THF1078

 

The reviewers thought it had no chance of becoming a hit. Even writer-director George Lucas wasn’t sure about it. Sure, he’d had a hit with “American Graffiti”—a film deeply rooted in nostalgia and American popular culture. But this was different. Maybe a little too wacky for the general public, he thought.

But moviegoers thought differently. They turned out in record numbers to see “Star Wars” over the summer of 1977. Lines stretched for miles outside movie theaters. Tickets sold out as soon as their box offices opened. This first “Star Wars” movie (later subtitled “Episode IV - A New Hope”) went on to not only win six Oscars but to become one of the most popular and highest-grossing films of all time. Continue Reading

California, 20th century, 1970s, space, popular culture, movies, by Donna R. Braden

Kenner’s original Millennium Falcon play set. She may not look like much, but she’s got it where it counts, kid. THF1083

It’s an old museum-related joke: You don’t feel old until you see your toys exhibited as historic artifacts. Okay, so I felt a bit aged the first time I saw that Star Wars lunchbox in Your Place in Time, but I never questioned its right to be there. For us Gen X types, few things are so much of our time as Star Wars.

While I was around when all three of the original films were in theaters, most of my viewings came via videotapes recorded from HBO airings. (Heh, a Star Wars viewing still doesn’t feel quite right to me unless it starts with this.) Not until Return of the Jedi arrived in 1983 was I old enough to see one of the movies on the big screen. I still remember being thrilled by the sarlacc pit battle and the speeder bike chase, being saddened at Yoda’s death, and being generally grossed out by Jabba the Hutt. Disgusting or not, it was satisfying to finally see that vile gangster after hearing his name dropped ominously in the first two movies. All in all, it was a magical experience, and the reason that I don’t personally rate Jedi as a lesser work than its predecessors. Continue Reading

21st century, 2010s, 20th century, 1980s, 1970s, toys and games, space, popular culture, movies, childhood, by Matt Anderson

Marty McFly's hoverboard -- source of a million crushed hopes today. (THF319315)

This is it – the future is now. For any self-respecting Child of the Eighties, October 21, 2015, has been circled on the mental calendar since November 1989 when Back to the Future Part II hit theaters. I was 13 years old when I first saw Doc Brown and Marty McFly take their time traveling DeLorean to the fantastically futuristic world of Hill Valley 2015 – old enough to realize that we probably weren’t going to get hoverboards and flying cars, but young enough to still hope that we might. The year 2015 seemed impossibly far off (like, as far off as 2041 seems today), and one could imagine that some of those wonderful things in the movie might just come to pass. Well, not so much…

Predicting the future is a fool’s errand. Any movie that tries to imagine future technologies will inevitably miss the mark. Back to the Future Part II’s creative team knew this well, so they chose to go all in and make their 2015 as over-the-top as possible. That tech optimism is a big part of the movie’s appeal. BTTF II gives us happy robots that pump our gas, serve our soft drinks, and welcome us home at the end of the day. They’re a pleasant contrast to the tortured replicants and cyborgs of Blade Runner and RoboCop.

Being a transportation curator, I thought it might be fun to take a look at some of the transport technologies featured in Back to the Future Part II. Let’s start with those flying cars. The dream of an aircraft in every garage is an old one. It shows up in books, magazines and – on rare occasions – in reality. (Even Henry Ford spent some time and money on the concept.) The flying cars in BTTF II are there because they have to be. It’s the future we all want! Needless to say, we didn’t get them by 2015. Personally, I think flying is well beyond the skills of the average driver (myself included). Flying cars aren’t a good idea until we can take most of the operation and navigation out of the driver’s hands. And that’s the good news here in the real 2015 – driverless cars are edging ever-closer to practical reality. Give me a car that operates itself, and then I’ll start clamoring for it to fly. Continue Reading

cars, by Matt Anderson, popular culture, movies

2014.63.1

In October, we announced that The Henry Ford has acquired a functioning Apple-1, a major milestone in the history of computing.  However, in September, we acquired another significant computer, and we’ve just added it to our collections website.  When Pixar began as a department within Lucasfilm in 1979, it started developing its own computer system to support graphics and visualization.  The Pixar Imaging Computer became commercially available in 1986, and was adopted by other organizations with intensive graphic arts and animation needs, such as the Walt Disney Company and the United States Departments of Defense and Forestry.  Curator of Communication & Information Technology Kristen Gallerneaux notes about the P-II: “One of our goals at The Henry Ford is to document computing as applied to creative and expressive activities. The Pixar Image Computer II (P-II) is of particular interest not only as a graphics rendering tool … but also as a hugely significant element in the thread that connects the Apple-1 computer to the finely designed and engineered computing devices we all carry with us every day.”  See the P-II, as well as the rest of our digital collections related to computers, on our collections website.

Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford.

California, 20th century, 1980s, technology, movies, Disney, digital collections, computers, by Ellice Engdahl

Motion Picture Magazine for September 1918, "Lillian Gish"
Motion Picture Magazine, originally published in 1911, was the first movie fan magazine. This issue for September 1918 featured movie star Lillian Gish. / THF113869

From the beginning of the movie business, Americans wanted to know about the movies and their stars. As thousands of letters flooded movie studios, public relations departments tried to accommodate fans’ interest. By 1910, the demand for information was out of control. In February 1911, J. Stuart Blackton, head of Vitagraph Studios, helped to organize Motion Picture Story Magazine, soon shortened to Motion Picture Magazine — the first movie fan magazine.

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California, 20th century, popular culture, movies, by Terry Hoover, archives

It’s cold at the Ford-Wyoming Drive-In Theatre. The first shockingly dry-crisp days of autumn in the Midwest were overdue this year, trailing an already belated Indian summer. While the arrival of cool weather in Dearborn, Michigan, was inevitable, most of us have not yet adjusted to the sudden snap. Virgil, the manager in charge of the theatre, is standing high on a ladder, repairing the roof of the streamlined ticket booth. He waves a gloved hand and climbs down. We are both bundled up against the cold in all manner of hunter green, plaid, and wool.

Drive-in theatres like the one I’m standing in peaked in popularity during the post-WWII era. In the late 1950s there were 4,000 throughout the United States. Today, approximately 350 remain, and the Ford-Wyoming is the last example in southeast Michigan. The first patent for a drive-in theater was awarded to Richard M. Hollingshead in 1933. He worked out the details in his New Jersey driveway, by putting a projector on the hood of his car and nailing a sheet onto a tree for a screen. To simulate bad weather, he hooked up his lawn sprinkler. The family stereo came out of the house for an impromptu sound system. Hollingshead sat in his car, to test drive the show. He liked what he saw.

Virgil ushers me toward the corrugated metal opening through which vehicles enter the theatre. Once through, I’m in a wide expanse punctuated by randomly-leaning speaker posts, my eyes stinging from the wind gusting uninterrupted across the empty space. Most patrons choose to tune into their movie’s sound via their car FM radio, but strangely, when the theatre owners tried to decommission the ranks of poles with their perched and weathered speakers, there was something akin to a mutiny: whether deployed in the car or not, the grey speakers had become an essential part of the drive-in landscape.

The Henry Ford Museum’s collections also contain a set of EPRAD, Inc. in-car speakers (c. 1955), These speakers were previously used at the Ford-Wyoming Drive-In Theater. (ID: 88.164.1).

The Ford-Wyoming drive-in was built by Charlie Schafer, opening for business in May 1950. He and his family grew a veritable movie house empire in the Metro-Detroit area under the umbrella of Wayne Amusements, but the Ford-Wyoming is the only evidence of the legacy that remains. When it was first built, there was only one screen—the backside of the immense Streamline Moderne structure that sits at the front of the property. One screen with accommodation for 750 cars grew to nine screens and a 3,000-car capacity, and the theatre began to make the claim of being “the largest drive-in in the world.” Today the theatre has downsized to five screens, showing double-features from dusk until dawn. As of 2013, at 92 years of age, Shafer remains an active manager, working from home, disinclined to retire.

Original screen built in 1950 by Charlie Shafer (Photograph by author).

Right now, the emptiness of the Ford Wyoming—no cars, blank screens, dead silence—is amplified by our presence, two figures buffeted by the wind. I look down and see a discarded pine tree car deodorizer lying in the sandy gravel. Virgil and I are headed toward the one place that drive-in patrons never get to go – the projection booth. Like most theatres, the Ford-Wyoming is converting their projectors to digital, and this is the reason I am here. The previous morning, I had received a call with a certain sense of urgency. The last of the 35mm machinery was headed for the dumpster, and I made an appointment to take a look to see if there were any items that might be added to the museum’s collection. We climb steep industrial iron stairs, up to the booth, and I wonder how the projectionists don’t trip down them in the dark carrying flashlights and film cans. Virgil tells me that he used to get the occasional flustered phone call from late-night projectionists: “I dropped the film reel down the stairs and it unraveled.”

“All this stuff is just going to get scrapped in the dumpster. Anything you see here… it’s up for the taking. The boss just wants it gone,” Virgil tells me. He pauses and asks: “Have you ever worked in film?” “A little, when I was in college,” I tell him. He nods and walks over to the shoulder high stack of table-sized film platters, where a few reels of forgotten 35mm film are wound around the circular cores. These mechanisms hold up to four hours of footage, making the projectionist’s life easier with fewer changeovers of reels. “We have some old intermission commercials wound on here that are ours.” “What’s on them?” “Oh, you know… Dancing hotdogs and popcorn, that kind of stuff. They’re pretty scratched up. We’ve been using the same ones out here for decades. I think we’ve only changed it over once.” This is very exciting. I tell him, “If you’re willing to part with one of those reels, I’d argue to the death that it has a home in our collections.”

Intermission films belong to a film category known as “snipes,” collections of generic promotional material used to advertise theater services. Perhaps the most famous of these films is the Dave Fleisher animated Let’s All Go to the Lobby, produced in 1957 by Chicago’s interstitial trailer company, Filmack Studios. A “clock shell” is a basic countdown reel sold to theatre owners, which creative projectionists could use to make a custom animated clock unique to their theatre. By tape-splicing together sections from the generic clock shell with blackout film, music interludes, generic food advertisements, policies, and short cartoons (all of which again, pointed towards the snack bar), a mix-and-match intermission film was created.

Still images from "Refreshment Time," a clock shell produced by the National Screen Service, 1964. (ID: 2013.121.1)

The film reel that Virgil is about to give to me is one such clock shell, beginning with the Hungry Martian, and followed by a unique version of Refreshment Time. The reel was produced by the animation department at the National Screen Service, a company that began in 1920 as a movie trailer production outfit, and in 1940 became the monopoly for poster distribution. The NSS also made intermission films, but suffered competition from companies like Filmack and Pike Studios, who specialized in the genre. The animation on the two snipes here is rumored to be by Jay Ward, animator of Rocky & Bullwinkle and designer of the Cap’n Crunch logo.

The concession stands and snack bars of drive-in theatres provided ready-made food that could be gathered quickly and returned to the car before the next feature began. Roadside America author John Margolies tells us this was a time when: “Watching and eating became, and still are, ritualistically and irrevocably intertwined.” Onscreen, the drive to sell snack items and drinks to patrons was decidedly transparent. Animated anthropomorphic dancing, trick-wrangling food things, psychedelic abstractions of wild shapes and colors, and other oddities have continued to be a nostalgic oddity. The Ford-Wyoming remains a site where dancing hotdogs stay limber.

Still images from "The Hungry Martian," National Screen Service, 1964. (ID: 2013.121.1)

While Virgil searches for an empty reel to feed the intermission film onto, we talk a little more about his life at the theatre. He has worked for Shafer since 1976, and used to manage the Ford-Wyoming 6-9 Theatre. When those screens were demolished in 2010, he relocated across the street to the 1-5 Theatre. Virgil started working as a projectionist in 1986 because “there was no one else wanted to do it.” When asked about the bizarre schedule related to working at an all-night movie theatre, he explained that he arrives at 8pm, and ends his shift at 3am. After a short rest, he returns at 7am to test equipment and do building maintenance until the early afternoon. Apparently, he doesn’t get much sleep. The Ford-Wyoming has a history of dedicated employees, and Berean is one of them.

Passing the reel to me, Virgil seems eager to get back to work. Before I go, he asks if I’m good with computers. “Good enough to get what I need to done,” I joke. He strides over to the new digital projector and swipes his finger around on the touch-screen. It glows awake with cold and even LED light, a docket of possibilities for film arrangements appear on the screen like entries on a recipe card. The screen acts as a digital slot system to swipe in and orchestrate trailers, advertisements and messages. I look at the text and scan it for hints of familiarity. I can’t help but wonder if drive-in theatres still project the “Anti-Love Bug” and “No Necking” messages for teenagers acting out their part in the archetype of the “passion pit.” Tonight, this projector will show a double-feature of horror films. Behind me, there are two more projectors, pointing out through windows, towards two more screens. I realize I’m standing in a film house Panopticon, next to a dusty brown La-Z Boy recliner that commands the space from the center.

I look up to see Virgil waving something in his hand that looks like an external computer hard-drive. “So you just take this thing, it sucks it up into the slot, extracts the files, and away it goes! They told me I could make everything work from a laptop… I could just stay at home if I felt like it!” Looking at the files arranged on the touch screen, I wander to thoughts about the demise of 35mm film stock. Film enthusiasts who did not grow up with digital foresaw this harbinger when Kodak ceased production of 35mm slide film. Struggling to resist giving in to the comforting hum of those sleep-inducing machines was the bane of many college level art survey courses, my own included. And sitting at the back of a movie theatre, you could enjoy the physicality of the sounds: the whir of the film flying through the projector, the metallic rhythmic clacking when the sprockets let the end leader fly. The reasons for converting to digital are many, and I’m sure Virgil would agree. But at the risk of sounding like a Luddite: the dust floating through the blinding arc lamp of a true film projector just settles differently.

Kristen Gallerneaux is Curator of Communication & Information Technology at The Henry Ford.

Sources

  • “Ford Drive In.”
  • Liebs, Chester H. Main Street to Miracle Mile: American Roadside Architecture. Baltimore, Md. [u.a.: Hopkins, 1995. Print.
  • Margolies, John, and Emily M. Gwathmey. Ticket to Paradise: American Movie Theaters and How We Had Fun. Boston: Little, Brown, 1991. Print.
  • Segrave, Kerry. Drive-in Theaters: A History from Their Inception in 1933. Jefferson, N.C: McFarland & Co, 1992. Print.
  • Various Detroit Free Press and Dearborn Times articles, 2002-2006.
  •  

    * With thanks to interstitial film expert, Walter Forsberg.

    food, communication, technology, Dearborn, Michigan, cars, popular culture, movies, by Kristen Gallerneaux

    Edison vs. Pathé and the Rise of the Movie Rental
    Just a few years after cinema made its public debut in 1893, the marketing of home projectors began. Though by 1912 the market was flooded with them, the appeal had been limited. That was about to change. Soon two of the biggest companies in the movie business—one French, one American—went head-to-head, marketing their own home projectors as well as offering films for rent by mail, making them available through pioneering delivery systems. Yet only one of these companies would succeed.


    Edison Kinetoscope, 1912-1913, object ID 29.460.14. (THF36602).

    Thomas Edison is considered the father of motion pictures. He invented the original movie camera, the kinetograph, which was used to film movies shot at his movie studio, the Black Maria, the foremost of its kind. His lab developed the earliest films in motion picture history, and those movies were exhibited on a peep hole-like device, the kinetoscope—yet another Edison creation. On November 30th, 1897, Edison’s Projecting Kinetoscope was used to show movies on a screen in a commercial setting for the first time. In December 1903, the Edison Manufacturing Company released The Great Train Robbery, which would go on to be the initial motion picture blockbuster. The film industry would prove to be successful, yet rocky, for Edison over the next few years, but in 1912, the year his company launched the Home Projecting Kinetoscope, optimism was in the air.

    Details of the new Edison Home Kinetoscope were announced in the magazine "Edison Works Monthly," Vol. 1, No. 2, October 1912, object ID 84.1.1630.9, page 11. (THF112041)

    Charles Pathé, previously a phonograph importer, established the French company Pathé Frères in 1896. In 1902, the company introduced an improved movie camera, and soon it would become the leading model used in filming movies across Europe and America. The same year, they began shooting their own productions—completing them at a very fast clip—and distributing them, as well. They would soon dominate the European industry, so much so that Pathé Frères had few serious rivals. The Pathé K-O-K home projector was launched in 1912 in Europe, and the following year they introduced the device in the United States under a different name: the Pathescope. It was in this environment that home projectors finally became a product that the public could get behind.

    The Pathescope and the Home Projecting Kinetoscope (also known as the “Home P.K.”) were similar products in many ways, yet had distinct differences. Both Edison and Pathé produced their own unique film size, which meant the films they rented out could be played only on their respective projectors. The companies also introduced a non-flammable film stock—a positive development in the minds of the general public—thus playing a major role in the appeal of the projectors to homeowners. The cost of the machines differed significantly, with Edison’s Home P.K. selling in the $75-$100 range (roughly $1,770-$2,360 in 2013 dollars), while the budget-priced Pathescope would set one back set one back $150 (about $3,540 today). Pathe's premium offering was priced at $250 (a whopping $5,900 in today’s dollars), making it far and away the priciest home projector available.

    Details on Edison's motion picture rental plan also appeared in the same edition of "Edison Works Monthly," page 12. (THF112042).


    Kinetoscope Film "Professor and the New Hat," Thomas A. Edison Co., 1913, object ID 63.85.3.

    The fact that the companies offered movies for rent was also of considerable appeal to consumers, as was the system of home delivery by mail. In order to accomplish this, both Edison and Pathé established “exchange” hubs to ship and receive their films. Owners of the Home P.K. initially had to purchase a film, which ran in the $2.50 to $20 range ($59-$472 if priced today), and then pay an exchange fee of $0.30-$1 ($7-24 in 2013) when swapping one movie for another. Pathé’s method differed, as Pathescope owners instead paid a yearly subscription of $50-$100 ($1,180-$2,360 today), fees based on how many movies were rented at a time. Edison offered 50 films at launch, a number that grew to 160 by 1914; Pathé had 700 films by that time—a momentous disparity.

    Due to a number of factors, including that it was notoriously difficult to operate, the Home P.K. never caught on. Edison’s company manufactured 4,600 projectors, but in the end sold just 500 (more than 8,000 Pathescopes had been sold at that point). Pathé Frères had a huge advantage not only in the number of titles available, but because their projectors were superior. It seems quality and quantity was just too much for Edison, and the Home Projecting Kinetoscope was retired in 1914.

    Fast forward to the home video era: 1972 marked the year films became available on videocassette to rent, but it would take the arrival of the DVD format in 1997 before an entity had great success with home delivery of movie rentals. That same year, a new company called Netflix was founded. Their concept of offering films for rent by mail seemed revolutionary, and for modern America it most certainly was an innovative (and appealing) model. It was also an idea whose time had come—again.

    Bart Bealmear is former research support specialist in the Archives & Library at The Henry Ford.

    Bibliography

     

    Europe, 20th century, 1910s, Thomas Edison, technology, popular culture, movies, by Bart Bealmear