Past Forward

Activating The Henry Ford Archive of Innovation

I got excited when I learned a playscape was in the works at Greenfield Village.

Actually, at first, I got a little nervous.

I couldn’t picture the typical playscape situated anywhere in the landscape of Greenfield Village. When I learned the overall theme suggests a 1920s-era construction site, I was definitely intrigued.

Then, I saw the location – which is ideally situated behind the carousel, near a restroom and in close proximity to food and the Smith’s Creek Depot. It’s a perfect spot for a respite. Oh, and it’s fenced in, allowing a safe play area and a more relaxing experience for the adults minding their children there.

So last week, I was thrilled when I learned from The Henry Ford’s president, Patricia Mooradian, the plan does not include the trademark red or yellow fiberglass slide familiar to playgrounds, but it does include the opportunity for children to play and explore some real artifacts, including a boardable 1931 Ford Model AA truck and a 20-foot-long boiler tunnel that originally sat near the Armington and Sims Machine Shop inside the village.

Greenfield Village's New PlayscapeThat just reinforced what I already know: That even when it comes to adding a contemporary feature like a playscape – The Henry Ford is all about guests experiencing history in a unique way. The playscape provides another opportunity – this time directed at children – to climb right inside a piece of history. (Think about taking a seat inside the Rosa Parks Bus, a tour of the Dymaxion House, a visit to the Wright Brothers’ shop, and eating a meal Lamy’s Diner – you get the picture). The playscape gives children access to artifacts in a way that is meaningful for them – with the added bonus of a spot to run off some steam. (Which I so gladly welcome.)

I thought: Nice, that really takes the cake.

That is, until I learned that the new playscape is carefully designed for enjoyment by children of all abilities, and most of the activities are ground-level accessible or accessible by ramp. There are varying sculptural swings so all children – whether fully-able or without full control of their arms and legs – may enjoy them.

“We hope that this playscape can serve as a model for others to become more aware and more willing to adopt design principles that address the interest and needs of people, especially children, of all abilities,” Patricia told guests at the groundbreaking ceremony.

A little ceremonial dirt throwing and the groundbreaking is official! The playscape will open to guests in early fall. In the photo left to right: The Henry Ford’s chairman of the board, Evan Weiner; Dearborn mayor John O’Reilly; Don and Mary Koch, and Patricia Mooradian.

This playscape and The Henry Ford’s recent partnership with Autism Awareness Alliance of Michigan, are examples of forward thinking that continue to honor Henry Ford - the man – while realizing the institution’s mission: to provide unique educational experiences based on authentic objects, stories, and lives from America's traditions of ingenuity, resourcefulness and innovation.

I love that through these two initiatives, The Henry Ford goes beyond addressing challenges of just accessibility for visitors all abilities – but keeps focused on its purpose – which is to inspire them for a better future.

The new playscape is made possible thanks to the generosity of Don and Mary Koch. Here they are pictured with their littlest grandson and daughter-in-law Katherine

I know I’m inspired – yet again – and I can’t wait for my little ones try it out.

Related: Greenfield Village Breaks New Ground on Children's Playscape


Anyone who has visited Greenfield Village’s 80 acres knows that there’s a lot to see and do during any given visit. Despite having numerous open spaces throughout Greenfield Village, guests have asked us for a safe, contained space that offers children a chance to run and play while parents take a minute to relax and enjoy their surroundings. We heard you loud and clear – we needed a play area for our younger visitors.

A while back, The Henry Ford began exploring what a playscape might look like in Greenfield Village. Thanks to an early planning grant from the W.K. Kellogg Foundation, our teams were able to explore a design for the area. Designing a playground for an open-air museum provided a bit of a challenge – it needed to be historically themed, for one thing. We also wanted to make sure that the playscape offered endless amounts of fun and lots of challenges as children played, no matter their abilities.

Today we’re pleased to break ground on our Greenfield Village Playscape. Thanks to a generous donation from long-time Dearborn residents and dear friends of The Henry Ford, Mary and Don Kosch, our playscape will be ready for guests to enjoy this fall. What we came up with is a construction-like setting featuring both artifacts and state-of-the-art playground equipment. Located behind the Herschell-Spillman carousel, the playscape’s home is a natural fit for that area of Greenfield Village; on any given day we see families relaxing there, enjoying a snack, or getting ready for another ride on the carousel.

What will you find inside the playscape? Quite a bit! Features include:

  • a water tower
  • sculptural swings
  • water feature with tanks
  • sluice and hand-pumps
  • climbing wall
  • work building; work tables
  • tool fence
  • boardable 1931 Model AA truck
  • boiler tunnel
  • large platform seesaw
  • gear climber
  • tot slide
  • interactive boiler sculpture
  • cement mixer
  • Because we wanted our new playscape to be enjoyed by all, most of the activities are ground-level accessible or accessible by ramp. The area is fenced in with ramp accessibility. Our sculptural swings vary in design so that all children, whether fully-able or without full control of their arms and legs, may enjoy them.

    Moving the boiler tunnel over to the playscape construction area.

    Will our playscape look like other playscapes in parks or at schools? No. Our playscape will have an authentic, era-appropriate look that will fit right into Greenfield Village’s backdrop.

    We can’t wait for children to enjoy the playscape later this year. While we’re looking forward to seeing all of the great memories made season after season, we’re also hoping that our commitment to creating an all-ability environment will spread to other family destinations, too. Hopefully you agree.

    Make sure to follow along on Facebook this summer as we share updates on the playscape’s progress. The next time you visit Greenfield Village make sure to stop by the construction area to see what’s new.


    Today's post comes to us from Don LaCombe, our Supervisor of Transportation and Crafts Programs at The Henry Ford. Don has been documenting the history of all-things train-related at The Henry Ford. Over the next few weeks we'll be sharing his articles here on the blog.

    This 2-2-0 experimental, 40-inch electric locomotive, rail-car and track (pictured above) were constructed at Edison’s Menlo Park Complex in the spring of 1880. This pioneering effort in electric railways was an example of Edison’s entrepreneurial spirit and systemic outlook about the uses of electricity. This was the first functional American electric locomotive and represented an improvement in the state of the art.

    The primary purpose of this experiment was to find uses for his company’s electrical generation capacity during daylight hours when electrical illumination was generally not required.

    Edison’s venture was technically quite successful in that the train operated at 30 mph and was fully capable of carrying passengers. It was a well publicized success with significant mention in the June 5, 1880, Scientific American and other publications. The project also generated two new patents for Edison.

    The technical success and notoriety of the train produced an investor in the project. Henry Villard, president of the Northern Pacific Railroad, was interested enough to provide funds for Edison to continue his research. Villard saw the electric locomotive as a viable replacement for steam locomotives in areas where watering and maintenance were a problem.

    Experimentation continued with the addition of two new locomotives that were mechanically similar but visually changed to look more like traditional locomotives. The track was extended from the original half mile to a total of three miles with three sidings and two turntables.

    Northern Pacific’s participation ended when the railroad went into receivership and Villard lost control of the company.

    In 1883 Edison merged with rival Stephen D. Field and they exhibited a locomotive and train at a railway exhibition in Chicago. During the exposition Edison had set up a short demonstration railway and the train carried more than 26,000 riders.

    This joint venture eventually dissolved, and Edison lost interest in electric railroads and concentrated on other projects.

    Edison's Pullman Car

    The train and cars were abandoned at the Menlo Park Complex when Edison moved out. They were later discovered under significant overgrowth and rescued by the “Edison Pioneers.” The date of the recovery is not known but the locomotive and “Pullman” car appear in the 1925 Pioneers’ Historical Collection of Early Electrical Apparatus. In 1929 the locomotive and car were gifted to The Edison Institute.

    Ford had Edison’s electric locomotive, a “Pullman ” car and an additional passenger car restored. Sometime in 1930 a short railway was constructed in the Village. The route went from the Menlo Complex to behind the Logan County Courthouse.

    Greenfield Village's First Railroad

    It is likely that Francis Jehl, who had worked with Edison on the project before working here, was the only engineer. The picture, shown above, is of Jehl in the locomotive giving a ride to approximately 20 people. A note on the corner of the picture lists the date as Aug. 1, 1930. The relative age of the passengers pictured in the cars suggests these were probably Edison Institute students.

    Geoffrey C. Upward's book A Home for Our Heritage (p. 87) mentions that the “train ran for a few years.” In all likelihood, the cessation of the railroad had to do with the train being powered by a 10 hp 110 volt, 75 amp electric motor. The power was supplied by two Edison Z-type dynamos and transmitted through the rails. The locomotives wheels were wood with steel tires. This insulated the engineer and passengers from the tracks while current for the motor was picked up by copper brushes contacting a pick-up ring  attached to the steel tires.

    In 1930, when the restored train first became functional, Greenfield Village was not open to the general public. In 1933 Greenfield Village was opened to the general public and the potential for an accidental “shock” probably caused them to reconsider use of the train.

    In the early 1950s a red train shed was constructed across the street (Christie) from the Menlo Complex to provide a place for a static display of Edison’s original electric locomotive. A glass barrier was installed to allow guests to see the train without being able to touch it. The train was displayed setting on an original section of track. The red building is now located at the north east corner of the Armington and Sims yard and is used to house Greenfield Village electrical equipment.

    The locomotive and two cars are still in The Henry Ford's archives.

    Edison, locomotives, trains

    Last month, staff and volunteers from car museums across the United States gathered in Lincoln, Neb., for the 2013 Annual Conference of the National Association of Automobile Museums (NAAM). The three-day meeting offers a chance to reconnect with friends and colleagues, visit interesting collections, and commiserate on the latest happenings in the world of car museums.

    Our host in Lincoln was the fantastic Smith Collection Museum of American Speed. Founded in 1992 by “Speedy” Bill and Joyce Smith (the proprietors of Speedway Motors, among the country’s top performance parts dealers), the museum’s great strength is its collection of early American race cars and 300+ race engines. The Smith team treated us to a wonderful “all access” evening in their 135,000 square-foot facility.

    Conference sessions covered everything from fundamentals (museum mission statements and strategic plans) to esoteric details only a curator or registrar could love (proper file formats and sizes for the digital imaging of museum collections). As always, vehicle preservation was a hot topic, and The Henry Ford’s Senior Conservator Clara Deck presented on her efforts in preparing cars for our Driving America exhibit.

    And speaking of Driving America - The highlight of any NAAM conference is the award ceremony that wraps it all up. Each year NAAM recognizes select programs, publications and exhibits that represent the best in American automobile museums. I’m proud to report that, this year, the judges selected Driving America for the NAAMY Award of Excellence for Interpretive Exhibits. It’s a wonderful honor, and we are grateful to our colleagues for the recognition.

    Matt Anderson is Curator of Transportation at The Henry Ford


    “Was Henry Ford’s father unhappy that Henry didn’t become a farmer? Did they get along?”

    A few years back, my friend Regina stood in the Ford Home and asked that question to the uniformed presenter. We were on a homeschooling field trip with our children.

    As many times as I’d been to Greenfield Village, I’d never considered that kind of relationship question. I had a tendency to be fascinated with the stuff – the artifacts, the décor, the period clothing, etc. I was a little surprised with the question, but even more surprised by the detail of presenter’s reply. It was a weekday, and the home wasn’t very busy, so this gentleman graciously took the time to share with us some really interesting insights and stories. That question charged my curiosity to look beyond what I was seeing, and the presenter’s deep knowledge and ability to weave a story transformed how I experienced The Henry Ford.

    Presenters at Greenfield Village

    So, who are these presenters?

    To begin with, they aren’t only the people wearing period attire. In addition to those clad in the clothes of the past, uniformed presenters drive Model Ts, carriages and other historic transportation; they operate the carousel and work throughout the village, museum and Ford Rouge Factory Tour in a multitude of capacities. They are the working storytellers who help make the artifacts and objects at The Henry Ford come alive – a key element to turning a visit into an inspirational experience.

    Presenter at Greenfield Village

    “Presenters are an all part-time staff of highly committed, highly educated people,” Jim Van Bochove, The Henry Ford’s director of workforce development told me. They may be college students, teachers, retired professionals or someone who comes to the position with a different background or interest that fits the role. “It’s a unique position, and some people are willing to travel quite a distance to dedicate their time to being a presenter here.” He also said the presenter staff is extremely loyal, and there’s not a lot of turnover. (I’d sure say so. There's a presenter who has been with The Henry Ford for 55 years.)

    New presenters and all staff for that matter – service, administrative, volunteer, intern, and executive – start their career at The Henry Ford with a daylong program called Traditions, Vision and Values. It’s a busy season for the training as Greenfield Village’s April 15 opening day approaches.

    “It’s up to the all of our colleagues here to deliver The Henry Ford experience to our guests,” Jim said. The TVV training, as they call it, is where they learn about the history, culture and vision of the institution. I caught some of it, and it was a pretty lively time – appropriate for working at such a dynamic place.

    The Henry Ford

    This group is enjoying an early March TVV program. Some of the participants are assigned as presenters in one of the seven districts in Greenfield Village such as Working Farms or Edison at Work.

    Presenters at Greenfield Village

    Above, Tim Johnson and Meg Anderson from The Henry Ford’s workforce development department engage new staff. You can see that Henry Ford himself remains an important part of the training.

    After this training, presenters go through a day of hospitality training. Then they attend two days of basic presenter training to learn storytelling techniques, engage in role playing, make presentations on newly learned material, and benefit from the constructive comments from other new and experienced presenters.

    After the general training, presenters move on to hands-on instruction by their managers, supervisors and site leaders depending on where they will be assigned. Kathie Flack, training and event logistics manager, explained to me that by assigning presenters to specific districts, they have more of an opportunity to really become experts in their area.

    Since most new presenters this time of year are gearing up for work assignments in Greenfield Village, they might be instructed on how to start and maintain a fire or cook using a wood burning stove. They may attend Model T driving school or learn to milk a cow, harness a horse, operate a plow, or make candles or pumpkin ale. During this time, they’ll also get some of the details regarding the logistics of working at their assigned venue.

    Presenters at Greenfield Village

    At the William Ford barn, I looked on as an experienced presenter and carriage driver instructed a new presenter in harnessing a horse. It looked pretty complicated to me, but Ryan Spencer, manager of Firestone Farm, assured me that after some practice, it only takes one person five minutes to collar, harness and hitch a team of two horses to a carriage.

    Before she can drive visitors, she’ll have to pass certification which includes 50 hours of guided training and passing a driving test with 100-percent.

    “It’s pretty involved,” Ryan said. “The driver has to be prepared, and the team has to be confident with the driver. She also has to be able to get out of uncomfortable situations and to anticipate certain others.”

    In addition to all the horse-related training necessary, new drivers have to pass a tour test and a written test – also with a perfect score.

    Presenters at Greenfield Village

    The new presenter (on the right) spent the day at Firestone Farm learning about chores in the house and barn. In the photo above, he’s examining the grooves from the pit saw used to cut the white oak into lumber when the Firestone’s built the barn in about 1830. He will most likely be horse trained next winter season. “There’s a lot of other work to learn at the farm first,” Ryan said.

    In addition to the specific presenter training, there’s getting dressed for the job. The clothing studio outfits all workers who encounter guests at The Henry Ford – whether it is in a uniform or period-specific gear.

    Presenters at Greenfield Village

    This presenter stands for a final fitting of a new custom ensemble as a seamstress inspects. Tracy Donohue, the manager of the clothing studio said they make most all elements of period attire, with the exception of a few foundational garments such as corsets. Uniforms are also purchased in pieces, but all are tailored for each wearer.

    Presenters at Greenfield Village

    The studio works with curators and available historic resources to fit presenters with the most accurate period clothing. There are often multiple fittings. Tracy said that depending on the detail and the pattern challenges, there might be as many as 80 hours of work put in making one dress.

    Presenters at Greenfield Village

    I have to say, the studio storage warehouse is a pretty spectacular place – with aisles and aisles of period clothing, historically accurate fabrics and accessories, and the fantastic costumes for special events like the Hallowe’en in Greenfield Village and Holiday Nights.

    Presenters at Greenfield Village

    Tracy told me the studio has a very comprehensive cataloging system since it inventories close to 50,000 items.

    Once presenters are trained, outfitted and equipped with the key elements of the stories they’ll tell, and after they gain a little experience, they can really dig in to learn more by visiting the reading room at the Benson Ford Research Center.

    Presenters at Greenfield Village

    The green binders above are filled with detailed information and interesting facts specific to the buildings and artifacts; community and domestic life, and customs and historic practices of the time periods represented in Greenfield Village.

    Presenters at Greenfield Village

    Presenters (and visitors for that matter) may also access some primary source materials associated with each building, including its move to Greenfield Village. The photo on the right is of the Wright Brothers’ bicycle shop in its original location, before Henry Ford had it moved to the village from 1127 West Third St. in Dayton, Ohio, in 1937.

    It’s no doubt the people who become presenters at The Henry Ford are there because they want to be there. They’re eager to delve into more of the details and history and share it because they understand Henry Ford’s original vision and want to inspire visitors to learn from the traditions of the past to make a better future.

    Presenters at Greenfield Village

    I love this photo I took a couple years ago. This presenter was pleased (and relieved) with her successful first experience making grape preserves.

    actors, Behind The Scenes

    Culture Lab Detroit is a catalyst for conversations and collaborations between Detroit's artists, designers, innovators, technologists and the larger design world. In other words Culture Lab Detroit was designed for all of us.

    Two years ago I attended an exhibition in Paris that examined the importance of the relationship between nature, culture, business, and the social fabric within a city. The exhibit began with a look at how a 16th century Spanish city was designed to incorporate and encourage creativity and growth and it ended by asking the same questions of a modern city. What are the ingredients of a thriving city and how to fill its spaces.

    The exhibit was called The Fertile City. And that modern day city it examined was Detroit.

    It was astonishing to travel to a European museum to see an exhibit that focused so heavily on the struggles of Detroit. But I soon realized it was fitting that anyone looking at the effects of a damaged urban landscape in the 21st century would study Detroit. We have so many open uncertain spaces, and yet so many assets, so much ripe potential.

    Some of those open spaces are geographic. Some are economic. Some are social. But the thing is that's all changing. Bit by bit, this city that has captured international attention is starting to fill its voids, recognizing them as assets in a way that is uniquely Detroit.

    Today's Detroit innovators are pioneers. Through their efforts they're carefully blazing the trail for a more culturally vibrant landscape. They are the new vanguard of Detroit. Each one is a piece of the puzzle - gardening here, sewing there, creating art over there. And hundreds more pieces have found a home at incubator sites like the Detroit Creative Corridor Center, the Russell Industrial Center, Ponyride or the Green Garage. These places give structure and a home to artists, innovators, entrepreneurs and technologists.

    This is a world-class town filled with world-class people. Culture Lab hopes to connect and inspire the best problem solvers in Detroit with world-class artists, innovators and thinkers internationally as a way to increase awareness and the imprint of Detroit's creative community around the globe.

    I hope you can join me in learning more about these new innovators and celebrating this surge of creativity and ideas on Thursday, April 18, at the College for Creative Studies for an evening of conversation and collaboration with my good friend David Stark. David is a world-renowned event designer, author, and installation artist. Joining David that evening will be Mark Binelli, Michael Rush, Toni Griffin, and Daniel Caudill. You can learn more about the event, hosted by Culture Lab Detroit, here.

    Jane Schulak is the founder of Culture Lab Detroit. Jane believes that by sharing these experiences this will increase the awareness and the imprint of Detroit's creative community internationally.

    art, design, Detroit

    Over the weekend of March 9-10, I had the pleasure of serving as a guest judge at the 2013 Detroit Autorama. The show, which features some of the best hot rods and custom cars in the country, is to car guys what the World Series is to baseball fans. My task was to select the winner of the CASI Cup, a sort of “sponsor’s award” given by Championship Auto Shows, Inc., Autorama’s producer.

    I’d like to say that I entered Cobo Center and got straight to work, diligently focused on my duties. But it would be a lie! I quickly got distracted by the amazing vehicles. There was “Root Beer Float,” the ’53 Cadillac named for its creamy brown paint job. There was the ’58 Edsel lead sled with its chrome logo letters subtly rearranged into “ESLED.” There was the famous Monkeemobile built by Dean Jeffries. And, from my own era, there was a tribute car modeled on Knight Rider’s KITT. (You’ve got to admire someone who watched all 90 episodes – finger ever on the pause button – so he could get the instrument panel details just right.)

    Every vehicle was impressive in its own way, whether it was a 100-point show car or a rough and rusted rat rod. In the end, though, my pick for the CASI Cup spoke to my curator’s soul. Dale Hunt’s 1932 Ford Roadster was, to my mind, the ultimate tribute car. It didn’t honor one specific vehicle – it honored the rodder’s hobby itself.

    The 2013 winner of Autorama’s CASI Cup: Dale Hunt’s 1932 Ford highboy roadster.

    Hunt built his car to resemble the original hot rods, the fenderless highboy coupes that chased speed records on the dry lakes of southern California. The car’s creative blend of parts and accessories – the ’48 Ford wheel covers, the stroked and bored Pontiac engine, the lift-off Carson top – all spoke to the “anything goes” attitude that is at the heart of hot rodding and customizing to this day.

    It was a privilege to be a part of the show. Like most of the fans walking the floor with me, I’m already looking forward to Autorama 2014!

    Matt Anderson is Curator of Transportation at The Henry Ford.

    Car Shows

    Autism Alliance of MichiganLast week we were pleased to announce our partnership with the Autism Alliance of Michigan, a state-based agency dedicated to improving the lives of families with autism. Our goal every day at The Henry Ford is to make sure our guests have an outstanding experience while here on our campus, so calling out special information for guests with autism is something we’re very happy to do.

    Providing specialized information for guests’ needs isn’t new to us. We’re always looking to communities to tell us what would make their visit here even better. When we created large-scale maps to hand out on site, we worked with special groups to make sure the printed materials were beneficial to those with vision impairments.

    As part of our partnership with AAOM, resource guidelines are being created for families to review prior to their visit. Some of those guidelines will help guests with learning about our:

  • Environments and sensorial experiences
  • Dietary options
  • Areas for noise reduction
  • Hospitality services
  • Key members of our front-line staff will also be receiving training in basic aspects of autism. We’ll continue to meet with the AAOM to learn more about autism and improve our offerings for those guests.

    Whether you’re enjoying a walk around Greenfield Village or a visit inside Henry Ford Museum, The Henry Ford is a safe place for all families. Everyday our staff members continue to grow and learn how we can best serve the needs of all of our guests.

    We’re looking forward to growing our partnership with AAOM. Making all of our guests happy is what we do - it’s our job, and we’re proud to do it.

    Make sure to keep an eye on our “Visit” section of our website for links to AAOM in the coming weeks.


    This year brings a couple of notable – and not particularly pleasant – anniversaries for Studebaker fans. Fifty years ago, in December 1963, the company closed its operations in South Bend, Ind. – where brothers J.M., Clement, Henry, Peter and Jacob founded the venerable firm more than 100 years before. While Studebaker built cars in Canada for a few more years, many say that the company really ended when it left its longtime home.

    We also mark the anniversary of an earlier corporate struggle. Eighty years ago this month, Studebaker filed for bankruptcy. While many car companies went under during the Great Depression – and few recovered – Studebaker’s bankruptcy is a particularly sad story of poor management and human tragedy.

    Albert Erskine joined Studebaker as treasurer in 1911 and assumed its presidency in 1915. He cut prices and boosted sales, leading to generally good years for Studebaker marked by stylish vehicles and progressive labor relations.

    Light's Golden Jubilee at Henry Ford Museum
    Albert Erskine is among the dignitaries depicted in Irving Bacon’s painting of The Henry Ford’s 1929 dedication ceremony. (46.79.1)
    Radiator emblem from a Rockne automobile, circa 1930 (86.129.113)

    When the Depression hit and sales crashed, Erskine turned to South Bend’s closest thing to a superhero: Notre Dame football coach Knute Rockne. The football legend died in a 1931 plane crash, and Erskine named Studebaker’s new line of small, affordable automobiles “Rockne” is his honor. The Rockne was well-equipped for an inexpensive car and early sales were promising. But rather than concentrate all production in South Bend, Erskine built most of the Rocknes in Detroit. The two factories strained Studebaker’s shaky finances.

    More troubling was Erskine’s insistence on paying high dividends to stockholders even in the Depression’s worst years. While other car companies hoarded cash to ride out the storm, Studebaker burned through it. Erskine simply refused to believe that the Great Depression was anything more than an economic hiccup.

    Inevitably, Studebaker ran out of cash and, on March 18, 1933, entered receivership. Erskine was pushed out of the presidency in favor of more cost-conscious managers. His successors engineered a brilliant turnaround and led Studebaker out of receivership in two years. Sadly, Erskine’s ending was quite different. With his job gone, his Studebaker stock worthless, his personal debts mounting and his health failing, Erskine took his own life on July 1, 1933. While he may not have been wholly responsible – clearly the Board of Directors failed in its oversight – Albert Erskine paid the ultimate price for Studebaker’s ordeal.

    Take a look at more of our Studebaker artifacts in our online Collections.

    Matt Anderson is Curator of Transportation at The Henry Ford.

    antique cars, bankruptcy

    Henry Ford’s quotations

    March 12, 2013

    Henry Ford's achievements, which revolutionized both industry and society, made him a folk hero. His unique and colorful personality helped cement his legend. A study in contrasts, he possessed an original mind and was a strong intuitive thinker, but had a distrust of formal learning and little personal education. Although he shrank from public speaking, he came to relish publicity.

    Benson Ford Research Center

    Because of his immense popularity and notoriety during his lifetime and since, numerous sayings have been ascribed to Henry Ford. Many of these sound plausible but are incorrect, and some can’t be traced to him at all. Too often, a quote is attributed to Ford simply because its touches upon success in business or innovation: He has become a patron saint of the entrepreneur, a Paul Bunyan of the business world. One of the more popular of these quotations is, "If I had asked my customers what they wanted they would have said a faster horse," which has never been satisfactorily traced to Henry Ford. In fact, the quote only begins to appear in the early 21st century, "quoted" by modern-day business gurus using it as an object lesson, whereas germs of its main idea can be directly sourced to other speakers through the late mid to later 20th century. (See more at the Quote Investigator.)

    Compounding the problem of misattribution is what could best be described as the unclear origin of legitimate Henry Ford quotes. As mentioned, Ford had a strong aversion to public speaking. Nervous in front of crowds, he opened up and even sparkled in smaller settings. (Known for avoiding the press, he would grant the rare interview to a changing circle of select reporters.) Moreover, the rough-hewn Henry Ford was no writer, and hence relied on helpers to prepare published materials. Among his ghostwriters were two longtime, trusted staff members: his executive secretary, Ernest G. Liebold; and his publicist, William J. Cameron. Joining them was the journalist Samuel Crowther, who was the prolific ghostwriter of three Henry Ford memoirs (My Life and Work, Today and Tomorrow, and Moving Forward). Crowther spent considerable time with Ford and proved adept at presenting the magnate's ideas for publication.

    As a result of the foregoing complexity, many of the quotations attributed to Henry Ford in common circulation today prove at best problematic to verify or challenge.

    Work on collecting and authenticating Henry Ford quotations was begun by Ford Motor Company staff in the Ford Motor Company Engineering Library—possibly as early as the mid-1920s. (The library, housed in Ford’s Engineering Department, maintained files on a wide variety of subjects of interest to or about Henry Ford.) A longtime Ford Engineering librarian, Rachel MacDonald, assembled the quotations into a collection, the Henry and Edsel Ford Quotations collection. This collection was later transferred to the Ford Motor Company Archives, in 1955. While we do not know the exact date MacDonald started her research, records indicate that she was at Ford Motor Company at least as early as 1940 (but no earlier than 1936) and up through the transfer of the collection to Ford Motor Company Archives. What we don't know is whether the collection was started before or after Henry Ford's death (or, consequently, how much input Ford himself had in verifying the quotations). The Henry Ford received the collection in 1964 as part of a much larger donation of Ford Motor Company records. Staff, interns, and volunteers of the Benson Ford Research Center at The Henry Ford have continued work to authenticate Henry Ford quotes, resulting in this publicly accessible list.

    Photo via Ford's Facebook page

    The collection includes quotations that have been traced to a primary source or a reliable secondary source. Examples of reliable secondary sources would be a published interview with Henry Ford or other direct quotations of Henry Ford in newspapers contemporary to him, including but not limited to publications such as the Ford Times and Ford News. A book whose ghostwriting or collaboration was authorized by Henry Ford also falls under this category. Among the primary sources drawn on are Henry Ford's own "jot books," or personal notebooks, found in two different archival collections. These notebooks, few in number, provide a good example of Henry Ford's writing style and interests. If you are searching for a quote and do not see it on our list, it means that staff was not able to trace it to a reliable source.

    So many of the unverified quotations are now out in the world and on the web that it is no small challenge to track and verify them. Quotations like the “faster horse” quip, as well as other maxims like the one illustrated below appear on a variety of products, including coasters, mugs, and T-shirts. These quotations and their use speak volumes to a natural human tendency to use legendary figures and a historical lens to illustrate the ideas and trends relevant for our time.

    If you have questions or comments about the Henry Ford quotations page, please contact the Benson Ford Research Center at research [dot] center [at]

    Rebecca Bizonet is an archivist at The Henry Ford.

    Henry Ford quotes, quotes