In the early 1930s, tensions were running high between two competing news sources: newspaper publishers were feeling the strength of their monopoly slipping away as the public’s appreciation for radio news broadcasts grew. This time of conflict in communications history is known as “The Press-Radio War.”
Publishers felt especially threatened by the nimbleness of radio networks. Broadcasters could share breaking news immediately over the airwaves, rather than having to wait for the next day’s run of newspapers to be printed and distributed. At first, newspaper companies tried to boycott radio’s ability to grow into something more than just an entertainment medium by asking wire services to block the flow of newsworthy information to radio stations. But eventually, the two media formats settled into a truce by the late 1930s, partly owing to the demand for reliable information-sharing as the threat of World War II grew.
The Detroit News “autogiro” aircraft flies over the WWJ transmitter towers on the roof of the Detroit News building. The autogiro used a swiveling camera to take aerial photos of newsworthy events and quickly transported reporters to the sites of developing stories. /THF238502
Some newspapers saw the financial benefit in blending formats and went so far as to cut out the competition by starting their own radio news stations. The Detroit News was one of the first newspapers in the United States to incorporate a commercial radio station into its operations. In August 1920, WWJ (then owned by the Detroit News) launched its program of nightly broadcasts under the call sign 8MK. As of 2020, WWJ has been on-air for 100 years!
In this image, the Detroit News autogiro flies over downtown Detroit. The Penobscot Building—site for the News’s experimental W8XWJ station—appears in the foreground. The original vertical “whip” antenna is just visible on the ball that tops the metal tower. /THF239963
In 1936, the Detroit News launched experimental audio broadcasting station W8XWJ from the 47th floor of the Penobscot Building in downtown Detroit. W8XWJ was formed under the FCC’s ultra-high short-wave “Apex” station program, an experiment designed to provide listeners with higher quality AM signals. The station’s original 100-watt AM vertical “whip” antenna was attached to the beacon sphere that tops the metal tower perched on the roof of the Penobscot Building. The height of the Penobscot—the tallest skyscraper in the city at that point—helped to disperse the radio waves over the entire city. Many people are familiar with the glowing red beacon at the top of the Penobscot, but its connection to the growth of radio in the city is not as well known.
From 1938-1940, W8XWJ ran a fascinating but ultimately short-lived experiment with an emerging technology called “radio facsimile.” Customers would hook a special “radio printer” up to their own radio, which would print the news overnight while they slept. In the morning, the news would be ready to enjoy with morning coffee – no need to deliver a physical newspaper!
One of the original Finch Facsimile Transmitters from W8XWJ, complete with original station badge visible and a sample of a radio fax. /THF160295
At W8XWJ, a Finch Facsimile Transmitter was used to convert images and text into audio tones. These signals would arrive in customer’s home via radio waves, where their “radio printer” would translate the tones into human language. Everything would print out onto continuous rolls of thermal paper.
This is a Crosley Reado Radio Printer – the type of device that people would connect to their home radio and would receive their faxed newspapers on. When The Henry Ford conserved this artifact through an Institute for Museum and Library Services grant, our conservators were excited to find an example of a facsimile still on the drum inside the machine. In this image, you can see an original radio facsimile portrait of Boris Karloff, who was famous for his 1931 portrayal of Frankenstein’s monster.
The Henry Ford’s collections also include the original transmitter and amplifier that powered the W8XWJ station.
W8XWJ’s Western Electric 500 Watt Ultra Shortwave Transmitter and Amplifier. These two devices are visible in their original installation here. /THF173159, THF173165
The idea behind W8XWJ’s radio facsimile experiment was revolutionary, but the process was slow and fussy. It could take over 20 minutes to print a single page of news, and signal reception became unreliable beyond a mile or two away from the transmitter. In 1940, W8XWJ ended its radio facsimile project.
While the original “whip” antenna for W8XWJ was replaced by a FM antenna in the early 1940s, if you look toward the top of the Penobscot building today, there is a tangle of communication equipment visible from street level. And in the interesting way that the new and the old can merge and converge within the histories of technology, some of this contemporary equipment fulfills radio facsimile’s promise to provide easily accessible information—the top of the Penobscot now serves as an important hub for Detroit’s wireless Internet network.
Kristen Gallerneaux is Curator of Communications & Information Technology at The Henry Ford.
A perfectly ripe tomato is a classic summer joy. But did you know that the growing of tomatoes has ties to many aspects of our history and culture? Curator of Agriculture and the Environment Debra Reid uses our collections to reveal the many facets of the tomato.
The tomato -- a little fruit -- has big lessons to teach.
Tomatoes Growing in a Home Garden, circa 1915 / THF252180
First, yes, that’s right. Tomatoes are, biologically, a fruit – a berry that matures on a flowering plant. As this circa 1915 stereograph explains, “at first they were only small green things that grew where the blossoms dropped off.” Yet, the small green fruit grew into a plump, juicy “culinary vegetable,” considered such because of its low sugar content. (For example, processors transformed the fruit into a spicy vegetable sauce – catsup! – the savory contrast to sweet fruit sauces like apple butter.)
The image above shows a boy named Bob and his two sisters amidst the tomato plants they raised from seed, proudly displaying plants loaded with fruit. The Keystone View Company included an educational message on the back of the stereograph to engage children with growing fruits and vegetables. Bob and his sisters planned to share their finest tomatoes with others during their school garden show. They became role models for other students sprouting seeds and planting seedlings and then weeding and watering their crops.
By growing tomatoes, these children learned about domestication, the process by which humans select seed from bigger or tastier fruits or from plants that survive a disease or a drought. They cultivate these seeds (planting, weeding, harvesting, saving seed, and replanting year after year). This results in cultivars, each with different shapes, textures, colors, flavors. Over generations, humans have created more than 10,000 tomato cultivates by saving seed from their best tomatoes.
Why do tomatoes come in so many different shapes, sizes and colors?
Tomatoes in the background and white eggplant in the foreground of the wheelbarrow. Photograph by Debra Reid, taken Saturday, August 15, 2020, at the kitchen garden at Firestone Farm.
Evolution resulted in distinctive varieties, but humans have also picked good-tasting fruits to propagate. (See how many different cultivars this proud gardener grew in the mid-1940s!)
The historic gardens in Greenfield Village include heritage cultivars documented in historic sources and saved through traditional seed saving. Three tomatoes often grown at Firestone Farm (pictured above) include Red Brandywine, Oxheart and Yellow Pear.
As demand for quality seeds grew during the second half of the 19th century, commercial seed businesses flourished. Companies such as Hiram Sibley & Co. contracted with growers to produce seed in clearly marked packages for customers to purchase. In addition to illustrations of the cultivar, the packet included descriptions of the qualities of the fruit, as well as best practices of cultivation (often in more than one language).
Noted plant breeder Luther Burbank (1849–1926) crossed varieties to create hybrid cultivars that did not exist in nature. He sought disease resistance as well as a meaty tomato that had more pulp than seed – the meatier the tomato, the heartier the sauce! Some of Burbank’s varieties are still sold today.
Charles C. Hart Seed Company "Burbank Slicing Tomato" seed packet, circa 2018THF276144/THF276145
Twentieth-century concerns about food quality and nutrition led to the popularity of seeds like “Double Rich,” which were certified organic and yielded tomatoes with twice the Vitamin C!
You can learn more about organic cultivation and its relationship to the plant breeding process from the U.S Department of Agriculture’s (USDA) Organic Integrity Database, and about biotechnology, including hybridization, from this USDA glossary.
Have you ever wondered who grows the tomatoes sold in cans or bottles?
Product label for tomato catsup by Heinz, Noble & Co., 1872-1873THF117246
Anyone with yard space enough can grow tomatoes. Yet, by the time home gardeners like Bob and his sisters planted their crop in the early 20th century, many urban Americans wondered what a vine-ripened tomato tasted like. Why? Because tomatoes could be easily processed into affordable packaged products, and most urban consumers paid clerks in general stores to pick tomatoes off the canned goods shelf.
Workers harvest tomatoes at a Heinz tomato farm near Salem, New Jersey, 1908 / THF252058
Companies like the H. J. Heinz Company contracted with farmers to meet the demand for canned goods and catsup. Their production far exceeded the yields of home gardens. Heinz ensured success by growing seed tomatoes from which the best seeds became the basis for the next year’s crop. The company maintained a network of greenhouses to start the plants that growers put in the ground.
A rapid, careful and organized tomato harvest and transport led to high-quality processed foods. A sense of urgency dictated the harvest season, which began with careful picking and packing of the delicate and perishable fruit in special crates and baskets. It continued as laborers moved the full containers from fields to shipping points. Specially designed wagons and baskets reduced stress on the ripe fruit during transit. Only the best tomatoes made the journey to H.J. Heinz plants. Laborers discarded damaged fruit into barrels and packed others into baskets for shipment.
Shipping tomatoes by boat, H. J. Heinz Company, Salem, New Jersey, circa 1910 THF292108
Transporting tomatoes from truck farms to Heinz processing plants sometimes involved sailing vessels loaded with ripe fruit. At the height of harvest, barges carried loads of tomatoes from farms to processors. Growers in Salem, New Jersey, used the Salem River, a tributary to the Delaware River, to send crops to processing centers near large east coast markets, including Philadelphia and New York.
Mass production of tomatoes did not make home gardening obsolete.
Man inspecting tomato plant in Victory Garden, June 1944 / THF273191
In fact, times of economic hardship increased the general public’s interest in growing their own tomatoes. During the Great Depression, Henry Ford dedicated 1,500 acres of Ford Farms land (between Birmingham and Flat Rock, Michigan) to vegetable gardens. Ford Motor Company employees could sign up to tend a garden plot and retain the produce. Interest in growing tomatoes remained high during World War II, largely through the U.S. government’s Victory Garden program.
Tomatoes have been at the heart of economic conflict between growers and laborers. California growers produced 85 percent of tomatoes canned in the United States by 1940. The larger the fields, the more urgent the need for laborers to harvest a crop that quickly moves from maturity to rot.
Most large-scale growers relied on migrant agricultural laborers at harvest time. They worked for wages determined by the grower and did not receive protection under legislation passed during the New Deal that established minimum wage, maximum hours and workers’ compensation. Instead, growers had legal protection to hire agricultural laborers for wages below the legal minimum and were exempt from compliance with maximum hour and overtime regulations. This meant that laborers had to work until the perishable crop was completely harvested.
Edward R. Murrow’s 1960 news report, Harvest of Shame, increased attention to the plight of U.S. agricultural laborers along the East Coast. Then, in 1965, Filipino-American laborers, members of the Agricultural Workers Organizing Committee, launched a strike to protest pay and working conditions. Latino pickers, members of the United Farm Workers Association, joined with them, and began a five-year strike in and around the grape fields of Delano, California. Consumers increasingly sympathized with the laborers on whom growers of other perishable crops depended.
Mechanical tomato harvesters became commercially viable in the context of this successful strike. When the FMC Corporation introduced its Cascade Tomato Harvester, Model 69W, in 1969, it advertised the machine as the savior of a multi-million-dollar crop and the preserver of the American people’s eating habits. The machine did not eliminate humans from the picking process, but it sped it up. FMC explained that it “picks a crop at the rate of nine tons per hour and cuts the cost of handpicking by 40 to 50 per cent.” Crews who operated the machine included a driver, a mechanic, and ten to twelve individuals who rode on the machine and removed debris from the picked tomatoes. This machine carried crews through midwestern fields, last on a farm near Grant Park, Illinois, between 1983 and 1990, which produced for the Heinz catsup factory in Muscatine, Iowa.
Changing harvesting practices required changing the form of tomatoes, too. Mechanical engineers believed the shape of San Marzano tomatoes would suit harvester belts. Plant breeders spent 30 years cross-pollinating tomatoes (including the San Marzano) to create a new hybrid that tolerated mechanical harvesting. In addition to uniform size and firmness, the fruits had to all mature at the same time on one plant, and they had to come off the vine easily.
Could scientists really slow the aging process? Microbiologists at Calgene, Inc. began research with that goal in mind in 1981. Their work paid off by 1988 with the “first commercially available genetically engineered whole food,” the Flavr Savr™ tomato. Genetic modification had shut down a protein that ripened fruit. It resulted in a tomato that could “last up to four weeks in a non-refrigerated state” (Martineau, pg. 4). An assessment of safety of the genetically modified tomato published in 1992 determined that the Flavr Savr™ remained a tomato and was food. (It bears mentioning that genetically modified tomatoes tend not to be listed in the Cultivated Plant Code because they derive from lines still being developed.)
Page from Safety Assessment of Genetically Engineered Fruits and Vegetables: A Case Study of the Flavr Savr™ Tomato from The Henry Ford's library.
Hungry for more on this little fruit with big impact?
The Acme tomato in the Firestone Farm garden, August 21, 2018. Photograph by Debra A. Reid.
The Henry Ford has resources to help you explore the complete tomato trajectory to date.
See tomatoes growing in three gardens in Greenfield Village (Firestone Farm, Ford Home, and Mattox Farmhouse). And, learn why there are no tomato plants in the Daggett house garden!
Charles, Daniel. Lords of the Harvest: Biotech, Big Money, and the Future of Food. Perseus Publishing, 2001.
Dreyer, Peter. A Gardener Touched with Genius: The Life of Luther Burbank. Rev. Ed. University of California Press, 1985.
Hersey, Mark D. My Work is That of Conservation: An Environmental Biography of George Washington Carver. The University of Georgia Press, 2011.
Martineau, Belinda. First Fruit: The Creation of the Flavr Savr™ Tomato and the Birth of Biotech Food. McGraw Hill, 2001.
Redenbaugh, Keith and William Hiatt, Belinda Martineau, Matthew Kramer, Ray Sheehy, Rick Sanders, Cathy Houck, and Donald Emlay. Safety Assessment of Genetically Engineered Fruits and Vegetables: A Case Study of the Flavr Savr™ Tomato. CRC Press, 1992.
Debra A. Reid is Curator of Agriculture and the Environment at The Henry Ford.
American homes in the Victorian period were designed to showcase their owners’ good taste. This is the Wright home in Greenfield Village, where brothers Wilbur and Orville Wright grew up in the 1880s and 1890s.
As the “best” room, parlors were meant to show the family’s good taste to honored guests, so decoration was carefully arranged. This photo, probably taken by Katharine Wright, sister to Orville and Wilbur, documents the room in the 1890s.
The Firestone Farmhouse, where Harvey Firestone was raised, is also in Greenfield Village. Here is the parlor as curators interpreted it to the mid-1880s. Notice the conscious profusion of pattern, ornament, and what we would call clutter.
Dramatic changes in taste came through the work of English reformer, William Morris. Morris sought to change society by creating the first interior design firm, Morris & Company. Probably his most important design was this reclining chair.
Morris despised “overwrought” decoration. He wanted to return to the simple design of the pre-industrial world. He wanted to reunite the arts with the crafts, destroyed by industrialization. This came to be called the "Arts and Crafts" movement. Ideals of the Arts and Crafts movement were adopted by American tastemakers in the 1890s. Gustav Stickley published a popular magazine called The Craftsman, and marketed a line of furniture, including his version of Morris’ chair.
Stickley advocated simpler, less fussy interiors, with multi-purpose rooms, for less formal living. The concept of the living room was born on the pages of Stickley’s The Craftsman magazine.
This brochure for wallpaper shows the most up-to-date Arts and Crafts interior available to Americans in 1912. As the title says: "A Well Decorated Home is a Potent Aid to Contentment & Happiness." The hall flows into the living room.
Architect Frank Lloyd Wright took these ideas further with his Prairie houses, where rooms flowed into one another, and exteriors took their cues from the surrounding landscape. This is an unexecuted design for Henry Ford’s Fair Lane Home.
Textiles were an integral part of the Arts and Crafts interior. Designers emphasized the use of stylized botanical motifs, such as roses, which harmonized with furniture, ceramics, and artwork. The ideal was to create a unified interior environment.
This tile was intended to be a part of a larger composition, perhaps lining a fireplace, where the turtles would follow in a line from head to tail. The effect was intended to harmonize with an Arts and Crafts interior environment.
Detroit's Pewabic Pottery was founded in 1903 as part of the American Arts and Crafts movement. This vase represents naturalistic oak leaves in high relief from the surface of the vase. The matte glaze is typical of Arts and Crafts pottery.
After World War I, interest in the Arts and Crafts waned, as Americans looked toward other styles like the Colonial Revival and new Art Deco for their homes. However, the concept of the multi-purpose living room persisted.
In the post-World War II era, most American homes featured a comfortable living room. In this Christmas 1962 snapshot, note the Victorian rocking chair on the right and the recliner, an updated version of the “Morris” Chair, at the left.
This has been a whirlwind tour of American interiors through the 19th and 20th centuries. If you’d like to learn more about the Arts and Crafts movement, check out this Expert Set and other artifacts within our Digital Collections.
Charles Sable is Curator of Decorative Arts at The Henry Ford.
As Senior Curator and Curator of Public Life at The Henry Ford, I’ve worked on many Greenfield Village building makeovers since I started here in the late 1970s. Today I’m going to take you behind the scenes to five of my favorites.
THF237357 / Historical Presenters outside Eagle Tavern in Greenfield Village, circa 1982
The 1980s and 1990s were an exciting time here, as we upgraded many Village buildings that had long been unchanged. The history and presentations of many of them were inaccurate, like the presenter outfit and penny candy in this general store image of 1965.
THF126771 / Historical Presenter and Visitors in the General Store, Greenfield Village, 1965 / Photographed by Philippe Halsman
We looked at sources that many historians used—probate records, census records, local newspapers, old photos (like this one of Firestone Farm). These helped us uncover more accurate stories about the people who had lived and worked in these buildings.
THF115221 / Firestone Farmhouse at Its Original Site, Columbiana, Ohio, circa 1876, Robert, Harvey and Elmer with Grandmother Sally Anne Firestone
Eagle Tavern, constructed in the 1830s, was one of the first buildings we tackled. In 1927, Henry Ford found this by-then-dilapidated building (see photo) in Clinton, Michigan, brought it to Greenfield Village, and located it on the Village Green.
THF237252 / Eagle Tavern at Its Original Site, Clinton, Michigan, 1925
Ford enlarged the back of the building to use as a student cafeteria for his Edison Institute schools. You can see the addition behind the carriages lined up for tours, which left from here when the Village first opened to the public in the 1930s.
THF120768 / Horse-Drawn Carriages outside Clinton Inn (now Eagle Tavern), Greenfield Village, 1929-1950
When I started working at the museum in 1977, Clinton Inn was still a cafeteria, but for visitors. Here’s a photo of visitors lunching there back in 1958.
THF123749 / Visitors Lunching at the Clinton Inn (now Eagle Tavern), Greenfield Village, 1958
The so-called “colonial kitchen” was also used for fireplace cooking classes as part of the museum’s Adult Education Program. I took several of these classes back then—but, alas, I don’t seem to be in this particular photograph!
THF112256 / Colonial Cooking Class Held at Clinton Inn (now Eagle Tavern) in Greenfield Village, 1978
In 1981, I joined a new Food Committee, to better align our food offerings with our overall interpretation. We proposed turning this historic building into a sit-down restaurant with period food and drink. Our idea was accepted, and we got to work.
THF54290 / Server at Eagle Tavern in Greenfield Village, October 2007 / Photographed by Michelle Andonian
Delving into historical research, we settled on the year 1850 for interpreting the building’s role as a roadside way-station and community hangout (like this 1855 print). In 1850, the place was called Eagle Tavern, run by a farmer named Calvin Wood.
THF120729 / Mail Coaches Changing Horses at a New England Tavern, 1855
To find out what and how people ate at that time, I looked at travelers’ accounts, etiquette books, and historic cookbooks. The chefs tested historic recipes. We sampled them to create each seasonal menu—like this, one of our first “Bills of Fare.”
THF123845 / Menu from Eagle Tavern, Greenfield Village, 1982, "Bill of Fare"
Eagle Tavern opened in April 1982, with staff dressed in some of the Village’s first-ever historically accurate clothing. This photo, taken when our dream of establishing a historic restaurant became a reality, still fills me with pride! (You can find more content related to Eagle Tavern on The Henry Ford’s Innovation Nationepisode page and YouTube clip.)
THF237355 / Historical Presenters outside Eagle Tavern in Greenfield Village, 1983
When I started at The Henry Ford in Summer 1977, the far end of Greenfield Village was undergoing a big change. The 18th-century Connecticut home of antiques collector Mary Dana Wells had just arrived and was being rebuilt using hand construction methods.
THF133332 / Daggett Farmhouse in Greenfield Village, circa 1978
The building was initially called the Saltbox House (an antiquarian’s term referencing its shape, as seen in this photo before the home was moved). Indeed, the early focus here was on interpreting the architecture and Mrs. Wells’ rare antique furniture.
Now that you’ve seen the colonial “saltbox” shape of the exterior, here’s an interior shot of Mrs. Wells’ antiques when she lived there.
THF236130 / Daggett Farm House at Its Earlier Site, Union, Connecticut, 1951-1977
In 1981, I joined an interdepartmental task force to enliven Village buildings. At the Saltbox House, we decided to highlight colonial-era household activities. The house soon came alive with the sights and sounds of cooking, cleaning, and spinning wool.
THF136883 / Activities Inside the Connecticut Salt Box House (now Daggett Farmhouse) in Greenfield Village, 1989
Meanwhile, our research revealed that a family named the Daggetts had lived there during the 1760s, the period of our interpretation. From Samuel Daggett’s rare account book, we could reconstruct what the Daggett family did at their farm during that time.
THF54170 / Presenter Working at Daggett Farmhouse in Greenfield Village, October 2007 / Photographed by Michelle Andonian
Over time, the interpretation at the house moved from simple demonstrations of domestic activities to a more accurate recreation of the lives and livelihood of the Daggett family. Eventually, the house was renamed the Daggett Farmhouse.
THF16439 / Presenter Working at Daggett Farmhouse in Greenfield Village, April 2006
I think of Firestone Farm as our greatest building makeover and I was involved with it from the beginning. In 1983, the museum was first offered Harvey Firestone’s boyhood home, located in Columbiana, Ohio. Here’s a 1965 photo of it on its original site.
THF115233 / Firestone Farmhouse at Its Original Site, Columbiana, Ohio, 1965
Henry Ford and Harvey Firestone became friends, business associates, and members of a small group called the “Vagabonds,” who traveled around and went camping together. Ford often visited the Firestone family homestead in Columbiana, Ohio.
THF124714 / Harvey Firestone and Henry Ford at Firestone Farm, Columbiana, Ohio, 1918
Curator of Agriculture Peter Cousins (shown on the right here) proposed that this farmhouse become the nucleus for a year-round, authentically recreated “living history” farm. He was instrumental in thoroughly documenting the farmhouse and barn.
THF138464 / Construction at Firestone Farm in Greenfield Village, May 1985
Meticulous research went into furnishing the farmhouse rooms. This dim black-and-white photo of a corner of the parlor from 1898 provided important clues to how this room looked when Harvey’s parents, Benjamin and Catherine Firestone, ran the farm.
Based upon that photo, other photos of parlors of the period, and actual furnishings from that era, here is how that corner of the parlor was reconstructed when the farmhouse was reconstructed in Greenfield Village.
THF53032 / Firestone Farm in Greenfield Village, September 2007 / Photographed by Michelle Andonian
My task was researching the cooking and other domestic activities and supplying the appropriate equipment for the kitchen and pantry. Here’s a glimpse at what that kitchen came to look like later, with presenters getting the midday meal on the table.
THF53126 / Presenters Working at Firestone Farm in Greenfield Village, September 2007 / Photographed by Michelle Andonian
In June 1985, Firestone Farm was officially “reborn” in Greenfield Village. Here’s a photo of the dedication, with President Gerald Ford speaking. (You can find more content about Firestone Farm on The Henry Ford’s Innovation Nation’sepisode page and YouTube clip.)
New research in the early 1990s revealed that this rural Georgia home in Greenfield Village had housed several generations of the Mattox family—an African American family who, through determination and hard work, owned and maintained their home and land.
Reopened in 1991, the Mattox House depicts the 1930s era, when Amos (shown here, ca. 1910) and Grace Mattox—descended from enslaved African Americans—raised their two children. Life was hard but the family proudly affirmed that there was “always enough.”
My primary job here was to furnish the kitchen and prepare the space for cooking programs. I used many of the great oral histories that the project team had initially collected, gleaning information about the Mattox family’s cooking and eating habits.
THF53399 / Mattox Family Home in Greenfield Village, September 2007 / Photographed by Michelle Andonian
In 1992, Rosa Parks visited the Mattox House, furnished like similar homes at the time with newspapers covering the front room walls to insulate against cool Georgia nights and winters. (You can find more content about the Mattox Family Home on our The Henry Ford’sInnovation Nation episode page.)
THF123775 / Rosa Parks Visiting Mattox House in Greenfield Village, 1992
My several years of experience with historical research, artifacts, and interpretation came in handy when, in 1990, I became the lead curator on a makeover of the general store on the Village Green.
THF54366 / J.R. Jones General Store in Greenfield Village, October 2007 / Photographed by Michelle Andonian
Henry Ford originally wanted a general store to complete the buildings he had envisioned for his Village Green. He found the perfect store in Waterford, Michigan (as shown here), purchased it, brought it to Greenfield Village, and had it rebuilt in 1927.
THF126117 / J.R. Jones General Store (Just Before the Move to Greenfield Village), Original Site, Waterford, Michigan, 1926
Ford then sent agents out to obtain historic store stock. One of the items they sent back was a storefront sign with the name Elias A. Brown. Elias Brown had run a store in New York, not Michigan—leading to a lot of confusion for visitors over the years.
THF138605 / Elias A. Brown General Store in Greenfield Village, October 1958
We began researching the store’s history in Waterford and found that it had changed proprietors nine times! We decided that James R. Jones, the 1880s storekeeper (pictured here), was our best choice to interpret. His name replaced Elias Brown’s out front.
THF277166 / Portrait of J.R. Jones, circa 1890 / back
Further research led us to specific customers, the choices of goods people might have purchased, and the role of general stores in local communities—as seen by this “community bulletin board” we later created in the store from local announcements and ads.
THF53768 / J.R. Jones General Store in Greenfield Village, September 2007 / Photographed by Michelle Andonian
Wanting the store interior to look like a real working store—filled with lots of duplicate and like-new items—we used both real artifacts and accurate reproductions. By the time we were done, the store was stocked with some 5000 items!
THF53774 / J.R. Jones General Store in Greenfield Village, September 2007 / Photographed by Michelle Andonian
The J.R. Jones Store opened in 1994, shown here with our first vintage baseball team, the Lah-de-Dahs—named after a team from Waterford back in the 1880s. When visitors walk inside the store today, they’re still blown away by the store’s interior! (Check out more content about the J.R. Jones General Store on our website and a YouTube clip from The Henry Ford’s Innovation Nation.)
THF136301 / "Lah-De-Dahs" Baseball Team in Greenfield Village, Spring 1994
Well, this just touches upon the makeover stories of a few buildings in Greenfield Village. We continue to uncover new research and new stories. I hope you enjoyed this brief virtual visit to Greenfield Village and plan to make a real visit soon!
THF16450 / Presenters Working at Daggett Farmhouse in Greenfield Village, April 2006
Donna Braden is Senior Curator and Curator of Public Life at The Henry Ford.
What measures do you use to judge whether food is “healthy”? What connections do you see between healthy food and healthy communities? Today the concept of “food security” links nutritious food to individual and community health. This blog features historical resources in the collections of The Henry Ford that help us explore the meaning of “food security.” Many relate to the work of Black agricultural scientist George Washington Carver with Black farm families in and around Tuskegee, Alabama, between the 1890s and 1940s.
What Does "Food Security" Mean to You? A big meal often symbolizes food security. You can almost smell the roast goose (once preferred to turkey) and taste the fresh apples, oranges and bananas in this centerpiece on a family’s holiday table!
Family Seated at Dining Table for a Holiday Meal, circa 1945. THF98738
But does having a big meal on special occasions mean that a person, a family, or a community is “food secure”?
The Food and Agriculture Organization of the United Nations (FAO) explains that a person is “food secure” if they have regular access to safe and nutritious food in amounts required for normal growth and development and in quantity and calories needed to maintain an active and healthy life.
Students at this South Carolina school all appear healthy. This implies that they have access to a quantity of nutritious food necessary for normal growth. It also implies that they consume it consistently which helped keep them healthy and better able to complete their schoolwork.
School Teacher and Her Students, Pinehurst Tea Plantation, Summerville, South Carolina, circa 1903. THF115900
Historically, many farm families raised much of the food they needed to survive, including meat, vegetables, grains, and fruit. The Mattox family farmed their own land, and they dedicated time and energy to tending their garden and raising their own beans and sweet corn (as pictured in this photograph). Being responsible for your own food supply required careful planning and hard work year-round because families had to grow, process, preserve, and then prepare and consume what they (and their livestock) ate. As long as everything went according to plan, and no disasters arose, a family might be food secure.
Mattox Family Home in Greenfield Village, 1991. THF45319
Many factors led to food insecurity. This indenture for three orphaned children, William (7 yrs old), Dennis (5 yrs old) and Henry (18 months old), specified that they receive “a sufficiency of food.” What did “sufficiency” mean? Consuming calories might provide energy to work, but calories alone did not (and do not) ensure a healthy life. Furthermore, being unfree made these indentured children dependent on someone else who might have other ideas about what “sufficiency of food” meant.
Indenture for "...Colored Children Named William, Dennis & Henry," July 20, 1866. THF8563
Cotton and Food Insecurity Southern farm families often grew cotton as their cash crop. Farm families could not eat cotton though the seed yielded byproducts used in livestock feed, and oil that became a popular cooking ingredient. Landowners and tenant farmers could strategize how much cotton to grow, and could plant corn to feed their hogs, and could dedicate land for a garden. Yet, many families across the rural South, Black and white alike, farmed cotton, and they received a share of the crop they grew as payment for a year of labor. Owners expected these sharecroppers to focus their energy on the cash crop – cotton - and not spend valuable labor on raising their own food. Instead, families became even more economically insecure by buying inexpensive food on credit.
Many sharecroppers and agricultural laborers in the South lived on a diet of meat (pork), meal (cornmeal) and molasses (processed from either sugar cane or sorghum) – the 3M diet. While pork in its many forms (including lard sandwiches) and cornbread with molasses provided much needed calories, the 3M diet did not deliver nutrients needed to maintain health. Niacin deficiencies led to the debilitating disease, pellagra, which afflicted impoverished people across the South and beyond.
Trade Card for Silver Leaf Lard, Swift & Company, 1870-1900. THF225588
Inadequate supplies of food, and diets lacking in nutrients, undermined food security. Racism also undermined access to adequate foods. Graphic arts advertising southern staples often reinforced racist stereotypes rather than reality – that Black women often held positions of authority as Black cooks who prepared meals for others who could afford fresh foods and a varied and nutritious diet.
Advertising Poster, "Old Fashion Molasses," circa 1900. THF8044
Improving rural health required a revolution that reduced the dependency on cotton and increased the types of crops grown for market. George Washington Carver, the first Black American to hold an advanced degree in agricultural science, used his knowledge to try to convince farmers to improve soils to increase cotton yields, but to also raise additional crops such as sweet potatoes and peanuts.
George Washington Carver's Graduation Photo from Iowa State University, 1893. THF214111
George Washington Carver’s Work with Peanuts Many associate Carver with peanut butter, but his relationship to peanuts far exceeds peanut butter.
A man in Montreal, Canada, secured a U.S. Patent for peanut candy – a paste sweetened with sugar – in 1884. At that time George W. Carver had been living for five years in Kansas working as a cook and laborer. Between 1886 and 1888, after being refused entry into a college in Kansas, Carver homesteaded near Beeler, Kansas.
Alabama, the location of Tuskegee Institute, where Carver went to work in 1896, ranked fourth in peanut production in 1900 behind Virginia, North Carolina, and Georgia. Farmers in these states raised most of the raw product that Northern food processors like H.J. Heinz dry roasted and ground into peanut butter. This Heinz peanut-butter packaging features a blond blue-eyed girl in a grain field holding lilacs. This did not accurately represent southern farm families raising the high-quality crop that Heinz depended on for its “choicest peanuts.”
Trade Card for H.J. Heinz Company, “Mama’s Favorites,” circa 1905. THF215296
As consumer demand for peanut butter increased, production increased. Nutritionists understood the value of peanuts and of peanut butter as an inexpensive source of plant-based protein, fats, minerals and vitamins. Farm families could eat their own home-grown peanuts but could also find a ready market for them.
Women grinding peanuts into peanut butter at Heinz. THF292973
Tuskegee, Alabama was located just north of the peanut-growing region of southeastern Alabama. Carver set about to convince Black landowning farmers in and around Tuskegee to take advantage of the market opportunity. Orchestrating a more complete overhaul of cotton-dependent Alabama agriculture required convincing white landowners to free sharecroppers from requirements to grow only cotton. Others sought a revolution in civil rights through legal means. Even though many criticized the self-help message, families who ate better could channel new-found energy toward securing civil rights and social justice.
Carver appealed to his constituents in writing. He linked concerns about health and nutrition to economic independence in his May 1917 pamphlet, “How to Grow the Peanut.”
Bulletin, How to Grow the Peanut and 105 Ways of Preparing it for Human Consumption, 1917. THF213329
Carver described the peanut as having “limitless possibilities.” The “nuts possess a wider range of food values than other legumes.” THF213331
Carver described 105 ways to prepare the peanut – ground, boiled, roasted, and as a main ingredient in soups, salads, candy, and replacement for chicken, and other meats. THF213335
Crop Innovations Carver applied his life-long fascination with plants to identify crops in addition to the peanut that had the potential to displace cotton. He used this weeder to collect specimens. He studied their molecular composition, extracted byproducts, and devised new uses for them.
Weeder Used by George Washington Carver at Greenfield Village, 1942; Gift of Henry and Clara Ford. THF152234.
Carver promoted crops through short publications that stressed financial and food security.
Some crops occurred naturally, the wild plum, for instance, which landowning farmers might have on their property but that they undervalued as a food source.
Bulletin, “43 Ways to Save the Wild Plum Crop,” 1917. THF288049
During World War I, Carver promoted crops that Alabama farmers grew, but that could be processed into alternatives to wheat flour. THF290275
During the 1920s, Carver urged farmers to grow even more crops that they could eat, such as sweet potatoes.
How the Farmer Can Save His Sweet Potatoes, 1925. THF37735
During the 1930s, as economic conditions worsened during the Great Depression, Carver published a pamphlet focused on growing the tomato, a vitamin- and mineral-rich food source.
Bulletin, “How to Grow the Tomato and 115 Ways to Prepare it for the Table,” 1936. THF288043
Carver, Food Byproducts, and Food Security Carver’s research into plant byproducts and new foods from farm crops caught the attention of Henry Ford.
Carver and Clara and Henry Ford corresponded about topics as practical as gravy made from soy and peanut flour, and as personal as digestive systems.
Letter from George Washington Carver to Clara Ford, March 19, 1940. THF213553
Henry Ford recognized Carver’s inspiration by naming the Nutrition Laboratory in his honor on 21 July 1942.
George Washington Carver and Edsel Ford at the Carver Nutrition Laboratory, Dearborn, Michigan, 1942. THF213823
Peanut Oil: A Byproducts Many Uses Carver explained that peanut oil (separated from peanut paste) was “one of the best-known vegetable oils.” You can see oil, sitting atop the peanut paste, if you look for “natural peanut butter” at your local grocery store. Food chemists experimented with how to prevent the oil from separating from the ground peanut paste. Preventing separation requires hydrogenation, which changes the chemical composition of unsaturated fats and turns them into saturated fats. Heinz drafted advertisements to promote the new hydrogenated peanut butter to consumers as this example indicates.
The varied uses of peanut oil that Carver promoted increased market opportunities for impoverished farmers which increased their food security. To that end, Carver experimented with peanut oil as a rub to relieve the discomfort that polio patients suffered. While science could not link the peanut oil itself to positive benefits, the process of messaging the oil into the patient reduced pain by manipulating the muscles.
Photographic print, Austin Curtis, George Washington Carver, Henry Ford, Wilbur Donaldson and Frank Campsall Inspect Bottles of Peanut Oil, Tuskegee Institute, March 1938. THF213794
Healthy Communities Building healthy communities started with individuals but grew through collective effort. Farm families, schools, businesses, church groups, and investors each committed resources to the cause. National intervention furthered local goals. The 1946 National School Lunch Act increased access to good food for all school children, not just those who could help themselves.
Photographic Print, Cafeteria at George Washington Carver School, Richmond Hill, Georgia, circa 1947. THF135671
Debra A. Reid is Curator of Agriculture and the Environment at The Henry Ford.
Disneyland was created from a combination of Walt Disney’s innovative vision, the creative efforts and technical genius of the team he put together, and the deep emotional connection the park elicits with guests when they visit there. Walt Disney himself claimed, “There is nothing like it in the entire world. I know because I’ve looked. That’s why it can be great: because it will be unique.” Here’s the story of how Walt created Disneyland, the first true theme park.
Disneyland is much like Magic Kingdom at Walt Disney World in Florida, but it’s smaller and more intimate. To me, it seems more “authentic.” It’s like you can almost feel the presence of Walt Disney everywhere because he had a personal hand in things.
Walt Disney posing the Greenfield Village Tintype Studio, 1940. THF 109756
In creating Disneyland, Walt Disney challenged many rules of traditional amusement parks. We’ll see how. But first…since he insisted that everyone he met call him by his first name, that’s what we’ll do. From now on, I’ll be referring to him as Walt!
DISNEY INSIDER TRIVIA: Do you know where Walt Disney’s inspiration for Main Street, USA, came from? ANSWER: Born in 1901, Walt loved the bustling Main Street of his boyhood home in Marceline, Missouri. Marceline later provided the inspiration for Disneyland’s Main Street, USA.
Map and guide, “Hollywood Movie Capital of the World,” circa 1942. THF 209523
After trying different animated film techniques in Kansas City, Walt left to seek his fortune in Hollywood.
Snow White and the Seven Dwarfs Valentine, 1938. THF 335750
There, he made a name for himself with Mickey Mouse (1927) and—10 years later—the first full-length animated feature film, Snow White. Walt innately understood what appealed to the American public and later brought this to Disneyland.
Walt claimed the idea of Disneyland came to him while watching his two daughters ride the carousel in L.A.’s Griffith Park. There, he began to imagine a clean, safe, friendly place where parents and children could have fun together!
DISNEY INSIDER INFO: That carousel in Griffith Park was built in 1926 by the Spillman Engineering Company—a later name for the Herschell-Spillman Company, the company that made the carousel now in our own Greenfield Village in 1913! Here’s what ours looks like.
1958 Edsel Bermuda Station Wagon Advertisement, “Dramatic Edsel Styling is Here to Stay.” THF 124600
The decline of these older amusement parks ironically coincided with the rapid growth of suburbs, freeways, car ownership, and an unprecedented baby boom—a market primed for pleasure travel and family fun!
Young Girl Seated on a Carousel Horse, circa 1955. THF 105688
Some amusement parks added “kiddie” rides and, in some places, whole new “kiddie parks” appeared. But that’s not what Walt had in mind. Adults still sat back and watched their kids have all the fun.
Chicago Railroad Fair Official Guidebook, 1948. THF 285987
Walt’s vision for his family park also came from his lifelong love of steam railroads. In 1948, he and animator/fellow train buff Ward Kimball visited the Chicago Railroad Fair and had a ball. Check out the homage to old steam trains in this program.
After the Railroad Fair, Walt and Ward visited our own Greenfield Village, where they enjoyed the small-town atmosphere during a special tour. At the Tintype Studio, they had their portrait taken while dressed up as old-time railroad engineers.
Walt Disney and Artist Herb Ryman with illustration proposals for the Ford Pavilion, 1964-1965 New York World’s Fair. THF 114467
DISNEY INSIDER TRIVIA: Walt Disney used the word Imagineers to describe the people who helped him give shape to what would become Disneyland. What two words did he combine to create this new word?
ANSWER: Walt hand-picked a group of studio staff and other artists to help him create his new family park. He later referred to them as Imagineers—combining the words imagination and engineering. This image shows Walt with Herb Ryman—one of his favorite artists.
Postcard viewbook of Los Angeles, California. THF 7376
Walt continually looked for new ideas and inspiration for his park, including places around Los Angeles, like Knott’s Berry Farm, the Spanish colonial-style shops on Olvera Street, and the bustling Farmer’s Market—one of Walt’s favorite hangouts.
Times Square – Looking North – New York City, August 7, 1948. THF 8840
Walt also worried about how people got fatigued in large and crowded environments. So, he studied pathways, traffic flow, and entrances and exits at places like fairs, circuses, carnivals, national parks, museums, and even the streets of New York City.
Studying these led to Walt’s first break from traditional amusement parks: the single entrance. Amusement park operators argued this would create congestion, but Walt wanted visitors to experience a cohesive “story”—like walking through scenes of a movie.
Another new idea in Walt’s design was the central “hub,” that led to the park’s four realms, or lands, like spokes of a wheel. Walt felt that this oriented people and saved steps. Check out the circular hub in front of the castle on this map.
Disneyland cup & saucer set, 1955-1960. THF 150182
A third rule-challenging idea in Walt’s plan was the attractor, or “weenie” for each land—in other words, an eye-catching central feature that drew people toward a goal. The main attractor was, of course, Sleeping Beauty Castle.
To establish cohesive stories for each land, Walt insisted that the elements in them fit harmoniously together—from buildings to signs to trash cans. This idea—later called “theming”—was Walt’s greatest and most unique contribution.
DISNEY INSIDER TRIVIA: Which came first, Disneyland the park, or Disneyland the TV show?
ANSWER: To build his park, Walt lacked one important thing—money! So, he took a risk on the new medium of TV. While most Hollywood moviemakers saw TV as a fad or as the competition, Walt saw it as “my way of going direct to the public.” Disneyland the TV show premiered October 27, 1954—with weekly features relating to one of the four lands and glimpses of Disneyland the park being built.
Disneyland, the park, opened July 17, 1955, to special guests and the media. So many things went wrong that day that it came to be called “Black Sunday.” But Walt was determined to fix the glitches and soon turned things around.
Walt Disney World Magic Kingdom guidebook, 1988. THF 134722
Today, themed environments from theme parks to restaurants to retail stores owe a debt to Walt Disney. Sadly, Walt Disney passed away in 1966. It was his brother Roy who made Walt Disney World in Florida a reality, beginning with Magic Kingdom in 1971.
Torch Lake steam locomotive pulling passenger cars in Greenfield Village, August 1972. THF 112228
DISNEY INSIDER INFO:In an ironic twist, a steam railroad was added to the perimeter of Greenfield Village for the first time during a late 1960s expansion—an attempt to be more like Disneyland!
Marty Sklar speaking at symposium for “Behind the Magic” at Henry Ford Museum, November 11, 1995. THF 12415
In 2005, The Henry Ford celebrated Disneyland’s 50th anniversary with a special exhibit, “Behind the Magic: 50 Years of Disneyland.” The amazing and talented Marty Sklar, then head of Walt Disney Imagineering, made that possible.
DISNEY INSIDER INFO: Check out this blog post I wrote to honor Marty’s memory when he passed away in 2017.
During these unprecedented times, Disneyland has begun its phased reopening. When you feel safe and comfortable going there, I suggest adding it to your must-visit (or must-return) list. When you're there, you can look around for Walt Disney's influences, just like I do.
Donna Braden is Curator of Public Life at The Henry Ford.
The Henry Ford’s Model i learning framework identifies collaboration as a key habit of an innovator. When considering inspirational collaborators from our collection, Charles and Ray Eames immediately came to mind. So, as part of The Henry Ford’s Twitter Curator Chat series, I spent the afternoon of June 18th sharing how collaboration played an important role in Charles and Ray Eames’ design practice. Below are some of the highlights I shared.
First things first, Charles and Ray Eames were a husband-and-wife design duo—not brothers or cousins, as some think! Although Charles often received the lion’s share of credit, Charles and Ray were truly equal partners and co-designers. Charles explains, "whatever I can do, she can do better... She is equally responsible with me for everything that goes on here."
THF252258 / Advertising Poster for the Exhibit, "Connections: The Work of Charles and Ray Eames," 1976
So when you see early advertisements that don’t mention Ray Eames as designer alongside Charles, know that she was equally responsible for the work. Here’s one such advertisement from 1947.
THF266928 / Herman Miller Advertisement, June 30, 1947, "Now Available! The Charles Eames Collection...."
And here’s another from 1952. I could go on, but I think you get the point!
THF66372 / Wood, Plastic, Wire Chairs & Tables Designed by Charles Eames, circa 1952
For more on Ray’s background and vital role in the Eames Office, check out this article from the New York Times, as part of their recently-debuted “Mrs. Files” series.
Charles and Ray Eames were experimenting with plywood when America entered World War II. A friend from the Army Medical Corps thought their molded plywood concept could be useful for the war effort—specifically for a new splint for broken limbs. Metal splints then in use were heavy and inflexible. Charles and Ray created a molded plywood version and sent a prototype to the U.S. Navy. They worked together and created a workable—and beautiful—solution for the military.
THF65726 / Eames Molded Plywood Leg Splint, circa 1943
Out of these molded plywood experiments and products came the iconic chairs we know and love, like this lounge chair.
But Charles and Ray Eames wanted to make an affordable, complex-curved chair out of a single shell. The molded plywood checked some of their boxes, but the seat was not a single piece—not a single shell. They turned to other materials.
Around 1949, Charles brought a mock-up of a chair to John Wills, a boat builder and fiberglass fabricator, who created two identical prototypes. This is one of those prototypes—it lingered in Will's workshop, used for over four decades as a utility stool. The other became the basis for the Eames’ single-shell fiberglass chair.
THF134574 / Prototype Eames Fiberglass Chair, circa 1949
Charles and Ray recognized when their expertise fell short and found people in other fields to help them solve design problems. Their single-shell fiberglass chairs became a rounding success. Have you ever sat in one of them?
THF126897 / Advertising Postcard, "Herman Miller Furniture is Often Shortstopped on Its Way to the Destination...," 1955-1960
While those of us not mathematically inclined might have a hard time finding math fun, mathematicians truly think their craft is fun. Charles and Ray worked with these mathematicians to develop an interactive math exhibit that is playful.
THF169792 / Quotation Sign from Mathematica: A World of Numbers and Beyond Exhibition, 1960-1961
Charles Eames said of science and play, “When we go from one extreme to another, play or playthings can form a transition or sort of decompression chamber – you need it to change intellectual levels without getting a stomachache."
THF169740 / "Multiplication Cube" from Mathematica: A World of Numbers and Beyond Exhibition, 1960-1961
Charles and Ray Eames sought out expertise in others and worked together, understanding that everyone can bring something valuable to the table. This collaborative spirit allowed them to design deep and wide—solving in-depth problems across a multitude of fields.
Katherine White is Associate Curator, Digital Content, at The Henry Ford. For a deeper dive into this story, please check out her long-form article, “What If Collaboration is Design?”
This vibrant dress was likely dyed using an early aniline purple dye. Dress, 1863-1870 (THF182481)
In 1856, British chemistry student William Henry Perkin made a groundbreaking discovery. Perkin’s professor, August Wilhelm von Hofmann, encouraged his students to solve real-world problems. High on the list for Hofmann (and chemists all over the world) was the need to create a synthetic version of quinine. The only effective treatment for the life-threatening malaria disease, quinine could only be found in the bark of the rare Cinchona tree. Just a teenager at the time, Perkin decided to tackle this problem in a makeshift laboratory in his parents’ attic while on Easter holiday. Perkin experimented with coal tar—a coal byproduct in which Professor Hofmann saw promise—and made his discovery. No, not the discovery of a synthetic quinine, but something altogether different and extraordinarily significant nonetheless.
Perkin’s coal tar experiments resulted in a dark-colored sludge which dyed cloth a vibrant purple color. The purple dye was colorfast too (meaning it did not fade easily). He had discovered aniline purple—also known as mauveine or Perkin’s mauve—the first synthetic dye. Though this was not the medical miracle he had initially sought, he immediately understood the vast significance and marketability of a colorfast, synthetic dye.
Prior to Perkin’s discovery, natural dyes were used to color fabrics and inks and were derived primarily from plants, invertebrates, and minerals. Extracting natural dyes was time consuming and certain colors were rare. For example, arguably the most precious natural dye also happened to be a vibrant purple, called Tyrian Purple. This dye was found in the glands of several species of predatory sea snails. Each snail contained just a small amount of dye, so it took tens of thousands of sea snails to dye a garment a deep purple. Tyrian purple was so expensive that the very wealthy could afford to wear it. It’s no wonder purple was seen as the color of royalty!
William Henry Perkin turned out to be multi-talented, finding success both as a chemist and as an entrepreneur. By 1857, with the help of his family, he began commercially manufacturing his aniline dye near London. He first produced purple, but other colors soon followed. The water in the nearby Grand Union Canal was said to have turned a different color each week depending on what dyes were being made. In 1862, Queen Victoria attended the Great London Exposition in a gown dyed with Perkin’s mauve and the color took off. Newspapers even reported a “mauve mania” in the 1860s! These new synthetic dyes were affordable too and other manufacturers around the world began to produce them. By 1880, companies like The Diamond Dye Company of Vermont sold many colors of dye—from magenta to gold or even “drab”—for just 10 cents apiece.
Perkin’s discovery spawned an entirely new industry that transformed the world’s access to color. It is fitting that the very first synthetic dye created was purple—the color of Roman emperors and royalty could now be purchased for pennies. Louis Pasteur’s famous quote, “Chance favors the prepared mind,” characterizes Perkin’s serendipitous discovery well. His accidental discovery was far from simple luck – others may have dismissed it as a failed experiment. Instead, Perkin recognized the potential in his mistake and seized the opportunity to bring color to the masses.
Katherine White is an Associate Curator at The Henry Ford.
Many of us have been baking a bit more than usual while staying at home. So, let’s take look at how America’s favorite cookie, the chocolate chip, was born.
Before we get to chocolate chips, let’s talk chocolate. It’s made from the beans of the cacao tree and was introduced by the Aztec and Mayan peoples to Europeans in the late 1500s. Then a dense, frothy beverage thickened with cornmeal and flavored with chilies, vanilla, and spices, it was used in ancient ceremonies.
Today, most Americans say chocolate is their favorite flavor. Are you a milk or dark chocolate fan? My vote? Dark chocolate.
Cookies were special treats into the early 1800s; sweeteners were costly and cookies took more time and labor to make. Imagine easing them in and out of a brick fireplace over with a long-handled peel.
Detail of late 18th century kitchen in Henry Ford Museum of American Innovation. See the kitchen for yourself with this virtual visit.
As kitchen technology improved in the early 1900s, especially the ability to regulate oven temperature, America’s cookie repertoire grew.
Detail of 1930s kitchen in Henry Ford Museum of American Innovation. See the kitchen yourself with this virtual visit.
Until the 1930s, baking chocolate was melted in a double boiler before being added to cookie dough. Check out this 1920 recipe for Chocolate Mousse from our historic recipe bank.
Then came Ruth Graves Wakefield and the chocolate chip cookie. Ruth, a graduate of the Framingham State Normal School of Household Arts, had taught high school home economics and had worked as a dietitian.
In 1930, 27-year-old Ruth and her husband Kenneth opened a restaurant in Whitman, Massachusetts called the Toll House Inn. The building had never been a toll house, but was located on an early road between Boston and New Bedford. The restaurant would grow from seven tables to 60.
A quick aside: our 1820s Rocks Village Toll House in Greenfield Village. Early travelers paid tolls to use roads or cross bridges. This one collected fares for crossing the Merrimack River.
Rocks Village, Massachusetts toll house in Greenfield Village. THF2033
With Ruth Wakefield’s background in household arts, she was well-prepared to put together a menu for her restaurant. It was a great location. The Toll House Inn served not only the locals, but people passing through on their way between Boston and Cape Cod.
Over time, Ruth’s reputation grew, and the restaurant became well-known for her skillful cooking, wonderful desserts, and excellent service. On the back of this circa 1945 Toll House Inn postcard, a customer wrote: “…down here two weeks ago & had a grand dinner.”
Ruth Wakefield, curious and willing to experiment, liked to create new dishes and desserts to delight her customers. The inn had been serving a butterscotch cookie--which everyone loved--but Ruth wanted to “give them something different.”
About 1938, Ruth had an inspiration. She chopped up a Nestle’s semisweet chocolate bar with an ice pick and stirred the bits into her sweet butter cookie batter. The chocolate bits melted--and didn’t spread, remaining in chunks throughout the dough.
Recipe Booklet, "Favorite Chocolate Recipes made with Nestle's Semi-Sweet Chocolate," 1940. THF125196
Legend has it that the cookies were an accident--that Ruth had expected to get all-chocolate cookies when the chocolate melted. One of those “creation myths?” A great marketing tale? Ruth was a meticulous cook and food science savvy. She said it was a deliberate experiment.
The marriage of sweet, buttery cookie dough and semisweet chocolate was a hit--the cookies quickly became popular with guests. Ruth shared the recipe when asked. Local newspapers published it. And she included it in the 1938 edition of her “Tried and True Recipes” cookbook.
The Toll House, Whitman, Massachusetts, circa 1945. THF183297
Nestle’s saw sales of its semisweet chocolate bar jump dramatically in New England--especially after the cookie was featured on a local radio show. When Nestle discovered why, they signed a contract with Ruth Wakefield, allowing Nestle to print the recipe on every package.
Nestle’s truck, 1934. Z0001194
Nestle began scoring its semisweet chocolate bar, packaging it with a small chopper for easy cutting into morsels. The result was chocolate “chips”--hence the name.
Recipe Booklet, "Favorite Chocolate Recipes made with Nestle's Semi-Sweet Chocolate," 1940. THF125194
Nestle included the Toll House Cookie “backstory” and the recipe in booklets promoting their semisweet chocolate.
Chocolate chip morsels were a great idea, so other companies followed suit.
Recipe Leaflet, "9 Famous Recipes for Hershey's Semi-Sweet Chocolate Dainties," 1956. THF295928
Other delectable treats, like these “Chocolate Refresher” bars shown in this 1960 ad, can be made with chocolate morsels. The possibilities are endless.
Nestle's Semi-Sweet Morsels Advertisement, "Goody for You," 1960. THF43907
At a time when Americans are traveling less and the lodging industry is making big changes, let’s take a look back at the story of Kemmons Wilson, whose Holiday Inns revolutionized roadside lodging in the mid-20th century.
In the early days of automobile travel, motorists had few lodging options. Some stayed in city hotels; others camped in cars or pitched tents. Before long, entrepreneurs began to offer tents or cabins for the night.
Auto Campers with Ford Model T Touring Car and Tent, circa 1919 THF105459
More from The Henry Ford: Here’s a look inside a 1930s tourist cabin. Originally from the Irish Hills area of Michigan, the cabin is now on exhibit in Henry Ford Museum of American Innovation. For motorists weary of camping out, these affordable “homes away from home” offered a warmer, more comfortable night’s sleep than a tent. You can read more about tourist cabins and see photos of this one on its original site in this blog post.
Soon, “motels” -- shortened from “motor hotels” -- evolved to meet travelers’ needs. Compared to other lodging options, these mostly mom-and-pop operations were comfortable and convenient. They were also affordable. This expert set showcases the wide variety of motels that dotted the American landscape in the mid-20th century.
Crouse's Motor Court, a motel in Fort Dodge, Iowa THF210276
More from The Henry Ford: Photographer John Margolies documented the wild advertising some roadside motels employed to tempt passing motorists (check out some of his shots in our digital collections), and our curator of public life, Donna Braden, chatted with MoRocca about motorists’ early lodging options on The Henry Ford’s Innovation Nation (you can watch here).
After World War II, more Americans than ever before hit the open road for business and leisure travel. Associations like Best Western helped travelers find reliable facilities, but motel standards were inconsistent, and there was no guarantee that rooms would meet even limited expectations. When a building developer named Kemmons Wilson took a family road trip in 1951, he got fed up with motel rooms that he found to be uncomfortable and overpriced (he especially disliked being charged extra for his children to stay). Back home in Memphis, Tennessee, he decided to build his own group of motels.
As a young man, Wilson (born in 1913) displayed an entrepreneurial streak. To help support his widowed mother, Wilson earned money in many ways, including selling popcorn at a movie theater, leasing pinball machines, and working as a jukebox distributor. By the early 1950s, Wilson had made a name for himself in real estate, homebuilding, and the movie theater business.
Later in life, Kemmons Wilson tracked down his first popcorn machine and kept it in his office as a reminder of his early entrepreneurial pursuits. Detail, THF212457
Kemmons Wilson trusted his hunch that other travelers had the same demands as his own family -- quality lodging at fair prices. He opened his first group of motels, called “Holiday Inns,” in Memphis starting in 1952. Wilson’s gamble paid off -- within a few years, Holiday Inns had revolutionized industry standards and become the nation’s largest lodging chain.
An early Holiday Inn “Court” in Memphis, 1958THF120734
What set Holiday Inns apart? Consistent, quality service and amenities Guests could expect free parking, air conditioning, in-room telephones and TVs, free ice, and a pool and restaurant at each location. And -- Kemmons Wilson determined -- no extra charge for children!
Swimming Pool at Holiday Inn of Daytona Beach, Florida, 1961 THF104037
Thanks to the chain’s reliable offerings (including complimentary toiletries!), many guests chose a Holiday Inn for every trip.
Inspired by Holiday Inns’ success, competitors began offering many of the same services and amenities. Kemmons Wilson had set a new standard -- multistory motels with carpeted, air conditioned rooms became the norm.
"Sol-Mar Motel," an example of a Holiday Inn-style motel in Jacksonville Beach, Florida THF210272
Kemmons Wilson knew location was key. He chose sites on the right-hand side of major roadways (to make stopping convenient for travelers) and took risks, buying property based on plans for the new Interstate Highway System.
Holiday Inn adjacent to highways in Paducah, Kentucky, 1966 THF287335
Holiday Inns’ iconic “Great Signs” beckoned travelers along roadways across the country from the 1950s into the 1980s. Kemmons Wilson’s mother, Ruby “Doll” Wilson, selected the sign’s green and yellow color scheme. She also designed the décor of the original Holiday Inn guestrooms!
Holiday Inns unveiled a new "roadside" design in the late 1950s: two buildings -- one for guestrooms and one for the lobby, restaurant, and meeting spaces -- surrounding a recreational courtyard. These roadside Holiday Inns featured large glass walls. The inexpensive material lowered construction costs while creating a modern look and brightening guestrooms. The recreated Holiday Inn room in Henry Ford Museum of American Innovation demonstrates the “glass wall” design. Take a virtual visit here.
Holiday Inn Courtyard, Lebanon, Tennessee, circa 1962 THF204446
After becoming a public company in 1957, Holiday Inns developed a network of manufacturers and suppliers to meet its growing operational needs. To help regulate and maintain standards, property managers (called “Innkeepers”) ordered nearly everything -- from linens and cleaning supplies to processed foods and promotional materials -- from a Holiday Inns subsidiary. This menu, printed by Holiday Inns’ own “Holiday Press,” shows how nearly every detail of a guest’s stay -- even meals -- met corporate specifications.
Holiday Inn Dinner Menu, February 15, 1964 THF287323
By the 1970s, with more than 1,400 locations worldwide, Holiday Inns had become a fixture of the global and cultural landscape. Founder Kemmons Wilson even made the cover of Time magazine.
We hope his story inspires you to make your own mark on the American landscape -- or at least take a fresh look at the roadside the next time you’re out for a drive, whether down the street or across the country!
Saige Jedele, Associate Curator, Digital Content at The Henry Ford, has happy poolside memories from a childhood stay at one of Holiday Inns’ family-friendly “Holidome” concepts. For more on the Holiday Inn story, check out chapter 9 of "The Motel in America," by John Jakle, Keith Sculle, and Jefferson Rogers.