Monthly Archives: May 2021
Bobby Unser, 1963. / THF218272
The Henry Ford mourns the loss of Bobby Unser, who passed away on May 2, 2021. He was a good friend to our organization and, of course, one of America’s most accomplished racing drivers.
Bobby Unser was born into automobile racing. His father and uncles grew up in the shadow of Pikes Peak and competed in the legendary Pikes Peak Hill Climb race. Bobby’s uncle, Louie, earned nine victories in the contest from 1934 to 1953. Bobby’s father, Jerry, finished third as his personal best, but his sons would go on to dominate at Pikes Peak—and Indianapolis.
Bobby Unser was just one year old when his parents, Jerry and Mary, relocated the family from Colorado Springs, Colorado, to Albuquerque, New Mexico. Jerry opened a service station on Route 66—wisely locating it on the west side of town, so his station was the first one motorists saw after traveling across the New Mexico desert. Bobby and his brothers, Jerry Jr., Louis, and Al, grew up working in the station, living and breathing cars. Not surprisingly, they all caught the racing bug. Jerry Jr. and Louis each competed at Pikes Peak for the first time in 1955. Jerry Jr. won his class twice, in 1956 and 1957. He went on to compete in the 1958 Indianapolis 500, but died in a crash during qualifying for Indy the next year. Louis won his class at Pikes Peak in 1960 and 1961, but retired from competitive driving in 1964, when he developed multiple sclerosis. Al earned back-to-back Pikes Peak overall victories in 1964 and 1965. He made his Indy 500 debut in 1965 and went on to become only the second person to win the race four times, taking the checkered flag in 1970, 1971, 1978, and 1987.
Bobby Unser racing up Pikes Peak, 1960. / THF217906
Even in a family of racing legends, Bobby Unser stood out. Following service in the Air Force, he made his own debut at Pikes Peak in 1955. He earned the overall victory there the following year, kicking off an incredible run of nine overall wins in 13 years. Altogether, Bobby Unser claimed 10 overall victories and 13 class wins at Pikes Peak between 1956 and 1986. It’s no wonder they called him “King of the Mountain.”
Bobby followed his older brothers to Indianapolis in 1963. His first years at the Brickyard weren’t promising—crashes took him out early in the 1963 and 1964 races, and during qualifying in 1965—but he earned a top-ten finish in 1966. Two years later, Unser won his first victory at the Greatest Spectacle in Racing. Despite a challenge from Andy Granatelli’s turbine cars, and his own car getting stuck in high gear, Bobby finished nearly a lap ahead of second place finisher Dan Gurney.
Bobby Unser drinks the traditional bottle of milk following his first Indy 500 win, 1968. / THF140423
Unser and Gurney went from competitors to collaborators. Bobby joined Gurney’s All American Racers (AAR) as a driver and competed at Indy under the AAR banner through most of the 1970s. The capstone of their partnership came in 1975 when Unser once again became a reigning Indy 500 champion—or, more properly, a “raining” champion. Mother Nature put on the biggest show at the 1975 race. With 174 of the 200 laps down, the skies let loose with a torrential downpour. Visibility fell to nil, the track flooded, and cars spun left and right. Officials called the race early with Unser in the lead. The race may have been abbreviated, but it was enough to give Bobby his second win.
If Unser’s 1975 win was his most dramatic, then his third Indy 500 win, in 1981, was his most controversial. The final lap saw Bobby cross the finish line five seconds ahead of Mario Andretti. But Andretti and his teammates protested that Unser had passed cars illegally while under a caution flag earlier in the race. After a night of review and deliberation, race officials ruled in Andretti’s favor, penalizing Unser one position and giving Andretti the victory. Unser’s team appealed the ruling and, after months of further investigation, officials reinstated Bobby Unser’s win. The whole affair soured Unser’s love for racing, and he retired from IndyCar competition in 1983.
Bobby Unser in his sportscasting days, 1985. / THF222929
Thirteen wins at Pikes Peak, or three wins at the Indianapolis 500, would be enough to put any driver on a list of all-time greats, but Bobby Unser had more achievements still. He earned USAC national championships in 1968 and 1974, and an IROC championship in 1975. Following his retirement, Bobby worked in broadcasting, providing commentary on auto races for ABC, NBC and ESPN.
From the 1990s on, Bobby Unser was lauded by almost every imaginable racing heritage organization and hall of fame. In 2008, he gifted his personal papers to The Henry Ford, giving us a rich record of his career and accomplishments. He also kindly loaned us the family’s 1956 Ford F-100 pickup and the 1958 Moore/Unser car in which he won Pikes Peak seven times. Both vehicles debuted in our new exhibit, Driven to Win: Racing in America, presented by General Motors, just weeks ago.
We share the grief of racing fans everywhere at the loss of a true giant. At the same time, we celebrate Bobby Unser’s many achievements on and off the track, and we feel honored to have a role in preserving a significant part of his legacy.
- Hear Bobby Unser describe his career and accomplishments in his own words on our “Visionaries on Innovation” page here.
- Explore the Bobby Unser Papers, in the Benson Ford Research Center, through the finding aid here, and browse digitized photographs and other artifacts from the collection here.
- See highlights from The Henry Ford’s Bobby Unser Collection here.
Bobby Unser, 2009. / THF62889
Matt Anderson is Curator of Transportation at The Henry Ford.
Indy 500, Indiana, New Mexico, 21st century, 20th century, racing, race car drivers, in memoriam, Henry Ford Museum, Driven to Win, by Matt Anderson
This photograph was taken some time between 1905 and 1911. Why? The sign in the front window of the storefront adjacent to the Wright Cycle Shop shows an undertaker’s business run by L.G. Keller. City of Dayton business directories of this period show Mr. Keller in business at 1127 West Third Street during this span of time. Clearly shown is the C .Webbert Block sign on top of the building and the Wright Cycle sign as well. Bicycle production and sales had ceased by 1905, but until 1909, airplanes and airplane engines were being built and partially assembled here. / THF236870
In 1903, the building that houses the Wright Cycle Shop and the undertakers’ establishment of Fetters & Shank was collectively known as the C. Webbert Block. The building was moved to and restored in Greenfield Village in 1937. It’s a very faithful representation of the two-story, two-storefront building that stood at 1125-1127 West Third Street in Dayton, Ohio, restored to appear as it did at the time of the Wright Brothers' first flight. There was one exception, though—the decoratively lettered sign that graced the top of the bracketed cornice spanning the front façade of the building was missing for over 100 years.
Charles Webbert, a relative by marriage to Charles Taylor, the Wright Brothers' mechanic, purchased the building in 1896. Mr. Webbert did an extensive addition to the front that created the double storefront we see in historic photographs. The Wright Brothers were his first tenants. Mr. Webbert was a plumbing supplier, a bicycle enthusiast, and, later, a great supporter of the brothers’ flying efforts. He was friends with Orville and Wilbur, and purchased and bartered both bicycles and bicycle repairs. Rent payments were dependent on what bicycle services were provided.
Between 1897 and 1916, the building saw a variety of uses by the Wright Brothers. Initially, the focus was on bicycles, including two lines of hand-built enameled finished bicycles, the Saint Clair and the Van Cleve. In the late 1890s, bicycles were a lucrative business and the proceeds from the Wrights' successful business became the funding source for everything that would eventually allow the Wright Brothers to fly.
Man Working at a Lathe in the Wright Cycle Shop, Dayton, Ohio, 1897 / THF236804
From 1899 until 1909, the building served as the brothers' first experimental laboratory and design studio, dedicated to creating that first flying machine. The first gliders, as well as the first Wright Flyer, were built in sections in the back machine shop, along with the gasoline engines that powered the first flight. For a time, the Wright Cycle Shop was one of the world’s first airplane factories. Following the sale of their first airplane to the U.S. Army Signal Corps in 1908, Orville and Wilbur attracted the attention of New York investors and the Wright Company was formed in 1909. The airplane business quickly outgrew the space, and the assembly of airplanes consequently took place in a rented space in the Speedwell Motor Car Company while awaiting completion of a new factory building. The Wrights broke ground on this new facility on Home Road in Dayton in 1910.
After 1909, though manufacturing and final assembly moved elsewhere, the gasoline-powered engines continued to be machined and assembled in the Wright Cycle Shop. Both brothers also kept offices on the second floor, along with their company files and archives.
Following Wilbur’s death from typhoid fever in May of 1912, Orville took over as president of the company and ran the business alone. In 1915, he sold his interests and retired from the Wright Company. He continued to work on aviation design with his own firm but gave up the lease at the Cycle Shop in November of 1916, permanently moving to 15 North Broadway, a few blocks away.
Based on photographic evidence, the C. Webbert sign remained in place from 1897 until 1919, when significant structural changes took place. These included the addition of another bay and a third storefront, later to become 1123 West Third Street. Historic images show the building in its final iteration, as Henry Ford would have first seen it. By the time of the 1919 renovations, the building needed significant repairs, in part due to a huge flood that ravaged downtown Dayton and its neighborhoods in the spring of 1913. Water levels reached nearly to the second floor of the building. By this time, it’s very likely that the sign had deteriorated to the point where it was not practical to redesign it to fit with the new façade, and so it was likely removed.
This photograph of the vacant building taken in October of 1936 is part of a series taken after Henry Ford purchased the building from Charles Webber, in preparation for dismantling the building and shipping it to Dearborn, Michigan. Its reconstruction in Greenfield Village, without the C. Webbert sign, was completed in the Spring of 1938 with the dedication taking place on April 16, which would have been Wilbur Wright’s 71st birthday. / THF236872
Henry Ford purchased the building from Charles Webbert in 1936 with the understanding that it would be dismantled and moved to Dearborn, where it would be reconstructed in Greenfield Village. For reasons unknown, the sign was never added to the Wright Cycle Shop when it was restored in Greenfield Village in 1937. This is surprising, as it is such a significant architectural element. In 1991, another major restoration of the building took place in the Village, and again, the sign was not included in the project.
As they say, the third time’s the charm.
In 2018, research work began, focused on recreating the sign to more accurately represent the building’s appearance in 1903. In 2019, Mose Nowland, one of our talented conservation department volunteers, created detailed construction drawings based on high resolution scans of original photographs showing the sign still in place. Mose had only a few photographs, taken several years apart, to work with. True to form with his decades of experience, his finished drawings were works of art themselves, and brought to life the exquisite details included in what was the finial crest for the newly-designed façade of the building.
Mose Nowland poses with one of his detailed architectural drawings, which allowed the C. Webbert sign to come to life again after being missing for 100 years. / Photo by Jim Johnson
Using these wonderful drawings, combined with Mose’s sound advice and suggestions, Mike Zemney, one of our talented carpentry staff, began the construction of the sign. The sign was built in sections, with each decorative element individually hand-crafted, just as it would have been in 1897. Mike used a wide range of techniques and materials, with the ultimate goal of making the sign as weather-proof as possible, with a minimal amount of maintenance required. The sign is a combination of several kinds of water-resistant wood species, copper flashing, and cladding, all carefully sealed. The decorative elements are all three-dimensional, and the sign reaches nearly four feet high and over seven feet long, in perfect proportion to the height and width of the building.
Carpenter Mike Zemney with the nearly completed sign he built. In this photograph, the sign has been painted and dry fitted together, with final assembly, sealing, and final painting to take place once it was lifted up onto the building.
Using high-resolution versions of historic photographs, we carefully studied and analyzed these images to determine the color combination to use in painting the sign, along with the rest of the building. What appear to be different colors in some of the photos are actually shadows, as the photographs were taken a few years apart, at different times of the year, and at different times of the day. Based on our analysis, it appears that the building and the entire sign were monochromatic, painted all one color. This was not an uncommon practice for commercial and industrial buildings in the late 19th and early 20th centuries. The sign, therefore, was completely covered in many coats of a high-quality paint by Jeff Serwa, one of our dedicated painters.
There were great hopes of completing this project and having everything installed for the opening of Greenfield Village in April of 2020. As we all know, 2020 took a very different direction, and the actual installation of the sign was delayed.
However, I am very happy to announce that over 100 years later, the Wright Cycle Shop is now complete once again, proudly claiming its rightful place as part of the C. Webbert Block.
The sign is lifted onto the top of the building.
The sign is carefully installed and secured.
The C. Webbert Block sign atop Wright Cycle Shop in Greenfield Village.
Jim Johnson is Director of Greenfield Village at The Henry Ford. Special thanks to the staff and volunteers of The Henry Ford that made this project possible: Mose Nowland, Mary Fahey, Ben Kiehl, Dennis Morrison, Robert Smythe, Mike Zemney, and Jeff Serwa.
2010s, 2020s, 19th century, 21st century, 20th century, Michigan, Dearborn, Ohio, Wright Brothers, research, making, Greenfield Village history, Greenfield Village buildings, Greenfield Village, collections care, by Jim Johnson, #Behind The Scenes @ The Henry Ford
Bobby Unser Crossing the Finish Line, Winner of the 1956 Pikes Peak Auto Hill Climb Race / THF140569
King of the Mountain
What does it take to “race to the clouds”? Power, handling, endurance—and a spirit to conquer the summits of nature. Hill climbs were one of the very earliest forms of automobile competition. They test a car’s power and handling capabilities, and the car-control skills, focus, and endurance of the driver.
Today, there are many local amateur hill climbs, but the most famous one is the Pikes Peak International Hill Climb in Colorado, which has been running since 1916. Its tortuous 12.42-mile course has 156 turns and rises from an elevation of 9,390 feet at the start to 14,115 feet at the finish. For good reason, it’s known as the race to the clouds. Bobby Unser is probably the best-known racer to conquer Pikes Peak. He won the overall event a record ten times—in 1956, 1958, 1959, 1960, 1961, 1962, 1963, 1966, 1968, and 1986—which earned him the title “King of the Mountain.”
1958 Moore/Unser Pikes Peak Hill Climb Car
1958 Moore/Unser Pikes Peak Hill Climb Racing Car. On Loan from Bobby and Lisa Unser. / THF91311
Bobby Unser won seven of his ten Pikes Peak overall victories in this car, including five straight (1959–63), along with 1966 and 1968. In this section of our new racing exhibit, Driven to Win: Racing in America, presented by General Motors, you can "meet" Unser while he tells you what it took to win all those Pikes Peak races. Learn how he continually improved the car, making it lighter by modifying the frame and suspension and switching to an aluminum radiator, transmission case, and fuel tank.
Additional Artifacts
THF104667
Beyond the Moore/Unser car, you can see these artifacts related to hill climb racing in Driven to Win.
- "Climb to the Clouds" Trophy Won by Harry S. Harkness, 1904
- Cleveland Automobile Club Hill Climb Trophy, 1907
- Algonquin Hill Climb Trophy Won by Frank Kulick Driving a Ford, 1912
- Tire Samples Made with Crushed Walnut Shells for Bobby Unser, 1958
- Racing Harness, 1955-1960
- Duffel Bag, 1963, Used by Bobby Unser
Dig Deeper
Frank Sanborn Driving Chevrolet Stock Car at Pikes Peak Auto Hill Climb, Colorado Springs, Colorado, July 4, 1962 / THF246832
Learn more about hill climb racing with these additional resources from The Henry Ford.
- Watch Bobby Unser talk about his racing history, including Pikes Peak, in our 2009 video interview with the legend.
- See curator-selected photos from our collections highlighting Bobby Unser’s long racing career.
- Browse hundreds of artifacts and photographs related to the Pikes Peak Race to the Clouds in our Digital Collections.
- Discover how we used ingenuity to move the Moore/Unser car (among others) into its new display area in Driven to Win.
cars, race cars, race car drivers, racing, Driven to Win, Henry Ford Museum
