Posts Tagged ford motor company
The Mustang, America’s original pony car, celebrates its 50th anniversary this year. When the first generation Mustangs were being built, no one anticipated that they would become American classics and popular vehicles for restoration.
We have many cool pieces of Mustang history here at The Henry Ford, from... Continue Reading
archives, research, Ford Motor Company, Mustangs, convertibles, cars, by Stephanie Lucas
Just Added to Our Digital Collections: Ford Rouge Factory Tour Vehicles
You might have heard that there are big changes afoot at the Ford Rouge Center: production has recently started on the all-new 2015 F-150, featuring an aluminum-alloy body and bed. As part of this change, we’ve been enhancing the Ford Rouge Factory Tour experience, and we’ve also taken advantage of the production line’s downtime to digitize the vehicles you’ll see in the Legacy Gallery. You can now check out glamour shots of the 1929 Ford Model A Roadster, the 1932 Ford V-8 Victoria, the 1949 Ford V-8 Club Coupe, the 1965 Ford Mustang Convertible, and, last but not least, the 1956 Ford Thunderbird Convertible shown here—all part of the legacy of the Rouge. Visit our collections website to see these vehicles, as well as much more material related to the history of the Rouge.
Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford.
Mustangs, cars, Ford Rouge Factory Complex, Ford Motor Company, digital collections, by Ellice Engdahl
Soybeans: A New Hope for Farmers
In the 1920s, following his success with the Model T, Henry Ford increasingly turned his attention to transforming farming—the life he sought to escape as a boy. He focused on finding new products and new markets for agriculture. (The charcoal briquette was an early result of this effort, made from surplus wood scrap.)
In 1928, Ford started the Chemical Lab (the building in Greenfield Village now known as the Soybean Lab), and asked Robert Boyer, a student at the Ford Trade School to run it. Ford told Boyer to select good students from the Trade School to staff the Lab. Ford then set them to experimenting with all manner of agricultural produce, from cantaloupes to rutabagas. Continue Reading
Dearborn, Michigan, Illinois, 20th century, 1930s, world's fairs, soybeans, research, manufacturing, Henry Ford, Greenfield Village buildings, Greenfield Village, Ford Motor Company, by Jim McCabe, agriculture
It’s that time of year again, and Old Car Festival inside The Henry Ford’s Greenfield Village is the place to see Ford Model As. The beloved automobile will make up almost a quarter of the sweet rides on display this year. But wait, Old Car Festival covers 42 years of vehicles, 1890-1932, so why are there so many from the four years the Model A was produced? After some research and talking with our Curator of Transportation Matt Anderson, here’s why. Continue Reading
1930s, 1920s, 20th century, Old Car Festival, Greenfield Village, Ford Motor Company, events, cars, car shows, by Sarah R. Kornacki
As Digital Collections & Content Manager at The Henry Ford, one thing that I find particularly fascinating is how our collections intersect with those of other cultural institutions. Sometimes these connections pop up unexpectedly.
Recently, I was searching in our collections database for items related to Mexican artist Diego Rivera. This 1930s image of Ford Motor Company employees collecting their wages from a payroll truck, pictured above, was one of the items I got back in my search. Continue Reading
Diego Rivera and Frida Kahlo in Detroit, photographs, Ford Motor Company, art, Detroit Institute of Arts, by Ellice Engdahl
Memorial Day, June 1, school letting out. It seems there are plenty of different dates that mark the beginning of summer for some people; the summer solstice on June 21 being far too late.
For me, summer has always begun with the flash of sunshine on chrome-heavy bumpers, the throaty roar of a high-performance engine, and the smell of barbecue tinged with a bit of exhaust – for me, summer begins on June 14 this year, and every year around this time, with our Motor Muster car show in Greenfield Village.
This event is the essence of summertime fun – distilled delight for all the senses. Just as novelist Ray Bradbury in his 1957 classic, Dandelion Wine, described the nostalgic summer wine made by the main character’s grandfather, Motor Muster is “...summer on the tongue...(it’s) summer caught and stoppered.” Continue Reading
Ford Motor Company, Mustangs, summer, events, Greenfield Village, by Greg Harris, car shows, cars, Motor Muster
Visitors to Henry Ford Museum will see a new vehicle in Driving America. Edsel Ford’s 1941 Lincoln Continental convertible is now in the exhibit’s “Design” section, located just behind Lamy’s Diner. The original Lincoln Continental, built between 1939 and 1948, is regarded as one of the most beautiful automobiles ever to come out of Detroit. It’s an important design story that we’re delighted to share.
The Continental’s tale began in the fall of 1938 as Edsel Ford returned from a trip to Europe. While overseas, Ford was struck by the look of European sports cars with their long hoods, short trunks and rear-mounted spare tires. When Ford got home, he approached Lincoln designer E.T. “Bob” Gregorie and asked him to create a custom car with a “continental” look. Using the Lincoln Zephyr as his base, Gregorie produced an automobile with clean, pure lines free of superfluous chrome ornaments or then-standard running boards. Continue Reading
1930s, 20th century, 1940s, luxury cars, Ford Motor Company, Ford family, Edsel Ford, design, convertibles, cars, by Matt Anderson
Some people called the 1964-65 New York World’s Fair the greatest fair ever, while others denounced it as a nostalgic look backward. Either way, no one could miss the mega-attractions that were staged by American corporations. Among these display “giants” was Ford Motor Company, who brought in Walt Disney to ensure that its corporate pavilion would be a blockbuster hit at the fair.
A Partnership is Formed
Ford and Disney both had their reasons for making a big splash at the New York World’s Fair.
Ford Motor Company executives wanted to tell their corporate story, showcase their products—including a special highlight on the new Ford Mustang—and provide a “unique and memorable entertainment adventure” that would outshine their competitors at the fair.
Walt Disney, by now internationally recognized for his success at Disneyland, was planning for the future. He looked to the fair as a place to try out new ideas and refine new technologies, obtain corporate funding to create new attractions, and test the receptiveness of East Coast audiences to his most recent dream—building a spacious new theme park in Florida. The Ford pavilion was one of four major attractions that Disney and his Imagineers at WED Enterprises would produce for the New York World’s Fair. (The other three attractions were Progressland for General Electric; Great Moments with Mr. Lincoln for the State of Illinois; and it’s a small world for Pepsi-Cola.)
Ford recognized that Disney represented not only “the greatest pool of creative talent available” but also had years of experience with crowd movement and control. Indeed, when Walt Disney brought in architect Welton Becket from Los Angeles to design the Ford pavilion, he directed Becket to provide space for two simultaneous shows, queuing areas, and product displays—allowing for a capacity of 4,000 guests per hour. Ford Motor Company executives were particularly interested in their pavilion taking on a rotunda form, in keeping with their previous structures at world’s fairs and to commemorate the loss of their beloved, recently-burned-down Ford Rotunda in Dearborn.
A Ride on the Magic Skyway
Disney Imagineers brought to the Ford pavilion all the experience they had gained in developing attractions at Disneyland.
As guests entered the Ford pavilion through the monumental Rotunda building, they encountered a series of colorful exhibits focusing on Ford’s history, global influence, and current products. The topics were Ford-related, but the treatment of virtually every element had the unique Disney touch. For example, the miniature villages of the International Gardens display were reminiscent of the miniscule settings at the Storybook Land Canal Boats attraction in Disneyland. Great moments in Ford Motor Company history were represented by several humorous, Disney-designed dioramas as guests took moving “speed ramps” to the upper level for the Magic Skyway ride. Near the ride queue, a Disney-created “animated orchestra” was comprised of ingeniously rigged Ford automobile parts.
The climax of the Ford pavilion was, of course, the Magic Skyway ride—billed as “an exciting ride in a Company-built convertible through a fantasy of the past and future in 12 minutes.” It is quite possible that the idea of using real cars for the ride was Ford Motor Company’s, inspired by the “Road of Tomorrow” feature at its 1939 New York World’s Fair pavilion. There, guests had ridden in current car models along a “highway of the future.” But, this time, the cars were fixed in place, attached to a track that moved them along at evenly spaced intervals. Perfecting this ride track technology was, in fact, a major goal for Disney and his Imagineers at the fair.
Convertibles were chosen for the ride because they were easy to climb into and out of and because they afforded the greatest visibility for the show. Through most of the planning process, the choice of convertibles had included examples from all the regular Ford and Lincoln-Mercury lines—Falcon, Ford, Comet, Mercury, Lincoln-Continental, and Thunderbird. But, with mere months to spare before the fair’s opening on April 22, Ford realized the marketing potential in adding several of its new Ford Mustangs to the ride track as well.
Once settled inside their cars, guests used the push buttons of their car’s radio to hear sounds, music, and—after a brief welcome from Henry Ford II—the narration for the show in a choice of four different languages.
The ride began with the cars slowly gliding along outside the Rotunda building through a transparent glass tunnel. This idea, conceived by legendary Disney Imagineer John Hench, both afforded riders a perfect view of the fairground from the upper level of the pavilion and allowed fairgoers to glimpse the new Ford models from below.
Back inside the pavilion, the cars picked up speed and the ride truly began. Rainbow-hued strobe lights flashed past while sound effects created the illusion that riders were hurtling through a “time tunnel,” racing across millions of years toward a far distant past.
Emerging from this time tunnel, guests found themselves in “a dim primeval place of strange sounds and sights.” Their cars moved past several gatherings of “prehistoric monsters”—some engaged in mortal combat, others combing the rugged and swampy terrain for food. But, within moments, climate and plant life shifted and Man made his appearance. Groups of cavemen could be seen discovering fire, painting on cave walls, fighting off vicious beasts, using stone as a tool, and—in a final vignette—using the wheel.
For the scenes of the primeval past, Walt Disney had wanted to create an adventure “so realistic that guests will feel they have lived through a wonderful, once-in-a-lifetime experience.” To accomplish this, Disney Imagineers “brought to life” both the prehistoric creatures and the cavemen with their newest storytelling technology, Audio-Animatronics®. They had introduced this technology only recently—at the Enchanted Tiki Room in Disneyland in 1963, and they had much they wanted to refine on its details here at the fair.
Guests left these scenes behind and entered a second time tunnel, speeding past flashing, spinning, and twirling wheels that symbolized the progress of thousands of years. After their journey through time and space on a “Highway in the Sky,” they were dropped off at “Space City”—a “spectacular, impressionistic city of tomorrow.” Guests disembarked here, as the voice of Walt Disney—speaking through the car radio—invited them to enter a world “where tomorrow is created today.”
Returning to the real world of corporate exhibits, guests encountered five “Adventures in Science” displays, which highlighted Ford’s and Philco’s (a Ford subsidiary at the time) current research in the fields of space, electronics, power sources, fuel, and new materials.
Taking moving “speed ramps” back down to the first level, guests were encouraged to explore on their own the many Ford products and presentations on display in the elegant Product Salon. A final Disney-produced exhibit—featuring moving scenes of city and countryside—provided the backdrop for a Ford “Product Parade”—an “endless stream” of current Ford-built cars, trucks, and tractors.
After the Fair
The Ford pavilion and its Magic Skyway ride were, as hoped, a huge hit with the public and an unqualified success for both Ford and Disney.
For Ford Motor Company, millions of people riding the Magic Skyway experienced a ride in a Ford car for the first time. In addition, Ford’s idea to introduce the Mustang at the fair was a stroke of marketing genius, as the Ford Mustang would go on to become one of the best-selling automobiles in American history.
With four top-ten attractions at the New York World’s Fair, Walt Disney established an impressive record working with large corporations. His Imagineers achieved in record time what might have otherwise taken years to accomplish. Their experiments with ride track technology would be further refined at Disneyland to become the WEDway People Mover, while their refinements with Audio-Animatronics® would find their way into many new attractions. Finally, Disney knew that his dream for a new theme park in Florida could proceed as planned. But for now he was happy to bring back all three non-Ford attractions from the New York World’s Fair back to Disneyland.
The Ford pavilion almost came back to Disneyland too. Walt Disney proposed to Ford Motor Company a re-envisioned attraction that would house a 1,000-seat theatre with a new, product-oriented stage show employing Audio-Animatronics® techniques, as well as a showroom for corporate products. The real cars of the Magic Skyway ride would be replaced by the new WEDway People Mover, circulating through the interior of the pavilion on its route around Tomorrowland. Ford Motor Company debated the pros and cons of Disney’s proposal but, in the end, declined his offer.
Ironically, only the dinosaurs of the Magic Skyway ride survived “extinction,” taking up residence in the Primeval World diorama along the Disneyland Railroad in July 1966.
Donna R. Braden is Curator of Public Life at The Henry Ford.
Mustangs, cars, by Donna R. Braden, world's fairs, popular culture, Ford Motor Company, Disney
The Henry Ford’s 1965 Mustang Serial #1 and 1962 Mustang I concept car were honored guests at a pair of simultaneous events honoring the pony car’s golden anniversary in Charlotte, North Carolina, and Las Vegas, Nevada. The four-day celebrations, hosted by the Mustang Club of America with close cooperation from Ford Motor Company, brought together cars, owners and fans from around the world to commemorate one of the most influential and enduring automobiles.
The Charlotte event, held at Charlotte Motor Speedway, opened in grand fashion on April 17. Fifty years to the day after Henry Ford II introduced the Mustang at the 1964 New York World’s Fair, current Ford Motor Company Executive Chairman Bill Ford unveiled the 50th Anniversary Edition 2015 Ford Mustang. Limited to 1,964 units, the 50th Anniversary car comes fully loaded but available in just two colors: Kona Blue and Wimbledon White – the latter something of a nod to Serial #1’s paint.
Other distinguished guests in Charlotte included Ford Board Member Edsel Ford II, Ford Chief Operating Officer Mark Fields, the 1965 Mustang Design Chief Gale Halderman, and current Mustang Chief Engineer Dave Pericak. Retired Chicago-area school teacher Gail Wise enjoyed a unique fame at the event. On April 15, 1964, she purchased a Skylight Blue Mustang convertible – making her the first Mustang buyer in the United States. She still owns the car today, which also makes her the senior-most original owner. Gail and her convertible posed for countless photos with Mustang fans over the four-day party.
I had the privilege of joining Serial #1 in Charlotte. As I spoke with visitors, nearly every one of them was familiar with the car’s story. In fact, many had seen Serial #1 before, either at The Henry Ford or at a previous show. My favorite reaction was from members of the Montreal Mustang Club. Upon seeing Serial #1 with its Newfoundland license plates, they immediately shouted “Captain Tucker! Captain Tucker!” – referring to their fellow Canadian, the airline pilot who inadvertently purchased the car in April 1964.
The sister celebration at Las Vegas Motor Speedway was even more international in tone. While Ford has never directly sold the Mustang overseas (until the 2015 model, that is), this hasn’t stopped the car from winning fans abroad. Our Mustang I concept car brought smiles to the faces of Mustang club members from Sweden, France, Switzerland and Brazil, among other nations. Special guests in Las Vegas included Ford Sales Zone Manager Henry Ford III, Ford COO Mark Fields (yes, the busy Fields visited both celebrations), and former Ford Special Projects Assistant Hal Sperlich. Along with Ford Vice-President Lee Iacocca and Ford Product Manager Don Frey, Sperlich is one of the key people who brought the Mustang into being 50 years ago. He was given a hero’s welcome by the fans gathered in Nevada.
Mustang owners and enthusiasts at both events enjoyed various activities. Souvenir stands sold Mustang merchandise of all descriptions. Vendors and swap meet participants sold parts for Mustangs from every vintage. Mustang historians gave presentations on the car’s debut and evolution. Owners with performance cars took laps around the tracks. And then there were the cars themselves – thousands of Mustangs filled and surrounded the venues in Charlotte and Las Vegas.
By the time each event wrapped up on April 20, new friendships were formed, the latest version of the pony car was revealed to the world, and a passion for the Mustang had been ignited in the young visitors who will take the car into its next generations. I’ll bet a few of them are already dreaming about 2064!
Matt Anderson is Curator of Transportation at The Henry Ford
North Carolina, 21st century, 2010s, 20th century, 1960s, Mustangs, Ford Motor Company, events, convertibles, cars, by Matt Anderson
It’s ironic – like, in the actual “opposite of what you’d expect” way as opposed to the “merely coincidental” way in which the term is often misused. The Ford Mustang is revered as one of the most “American” of all cars. Its name conjures up images of the Wild West. Its early logo incorporated red, white and blue stripes. The car’s very look is based on our country’s obsessions with speed and style. And yet Mustang Serial Number One, sold 50 years ago this month, went to a Canadian. Yeah, that’s irony.
On April 14, 1964, Eastern Provincial Airlines pilot Stanley Tucker walked into George Parsons Ford, a dealership perched on the eastern edge of the continent in St. John’s, Newfoundland. It was love at first sight. The sharp-looking Wimbledon White convertible jumped out at the 33 year-old pilot, and he knew he had to have it. We don’t know the name of the person who sold the car to Tucker – but the pilot must have been quite a salesman himself. Somehow, he convinced Parsons Ford to break street date and sell him the car three days before April 17, when Ford officially released Mustang to the world. He took serial number 5F08F100001 home and, for a short time, was the general public’s only Mustang owner.
Mustang Serial Number One should not have been sold on that early date. In fact, it shouldn’t have been sold at all. The car was one of approximately 180 pre-production cars built at the Rouge between February 10 and March 5, 1964. These initial cars served two purposes: 1.) They eased Ford into full production by familiarizing workers and supervisors with the build process, and 2.) They formed a batch of physical cars that could be shipped to every major Ford dealer in time for the April 17 launch. Logically, the first cars built were sent to the farthest dealers – hence Serial Number One wound up 2,180 miles from Dearborn in St. John’s. (Twelve of these pre-production cars, incidentally, went to the New York World’s Fair for use in Ford’s Magic Skyway ride.)
Being a pre-production or, if you will, “practice” car, Serial Number One has a few quirks not seen in regular Mustangs. Careful observers will notice that the hood’s fit is a little crooked. The door lock knobs have no grommets at their bases. The front grille’s color tends more toward gray than the bluish hue seen on regular production cars. The engine block is painted gray instead of the black on later Mustangs. Little details like these changed after full production began on March 9.
Not long after Capt. Tucker made his purchase, Ford tracked him down and asked to have Serial Number One back. Not surprisingly, Tucker declined the request. He spent the next two years putting some 10,000 miles on his pony car. By early 1966, when nearly one million Mustangs had been sold and the car’s status as a Ford landmark was secure, the Blue Oval called again. This time, Ford offered Tucker a worthy trade: in exchange for returning Serial Number One, he could have the One Millionth Mustang, equipped to his specifications. Tucker agreed and, when filling out the order, covered the entire option sheet with single large “X.” The only extra he didn’t take was the High Performance 289 engine – it carried a shorter warranty period.
Tucker came to Dearborn on March 2, 1966, met Ford vice-president (and Mustang father) Lee Iacocca, and posed for photos with his new Silver Frost 1966 Mustang convertible. Meanwhile, Ford reclaimed Tucker’s much-loved Serial Number One and soon donated it to The Henry Ford. Seventeen years after the trade, when Mustang Monthly magazine caught up with Tucker, the pilot expressed some understandable regret that he’d let go of Serial Number One. As we celebrate 50 years of Mustang, though, we can be grateful that 5F08F100001 is preserved for all to enjoy. Many of our visitors, upon seeing the car in Henry Ford Museum, get that same gleam in their eyes that Stanley Tucker must have gotten all those years ago.
Matt Anderson is Curator of Transportation at The Henry Ford
Driving America, Henry Ford Museum, Canada, 20th century, 1960s, shopping, Mustangs, Ford Motor Company, convertibles, cars, by Matt Anderson, aviators
