American homes in the Victorian period were designed to showcase their owners’ good taste. This is the Wright home in Greenfield Village, where brothers Wilbur and Orville Wright grew up in the 1880s and 1890s.


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As the “best” room, parlors were meant to show the family’s good taste to honored guests, so decoration was carefully arranged. This photo, probably taken by Katharine Wright, sister to Orville and Wilbur, documents the room in the 1890s.


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The Firestone Farmhouse, where Harvey Firestone was raised, is also in Greenfield Village. Here is the parlor as curators interpreted it to the mid-1880s. Notice the conscious profusion of pattern, ornament, and what we would call clutter.


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The family portrait shows just how carefully objects were placed. Even the people seem arranged as if they were objects. In the Victorian mindset, materialism and display were utmost.


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In this ostentatious, high-style interior from Brooklyn, New York, we see the heights of materialism and conspicuous consumption.


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This high-style parlor cabinet, made in New York, was meant to impress. Composed of design elements from many historical periods, it truly is a jumble.


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This music or print stand was made for either a parlor or a library and gives us a sense of just how particular Victorians could get with specific types of furniture.


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Victorians loved mixing and matching different styles, even within a single object, like this one. The most important thing was decoration, and the more the better.


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Victorians also loved to mix exotic materials into their rooms. During the 1880s, there was a craze for furniture made from animal horns. This chair is part of a set.


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Dramatic changes in taste came through the work of English reformer, William Morris. Morris sought to change society by creating the first interior design firm, Morris & Company. Probably his most important design was this reclining chair.


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Morris despised “overwrought” decoration. He wanted to return to the simple design of the pre-industrial world. He wanted to reunite the arts with the crafts, destroyed by industrialization. This came to be called the "Arts and Crafts" movement. Ideals of the Arts and Crafts movement were adopted by American tastemakers in the 1890s. Gustav Stickley published a popular magazine called The Craftsman, and marketed a line of furniture, including his version of Morris’ chair.

Stickley advocated simpler, less fussy interiors, with multi-purpose rooms, for less formal living. The concept of the living room was born on the pages of Stickley’s The Craftsman magazine.


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This brochure for wallpaper shows the most up-to-date Arts and Crafts interior available to Americans in 1912. As the title says: "A Well Decorated Home is a Potent Aid to Contentment & Happiness." The hall flows into the living room.


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Stickley also promoted the idea of the bungalow, or Craftsman house, much less formal and, he argued, more comfortable than the Victorian house.


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Architect Frank Lloyd Wright took these ideas further with his Prairie houses, where rooms flowed into one another, and exteriors took their cues from the surrounding landscape. This is an unexecuted design for Henry Ford’s Fair Lane Home.


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This library table displays the simple form and visible construction techniques emblematic of Arts and Crafts furniture. It could be used in a living room as a decorative table or as a desk.


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Textiles were an integral part of the Arts and Crafts interior. Designers emphasized the use of stylized botanical motifs, such as roses, which harmonized with furniture, ceramics, and artwork. The ideal was to create a unified interior environment.


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This tile was intended to be a part of a larger composition, perhaps lining a fireplace, where the turtles would follow in a line from head to tail. The effect was intended to harmonize with an Arts and Crafts interior environment.


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Detroit's Pewabic Pottery was founded in 1903 as part of the American Arts and Crafts movement. This vase represents naturalistic leaves in high relief from the surface of the vase. The matte glaze is typical of Arts and Crafts pottery.


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After World War I, interest in the Arts and Crafts waned, as Americans looked toward other styles like the Colonial Revival and new Art Deco for their homes. However, the concept of the multi-purpose living room persisted.


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Even in high-style interiors, the open concept living room continued.


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In the post-World War II era, most American homes featured a comfortable living room. In this Christmas 1962 snapshot, note the Victorian rocking chair on the right and the recliner, an updated version of the “Morris” Chair, at the left.


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In this La-Z-Boy ad from the 1980s, we can see the influence of the Arts and Crafts movement.


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This has been a whirlwind tour of American interiors through the 19^th and 20^th centuries. If you’d like to learn more about the Arts and Crafts movement, check out this Expert Set and other artifacts within our Digital Collections.


Charles Sable is Curator of Decorative Arts at The Henry Ford.

20th century, 19th century, home life, furnishings, design, decorative arts, by Charles Sable, #THFCuratorChat

In the years following the introduction of the automobile, women had few chances to challenge prevailing, gendered beliefs about their place behind the wheel. But where limited opportunities did exist, women seized them. They competed in organized races and reliability tours, volunteered for motor service during World War I, and drove to rally support for women’s suffrage.

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1910s, 20th century, women's history, voting, cars, by Saige Jedele

This 1867 music sheet (00.4.183) was dedicated to Elizabeth Cady Stanton, Susan B. Anthony, George Francis Train, Lucy Stone, and other “advocates of female suffrage.” / THF93144

We often hear the names of Elizabeth Cady Stanton and Susan B. Anthony in connection with the early struggle for “woman’s suffrage,” which we know more commonly today as “women’s suffrage”—the right of women as American citizens to vote. What is lesser known is that the early women’s suffrage movement began within the context of the broader struggle for women’s rights and it involved many more people—men as well as women, Black as well as white.


This scene of domestic bliss from an 1880 trade card (89.0.541.1270) for parlor stoves belies the fact that women at this time lacked basic rights. / THF224913

Women’s Rights, Denied

Into the early 20^th century, women were not considered entities with rights separate from men. They could not vote, serve on a jury, testify in court, or hold public office. If married, it was illegal for women to sign contracts, inherit property, keep or invest their own earnings, have automatic rights to their children (even after a divorce or if their husband died), or make a will without their husband’s consent. It was very difficult for them to get divorced from an abusive husband or have a profession other than that centered around home and children. Furthermore, they were expected to stay out of public matters—centering their lives around family and home, obeying their husbands, and behaving at all times in a refined, polite way.


Abolitionist literature like The American Anti-Slavery Almanac for 1840 (2005.0.17.1), produced by and for northern abolitionists, often featured provocative covers depicting the brutality of slavery. / THF7209

Breaking Early Barriers

During the early 19^th century, a few strong women began expressing their views about the rights of women as separate from men. Many of the early women who spoke out were white, educated, middle-class members of the Society of Friends, or Quakers. Members of this religious sect not only accepted women as equals to men but also saw it as their duty to seek justice for all. Lucretia Mott, one of the organizers of the 1848 Seneca Falls Convention, was Quaker. Susan B. Anthony, who joined the movement a bit later, also had a Quaker upbringing.

Many of these women had also long championed the abolition of slavery. In this they found allies in men as well as Black women. It was as advocates for this movement that these women got practice attending and speaking out at meetings. They paved the way for other women.


The title of this ca. 1851 oil painting (59.124.1) is “The Temperance Pledge,” referring to an important component of the temperance movement that involved signing a document in public promising to abstain from alcohol. / THF119917

Some of the early women’s rights advocates also championed temperance reforms—that is, an organized effort to encourage abstinence from, or at least moderation in, the consumption of intoxicating beverages—especially hard liquor. Excessive drunkenness, especially by men, was threatening the stability of many families (in 1830, consumption of alcohol was three times the current norm) and women led the charge to battle this. Elizabeth Cady Stanton and Susan B. Anthony were both temperance movement reformers before they became women’s rights advocates.


Elizabeth Cady Stanton was a leader in the struggle for women’s rights and an early advocate for women’s suffrage (98.94.18). / THF6584

A Few Voices Lead to Many

The Seneca Falls Convention of 1848 was the first official public forum for discussing women’s rights. But suffrage was never the main or the only goal there.

Lucretia Mott met Elizabeth Cady Stanton (who had recently married abolitionist Henry Stanton) at the World Anti-Slavery Convention in Great Britain in 1838, just as that country had ended slavery. They found they shared similar views and kept in touch after that. During a conversation when Mott visited Stanton’s hometown of Seneca Falls, New York, in 1848, Stanton’s feelings of oppression as a wife and mother came tumbling out. The two decided to call “a convention to discuss the social, civil, and religious conditions and rights of Woman.”

In July 1848, Mott, Cady Stanton and nearly 300 other attendees—men as well as women—gathered in Seneca Falls, including well-known self-emancipated orator and editor Frederick Douglass. James Mott, Lucretia’s husband, chaired the meeting, as women felt they lacked the experience as well as the knowledge of parliamentary procedure. Cady Stanton, possessing a gift for writing, had drafted a Declaration of Sentiments for the meeting, not unlike those presented and discussed at anti-slavery conventions at the time. But it was her genius to use the language and legitimacy of the Declaration of Independence, modifying the phrase “all men are created equal” to “all men and women are created equal.”


Self-emancipated abolitionist Frederick Douglass was an early champion for women’s suffrage (96.68.1). / THF210623

At the meeting, the attendees discussed the 18 grievances and 11 resolutions that Cady Stanton had drafted in her Declaration. But it was the resolution “that it is the duty of the women of this country to secure to themselves their sacred right to the elective franchise,” that led to the longest debate and greatest opposition. To most people at the meeting—women as well as men—the idea of women voting seemed far-fetched, ludicrous, even illogical. Cady Stanton defended it, claiming (what seems so obvious to us today) that women needed political rights to be able to make other gains through legal means. The resolution almost failed, until Frederick Douglass spoke fervently in its favor. It passed by a small margin—the only resolution adopted that was not unanimous.


Emancipated orator Sojourner Truth championed women’s rights along with abolition (96.72.1). / THF121160

The Seneca Falls Convention gave rise to numerous other women’s rights conventions that emerged over the next decade, in New York, Pennsylvania, Ohio, and Massachusetts. It was in Akron, Ohio, in 1851 that emancipated orator Sojourner Truth—best known for speaking out against slavery—gave her first known speech on women’s rights. She would continue to appear at many women’s rights conventions and give valiant service to the movement. It was also during this time that Susan B. Anthony assumed a leadership role in the women’s rights movement.

These conventions gave women practice in airing grievances, building consensus, and establishing alliances and friendships. Abolitionist support dominated these discussions, as the slavery issue heated up through the decade. There was no consensus about women’s suffrage. In fact, women’s suffrage was barely an issue on the table at convention after convention.


This 1867 cover of Harper's Weekly (2005.16.2) shows Black freedmen lining up to cast their ballots. Congress had recently approved measures allowing African Americans the right to vote—a right later ratified in the 15th Amendment. / THF11673

An Unfortunate Split

Only after the Civil War did women’s suffrage become the primary goal of the women’s rights movement. However, two factions split over how to achieve it. According to Angela P. Dodson in “Remember the Ladies”: Celebrating Those Who Fought for Freedom at the Ballot Box (2017), this “fissure” sundered alliances, strained relationships, diffused energies, squandered resources and stalled progress, and it took decades to heal.


The Revolution (2005.14.1), a newspaper distributed by the National Woman Suffrage Association (NWSA) and edited by Elizabeth Cady Stanton, featured essays supporting NWSA’s agenda. / THF277269

Although many women’s rights advocates supported the passage of the 13^th Amendment formalizing emancipation, the dissension started with passage of the 14^th Amendment (guaranteeing equality to all “male citizens”) and especially with the passage of the 15^th Amendment (giving Black males the right to vote). In retrospect, it seems obvious that Black enfranchisement in the South was in peril if lawmakers didn’t act quickly and it was simply not judicious to fight for two difficult causes at the same time—Black freedmen’s rights and women’s rights. However, some women, including the vocal Elizabeth Cady Stanton, did not see it that way. These women felt they had fought long and hard for both abolition and women’s rights, and they felt they deserved their due.

It was at this time that women realized they needed to advocate for a national amendment calling for “universal suffrage” and began referring to themselves as suffragists. This would have been the perfect time for a national organization to push this agenda, and one was attempted at the 1866 National Woman’s Rights Convention, led by Susan B. Anthony. But there was almost immediately a division in the ranks—leading to two competing organizations. Stanton and Anthony formed the National Woman Suffrage Association (NWSA), working specifically for the enfranchisement of women and opposing the 15^th Amendment. At the same time, women’s rights advocate Lucy Stone organized the American Woman Suffrage Association (AWSA) in support of the 15^th Amendment and working toward a broader coalition (her group ultimately received more support). These two groups competed for allies and support for the next 25 years, weakening each other’s success and forcing each of them to work harder for state-by-state support rather than working together to fight for a federal amendment.


During the struggle for women’s suffrage, many men and some women strongly opposed the notion of women voting, as evidenced by this ca. 1910 button (2004.117.1). / THF8518

In 1869 and 1870, respectively, the Wyoming and Utah territories granted women the right to vote (primarily to attract settlers), while an amendment granting women the right to vote was finally brought to Congress beginning in 1878. But none of these actions engendered wider support, and many people (both men and women) continued to oppose women’s suffrage on many fronts.


During the early 20^th century, suffragists often appealed to potential voters by distributing items with symbolic imagery, such as this ca. 1910 button (2004.116.1). / THF155862

A New Generation Takes Charge

It would take a new generation of women, lacking the painful memories of the reason for the rift in the first place, to take up the fight. These women reunified the group by forming the National American Woman Suffrage Association in 1890 (NAWSA) and creating new strategies for state and national support. This was also a time for Black women—who had played a modest role in the previous organizations—to form their own organizations that could champion women’s rights and women's suffrage, including the National Association of Colored Women in 1895 and the National Association for the Advancement of Colored People (NAACP) in 1909. Prominent leaders like Ida Wells-Barnett and Mary Church Terrell arose to lead other Black women in support of these causes. Unfortunately, white suffragists did not always welcome their help—in fact, some were willing to sacrifice this support to pacify Southerners and court their support for the ballot.


Alice Paul’s extremist tactics included aiming strong messages directly at President Wilson, as seen in this small handheld flag (2005.3.1) from about 1916. / THF8533

Two different kinds of leaders emerged during the early 1900s, for the final push to the 19^th Amendment—Carrie Chapman Catt, the lobbyist, and Alice Paul, the agitator. Catt and Paul strongly disagreed with each other’s tactics, but neither would have succeeded without the other. Their different strategies offered women from all walks of life a way to get involved—organizing parades, printing flyers, and getting people to sign petitions. Victory was not easy to achieve, but on August 26, 1920—72 years after the Seneca Falls meeting—the 19^th Amendment granting women the right to vote was added to the Constitution.


During the Jim Crow era, most southern states had adopted poll taxes to keep Blacks from voting. The person who wore this button (2005.9.8) protested the injustice of paying to vote, which was finally abolished with the passage of the 24th Amendment to the U. S. Constitution (1964) and subsequent court rulings (1966). / THF 96541

The Struggle Continues

Unfortunately, the 19th Amendment did not guarantee equal voting rights to women. Racist laws and practices kept African American women as well as women of other disenfranchised groups—including Latinx, Indigenous, and Asian American women—from voting for decades. Voter suppression is, in fact, still an ongoing issue today.


The Equal Rights Amendment (E.R.A.) finally passed both houses of Congress in 1972, but it was not ratified in enough state legislatures for approval (2001.76.1). / THF153507

Returning full circle to the larger issue of women’s rights, an Equal Rights Amendment was drafted in 1923—only three years after the 19^th Amendment was ratified. Although it received much attention in the 1970s and early 1980s, it has never passed.

The struggle for women’s rights, including women’s right to vote, continues today.


Donna R. Braden is Senior Curator and Curator of Public Life at The Henry Ford.

20th century, 19th century, women's history, voting, by Donna R. Braden, African American history

In recent months, we previewed a new virtual experience that we’ve created in partnership with Saganworks, a technology startup from Ann Arbor, Michigan. Today, we are happy to officially launch this experience for you to interact with!


A view of the Produce Industry section, featuring items from the Detroit Publishing Company Collection, the Label Collection, and photographs of Entrepreneur-in-Residence Melvin Parson’s time at The Henry Ford.

What we’ve created is a Sagan: a virtual room capable of storing content in a variety of file formats, and experienced like a virtual gallery. The Henry Ford and Saganworks have partnered together to use this Sagan to highlight some of the work the museum has done under the auspices of the William Davidson Foundation Initiative for Entrepreneurship, which focuses on providing resources and encouragement for the entrepreneurs of today and tomorrow. Through this grant, we have been given the opportunity to examine some of our collections through an entrepreneurial lens, digitizing thousands of artifacts and sharing these stories through blog posts, expert sets and interviews with our Entrepreneurs in Residence. Our Sagan highlights these entrepreneurial stories and collections, displaying a sampling of objects we’ve digitized and content we’ve created all in one place – starting with those related to our collecting themes of Agriculture and the Environment and Social Transformation.


Text panels, like the one seen here, are featured throughout the Sagan to provide information about the items you’re seeing in that section.

As previously mentioned, our Sagan is experienced like a virtual gallery with objects and photographs arranged on the walls – similar to an exhibit. Unlike an exhibit, however, the Sagan does not have extensive labels throughout. Instead, one brief text panel can be found in each section of the Sagan describing the collection within that space and how it relates to entrepreneurship.

Once you’re in the Sagan, you’ll have the opportunity to move throughout the space using the arrow or WASD keys on your keyboard and can scan the room by right-clicking and dragging your mouse in the direction you want to view. (Laptop users can hold the “control” key and use the trackpad to scan the room as well.) Within the Sagan, you’ll find photos and documents that we’ve digitized as part of the Initiative for Entrepreneurship. To view an item up close, select the artifact and click on the description that appears or double-click the artifact itself. On tables throughout the Sagan, you’ll also find digital content elements, such as blog posts and artifact sets, that provide further context. Double-clicking these elements will take you to the blog or set on The Henry Ford’s website.


This stack of vinegar barrels was customized and created by Saganworks exclusively for The Henry Ford’s Sagan.

One of the exciting features we were able to incorporate within our Sagan is 3D artwork customized for The Henry Ford by the talented artists at Saganworks. Our 3D artwork includes an orange tree, fruit crate stands with life-like fruit, pickle barrels, and a larger-than-life stack of vinegar barrels, representing the vinegar products sold by the H.J. Heinz Company. Also visible within the space are virtual furniture pieces created by Saganworks and available to anyone who uses the program to help customize a space and create a mood within each room.


There are tons of furniture options to help furnish your virtual space from bookshelves and couches to sculptures and decorative artwork.

So what else makes The Henry Ford’s Sagan extra special? Our collections, of course. Items from the following collections are featured within our Sagan:

H.J. Heinz Company Collection (broken into two sections) — Explore further by visiting the collection record, finding aid or the artifacts we’ve digitized from the collection.

• Production – Entrepreneur H.J. Heinz entered the processed food industry in 1869 when he began selling horseradish out of his family home. Upon achieving success, his product line quickly expanded to include other products, such as pickled foods, condiments, and preserves. The items shown here document the production aspect of the H.J. Heinz Company, including photographs of the farms where the fruits and vegetables were grown and harvested, as well as images of the factory where the items were processed and packaged and the employees who worked there. The featured content element describes a Heinz employee notebook we found in our collection.
• Marketing – H.J. Heinz was at the forefront of creative marketing. He rarely missed an opportunity to market his “57 Varieties” – a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. The items shown here document the many advertising strategies of the H.J. Heinz Company, including streetcar advertisements, trade cards, labels, advertising drawings and illustrations, and photographs of elaborate grocery store displays. The featured content element explores other aspects of H.J. Heinz’s entrepreneurial journey.

Richard J.S. Gutman Diner Collection – The American diner is recognized as an icon of roadside architecture and entrepreneurial enterprise. The items shown here come from the collection of Richard J.S. Gutman, the leading expert on American diners. Photographs, trade catalogs, menus, and matchbooks help tell the story of innovation and entrepreneurship from the craftsmen and designers who built the dining cars to the owners and operators who served customers every day. Explore further by visiting the press release, finding aid or the artifacts we’ve digitized from the collection.

Recipe Booklet Collection – Recipe booklets allow us to examine the changing eating habits of Americans and discover early products from some of the well-known companies in the food industry today. For many companies, recipe booklets were a method of marketing, offering creative uses for their products. Featured content elements include a history of the Jell-O Company and an opportunity to browse the booklets from the entrepreneurial companies included in this section. Explore further by visiting the finding aid or the artifacts we’ve digitized from the collection.

Detroit Publishing Company Collection – The Detroit Publishing Company (1895–1924) was an entrepreneurial venture that produced, published and distributed photographic views of the world. The company’s photographers captured images ranging from the exotic to the ordinary, including special events, everyday activities, infrastructure, various industries and views of cities and countrysides. The images shown here document the West Coast fruit industry, including photographs of the fields and groves where the fruit was grown, and images of the fruit being packaged and crated for shipping. Explore further by visiting the collection record, finding aid or the artifacts we’ve digitized from the collection.

Label Collection - Labels are important advertising tools that inform customers what a product is, who produced it and where it comes from. As competition increased within the West Coast fruit industry and the canned food industry in the late 1800s, labels and brand identification became even more important. The labels shown here include some of the entrepreneurial companies within our larger Label Collection. Featured content elements explore the history of labels, the process of lithography (how labels were made) and the entrepreneurial journey of “The Fruit King.” Explore further by visiting the artifacts we’ve digitized from the collection.

Entrepreneur-In-Residence Program, Melvin Parson – Melvin Parson, founder of We The People Growers Association, was the Spring 2019 Entrepreneur in Residence at The Henry Ford, funded by the William Davidson Foundation Initiative for Entrepreneurship. Driven by his mission for equality and social justice, Farmer Parson uses vegetable farming as a vehicle to address social ills. The featured content element links to an interview with Parson where he shares his journey and mission to secure equality and social justice through urban farming. Explore further by visiting the artifacts related to Parson that we’ve digitized.


Visitors to our Sagan have the opportunity to click on individual items located on the walls or can interact with our content elements (blog posts and expert sets) throughout the Sagan. The content element featured here is an expert set of video clips from an interview with Melvin Parson, spring 2019 Entrepreneur in Residence at The Henry Ford.

Have we piqued your interest yet? Click here to explore our Sagan on your own (please note that this experience will be best in the Chrome browser on a desktop computer). After providing your name and email, you’ll be able to fully enjoy this new virtual experience we’ve created. Or, if you're on your mobile device, check out our narrated walkthrough right here:

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21st century, 2020s, Michigan, technology, Saganworks, entrepreneurship, educational resources, by Samantha Johnson

This 1995 Kellogg’s Corn Flakes box (96.34.3.13) features Cornelius Rooster, a popular character logo since the late 1950s. THF302682

Perhaps it could only happen in western Michigan: the combination of religious fervor, fertile soil to grow grains that could be transformed into easily digestible breakfast cereals, and the spirit that one could accomplish anything with hard work and determination. Out of this world came John Harvey (J.H.) and William Keith (W.K.) Kellogg—two brothers who would transform the way that Americans ate breakfast. They were, unfortunately, often at odds. And they didn’t work alone. But, through their persistence and combined efforts, the dry cereal flakes they perfected would start a breakfast revolution.

Into the early 20^th century, the American breakfast was often heavy, starchy, salty, and fatty—laden with leftovers from last night’s dinner, like cured meats, day-old biscuits, and lard-fried potatoes. No wonder that one of the most common complaints of the time was “dyspepsia”—a term that applied to a medley of stomach ailments, including constipation, diarrhea, heartburn, and indigestion. For the sick and the elderly, lengthy cooking of porridges or gruels was the only morning-meal alternative.

Seventh-day Adventist Tabernacle, Battle Creek, Michigan, 1914 (99.146.39). THF316219

The Kellogg brothers—John Harvey (1852-1943) and his younger brother Will Keith (1860-1951)—grew up in the close-knit community of Battle Creek, Michigan, a center for the Seventh-day Adventist Church. Members of this homegrown Christian religious sect not only believed in the connection between spiritual and physical health, but also that healthy living depended upon maintaining a nutritious vegetable- and grain-based diet.

Seventh-day Adventist leaders Ellen and James White hand-picked J.H. Kellogg to run their medical and health programs in Battle Creek, and ultimately sent him to the prestigious Bellevue Hospital Medical College in New York City. It was during his morning rush to classes at Bellevue that he began thinking about creating a nutritious, ready-to-eat cereal.

In 1888, Dr. John Harvey Kellogg authored this book (29.1119.14), aimed at explaining to young people, “in clear and simple language,” the structure and functions of the human body as well as his personal philosophy for healthful living. THF183317

Upon returning to Battle Creek in 1876, Dr. J.H. Kellogg assumed leadership of the Whites’ Western Health Reform Institute. But his vision was much larger than theirs, ultimately leading to his breaking ties with his Seventh-day Adventist backers. With the able (but underappreciated) assistance of his brother, Will, to run the business end of things, Dr. Kellogg turned the Whites’ once-modest institution into the grand Battle Creek Sanitarium. Nicknamed the San, this “university of health” would become a world-famous health resort, catering to the rich and famous (including Henry Ford) as well as the truly ill. At the San, Dr. Kellogg would profess and put into practice his long-held philosophy of “biologic living”—that is, the belief that correct eating and drinking, plenty of exercise, hydrotherapy, and the abstinence of tobacco would lead to a healthy mind, body, and spirit.


Corn Flakes loom large in this postcard (94.82.4) showing the packing room at the Kellogg’s plant, about 1935. THF320131

The true origin of corn flakes is difficult to trace, as competing versions of it have been offered by Dr. Kellogg’s wife Ella (whose dedicated assistance was integral to the San’s food operations), his brother Will, other family members, and San employees. All agree, however, that it started with Dr. Kellogg’s correct hypothesis that a grain-based cereal would be easier to digest if the grain’s starch was broken down through a pre-cooking process. (Ironically, nutritionists now agree that easy digestibility is less healthful than the slower-to-digest high-fiber cereals that are so popular today.) Hours of experimentation and a little accidental fermentation finally led to the creation of an easily digestible flaked cereal made of wheat. Patients at the San loved it and mail-order demand (usually by former patients) soon exceeded supply. Dr. Kellogg felt that he had accomplished what he had set out to do.


Recipes for health foods that Dr. J.H. Kellogg served his patients at the San were featured in this 1928 booklet (95.174.22) aimed at the general public. THF17004

But his younger brother Will was far from done. Will saw a raft of competitors scrambling to introduce their own—often very similar—flaked breakfast cereals and making money off of their original idea. Whereas his brother, the doctor, was satisfied with continuing to produce healthy, nutritious foods for his niche group of patients, Will saw an opportunity to market a light, healthy breakfast cereal to a much larger public. After helping his brother rebuild the San following a devastating fire in 1902, he bought the rights to the flaked cereal and struck out on his own.

Will immediately made some changes to the initial cereal his brother was serving at the San. He replaced the wheat with cheap, plentiful, better-tasting corn, and added (to his brother’s horror) malt, sugar, and salt to make the cereal more palatable to the general public. In 1906, Will Kellogg founded the Battle Creek Toasted Corn Flake Company and the cereal we know today as Corn Flakes was born.


A postcard (99.146.41) of the Kellogg’s factory in 1914. THF316221

Will’s business acumen kicked in, as he embraced ever more sophisticated forms of advertising and packaging, as well as the most up-to-date machinery, factory practices, modes of communication, and distribution networks. By adding his signature to the front of each cereal box, he guaranteed the quality of his products to the public while also—once and for all—staking his claim to them. By 1909, the company was producing and shipping 120,000 cases of Corn Flakes every day!


The popularity of dried cereal flakes for breakfast was in part due to improvements in both safe-to-drink milk and electric refrigerators (as shown in this 1925 ad, 2019.0.3.1) to keep the milk cold. THF290841

During Will’s active years of running the company—from 1906 to 1939—Kellogg’s became a national and ultimately global brand. These years also coincided with the growth of self-service grocery stores—in which name brand products and eye-catching packages were key to customer purchasing decisions. The success of Kellogg’s cereals was also aided by improvements in safe, pasteurized milk and the increasing popularity of electric refrigerators to keep the milk fresh.


In 1949, consumers who sent in a Kellogg’s Rice Krispies box top and 15 cents could receive this Snap! cloth doll kit (72.177.618.1). THF300027

Through Will’s leadership, the company continued to embrace new methods of advertising—cereal box coupons and giveaways, catchy jingles and character logos, colorful print ads, recipe booklets, and radio advertising. By 1939, Kellogg’s controlled over 40% of the ready-to-eat cereal business in the United States and over 50% of the business outside the U.S.


The owner of this 1950s U.S.S. Nautilus submarine toy (2015.35.47) remembered sending in 25 cents and a box top from either Kellogg’s Sugar Smacks or Sugar Corn Pops to receive it through the mail. THF183318

After Will stepped down, the company continued the aggressive marketing for which it had long been known. TV commercials and sponsorships replaced those previously on radio. Facing stiff competition from other cereal companies after World War II, Kellogg’s veered from its traditional reputation for healthful cereals and introduced a succession of sugar-loaded cereals for the new Baby Boomer market. Iconic new character logos helped promote them, like Tony the Tiger (introduced with Sugar Frosted Flakes in 1952) and Toucan Sam (introduced with Froot Loops in 1963).


The interest in “natural foods” in the 1970s and 1980s included healthful grains that, ironically, Kellogg’s had initially promoted—like those in the bran cereals featured as ingredients in this circa 1982 recipe booklet (92.256.9). THF296229

For Kellogg’s and other cereal companies, pre-sweetened and classic cereals would dominate the market during the 1950s and 1960s. But, in 1972, following a trend toward more “natural” foods, a little-known company named Pet, Inc., achieved breakout success with its Heartland Natural Cereal. Mainstream cereal companies scrambled to introduce their own versions of “natural” cereals, including Kellogg’s contribution, Country Morning Natural Cereal (1975–80). The trend toward more healthful and nutritious cereals brought Kellogg’s full circle back to its roots and continues to be popular today.


The front of this 1990s Frosted Flakes box (96.34.3.15) both features popular character logo Tony the Tiger and alludes to Kellogg’s sponsorship of NASCAR. In keeping with the times, this pre-sweetened cereal also claims to be fat-free, cholesterol-free, and include nine essential vitamins and minerals. THF302680

Too few people today recall the names of the two Kellogg brothers who started the breakfast revolution with their toasted flake cereal some 120 years ago. But it is impossible to ignore the legacy of their contribution. Through their lifetimes, Dr. J.H. Kellogg promoted healthful living, while his brother, W.K., convinced consumers that breakfast was the most important meal of the day. Meanwhile, the familiar character logos and advertising jingles for which Kellogg’s has long been famous remain in our heads and hearts.

For more reading, see: The Kelloggs: The Battling Brothers of Battle Creek, by Howard Markel (2017) and The Great American Cereal Book: How Breakfast Got Its Crunch, by Marty Gitlin and Topher Ellis (2011).


Donna R. Braden, Senior Curator and Curator of Public Life at The Henry Ford, fondly remembers watching all those Corn Flakes commercials when Kellogg’s sponsored her favorite pre-teen TV show, The Monkees.

entrepreneurship, 20th century, 19th century, Michigan, food, by Donna R. Braden

Jump on the Weiser Railroad and take a tour of Greenfield Village and eventually, you’ll see a lush patch of grass behind Cotswold Cottage. It may just seem like an open field until you listen to your fellow passengers, as I did this past week.

“That’s where we watched the baseball game,” said one mother to her kids.

“Remember when we saw the Lah-De-Dahs play here? That was so cool!” said another family to each other. Then they are told that the season has been canceled, and a wave of disappointment hits.

Do we understand that it had to be done to ensure the safety of visitors, volunteers and staff? Sure. Does that make it any easier to accept? Not at all.



During the second weekend of August, the attention of everyone is usually focused on this seemingly unassuming patch of grass behind Cotswold Cottage. Groups of people from all over the Midwest put on uniforms reminiscent of 1867, bring a bat they made themselves, leave their gloves at home and prepare for two days to relive the glory of their times. Visitors bring their chairs, find a spot on the hill with plenty of shade, pick up a free program, and keep track of the day’s results. The kids who come don’t see computer programmers, lawyers, government employees, or professionals. They see ball players that they want to emulate. The players sign an autograph and pause for a picture to help commemorate the occasion. Sure, we would love to raise a trophy, but the best reward is the sight of our spectators coming back day after day, year after year.

The historic base ball program here at The Henry Ford brings together families by giving them something familiar—with a twist. A children’s game played by men in knickers might gain a laugh or two until you see how hard they can hit the ball or catch it without the aid of a glove. The World Tournament of Historic Base Ball is the culmination of a season’s worth of work by our home clubs, the Lah-De-Dahs and Nationals, while at the same time welcoming in multiple other teams from around the Midwest. It’s a vital part of The Henry Ford’s summer lineup of events, because it demonstrates our strength in the living history field, tells the American story through ball and bat and shows our visitors how innovations turned a kid’s game into America’s pastime. 


Baseball Bat Presented to John L. McCord for First Prize at the World's Tournament of Base Ball, 1867 / THF8654

The original World Tournament was held in Detroit during the summer of 1867 (why the Lah-De-Dahs and Nationals play by the rules of that year). The hosts, the Detroit Base Ball Club, had an exciting 1866 and were hoping to make Detroit into a new Midwest hub of base ball (written as two words at the time) and to answer the question, “Who is the best team in the world?” At the conclusion, the Unknown Base Ball Club of Jackson, Michigan, won the first-class championship and earned $300 as well as a beautiful rosewood bat. Unfortunately for the Detroit club, 1867 didn’t pan out the way they would have liked, and the World Tournament would go into a 136-year hibernation.



In 2003, the World Tournament was reborn here at Greenfield Village. The Clodbuster Base Ball Club of Ohio would win three of the first four events (2004 was rained out with no definitive winner other than “Mother Nature”). The Lah-De-Dahs would win their first crown in 2007 and then add three more titles in 2008, 2016, and 2018. The Saginaw Old Golds have won the most World Tournaments, with six total.

It is, however, a much larger event than just watching the games (though for many visitors, that is enough to keep them entertained). The Dodworth Saxhorn Band plays songs of the 19th century with instruments of the period. Kids can test their skills on the Village Green along with a hands-on display of the game of cricket, one of baseball’s forefathers. In recent years, there was a pop-up exhibit featuring artifacts, including the original rosewood bat won by the Unknowns in 1867, as well as modern trophies created by the Liberty Craftworks pottery team for presentation to that year’s winning teams.



We may not be back this season but rest assured: To those disappointed fans who pass Walnut Grove on the train, we will be back! We hope you will be, too!

HUZZAH!


Jeff “Cougar” Koslowski is a volunteer with The Henry Ford’s Historic Base Ball Program.

Michigan, sports, Historic Base Ball, Greenfield Village, COVID 19 impact, by Jeff Koslowski, baseball

As Senior Curator and Curator of Public Life at The Henry Ford, I’ve worked on many Greenfield Village building makeovers since I started here in the late 1970s. Today I’m going to take you behind the scenes to five of my favorites.


THF237357 / Historical Presenters outside Eagle Tavern in Greenfield Village, circa 1982

The 1980s and 1990s were an exciting time here, as we upgraded many Village buildings that had long been unchanged. The history and presentations of many of them were inaccurate, like the presenter outfit and penny candy in this general store image of 1965.


THF126771 / Historical Presenter and Visitors in the General Store, Greenfield Village, 1965 / Photographed by Philippe Halsman

We looked at sources that many historians used—probate records, census records, local newspapers, old photos (like this one of Firestone Farm). These helped us uncover more accurate stories about the people who had lived and worked in these buildings.

THF115221 / Firestone Farmhouse at Its Original Site, Columbiana, Ohio, circa 1876, Robert, Harvey and Elmer with Grandmother Sally Anne Firestone

Eagle Tavern, constructed in the 1830s, was one of the first buildings we tackled. In 1927, Henry Ford found this by-then-dilapidated building (see photo) in Clinton, Michigan, brought it to Greenfield Village, and located it on the Village Green.

THF237252 / Eagle Tavern at Its Original Site, Clinton, Michigan, 1925

Ford enlarged the back of the building to use as a student cafeteria for his Edison Institute schools. You can see the addition behind the carriages lined up for tours, which left from here when the Village first opened to the public in the 1930s.


THF120768 / Horse-Drawn Carriages outside Clinton Inn (now Eagle Tavern), Greenfield Village, 1929-1950

When I started working at the museum in 1977, Clinton Inn was still a cafeteria, but for visitors. Here’s a photo of visitors lunching there back in 1958.

THF123749 / Visitors Lunching at the Clinton Inn (now Eagle Tavern), Greenfield Village, 1958

The so-called “colonial kitchen” was also used for fireplace cooking classes as part of the museum’s Adult Education Program. I took several of these classes back then—but, alas, I don’t seem to be in this particular photograph!

THF112256 / Colonial Cooking Class Held at Clinton Inn (now Eagle Tavern) in Greenfield Village, 1978

In 1981, I joined a new Food Committee, to better align our food offerings with our overall interpretation. We proposed turning this historic building into a sit-down restaurant with period food and drink. Our idea was accepted, and we got to work.

THF54290 / Server at Eagle Tavern in Greenfield Village, October 2007 / Photographed by Michelle Andonian

Delving into historical research, we settled on the year 1850 for interpreting the building’s role as a roadside way-station and community hangout (like this 1855 print). In 1850, the place was called Eagle Tavern, run by a farmer named Calvin Wood.


THF120729 / Mail Coaches Changing Horses at a New England Tavern, 1855

To find out what and how people ate at that time, I looked at travelers’ accounts, etiquette books, and historic cookbooks. The chefs tested historic recipes. We sampled them to create each seasonal menu—like this, one of our first “Bills of Fare.”


THF123845 / Menu from Eagle Tavern, Greenfield Village, 1982, "Bill of Fare"

Eagle Tavern opened in April 1982, with staff dressed in some of the Village’s first-ever historically accurate clothing. This photo, taken when our dream of establishing a historic restaurant became a reality, still fills me with pride! (You can find more content related to Eagle Tavern on The Henry Ford’s Innovation Nation episode page and YouTube clip.)


THF237355 / Historical Presenters outside Eagle Tavern in Greenfield Village, 1983

When I started at The Henry Ford in Summer 1977, the far end of Greenfield Village was undergoing a big change. The 18^th-century Connecticut home of antiques collector Mary Dana Wells had just arrived and was being rebuilt using hand construction methods.


THF133332 / Daggett Farmhouse in Greenfield Village, circa 1978

The building was initially called the Saltbox House (an antiquarian’s term referencing its shape, as seen in this photo before the home was moved). Indeed, the early focus here was on interpreting the architecture and Mrs. Wells’ rare antique furniture.


THF236282 / Daggett Farm House--Earlier Site, Exterior--Item 33

Now that you’ve seen the colonial “saltbox” shape of the exterior, here’s an interior shot of Mrs. Wells’ antiques when she lived there.


THF236130 / Daggett Farm House at Its Earlier Site, Union, Connecticut, 1951-1977

In 1981, I joined an interdepartmental task force to enliven Village buildings. At the Saltbox House, we decided to highlight colonial-era household activities. The house soon came alive with the sights and sounds of cooking, cleaning, and spinning wool.


THF136883 / Activities Inside the Connecticut Salt Box House (now Daggett Farmhouse) in Greenfield Village, 1989

Meanwhile, our research revealed that a family named the Daggetts had lived there during the 1760s, the period of our interpretation. From Samuel Daggett’s rare account book, we could reconstruct what the Daggett family did at their farm during that time.


THF54170 / Presenter Working at Daggett Farmhouse in Greenfield Village, October 2007 / Photographed by Michelle Andonian

Over time, the interpretation at the house moved from simple demonstrations of domestic activities to a more accurate recreation of the lives and livelihood of the Daggett family. Eventually, the house was renamed the Daggett Farmhouse.


THF16439 / Presenter Working at Daggett Farmhouse in Greenfield Village, April 2006

I think of Firestone Farm as our greatest building makeover and I was involved with it from the beginning. In 1983, the museum was first offered Harvey Firestone’s boyhood home, located in Columbiana, Ohio. Here’s a 1965 photo of it on its original site.


THF115233 / Firestone Farmhouse at Its Original Site, Columbiana, Ohio, 1965

Henry Ford and Harvey Firestone became friends, business associates, and members of a small group called the “Vagabonds,” who traveled around and went camping together. Ford often visited the Firestone family homestead in Columbiana, Ohio.


THF124714 / Harvey Firestone and Henry Ford at Firestone Farm, Columbiana, Ohio, 1918

Curator of Agriculture Peter Cousins (shown on the right here) proposed that this farmhouse become the nucleus for a year-round, authentically recreated “living history” farm. He was instrumental in thoroughly documenting the farmhouse and barn.


THF138464 / Construction at Firestone Farm in Greenfield Village, May 1985

Meticulous research went into furnishing the farmhouse rooms. This dim black-and-white photo of a corner of the parlor from 1898 provided important clues to how this room looked when Harvey’s parents, Benjamin and Catherine Firestone, ran the farm.


THF242498 / Firestone Farm--Original Site--Interior--Parlor--Item 8

Based upon that photo, other photos of parlors of the period, and actual furnishings from that era, here is how that corner of the parlor was reconstructed when the farmhouse was reconstructed in Greenfield Village.


THF53032 / Firestone Farm in Greenfield Village, September 2007 / Photographed by Michelle Andonian

My task was researching the cooking and other domestic activities and supplying the appropriate equipment for the kitchen and pantry. Here’s a glimpse at what that kitchen came to look like later, with presenters getting the midday meal on the table.


THF53126 / Presenters Working at Firestone Farm in Greenfield Village, September 2007 / Photographed by Michelle Andonian

In June 1985, Firestone Farm was officially “reborn” in Greenfield Village. Here’s a photo of the dedication, with President Gerald Ford speaking. (You can find more content about Firestone Farm on The Henry Ford’s Innovation Nation’s episode page and YouTube clip.)


THF242136 / Firestone Farm--Dedication--Item 32

New research in the early 1990s revealed that this rural Georgia home in Greenfield Village had housed several generations of the Mattox family—an African American family who, through determination and hard work, owned and maintained their home and land.


THF68734 / Mattox Family Home

Reopened in 1991, the Mattox House depicts the 1930s era, when Amos (shown here, ca. 1910) and Grace Mattox—descended from enslaved African Americans—raised their two children. Life was hard but the family proudly affirmed that there was “always enough.”


THF135142 / Portrait of Amos Mattox

My primary job here was to furnish the kitchen and prepare the space for cooking programs. I used many of the great oral histories that the project team had initially collected, gleaning information about the Mattox family’s cooking and eating habits.


THF53399 / Mattox Family Home in Greenfield Village, September 2007 / Photographed by Michelle Andonian

In 1992, Rosa Parks visited the Mattox House, furnished like similar homes at the time with newspapers covering the front room walls to insulate against cool Georgia nights and winters. (You can find more content about the Mattox Family Home on our The Henry Ford’s Innovation Nation episode page.)


THF123775 / Rosa Parks Visiting Mattox House in Greenfield Village, 1992

My several years of experience with historical research, artifacts, and interpretation came in handy when, in 1990, I became the lead curator on a makeover of the general store on the Village Green.


THF54366 / J.R. Jones General Store in Greenfield Village, October 2007 / Photographed by Michelle Andonian

Henry Ford originally wanted a general store to complete the buildings he had envisioned for his Village Green. He found the perfect store in Waterford, Michigan (as shown here), purchased it, brought it to Greenfield Village, and had it rebuilt in 1927.


THF126117 / J.R. Jones General Store (Just Before the Move to Greenfield Village), Original Site, Waterford, Michigan, 1926

Ford then sent agents out to obtain historic store stock. One of the items they sent back was a storefront sign with the name Elias A. Brown. Elias Brown had run a store in New York, not Michigan—leading to a lot of confusion for visitors over the years.


THF138605 / Elias A. Brown General Store in Greenfield Village, October 1958

We began researching the store’s history in Waterford and found that it had changed proprietors nine times! We decided that James R. Jones, the 1880s storekeeper (pictured here), was our best choice to interpret. His name replaced Elias Brown’s out front.


THF277166 / Portrait of J.R. Jones, circa 1890 / back

Further research led us to specific customers, the choices of goods people might have purchased, and the role of general stores in local communities—as seen by this “community bulletin board” we later created in the store from local announcements and ads.


THF53768 / J.R. Jones General Store in Greenfield Village, September 2007 / Photographed by Michelle Andonian

Wanting the store interior to look like a real working store—filled with lots of duplicate and like-new items—we used both real artifacts and accurate reproductions. By the time we were done, the store was stocked with some 5000 items!


THF53774 / J.R. Jones General Store in Greenfield Village, September 2007 / Photographed by Michelle Andonian

The J.R. Jones Store opened in 1994, shown here with our first vintage baseball team, the Lah-de-Dahs—named after a team from Waterford back in the 1880s. When visitors walk inside the store today, they’re still blown away by the store’s interior! (Check out more content about the J.R. Jones General Store on our website and a YouTube clip from The Henry Ford’s Innovation Nation.)


THF136301 / "Lah-De-Dahs" Baseball Team in Greenfield Village, Spring 1994

Well, this just touches upon the makeover stories of a few buildings in Greenfield Village. We continue to uncover new research and new stories. I hope you enjoyed this brief virtual visit to Greenfield Village and plan to make a real visit soon!


THF16450 / Presenters Working at Daggett Farmhouse in Greenfield Village, April 2006


Donna Braden is Senior Curator and Curator of Public Life at The Henry Ford.

Daggett Farmhouse, Greenfield Village history, Greenfield Village buildings, Greenfield Village, by Donna R. Braden, #THFCuratorChat, #Behind The Scenes @ The Henry Ford