Like an actor cast in a role, this 1985 Modena Spyder California was chosen to play the part of a Ferrari 250 GT California Spyder in the movie Ferris Bueller’s Day Off. / Photo by Matt Anderson
For those who haven’t visited Henry Ford Museum of American Innovation in recent months, we have a wonderful new display space created in partnership with the Hagerty Drivers Foundation. Each year, we’ll share a couple of significant automobiles included on the foundation’s National Historic Vehicle Register. The (currently) 32 vehicles on the register each made a lasting mark on American history—whether through influence on design or engineering, success on the race track, participation in larger national stories, or starring roles on the silver screen.
Our first display vehicle is Hollywood through and through. It’s a “1961 Ferrari 250 GT California Spyder” (those quotes are intentional) used in the 1986 Gen-X classic Ferris Bueller’s Day Off. Those who’ve seen the film know that the car is a crucial part of the plot—ferrying Ferris, Sloane Peterson, and Cameron Frye around Chicago; threatening to expose their secret skip day; and forcing a difficult conversation between Cameron and his emotionally distant father.
In true movie fashion, though, not all is what it appears to be.
This 1958 Ferrari 250 GT California is the real thing, as featured in Henry Ford Museum’s Sports Cars in Review exhibit in 1965. / THF139028
The Ferrari 250 is among the most desirable collector cars in the world. GT street versions sell at auction for millions of dollars. And GTO competition variants—well, the sky’s the limit. Even in the mid-1980s, these autos were too pricey for film work—particularly when the plot calls for the car to be (spoiler alert) destroyed. Instead, Ferris Bueller director John Hughes commissioned three replicas for the shoot: two functional cars used for most scenes, and a non-runner destined to fly out the back of Mr. Frye’s suburban Chicago garage.
Replica cars were nothing new in the 1980s. For years, enterprising manufacturers had been offering copies of collector cars that were no longer in production and too expensive for most enthusiasts. The coveted Duesenberg Model J is a prime example, having been copied by replica manufacturers for decades. Some replica cars were more about convenience than cost. Glassic Industries of West Palm Beach, Florida, produced fiberglass-bodied copies of the Ford Model A with available niceties like automatic transmissions and tape decks. Occasionally, the line between “real” and “replica” got blurry. Continuation cars like the Avanti II (based on Studebaker’s original) or post-1960s Shelby Cobras (based on Carroll Shelby’s racing sports cars) were sometimes built with formal permission or participation from the original automakers.
So, if the Ferris Bueller car at The Henry Ford isn’t a real Ferrari, then what is it?
The replica’s builder, Modena Design & Development, was founded in the early 1980s by Californians Neil Glassmoyer and Mark Goyette. When John Hughes read about Modena in a car magazine, he called the firm. As the story goes, Glassmoyer initially hung up on the famous writer/director—believing that it had to be a prank. Hughes phoned again, and Modena found itself with a desirable movie commission. Paramount Pictures, the studio behind Ferris Bueller, leased one car and bought two others.
The Modena replicas featured steel-tube frames and Ferrari-inspired design cues like hood scoops, fender vents, and raked windshields. While the genuine Ferrari bodies used a blend of steel and aluminum components, Modena’s bodies were formed from fiberglass—purportedly based on a British MG body and then fine-tuned for a more Ferrari-like appearance.
The replica Ferrari’s V-8 was sourced from a 1974 Ford Torino, not too different from these 1973 models. / THF232097
The most obvious differences were under the cars’ skin. Rather than a 180-cubic-inch Ferrari V-12, the Modena at The Henry Ford features a 302-cubic-inch Ford V-8 (originally sourced from a 1974 Ford Torino). While the Ford engine was rated at 135 horsepower from the factory, this one has been rebuilt and refined—surely capable of greater output now. And instead of the original Ferrari’s four-speed manual gearbox, the Modena has a Ford-built three-speed automatic transmission. (According to lore, actor Matthew Broderick wasn’t comfortable driving a manual.)
After filming wrapped, the leased car was sent back to Modena’s El Cajon, California, facility. After some work to repair damage from a stunt scene, the car was sold to the first in a series of private owners. By 2003, this beloved piece of faux Italiana/genuine Americana had been relocated to the United Kingdom. The current owner purchased it at auction in 2010 and repatriated the car to the United States. The Modena was much modified over the years, so the current owner had it carefully restored and returned to its on-screen appearance—as you see it today.
Imitation can be the sincerest form of flattery, but it can also be the quickest route to a lawsuit. Following the release of Ferris Bueller’s Day Off, Ferrari sued Modena Design & Development (along with other replica builders). The matter was settled out of court when Modena agreed to make some minor changes per the Italian automaker’s specifications. Replica production then resumed for a few more years.
The Modena Spyder California may not be a real Ferrari, but it’s certainly a real pop-culture icon. That’s reason enough to include it on the National Historic Vehicle Register, and to celebrate it at The Henry Ford.
Firestone Farmhouse and Firestone Barn during reconstruction in Greenfield Village, December 1984. / THF118159
Two centuries ago, in the 1820s, Peter Firestone began the construction of his new farmstead in Columbiana County, Ohio. It eventually comprised a sturdy brick home, a very large barn, and several small outbuildings. The task took him, his family, and numerous local craftsmen many years to complete. The farmhouse alone is said to have taken four years; it is possible the entire complex may have taken as many as ten years.
When The Henry Ford acquired Firestone Farmhouse and Firestone Barn in 1983, the first challenge we faced was moving them to Dearborn, Michigan, from their original location in eastern Ohio—some 200 miles away. We decided the only feasible method was to completely disassemble the buildings, pack the materials into trailers, and transport them to Greenfield Village, where we would reenact Peter Firestone's feat.
Research and Disassembly
Our project commenced in April 1983, when an architectural recording team began to measure the structures to be moved and created drawings that would be used for their reconstruction. The team noted the condition of the buildings, researched their history, and began to develop theories about the changes the structures had gone through over the years. Armed with architectural plans and documentary evidence, we began a careful probing of the buildings to uncover information about their construction.
We took paint samples from wood surfaces and analyzed them microscopically to help identify layers of paint applied over time. We also removed brick and mortar samples for chemical analysis. At this time, we discovered former stair locations, old room partition placements, blocked-up doorways, and the remnants of a fireplace in the farmhouse. Our examination of the barn revealed much about its original form and the changes made to it in the early 20th century. Our team recorded the location of mortises for missing framing members and incorporated patterns of the original construction into the drawings.
In conjunction with this work, we conducted two other types of research—archeological research and architectural field research. Evidence from an archeological dig to locate outbuildings that had once been part of the historic farm proved inconclusive, but we did uncover a large quantity of artifacts that helped establish how the farmhouse had been furnished in the past. As part of our architectural field research, we surveyed more than 200 area farmsteads. After analyzing our material, we went back to conduct an in-depth study of 25 barns resembling Firestone Barn, as well as various other 19th-century outbuildings.
We began disassembling the structures by removing and numbering interior woodwork and doors, which were then packed into trailers. Our team removed plaster and lath from ceilings and partitions. Then, we took up floorboards from all three levels of the farmhouse, numbered them, and placed them into trailers. In this same way, all the elements of the farmhouse interior and roof were disassembled and readied for shipment to Greenfield Village.
Next, restoration specialists took apart the masonry structure of the farmhouse brick by brick. They cleaned the bricks onsite and packed them with straw in shipping crates. As the brick walls came down, we removed window and door units intact. Then, the masonry specialists prepared the farmhouse’s sandstone foundation for disassembly. They numbered each stone on the interior face (which had several layers of whitewash on it) and photographed each wall surface with its numbering pattern showing. As the masons removed the stones, they again numbered each one on its top bedding surface. The stones, too, were cleaned and packed with straw in crates, and the number of each stone was listed on the outside.
Masonry restorers removed each brick from the walls of Firestone Farmhouse. After being cleaned of excess mortar, the bricks were packed with straw in the crates in the foreground. / THF149938
The barn was stripped of its 20th-century additions, siding, and roof to expose the frame of the building for disassembly. The wooden pins anchoring each timber joint had to be driven out so that the posts and beams could be taken apart in the reverse order of their assembly. Prior to removal, each timber was numbered with a color-coded plastic tag that identified its location in the frame. Timbers less than 40 feet long were loaded into trailers. Those that were longer—for example, one floor support beam that measured 68 feet—had to be shipped on a special stretch trailer.
Each stage of disassembly yielded more information about the original construction and subsequent alterations of the buildings.
In the barn we discovered the original granary and hay chute arrangements. Analysis of historic photographs and field data brought to light the "drive-through" equipment shed/corn crib that had been almost obliterated by 20thcentury alterations. We also unveiled early 19th-century changes to the structure, including a tool and storage room on the second level and subdivisions of the stalls on the first level.
The farmhouse continued to divulge more of its secrets. Evidence of major interior and exterior renovations turned up daily, as we found reused materials from the original construction in every conceivable portion of the later construction.
This bedroom doorway, which had been closed off during Firestone Farmhouse’s 1882 renovation, came to light during the disassembly process. / THF149936
We made one very exciting find while moving a section of hand-decorated plaster ceiling above the central stairway. Attached to a framing member associated with the farmhouse’s renovation was a scrap of paper inscribed, “James Maxwell Washingtonville Ohio 1882 / Harvey Firestone Columbiana Ohio 1882.” Aged 12 and 14, respectively, these boys had left a "secret" message, and we had been the lucky finders. Census research established that James Maxwell was the son of a plasterer. He was probably helping his father with interior renovation for the Firestones. Since we knew from the account book of Harvey Firestone’s father, Benjamin, that the renovation of the exterior of the farmhouse had been accomplished in 1882, the note proved conclusively that the interior renovation had been done at the same time. This helped influence our choice of 1882 as the restoration period for the entire farm.
This hidden message enabled us to precisely date Firestone Farmhouse’s 1882 renovation. / THF124772
Firestone Farm in Greenfield Village
While all this work was taking place in Ohio, we transformed Greenfield Village in anticipation of the farm's arrival. Workers cleared a seven-acre area designated as the farm site for development. We moved six buildings to new locations in the Village; eliminated four non-historic buildings from the area; constructed three new buildings for behind-the-scenes activities to replace those displaced by the farm; and relocated a portion of the railroad tracks.
By the end of 1983, four trailers, two large stacks of over-sized beams, and no fewer than 250 crates of brick and stone were all onsite awaiting the spring construction season. While planning for the entire farm restoration continued, workers began to reproduce a substantial portion of the barn that had been lost to 20th-century alterations. We purchased white oak logs, and craftsmen began hand hewing and joining timbers to recreate most of the original ground-floor framing, which had been replaced by modern materials. This process alone, excluding the actual erection of the timbers, took four craftsmen nearly three months to accomplish. Later in the project, additional components had to be created to replace portions of two sheds initially attached to the main barn. These had been drastically altered for 20th-century farming needs. The upper portions of the barn required numerous replacements and repairs, though most of this part of the frame had been unchanged from its original construction.
In May 1984, we broke ground for the foundation of both the farmhouse and barn. Throughout the summer and into the fall, the masonry shell of the farmhouse rose slowly from the foundation toward the roof line, with windows, doors, and floor framing incorporated during the process. The task of restoring each basement stone to its original location and replicating the brick bonding was tedious and time-consuming. To replace damaged bricks, we manufactured replicas in three different shades to match the originals in color variation, as well as in shape and texture. The entire masonry shell of the farmhouse was finally completed late in the fall, just as plunging temperatures threatened to stop the project. Winter weather halted most outdoor activity, and a temporary roof was placed on the building until late the next spring.
Masons set the transported stones back into Firestone Farmhouse’s new foundation. Here, the author assists by referring to composite photographs of each of the basement walls. / THF149926
The largely reproduced lower frame of the barn was erected in the summer, with repairs and minor replacements to the large upper section of the building continuing into the fall. After trial-fitting and adjusting individual portions of the upper stories, workers reassembled them in sections called “bents.” Each bent was lifted into place, then connected to another by struts and top plates to create the full frame. The erection process for the three-tier main frame lasted until December, when production of the attached sheds began. We completed roofing and siding of the main barn in the winter months as work on the remaining portions of the sheds moved offsite and indoors to escape the cold weather.
The author in May 1985 with a portion of the scale model constructed to assist in the restoration of the barn. The ramp side of the nearly completed barn is in the background. / THF149932
We restored the interior of the farmhouse during the first four months of 1985, placing each numbered floorboard, wall stud, wall plank, and door or window trim piece in its original location. At the same time, we repaired or replaced damaged materials using the same type of materials in the original construction. We applied new plaster to lathed stud walls and ceilings, as well as to the brick walls of the interior, then reinstalled additional trimwork that had covered the old plastering. Finish work then began on the interior surfaces of the farmhouse in preparation for whitewashing, painting, and papering. Carpenters moved outside at this time to restore the three porches that had been built in 1882. We finished painting the exterior in early June 1985.
With the coming of spring, we resumed outdoor work on the barn. We completed the attached sheds and massive stone ramp that leads to the upper floor of the barn, then moved our work inside. We attached plank floors with wooden pegs in the threshing area; restored the granary and tool room; and placed packed earth floors in the animal stall area on the ground level. We constructed new doors based on historic photographs, field studies, and an extant door—one of three types used for the barn.
The restoration of the farmhouse and barn did not represent a complete recreation of the Firestone farm. Additional elements helped establish the environment of an operating farm of the 1880s. We reproduced a pump house next to the farmhouse using historic photographs, archeological evidence, and field research data. We also acquired a period outhouse in Ohio, restored it, and placed it in the yard behind the farmhouse. We then erected a chicken house—modeled after examples shown in agricultural literature of the period—adjacent to the barn, as well as a fence enclosure for hogs. To complete the experience, we built more than 7,000 linear feet of fencing to match historic photographs of fields at the farm’s original site.
Over a period of almost two and a half years, we moved the Firestone farm from Ohio to Michigan and meticulously and accurately restored it to its physical condition of a century earlier. The process required an understanding of the historical record, the careful handling of tens of thousands of historic architectural objects, and the reproduction of thousands of missing elements. It may not have equaled Peter Firestone's feat 160 years earlier, but it did honor his effort, as well as that of the millions of 19th-century farmers who contributed to our country's agricultural heritage.
We are quickly drawing closer to the November 20 opening of our newest permanent exhibit in Henry Ford Museum of American Innovation: Miniature Moments: A Journey Through Hallmark® Keepsake Ornaments. With just a few weeks to go, we checked in with Jeanine Head Miller, Curator of Domestic Life, and Donna R. Braden, Senior Curator and Curator of Public Life, to collect their thoughts on our collection of nearly 7,000 Hallmark Keepsake Ornaments. Check out their answers below.
What is the oldest Hallmark Keepsake Ornament in The Henry Ford’s collection?
One of Hallmark’s first ornaments from 1973, designed by artist Betsey Clark. / THF178137
Jeanine Head Miller (JHM): The ornaments in this collection date back to the first year that Hallmark produced Christmas ornaments—1973. That year, the company offered six decorated ball ornaments and twelve yarn ornaments. While the shape of Hallmark’s ball ornaments was traditional, the artwork, printed on a plastic sleeve and then heat-shrunk to the ornament, was an innovation. Hallmark’s simple yarn figures evoked nostalgic visions of Christmases long ago—the years leading up to America’s American Revolution Bicentennial celebration saw an increased interest in “early American” traditions.
Hallmark’s 1973 yarn ornament series included this colorful toy soldier. / THF177677
What is the newest Hallmark Keepsake Ornament in The Henry Ford’s collection?
JHM: The newest ornaments are the 269 made in 2009. (Yes—the number of ornaments released by Hallmark each year has grown!) These later ornaments reflect the increasing complexity of Hallmark’s designs. The vast majority of the company’s ornaments by this time were figurals (shapes that represent objects), with many being highly detailed. Ornaments sporting traditional Christmas themes were joined by an ever-evolving array of popular culture and technology-themed decorations. Customers appreciated the way that Hallmark’s designs helped them “personalize” their tree—a growing trend in Christmas tree decorating—using ornaments that reflected their own interests and experiences.
Hallmark’s 2009 "Ralphie's Pink Nightmare" ornament from the movie A Christmas Story depicts an unhappy Ralphie dressed in Aunt Clara’s pink bunny suit gift. / THF177263
Hallmark’s 2009 "Wired for Fun" teenage reindeer multitasks as he entertains himself with up-to-date digital technology—an MP3 player and a wireless video game. / THF358063
For the passionate culinary wizard, Hallmark’s 2009 "Snow Much Fun to Cook" ornament. / THF357697
What is the most common Hallmark Keepsake Ornament in The Henry Ford’s collection?
Donna R. Braden (DRB): This is a bit of a difficult question to answer. There is no easily available information on ornaments that were either produced or purchased in the greatest quantities, or those that are the easiest to find today. However, we might assume that those might align with the categories of ornaments that tend to be produced in the greatest number and variety. This varies over the years, but today—according to the 2022 Dream Book (and probably characteristic of the more recent years of our collection)—they are ornaments with classic Christmas themes, series favorites, Disney ornaments, meaningful moments and milestones, and popular culture characters, including Star Wars, Star Trek, superheroes, Harry Potter, toys, Peanuts, and Barbie.
What is the rarest Hallmark Keepsake Ornament in The Henry Ford’s collection?
DRB: Again, this is difficult to pin down. Lots of eBay listings for Hallmark Keepsake Ornaments say “extremely rare,” but these don’t necessarily cost a lot of money. Rarity can be based on the look, the artist, the date, the number in the series (especially firsts), and the popularity of the topic. Five rare ornaments I’ve seen listed follow below. The 1973 Betsey Clark ornament Jeanie notes as one of the earliest in our collection also seems to be rare.
"Mary's Angels Series: Buttercup,” 1988, is the first in its series. / THF182250
“Santa's Motorcar,” 1979, is the first in the Here Comes Santa series. / THF176990
"Tin Locomotive,” from 1982, is also rare. / THF177179
Another rare listing is “Miss Piggy” from 1983. / THF177327
"Starship Enterprise" is rare, even though it’s less than 40 years old. / THF177369
What is the largest Hallmark Keepsake Ornament in The Henry Ford’s collection?
JHM: Over the years, many Hallmark ornaments have grown in size—some five inches high or more—and complexity, adding narrative embellishment through visual detail, light, motion, and sound effects. Some—designed to be displayed on a flat surface—are more like figurines.
This large 2006 “Letters to Santa” ornament—about 5 ½ inches high and made to be hung on the tree—not only brims with charming detail, it offers motion and sound features. Pulling the bell below this battery-powered ornament causes several toys around Santa’s desk spring to life, as eight humorous recordings of children reading their letters to Santa are heard. / THF362217
This 1994 “Beatles Gift Set,” four inches high, commemorates the 30th anniversary of the Beatles’ 1964 appearance on the Ed Sullivan Show—one of the first times Hallmark Keepsake Ornaments had attempted likenesses of real people. / THF352350
The 2002 scene “The Family Room”—five inches high—was a group effort, with details of this homey design contributed by 19 Hallmark artists. / THF362466
What is the most valuable Hallmark Keepsake Ornament in The Henry Ford’s collection?
DRB: This is difficult to pin down, as it varies by changing collectability over the years—and The Henry Ford doesn’t collect based on monetary value, but instead on historical significance. However, the one ornament that shows up over and over is a 2009 ornament representing Cousin Eddie’s RV from the movie National Lampoon's Christmas Vacation.
What is your favorite Hallmark Keepsake Ornament in The Henry Ford’s collection?
JHM: Hmmm… while I admit being partial to Hallmark’s small buildings, my favorite ornament—if I had to choose just one—is "Christmas Cookies!" from 2004. Why do I love it? This tiny stove with its charming cooking-making details immediately immerses me into happy childhood memories of baking Christmas cookies with my mother and sisters. A few years ago, my husband located one of these nearly 20-year-old ornaments online and gave it to me as a Christmas gift.
Hallmark’s "Christmas Cookies!" ornament, 2004. The lights inside the oven glow, and a fragrance insert emits the sweet scent of cookies “baking.” / THF177744
DRB: “Baby’s First Christmas,” from 1990, is my favorite ornament for personal reasons. My daughter Caroline was born that year. We were not big Hallmark ornament purchasers yet (that mushroomed later), but we saw this and it really “spoke” to us as a perfect symbol of this important milestone in our lives. We imagined being able to relive the memories of that milestone every year. And we do! More than 30 years later, it still occupies a prominent place on our Christmas tree every year.
Randy Mason (right) waves from inside the door of the Ingersoll-Rand Diesel-Electric Locomotive No. 90, January 1985. / THF271030, detail
The Henry Ford is saddened by the passing of Randy Mason on Saturday, March 19, 2022. Randy was Curator of Transportation at our institution for 20 years. He left a lasting mark on our mobility collections, and on our annual Old Car Festival and Motor Muster shows.
Randy was operating an automobile rustproofing franchise in Inkster, Michigan, when he crossed paths with Leslie Henry, then The Henry Ford’s Curator of Transportation. Les was so impressed with Randy’s knowledge of automotive history, and his passion for the subject, that he convinced Randy to leave the franchise and put the full range of his talents to work at the museum.
Randy succeeded Les Henry as Curator of Transportation in 1971. He oversaw the automotive, railroad, and aviation collections at a transformative time for The Henry Ford. Tightly-packed rows of cars and machines, long a fixture at automotive and industrial museums, were falling out of favor with visitors, who wanted more in the way of explanation and context. Randy helped create uniform labels and signs, and more thoughtful displays, throughout The Henry Ford’s transportation exhibits.
Undoubtedly, the most dramatic change during Randy’s tenure came in 1987 with the opening of The Automobile in American Life. The 50,000-square foot exhibition was a landmark in interpreting automotive history. Rather than focusing on the car as a technology, the exhibit explored the many changes that the car brought to everyday life in the United States. Automobiles were shown alongside related objects, like highway travel guides, fast food restaurant signs, and even a real tourist cabin and a re-created Holiday Inn room, that provided greater context for guests. The Automobile in American Life was replaced by Driving America in 2012, but its core concept—treating the car not only as a technological force but as a social force—endures in the new exhibit.
Even after he left The Henry Ford, Randy remained active in the automotive world, both as a historian and as an enthusiast. He was involved with the Henry Ford Heritage Association and he worked on the successful effort to preserve the Ford Piquette Avenue Plant in Detroit. We will miss Randy, but we take heart knowing that his efforts, his knowledge, and his passion survive—in the artifacts he preserved, in the articles he wrote, and in the many new enthusiasts he inspired through his work.
Lonnie Johnson, inventor of the Super Soaker. / Photo by Thomas S. England/The LIFE Images Collection via Getty Images
Sometimes serious work leads to serious play—with seriously successful results. Did you know that the Super Soaker® water gun was an accidental invention by NASA rocket scientist Lonnie Johnson?
Johnson was passionate about inventing not only at his day job as an engineer working with hundreds of colleagues, but also working on his own inventions in his spare time. In 1982, Johnson was in his home workshop developing an environmentally friendly cooling system. To test his idea of using circulating water and air pressure, instead of the chemical Freon, Johnson connected a high-pressure nozzle to his bathroom faucet, aimed the nozzle, turned it on, and then blasted a powerful stream of water into the bathtub. He quickly recognized its potential as a toy—a pressurized water gun that didn’t require batteries and was safe enough for kids to play with.
Johnson quickly produced a prototype using Plexiglas, PVC pipe, a two-liter soda bottle and other materials. Over the next few years, he continued to make improvements. In 1989, Johnson licensed his design for the Super Soaker® to Larami. The company launched the toy in 1990.
Within two years, the Super Soaker® generated over $200 million in sales, becoming the top-selling toy in the United States. Improved versions of the Super Soaker® debuted during the following years. By 2016, Super Soaker sales were approximately $1 billion.
Johnson didn’t just take his royalty money and retire. It was a means to achieving his real goal—to establish his own research company, Johnson Research & Development Co. Today, Johnson has more than 100 patents and is currently developing innovative technology to efficiently convert solar energy into electricity with world-changing results.
Johnson’s Super Soaker®, familiar to millions of kids, can inspire new generations of inventors and entrepreneurs. The message? Creative play can lead to great achievements.
University City (UCity), a suburb of St. Louis, Missouri, began its curbside recycling program in March 1973. This makes it one of the first cities in the country to do so. By the early 1970s, many communities had created a recycling drop-off center and encouraged residents to haul their recycling to that destination. This required extra effort, and the city manager and public works staff in University City believed that other solutions needed to be developed. These recycling bins document the launch of this solution and the change required over time to reduce, reuse, and recycle. It certainly required rethinking!
The first Earth Day helped galvanize public engagement in environmentalism, and recycling was one of the primary issues in University City. Residents supported innovative thinking, and city officials assigned Public Works Director Allan Dierckgraef responsibility for figuring out how to get environmental materials out of a home or business while keeping them out of the dump and funneling them to recycling processors. UCity officials decided that they would start with newspapers, so in March 1973 they launched the TreeSaver program.
Recycling Bin, Designed for Use in University City, Missouri, 1973. / THF181541
Dierckgraef reached out to the Monsanto Corporation, headquartered in St. Louis, to design a durable container to hold two weeks of newspaper. The yellow plastic TreeSaver container resulted from this work. UCity purchased 12,000 of these bins for $43,000 and distributed one to each home along with instructions about how to use them. Need exceeded supply, and the city ordered more containers. The one pictured above is from the second run.
The sanitation division picked the containers up every two weeks, and the city contracted with the Alton (Illinois) Box Board Company to haul the materials away for further processing. Two years into the process, in March 1975, the St. Louis Post-Dispatch claimed that the "U. City Recycling Program [Was] In Trouble." The fee received from Alton Box Board Co. ($10 per ton) was below the market rate ($35 per ton) for newsprint. This reflected the rapid adoption of newspaper recycling programs—because supply exceeded demand, the amount processing companies were willing to pay dropped. City officials continued to justify the cost by turning to real environmental savings. City Manager Charles T. Henry (1959–1975) called the city-wide newspaper salvage “one of the most important recent accomplishments” (Post-Dispatch, May 15, 1975). Eight years into the program, in 1981, city officials estimated that recycling newsprint kept 85,000 trees from the paper mill.
Recycling Bin, 18-Gallons, Designed for Use in University City, Missouri, 1988-1989. / THF181537
The yellow bins supported one recycling effort—newsprint. When UCity began expanding the program to divert other materials—metal cans and plastics—from the landfill during the 1980s, the city had to redesign its bins. They retained the yellow bin for newsprint and paper but added a blue bin for other materials to support the new dual-stream recycling initiative. The city also had to purchase new equipment to facilitate pick-up. This included new specially designed two-sided trucks. Public works staff picked up the yellow TreeSaver bins and emptied them on one side while they emptied the contents of the blue bins on other side. This physically taxing labor occurred at the transition point from home to recycling stream.
TreeSaver Recycling Bin, 18 Gallon with the Recycling Logo and the Larger Waste-Management System Specified, Designed for Use in University City, Missouri, 1988-1989. / THF181538
During the early days of mixed recycling, markets did not exist for non-sorted materials. Thus, UCity had to build a sorting facility and hire staff to separate the cans, glass, and plastic. Each then had a separate point of sale to recycled material processors.
These recycling bins represent some of the many details that municipalities had to manage to launch and sustain recycling programs. The act of collecting materials at the curb is just one small step in the enormous undertaking of reducing waste streams.
Debra A. Reid is Curator of Agriculture and the Environment at The Henry Ford.
Mimi Vandermolen, 1992–93, in front of the Ford Probe. / THF626259
Today, we take things like ergonomic seats and user-friendly dashboard dials in American automobiles for granted. But back in the mid-1980s, these were radical innovations. Much of the credit for bringing these game-changing elements to an American automobile goes to a creative and determined female lead designer named Mimi Vandermolen, who headed up the 1986 Ford Taurus interior design team.
Interior of 1986 Ford Taurus LX Sedan in The Henry Ford’s collection. / THF90338
In the late 1970s, Ford Motor Company had no room for mistakes. The 1978 oil embargo by OPEC (Organization of the Petroleum Exporting Countries) had resulted in a customer rush to buy economical, fuel-efficient cars made by non-American automobile companies, like Japanese-made Toyota Corollas and Honda Civics. The surge in import sales might have been bad enough. But Ford, unfortunately, had no new models in the works to respond to the rapidly changing market.
However, a new group of leaders at Ford, more familiar with the foreign market, began to implement changes. They envisioned a brand-new “world-class” car—a car that followed and improved upon world-wide trends in engineering and design, that could be sold in any country, and that was second to none in quality (referred to as “best in class”). To accomplish these objectives for what would eventually become the Taurus, Ford executives realized that two things had to change radically: the customer would have to come first, and product integrity could never be compromised.
The design and manufacturing process also had to change. Those who planned, designed, engineered, built, and sold this new car would work as a team. The team concept in developing the Taurus meant that those who styled the interior would work concurrently and in concert with those who developed the car’s exterior. Moreover, the team approach would not be top-down. The input of planners, engineers, designers, promoters, and dealers would be both welcomed and actively invited.
Diagram showing the unique (at the time) integration of departments charged collectively with meeting the new car’s objectives, from the 1986 Taurus marketing manual. / THF625465
Mimi J. Vandermolen was born in the Netherlands and raised in Toronto, and she grew up liking art and drawing. She found her calling when she visited the product design studio at the Ontario College of Art. One of the first female students to attend school there, she graduated in 1969. Disappointingly, she found very few design jobs open to women, as women’s work at the time was primarily narrowed to teaching, nursing, and secretarial jobs. But in 1970, she was hired to work in Ford’s Philco Division, where she designed home appliances like snowblowers and TVs—rather than automobiles.
Still, she was the first female designer in the Ford Design Studio at a time when women were rarely hired by American automotive design studios. Soon enough, her talents were recognized, and after six months she was transferred to car design—working as a trainee on the Mustang II, Cougar, and Granada. All the while, she felt that her ideas were ignored or dismissed, considered too radical or out-of-the-box for a staid American automobile company.
Publicity photo for the 1974 Mustang II. Note the reference to “simulated walnut accents” (rather than real wood), a decorative touch that designers detested and were delighted to see eliminated in the Ford Taurus interior. / THF113139
In 1979, Vandermolen was promoted to Design Specialist at Ford and, in 1980, she was invited to join Team Taurus as the lead designer of the interior. She considered the team approach a “breath of fresh air,” but realized that designers were not used to articulating or defending their ideas. Her design team was going to have to become a lot better at justifying design ideas to have any of them approved and implemented.
She recognized from the start that the key to the potential success of the Taurus was to create an interior that mirrored the style and theme of its exterior body. Each component of the interior—switches, doors, lights, controls, seats—would be designed to meet two key objectives. First, were they “friendly” enough—that is, were they easy to find and use, day or night? And second, did they blend in aesthetically with the car’s exterior and the rest of its interior?
The dashboard (known in the industry as the Instrument Panel, or IP) was traditionally designed to suit the needs of engineers and manufacturers rather than those who actually drove the cars. It tended to be straight and flat, and the driver had to lean forward to reach it—a design already being abandoned in European cars.
The lower image, from the 1986 Ford Taurus press kit, illustrates how the instrumentation and controls were designed to “an exceptional level of passenger comfort.” / THF105522
Vandermolen asked her team to address how a driver could both have easy access to the IP and still ride in a car that was spacious and inviting. In the final design, the Taurus IP was angled in such a way that the instrument and control system would indeed come within quick and easy reach of the driver.
Taurus instrument panel dials, both standard and digital, from the 1986 Taurus marketing manual. / THF625475
Vandermolen encouraged her team to consider how individual controls could be designed to be both manageable and safe. Each component was considered on a case-by-case basis. The speedometer, for example, was redesigned with a large needle to show incremental change in speed. Push-pull switches, like those for the heater, were replaced with rotary knobs, which were easier to operate. Switches had bumps added to the ends, so drivers could locate them easily without taking their eyes off the road. The controls and instruments were in clear view and easy to reach, so with a minimum of effort, one could drive a few times, then operate them by touch without looking away from the road. The IP also came with an optional digital panel, futuristic- and video-game-looking at the time, but foreshadowing future designs.
Driver’s interior front door panel, with integrated features, from the 1986 Taurus marketing manual. / THF625482
The overall interior was designed to mirror the sculpted look of the body, with no straight or sharply angled panels. For example, after sixteen design iterations, the final design of the interior door panel was smoothly sculpted with integrated power controls, curb light, reflector, and map pocket. The interior also exuded a level of quality unlike previous mid-size family cars on the market. Fake woodgrain did not appear anywhere in the interior, to the delight of designers who had long abhorred this cheap substitute for real wood that had become the norm on American cars.
With the Taurus, the design of the seats started from scratch. This was, in fact, the most difficult part of the car to get right. The process took 2½ years—Ford’s most extensive seat evaluation program ever. It involved deconstructing and studying best-in-class car seats on the market (the GM Opel Senator was a front-runner), then simulating and recreating these. The newly designed seats for the Taurus were submitted to many miles of consumer test driving and weeks of test-dummy trials for seat and fabric durability.
Ergonomics—the science of relationships between humans and machines—played a crucial role in seat design. Traditional seats—flat, sofa-like slabs of upholstery or unsupportive bucket seats—had often led drivers to purchase after-market cushions and devices to provide back and leg support. Seats had to support a variety of sizes, shapes, and weights—sometimes for hours at a time. Fabric had to withstand extremes of temperature. The interior foam, providing the cushion, had to be resilient.
Ergonomic seats with armrests, optional power adjustments, and cloth or optional leather upholstery, from the 1986 Taurus marketing manual. / THF625477
Final car seat options offered three configurations, fitting a wide range of physical types, and included lower-back support, heavy-density foam, and headrests for the front seats. In addition, ergonomic tests found that window switches and door handles were traditionally placed too far forward to comfortably use. They were, accordingly, moved and/or adjusted for easy reach. Finally, the rear seats were raised slightly for backseat passengers to be able to see over the front seats, while new storage compartments were tested and added.
Much of Vandermolen’s work on the Taurus, and on later projects, was driven by her passion about the needs of female drivers. “If I can solve all the problems inherent in operating a vehicle for a woman,” she maintained, “that’ll make it that much easier for a man to use.” For this, she solicited opinions from a wide range of female consumers, market testing some features over and over until she, her team, and—most importantly—the female customer were all satisfied.
In the end, the interior of the Taurus was a dramatic departure from the usual American car design. Controls were logical, switches made sense, seats were sturdy and comfortable. Moreover, Team Taurus felt that the team concept had worked. Team members debated, discussed, and listened to each other, working together to solve problems. Designers learned to present their vision and argue for it. Vandermolen instilled confidence in her team by telling them, “Don’t be scared. We’re on the right track. We’re meeting our objectives.”
1986 Taurus LX sedan and station wagon, from a sales brochure cover for the 1986 Taurus. / THF208075
The new Taurus was launched on December 26, 1985, leading to what became known as the American auto industry’s “Rounded Edge Revolution.” Some people ridiculed the 1986 Taurus, likening it to a jellybean or a potato. But it won Motor Trend’s Car of the Year Award, with the compliment, “If we were to describe the Taurus’s design in a word, the word would be ‘thoughtful.’” Car and Driver called it “one of history’s most radical new cars,” praising Vandermolen’s efforts as “a bold attempt to reorder the priorities of American-made family sedans.”
Customers responded in kind. The Taurus soon accounted for 25 percent of Ford’s North American sales. In 1987, Taurus became the number-one selling car in the United States.
1986 Ford Taurus LX Sedan in The Henry Ford’s collection. / THF90332
Ford’s gamble to steer the company from a serious downturn with a “world-class” car paid off. Ergonomics, aerodynamics, sculpted interiors, angled IPs, comfortable and supportive seats, market research with targeted customers, and team-oriented planning—all of these would become standard elements of future American automobile design and manufacturing.
In 1987, Vandermolen was promoted to the position of Design Executive for small cars at Ford Motor Company, overseeing interior and exterior design developments in North America—a first for a woman in the automotive industry. That year, Fortune Magazine named her one of its “People to Watch.” She headed the development of the 1993 Ford Probe from start to finish. Her focus on women consumers remained a particular point of pride throughout her career.
Today. Mimi Vandermolen’s legacy lives on. In February 2021, the Classic Cars.com Journal called her one of “11 women who changed automotive history and the way we drive.”
For more on Vandermolen and her contributions to the 1986 Ford Taurus, see the book Taurus: The Making of the Car That Saved Ford by Eric Taub (1991).
Donna R. Braden is Senior Curator and Curator of Public Life at The Henry Ford. She learned of Mimi Vandermolen’s story in the 1990s and is pleased to finally write about it so others can appreciate it as well.
On August 12, 1981, as members of the press gathered in the Waldorf-Astoria ballroom in New York City, one of the largest technology companies in the world was about to make an announcement. At the time, the name “IBM” was mostly associated with the room-sized installations of mainframe computers that the company had become famous for in the 1950s. They cost millions of dollars to purchase, needed their own air-conditioned rooms, and required specially trained staff. They were found in large corporations, universities, and research facilities—but not in a typical home. That was about to change with the introduction of the IBM Model 5150, also known as the IBM PC.
The idea of internally producing a small, affordable computer was at odds with IBM’s corporate culture. One naysayer remarked that “IBM bringing out a personal computer would be like teaching an elephant to tap dance." Nonetheless, a development team was formed, and the lofty goal of completing the project in one short year was established. “Project Chess” began its race toward the finish line. The team of twelve was fronted by Don Estridge and Mark Dean, who designed the ISA bus (an interface allowing easy expansion of memory and peripherals) and color graphics system.
Part of the success story of designing the 5150 in such a short span of time is an exception to a long-standing IBM company rule: the engineers were allowed to include technology made by outside companies, rather than building every aspect of the PC, from the ground up, themselves. This is why the IBM PC uses an Intel 8088 microprocessor, can run on Microsoft DOS, and is compatible with software made by other companies. It was also released under an open architecture model—a philosophy that would soon lead to a flood of PC-inspired “clones.”
An Atari 800 computer: an early attempt by a video game company to harness the home computing market. / THF155976
In truth, the IBM PC was not the first small home computer, and by entering this market, the company would face competition from Commodore, Atari, Tandy, and Apple—all of whom had produced successful microcomputers beginning in the mid-1970s. To match the wide reach of these rivals, IBM sold their machines at convenient retailers like Sears and ComputerLand. Importantly, it was affordable by 1981 standards at an introductory price of $1,565. And… it fit on your desktop.
A positive effect of IBM creating a PC is that it helped to legitimize the notion of home computers beyond specialists and the home hobbyist crowd. IBM was essentially a well-recognized “heritage brand” by 1981, so the type of consumers reluctant to invest in a computer produced by a scrappy start-up were suddenly scrambling to put deposits down for a 5150. Whereas as “young” computing companies (many of which started out as video game companies) were under threat of being swallowed up in a competitive market, IBM projected an aura of measured reliability and was trusted to stick around.
Ironically, while IBM’s plan was to break out of the office and into the home, PCs were purchased in bulk by businesses to populate desks and cubicles. A visual unity was established in office environment—fields of putty gray and beige personal computers.
The IBM 5150 arrived at an important “boom” moment in computing history. It is evidence of an established company challenging its established design modes by harnessing emerging technologies. And IBM’s decision to pivot proved to be a timely decision too, since affordable microprocessors began to render behemoth, expensive mainframes largely obsolete. But most importantly, the IBM PC—and the wave of computers like it that followed—were designed with the non-specialist in mind, helping to make the personal computer an everyday device in people’s homes.
On what would have been Larry Kramer's 86th birthday, we look at the history of the iconic Silence = Death poster and the pioneering ACT UP organization—the political action group that Kramer catalyzed. Four decades into the AIDS crisis, and during this year's Pride Month celebrations, The Henry Ford recognizes the tireless advocates who have fought and continue to fight, refusing to stay silent, for equitable treatment for those in the LGBTQ+ community.
On July 3, 1981, the New York Times published an article that would send shockwaves through the LGBTQ+ community across the country. Headlined “Rare Cancer Seen in 41 Homosexuals,” the article, which appeared not on the first page, but on page A20, reported the death of eight individuals, and that the cause of the outbreak was unknown. For LGBTQ+ individuals living in the affected areas, the article was more a confirmation of their fears than new information. And for many heterosexual people, it sparked trepidation and deepened discrimination against the LGBTQ+ community. Other smaller publications had published articles in the months preceding July 1981, and Morbidity and Mortality Weekly Report, from the U.S. Center for Disease Control (now known as the Centers for Disease Control and Prevention), documented early cases of the epidemic in June. In the gay community, friends and loved ones were getting sick and many were dying. The alarm bell had been rung.
The Silence = Death Collective designed this poster prior to the formation of the ACT UP organization, but transferred ownership to ACT UP in 1987. / THF179775
Silence = Death
The Silence = Death poster has come to symbolize the early fight against the AIDS epidemic. It was borne of deep grief and an unrelenting desire for action. One evening in late 1985, after the loss of his partner from AIDS in November 1984, Avram Finkelstein met with Jorge Socarras and Oliver Johnston in a New York City diner to catch up. Although the AIDS epidemic was a constant, tumultuous undercurrent in the gay community in the mid-1980s, the topic was often coded or avoided. That night, Finkelstein recalls, AIDS was all the men discussed, which he found “exhilarating after so many years of secrecy.” They decided to form a collective, each agreeing to bring one additional person to their next meeting. Chris Lione, Charles Kreloff, and Brian Howard joined. These six men met regularly to discuss the epidemic’s impact on their lives—and to process, rage, mourn, and, eventually, strategize. Finkelstein illustrates these meetings in his book After Silence: A History of AIDS through Its Images: “There were animated conversations, always, and there was often hilarity. We were almost never mean, but we frequently fought. There was shouting, there was fist pounding, and occasionally tears…. Fear may have been the canvas for our conversations. But anger was definitely the paint.”
These conversations turned to action. Each of the men had an artistic background—the group was comprised of art directors, graphic designers, and a musician. They decided to create a political poster, hoping to inspire action from the community’s fear. According to Finkelstein, “the poster needed to simultaneously address two distinctly different audiences, with a bifurcated goal: to stimulate political organizing in the lesbian and gay community, and to simultaneously imply to anyone outside the community that we were already fully mobilized.” The group spent six months designing the poster—debating everything from the background color to the text before deploying the poster all over Manhattan by March of 1987.
The poster’s central graphic element is a pink triangle. It references and reclaims the pink triangle patches on concentration camp uniforms that homosexual men were forced to wear by the Nazi regime during World War II (lesbian women were given a black triangle). The pink triangles subjected the men to added brutality. The poster’s triangle is inverted, however, from the one used during the Holocaust. This was initially a mistake. Chris Lione had recently been to the Dachau concentration camp and recalled that the pink triangle he saw on exhibit pointed upward. However, the collective embraced the accident once it was discovered, reasoning that the inverted triangle was “superimposing an activist stance by borrowing the ‘power’ intonations of the upwards triangle in New Age spirituality.” The expansive black background created a meditative negative space that further emphasized the bright pink triangle and the white text below.
The tagline for the poster—“SILENCE = DEATH”—was quickly developed. It also soon became the name of the men’s group: the Silence = Death Collective. The equation references the deafening silence of the public and government-at-large—the New York Times didn’t give the AIDS crisis front-page coverage until 1983; President Ronald Reagan’s administration made light of the epidemic in its early years (the administration’s press secretary jokingly referred to the epidemic as the “gay plague” in 1982); and President Reagan didn’t address the AIDS epidemic publicly until September of 1985. The tagline also targeted the LGBTQ+ community, whose uncomfortable silence came at ultimate risk. Without discussion, education, and action about the AIDS crisis, many more people would die. By the end of 1987, over 47,000 people had already died of AIDS. Silence—quite literally—equaled death.
Artist and activist Keith Haring designed this poster, titled “IGNORANCE = FEAR, SILENCE = DEATH Fight AIDS ACT UP,” in 1989 for the ACT UP organization. It utilizes the “Silence = Death” tagline and the inverted pink triangle symbol initially created by the Silence=Death Collective. / THF179776
The Formation of ACT UP (AIDS Coalition to Unleash Power)
At almost the same time that the Silence = Death Collective’s poster began appearing around Manhattan, playwright and activist Larry Kramer gave a legendary lecture at New York’s Lesbian and Gay Community Services Center on March 10, 1987. Kramer famously began this speech by telling the crowd that half of them would be dead within the year (due to the AIDS epidemic). He repeatedly asked the crowd “What are you going to do about it!?!” Kramer’s rage and urgency pushed the crowd towards actionable steps to combat the AIDS crisis. Within days, a group met that would become the AIDS Coalition to Unleash Power—or ACT UP. Around 300 people attended that first meeting, including some of the members of the Silence = Death Collective.
ACT UP quickly mobilized and became the political action group that many in the LGBTQ+ community—including the Silence = Death Collective—had envisioned. ACT UP was (and still is) “committed to direct action to end the AIDS crisis.” On March 24, 1987, just two weeks after Larry Kramer’s lecture, the group held its first “action” when it protested pharmaceutical price-gouging of AIDS medication on Wall Street. Kramer had published an op-ed in the New York Times the day before, titled “The FDA’s Callous Response to AIDS,” which helped contextualize ACT UP’s protest in the media. ACT UP and its many chapters, subcommittees, and affinity groups kept pressure on the government for its inaction in the AIDS epidemic by frequently staging creative acts of civil disobedience and nonviolent protest.
Over the last four decades, AIDS has taken the lives of men, women, and children, without regard to sexual orientation or race. However, the LGBTQ+ community has suffered the bulk of misinformation and discrimination related to the disease and done the difficult work to push direct action to end the AIDS crisis. The work of activists like the Silence = Death Collective, the members of ACT UP, and many others made treatment available to more people and curbed the spread of the disease. ACT UP broadened its mission to the eradication of AIDS at the global level and remains an active organization.
Most Americans rarely take taxis—perhaps only when going to an airport or visiting a city with unfamiliar transit systems. But taxis are a viable alternative to owning a car in cities where traffic is dense, and parking is inconvenient and expensive. They provide point-to-point transportation, alone or in combination with subways, elevated trains, and buses—and in increasing competition with Internet-based ridesharing services.
The term “cab” predates the automobile. It comes from “cabriolet,” a type of carriage used for paid fares.
"Omnibuses & Cabs, Their Origin & History," 1902 / THF105848
“Taxi” comes from taximètre, a French word for a meter that measures distance and calculates a fare. By 1900, meters were widely used in Europe and came to the U.S. in 1907.
The Automobile Magazine for March 19, 1908 / THF105850
In 1961, Checker had been creating purpose-built cabs for 39 years.
"Use the Only Real Taxicab, Checker," 1961 / THF105852
Checker cabs were spacious and easy to get into and out of, with big trunks for lots of luggage.
"Checker, The Only Real Taxicab!," 1967 / THF105854
This post was adapted from an exhibit label in Henry Ford Museum of American Innovation.