Henry Ford’s first official Ford Motor Company portrait, 1904. / THF97952
Henry Ford did not invent the automobile. But more than any other single individual, he was responsible for transforming the automobile from an invention of unknown utility into an innovation that profoundly shaped the 20th century and continues to affect the 21st.
Innovators change things. They take new ideas—sometimes their own, sometimes other people’s—and develop and promote those ideas until they become an accepted part of daily life. Innovation requires self-confidence, a taste for taking risks, leadership ability, and a vision of what the future should be. Henry Ford had all these characteristics, but it took him many years to develop all of them fully.
Portrait of the Innovator as a Young Man
Ford’s beginnings were perfectly ordinary. He was born on his father’s farm in what is now Dearborn, Michigan, on July 30, 1863. At this time, most Americans were born on farms, and most looked forward to being farmers themselves. Early on, Ford demonstrated some of the characteristics that would make him successful. In his family, he became infamous for taking apart his siblings’ toys as well as his own. He organized other boys to build rudimentary waterwheels and steam engines. He learned about full-size steam engines by becoming acquainted with the engines’ operators and pestering them with questions. He taught himself to fix watches and used the watches themselves as textbooks to learn the basics of machine design. Thus, at an early age, Ford demonstrated curiosity, self-confidence, mechanical ability, the capacity for leadership, and a preference for learning by trial and error. These characteristics would become the foundation of his whole career.
Artist Irving Bacon depicted Henry Ford in his first workshop, along with friends, in this 1938 painting. / THF152920
Ford could simply have followed in his father’s footsteps and become a farmer. But young Henry was fascinated by machines and was willing to take risks to pursue that fascination. In 1879, he left the farm to become an apprentice at a machine shop in Detroit. Over the next few years, he held jobs at several places, sometimes moving when he thought he could learn more somewhere else. He returned home in 1882 but did little farming. Instead, he operated and serviced portable steam engines used by farmers, occasionally worked in factories in Detroit, and cut and sold timber from 40 acres of his father’s land.
By now, Ford was demonstrating another characteristic—a preference for working on his own rather than for somebody else. In 1888, Ford married Clara Bryant, and in 1891 they moved to Detroit. Ford had taken a job as night engineer for the Edison Electric Illuminating Company—another risk on his part, because he did not know a great deal about electricity at this point. He took the job in part as an opportunity to learn.
Henry Ford (third from left, in white coat) with other employees at Edison Illuminating Company Plant, November 1895. / THF244633
Early Automotive Experiments: Failure and Then Success
Henry was a skilled student, and by 1896 had risen to chief engineer of the Illuminating Company. But he had other interests. He became one of the scores of other people working in barns and small shops trying to make horseless carriages. Ford read about these other efforts in magazines, copying some of the ideas and adding some of his own, and convinced a small group of friends and colleagues to help him. This resulted in his first primitive automobile, the Quadricycle, completed in 1896. A second, more sophisticated car followed in 1898.
Henry Ford’s 1896 Quadricycle Runabout, the first car he built. / THF90760
Ford now demonstrated one of his most important characteristics—the ability to articulate a vision and convince other people to sign on and help him achieve that vision. He convinced a group of businessmen to back him in the biggest risk of his life—starting a company to make horseless carriages. But Ford knew nothing about running a business, and learning by doing often involves failure. The new company failed, as did a second.
To revive his fortunes, Ford took bigger risks, building and even driving a pair of racing cars. The success of these cars attracted additional financial backers, and on June 16, 1903, just before his 40th birthday, Henry incorporated his third automobile venture, the Ford Motor Company.
The early history of Ford Motor Company illustrates another of Henry Ford’s most valuable traits—his ability to identify and attract outstanding talent. He hired a core of young, highly competent people who would stay with him for years and make Ford Motor Company into one of the world’s great industrial enterprises.
Print of Norman Rockwell's painting, "Henry Ford in First Model A on Detroit Street." / THF288551
The new company’s first car was called the Model A, and a variety of improved models followed. In 1906, Ford’s 4-cylinder, $600 Model N became the best-selling car in the country. But by this time, Ford had a vision of an even better, cheaper “motorcar for the great multitude.” Working with a small group of employees, he came up with the Model T, introduced on October 1, 1908.
The Automobile: A Solution in Search of a Problem
As hard as it is for us to believe, in 1908 there was still much debate about exactly what automobiles were good for. We may see them as a necessary part of daily life, but the situation in 1908 was very different. Americans had arranged their world to accommodate the limits of the transportation devices available to them. People in cities got where they wanted to go by using electric street cars, horse-drawn cabs, bicycles, and shoe leather because all the places they wanted to go were located within reach of those transportation modes.
This Boston street scene, circa 1908, shows pedestrians and horse-drawn carriages on the road—but no cars. / THF203438
Most of the commercial traffic in cities still moved in horse-drawn vehicles. Rural Americans simply accepted the limited travel radius of horse- or mule-drawn vehicles. For long distances, Americans used our extensive, well-developed railroad network. People did not need automobiles to conduct their daily activities. Rather, the people who bought cars used them as a new means of recreation. They drove them on joyrides into the countryside. The recreational aspect of these early cars was so important that people of the time divided motor vehicles into two large categories: commercial vehicles, like trucks and taxicabs, and pleasure vehicles, like private automobiles. The term “passenger cars” was still years away. The automobile was an amazing invention, but it was essentially an expensive toy, a plaything for the rich. It was not yet a true innovation.
Henry Ford had a wider vision for the automobile. He summed it up in a statement that appeared in 1913 in the company magazine, Ford Times:
“I will build a motor car for the great multitude. It will be large enough for the family but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one—and enjoy with his family the blessings of hours of pleasure in God’s great open spaces.”
This 1924 Ford ad, part of a series, echoes the vision expressed 11 years earlier by Henry Ford: “Back of all of the activities of the Ford Motor Company is this Universal idea—a wholehearted belief that riding on the people’s highway should be in easy reach of all the people.” / THF95501
It was this vision that moved Henry Ford from inventor and businessman to innovator. To achieve his vision, Ford drew on all the qualities he had been developing since childhood: curiosity, self-confidence, mechanical ability, leadership, a preference for learning by trial and error, a willingness to take risks, and an ability to identify and attract talented people.
One Innovation Leads to Another
Ford himself guided a design team that created a car that pushed technical boundaries. The Model T’s one-piece engine block and removable cylinder head were unusual in 1908 but would eventually become standard on all cars. The Ford’s flexible suspension system was specifically designed to handle the dreadful roads that were then typical in the United States. The designers utilized vanadium alloy steel that was stronger for its weight than standard carbon steel. The Model T was lighter than its competitors, allowing its 20-horsepower engine to give it performance equal to that of more expensive cars.
1908 advertisement for the 1909 Ford Model T. In advertisements, Ford Motor Company emphasized key technological features and the low prices of their Model Ts. Ford's usage of vanadium steel enabled the company to make a lighter, sturdier, and more reliable vehicle than other early competitors. / THF122987
The new Ford car proved to be so popular that Henry could easily sell all he could make, but he wanted to be able to make all he could sell. So Ford and his engineers began a relentless drive both to raise the rate at which Model Ts could be produced and to lower the cost of production.
In 1910, the company moved into a huge new factory in Highland Park, a city just north of Detroit. Borrowing ideas from watchmakers, clockmakers, gunmakers, sewing machine makers, and meat processors, Ford Motor Company had, by 1913, developed a moving assembly line for automobiles. But Ford did not limit himself to technical improvements.
When his workforce objected to the relentless, repetitive work that the line entailed, Ford responded with perhaps his boldest idea ever—he doubled wages to $5 per day. With that one move, he stabilized his workforce and gave it the ability to buy the very cars it made. He hired a brilliant accountant named Norval Hawkins as his sales manager. Hawkins created a sales organization and advertising campaign that fueled potential customers’ appetites for Fords. Model T sales rose steadily while the selling price dropped. By 1921, half the cars in America were Model Ts, and a new one could be had for as little as $415.
Norval Hawkins headed the sales department at Ford Motor Company for 12 years, introducing innovative advertising techniques and increasing Ford’s annual sales from 14,877 vehicles in 1907 to 946,155 in 1919. / THF145969
Through these efforts, Ford turned the automobile from an invention bought by the rich into a true innovation available to a wide audience. By the 1920s, largely as a result of the Model T’s success, the term “pleasure car” was fading away, replaced by “passenger car.”
The assembly line techniques pioneered at Highland Park spread throughout the auto industry and into other manufacturing industries as well. The high-wage, low-skill jobs pioneered at Highland Park also spread throughout the manufacturing sector. Advertising themes pioneered by Ford Motor Company are still being used today. Ford’s curiosity, leadership, mechanical ability, willingness to take risks, ability to attract talented people, and vision produced innovations in transportation, manufacturing, labor relations, and advertising.
What We Have Here Is a Failure to Innovate
Henry Ford was slow to admit that customers no longer wanted the Model T. However, in 1927, he finally acknowledged that shift, and Henry Ford and his son, Edsel Ford, drove this last Model T—number 15,000,000—off the assembly line at Highland Park. / THF135450
Henry Ford’s great success did not necessarily bring with it great wisdom. In fact, his very success may have blinded him as he looked to the future. The Model T was so successful that he saw no need to significantly change or improve it. He did authorize many detail changes that resulted in lower cost or improved reliability, but there was never any fundamental change to the design he had laid down in 1907.
He was slow to adopt innovations that came from other carmakers, like electric starters, hydraulic brakes, windshield wipers, and more luxurious interiors. He seemed not to realize that the consumer appetites he had encouraged and fulfilled would continue to grow. He seemed not to want to acknowledge that once he started his company down the road of innovation, it would have to keep innovating or else fall behind companies that did innovate. He ignored the growing popularity of slightly more expensive but more stylish and comfortable cars, like the Chevrolet, and would not listen to Ford executives who believed it was time for a new model.
But Model T sales were beginning to slip by 1923, and by the late 1920s, even Henry Ford could no longer ignore the declining sales figures. In 1927, he reluctantly shut down the Model T assembly lines and began the design of an all-new car. It appeared in December 1927 and was such a departure from the old Ford that the company went back to the beginning of the alphabet for a name—it was called the Model A.
Edsel and Henry Ford introduce the new Model A at the Ford Industrial Exposition in New York in January 1928. Edsel had worked to convince his father to replace the outmoded Model T with something new. / THF91597
One area where Ford did keep innovating was in actual car production. In 1917, he began construction of a vast new plant on the banks of the Rouge River southwest of Detroit. This plant would give Ford Motor Company complete control over nearly all aspects of the production process. Raw materials from Ford mines would arrive on Ford boats, and would be converted into iron and steel, which were transformed into engines, transmissions, frames, and bodies. Glass and tires would be made onsite as well, and all of this would be assembled into completed cars. Assembly of the new Model A was transferred to the Rouge. Eventually the plant would employ 100,000 people and generate many innovations in auto manufacturing.
But improvements in manufacturing were not enough to make up for the fact that Henry Ford was no longer a leader in automotive design. The Model A was competitive for only four years before needing to be replaced by a newer model. In 1932, at age 69, Ford introduced his last great automotive innovation, the lightweight, inexpensive V-8 engine. It represented a real technological and marketing breakthrough, but in other areas Fords continued to lag behind their competitors.
The V-8 engine was Henry Ford’s last great automotive innovation. This is the first V-8 engine produced, which is on exhibit in Henry Ford Museum of American Innovation. / THF101039
By 1936, the company that once sold half of the cars made in America had fallen to third place behind both General Motors and the upstart Chrysler Corporation. By the time Henry Ford died in 1947, his great company was in serious trouble, and a new generation of innovators, led by his grandson Henry Ford II, would work long and hard to restore it to its former glory. Henry’s story is a textbook example of the power of innovation—and the power of its absence.
Bob Casey is former Curator of Transportation at The Henry Ford. This post is adapted from an educational document from The Henry Ford titled “Henry Ford and Innovation: From the Curators.”
Emmy Award-winning The Henry Ford’s Innovation Nation with Mo Rocca is a weekly celebration of the inventor’s spirit, from historic scientific pioneers throughout past centuries to the forward-looking visionaries of today. Each episode tells the dramatic stories behind the world’s greatest inventions and the perseverance, passion and price required to bring them to life.
The fourth season of The Henry Ford's Innovation Nation with Mo Rocca marks its 100th episode on April 28, 2018. We asked a few of the curators you've seen on screen and who work hard behind the scenes to share some of their favorite memories and artifacts from the show so far.
One of my favorite Innovation Nation episodes to work on featured the 1964 Moog synthesizer prototype—a singular artifact that impacted the history of electronic music. I remember being on set very early in the morning with Mo and scrambling to figure out how to play “Row, Row, Row Your Boat” on our Minimoog synthesizer in time for the cameras to roll. I think it was a success, though no record deals have arrived yet! Kristen Gallerneaux, Curator of Communication & Information Technology
I’m so glad we opened our 1923 Canadian Pacific snowplow for the first season of Innovation Nation. Not only did it help illustrate the work required to keep a railroad operating year-round, it provided an opportunity for us to photograph the snowplow’s interior. Now everyone can share the experience through our Digital Collections! Saige Jedele, Associate Curator, Digital Content
For me, nothing tops the segment on Henry Ford’s 1896 Quadricycle. Because we have an operating replica, Mo and I could experience the artifact in a way that’s different from simply looking at – or even touching – something. No doubt Henry had his frustrations building the original but, based on our ride, he had some fun along the way, too! Matt Anderson, Curator of Transportation
One of my favorite moments was walking into the Lovett Hall ballroom to see Susana Hunter’s vibrant improvisational quilts spread out on the gleaming wooden floor. I had seen these quilts many times before. But in this setting, the group looked absolutely luminous—and Susana’s joyful, creative spirit shown through every quilt. Jeanine Head Miller, Curator of Domestic Life
When we look at an automobile, we are moved by what we see on the outside – its styling. But what moves the car is on the inside – its engine. Please join us for a rare look under the hoods of some of the finest automobiles at Henry Ford Museum. More than 40 cars have their engines exposed for you.
Here, Matt Anderson, Curator of Transportation at The Henry Ford, describes some of his favorites.
Henry Ford based the Quadricycle’s engine on the Kane-Pennington motor he saw in American Machinist magazine. Ford brazed water jackets around each of the two horizontal cylinders and mounted wooden water tanks on either side of his engine. The tanks ultimately were replaced with a smaller under-seat reservoir.
George DeAngelis, a long-time Ford Motor Company employee and devoted student of Henry Ford and his automobiles, passed away on December 14, 2014. Mr. DeAngelis is remembered for his published works on the Ford Model A and the Ford V-8, as well as Henry Ford’s early 999 and Arrow race cars. Here at The Henry Ford, though, we especially remember him for a pair of three-dimensional contributions: his incredible 1963 and 1991 replicas of Henry Ford’s first car, the 1896 Quadricycle.
Regular visitors to Henry Ford Museum know that the Quadricycle – the original car built by Henry Ford himself – occupies a prominent place in our Driving America exhibit. While the original car was used frequently during Henry Ford’s life – indeed, he posed with it less than a year before he died – it was retired to Henry Ford Museum by 1963, the centennial of Henry Ford’s birth. DeAngelis set out to build a working replica for the celebration. DeAngelis had the perfect background for the task. He possessed the skills of a tool and die maker, but with the careful eye of an artist. He had a genuine love for antique automobiles, to boot.
There were no blueprints of the Quadricycle, so DeAngelis gathered every written description and photograph he could find. Of course, he also had the original Quadricycle as a pattern. The historic car sat in an enclosed display case, so DeAngelis estimated his initial measurements through the glass. Amazingly, when the original Quadricycle was removed for confirmation, DeAngelis found he had made only one error – and of just 5/8 of an inch!
What DeAngelis thought would be a one-winter project turned into three years of nights and weekends. He was able to source some of his parts from lawn mower catalogs, and some from antique shops, but most he made himself. While the replica stayed remarkably true to the original, DeAngelis made a few concessions to safety and reliability. Most notably, he gave his replica a brake – something Henry’s Quadricycle never had. The work was finished by June 4, 1963, when DeAngelis drove his replica along the same route Henry Ford took during the original Quadricycle’s first drive on June 4, 1896.
When the festivities ended, The Henry Ford purchased the replica from George DeAngelis. Over the years, the 1963 copy became a staple of our annual Old Car Festival, thrilling visitors each year as museum staff drove it through Greenfield Village. In a neat coda to the story, we commissioned DeAngelis to build a second Quadricycle replica nearly 30 years later. DeAngelis’s 1991 replica now sits in the reconstruction of Henry Ford’s Bagley Avenue shed in Greenfield Village.
Matt Anderson is Curator of Transportation at The Henry Ford.
New England Institute of Technology, with three campuses in Rhode Island, has formed its own Quadricycle Club. The purpose of this club is to have Mechanical Engineering Technology (MCT) students, as well as interested students from any of the college’s more than 40 academic programs, work collaboratively towards a goal of reverse engineering, manufacturing, and building Henry Ford’s first automobile, the Quadricycle. Club Advisor Christopher Vasconselas, a faculty member in the MCT program, is thrilled to see the excitement in his students as they bring their very own Quadricycle to life. The club meets anywhere from 2-5 hours per week, and the members hope to have the Quadricycle ready to take its maiden voyage in two years—a labor of love for certain.
The club was formed one year ago and now has 20 members who are familiar with various computer software programs such as SolidWorks mechanical design software as well as Microsoft Word and Excel. They work with equipment such as a manual engine lathe, manual vertical mill, horizontal and vertical band saw, pedestal grinder, and belt sander. There are many activities and skills that these students must perform in the building of the Quadricycle, some of which include interpreting engineering drawings, solid modeling using SolidWorks software, raw material and parts quoting, machining metal, basic carpentry work, electrical wiring, welding, and assembly. In fact, the students are making the majority of the parts from scratch with only 10-15 percent being produced by outside vendors. One student is even doing welding at home. Everyone is so enthusiastic!
The students are honing their electrical, carpentry, machining and assembly skills. So far, they have manufactured the main bearings, front spindle arm, drive pulley, ignition spring holder, drive pulley washers, drive sprocket, connecting rods, rear engine support, timing gear bolt, drive sprocket pins, rudder connector, water jackets, front engine mount, rear axle bearings, front engine bolt and support, and jackshaft.
Two students built a Quadricycle dolly so the car can be easily moved from place to place during construction.
The New England Tech Quadricycle is the only one of its kind in Rhode Island. After taking it for a few spins around the college parking lot, Chris hopes to showcase the Quadricycle at the college for faculty, staff, students and visitors to enjoy. To follow the club’s progress, email Chris at email@example.com or call 401-739-5000, ext. 3617. You can view his photo library here.
Under the leadership of President Richard I. Gouse, New England Institute of Technology is a private, non-profit technical college with an enrollment of more than 3,000 students. The college is accredited by the New England Association of Schools and Colleges, Inc.
By Linda Dionne. Since 2009, Linda A. Dionne has served as Media Relations Specialist at New England Institute of Technology in East Greenwich, RI. In addition to writing articles for various trade publications and blogs, Linda is responsible for preparing and distributing press releases as well as coordinating all media requests and interviews. Linda is also the editor for the college’s quarterly newspaper, Tech News, and a monthly on-line newsletter, Tech Talk. Linda is a graduate of Bryant University (RI) with a Bachelor of Science degree in management and marketing.
On this day 117 years ago, Henry Ford took a very special test drive. He took his Quadricycle out for a spin for the very first time. Henry sold his first car for $200. What did the money go toward? Building his second car.
Learn more about Henry the engineer on our special website dedicated to our founder and ultimate maker.