Braniff Airliner with "Jelly Bean" Orange Livery Designed by Alexander Girard, circa 1965//THF275594
Let’s set the scene: it’s the late 1960s, you need to book a flight, and you fancy yourself a stylish and forward-thinking consumer. Which airline do you choose? One airline in particular catered to just such a savvy passenger. Flying with Braniff International Airways in the late 1960s into the 1970s was a fashionable—and colorful—experience.
In 1965, Braniff International hired designer Alexander Girard to completely and comprehensively redesign its image and each step of the airline passenger’s experience. Girard was a trained architect who became one of those Modernist designers to try his hand at everything—textiles, furniture, objects, interiors, toys, graphics, and more. He was known for a humanistic approach to design. Departing from the white-walled minimalism of the earlier Modernists, Girard valued color, folk art, and designs that evoked joy and delight. In 1965, he was known primarily as the director of design for Herman Miller Furniture Company’s textile division, as well as for his encyclopedic 1960 design of La Fonda del Sol restaurant in New York City’s Time & Life Building. For La Fonda del Sol, Girard designed everything from the matchboxes to the menus, the dishware to the large-scale murals and sculptural objects.
Left: Set of Braniff International Airways Playing Cards, circa 1973//THF175414 Right: Braniff International Airways Bar Soap, 1965-1975//THF172360
Girard’s approach to the Braniff redesign was similar. Braniff named the campaign “The End of the Plain Plane.” It was an absolutely appropriate name, too—Girard implemented over 17,000 design changes in total. Girard wanted to “destroy the monotony” of the traditional airplane and instead, “do something to make the performance lively and interesting.” The exteriors of the airplanes were perhaps the most immediately obvious change. There were seven exterior paint colors: yellow, orange, turquoise, dark blue, light blue, ochre, and beige—each with a black nose, white wings, and white tail. Girard explained, “The idea was to make a plane like a great racing car—with the fuselage painted a solid color clearly expressing its shape.” The airplane interiors featured seven different coordinating color palates. Girard designed 56 new upholstery fabrics for the project, featuring solids combined with patterns of checks and stripes. Television ads for Braniff boasted, “you can fly with us seven times and never fly the same color twice…”
Undigitized textile samples by Girard for Braniff International Airways in The Henry Ford’s Collection.
The changes didn’t stop at the airplane’s paint scheme and upholstery. Girard designed a new logo, ticketing areas, and airport lounges which featured furniture designed by his friends and colleagues Charles and Ray Eames as well as new furniture that Girard himself designed. His new line was futuristic and colorful with contrasting upholstery, rounded edges, aluminum legs, and cantilevered arms. A plethora of small objects—soap packaging, blankets, playing cards, sugar packets, ticket holders, dishware, luggage tags, litter bags, and more—rounded out the comprehensive redesign.
Ottoman Footstool, 1966-1967, from The Girard Group Series//THF93606
To top it all off, Girard suggested the commission of Italian fashion designer Emilio Pucci to create a line of uniforms for Braniff pilots and flight attendants. The futuristic space age-themed uniforms were colorful and included go-go boots and translucent plastic helmets. Braniff International’s new flying experience was no longer simply travel between two points, but instead it became an immersive journey. As one television advertisement concluded, “Braniff International announces the end of the plain plane. We won’t get you where you’re going any faster, but it’ll seem that way.”
Katherine White is Associate Curator, Digital Content, at The Henry Ford.
At a time when Americans are traveling less and the lodging industry is making big changes, let’s take a look back at the story of Kemmons Wilson, whose Holiday Inns revolutionized roadside lodging in the mid-20th century.
In the early days of automobile travel, motorists had few lodging options. Some stayed in city hotels; others camped in cars or pitched tents. Before long, entrepreneurs began to offer tents or cabins for the night.
Auto Campers with Ford Model T Touring Car and Tent, circa 1919 THF105459
More from The Henry Ford: Here’s a look inside a 1930s tourist cabin. Originally from the Irish Hills area of Michigan, the cabin is now on exhibit in Henry Ford Museum of American Innovation. For motorists weary of camping out, these affordable “homes away from home” offered a warmer, more comfortable night’s sleep than a tent. You can read more about tourist cabins and see photos of this one on its original site in this blog post.
Soon, “motels” -- shortened from “motor hotels” -- evolved to meet travelers’ needs. Compared to other lodging options, these mostly mom-and-pop operations were comfortable and convenient. They were also affordable. This expert set showcases the wide variety of motels that dotted the American landscape in the mid-20th century.
Crouse's Motor Court, a motel in Fort Dodge, Iowa THF210276
More from The Henry Ford: Photographer John Margolies documented the wild advertising some roadside motels employed to tempt passing motorists (check out some of his shots in our digital collections), and our curator of public life, Donna Braden, chatted with MoRocca about motorists’ early lodging options on The Henry Ford’s Innovation Nation (you can watch here).
After World War II, more Americans than ever before hit the open road for business and leisure travel. Associations like Best Western helped travelers find reliable facilities, but motel standards were inconsistent, and there was no guarantee that rooms would meet even limited expectations. When a building developer named Kemmons Wilson took a family road trip in 1951, he got fed up with motel rooms that he found to be uncomfortable and overpriced (he especially disliked being charged extra for his children to stay). Back home in Memphis, Tennessee, he decided to build his own group of motels.
As a young man, Wilson (born in 1913) displayed an entrepreneurial streak. To help support his widowed mother, Wilson earned money in many ways, including selling popcorn at a movie theater, leasing pinball machines, and working as a jukebox distributor. By the early 1950s, Wilson had made a name for himself in real estate, homebuilding, and the movie theater business.
Later in life, Kemmons Wilson tracked down his first popcorn machine and kept it in his office as a reminder of his early entrepreneurial pursuits. Detail, THF212457
Kemmons Wilson trusted his hunch that other travelers had the same demands as his own family -- quality lodging at fair prices. He opened his first group of motels, called “Holiday Inns,” in Memphis starting in 1952. Wilson’s gamble paid off -- within a few years, Holiday Inns had revolutionized industry standards and become the nation’s largest lodging chain.
An early Holiday Inn “Court” in Memphis, 1958THF120734
What set Holiday Inns apart? Consistent, quality service and amenities Guests could expect free parking, air conditioning, in-room telephones and TVs, free ice, and a pool and restaurant at each location. And -- Kemmons Wilson determined -- no extra charge for children!
Swimming Pool at Holiday Inn of Daytona Beach, Florida, 1961 THF104037
Thanks to the chain’s reliable offerings (including complimentary toiletries!), many guests chose a Holiday Inn for every trip.
Inspired by Holiday Inns’ success, competitors began offering many of the same services and amenities. Kemmons Wilson had set a new standard -- multistory motels with carpeted, air conditioned rooms became the norm.
"Sol-Mar Motel," an example of a Holiday Inn-style motel in Jacksonville Beach, Florida THF210272
Kemmons Wilson knew location was key. He chose sites on the right-hand side of major roadways (to make stopping convenient for travelers) and took risks, buying property based on plans for the new Interstate Highway System.
Holiday Inn adjacent to highways in Paducah, Kentucky, 1966 THF287335
Holiday Inns’ iconic “Great Signs” beckoned travelers along roadways across the country from the 1950s into the 1980s. Kemmons Wilson’s mother, Ruby “Doll” Wilson, selected the sign’s green and yellow color scheme. She also designed the décor of the original Holiday Inn guestrooms!
Holiday Inns unveiled a new "roadside" design in the late 1950s: two buildings -- one for guestrooms and one for the lobby, restaurant, and meeting spaces -- surrounding a recreational courtyard. These roadside Holiday Inns featured large glass walls. The inexpensive material lowered construction costs while creating a modern look and brightening guestrooms. The recreated Holiday Inn room in Henry Ford Museum of American Innovation demonstrates the “glass wall” design. Take a virtual visit here.
Holiday Inn Courtyard, Lebanon, Tennessee, circa 1962 THF204446
After becoming a public company in 1957, Holiday Inns developed a network of manufacturers and suppliers to meet its growing operational needs. To help regulate and maintain standards, property managers (called “Innkeepers”) ordered nearly everything -- from linens and cleaning supplies to processed foods and promotional materials -- from a Holiday Inns subsidiary. This menu, printed by Holiday Inns’ own “Holiday Press,” shows how nearly every detail of a guest’s stay -- even meals -- met corporate specifications.
Holiday Inn Dinner Menu, February 15, 1964 THF287323
By the 1970s, with more than 1,400 locations worldwide, Holiday Inns had become a fixture of the global and cultural landscape. Founder Kemmons Wilson even made the cover of Time magazine.
We hope his story inspires you to make your own mark on the American landscape -- or at least take a fresh look at the roadside the next time you’re out for a drive, whether down the street or across the country!
Saige Jedele, Associate Curator, Digital Content at The Henry Ford, has happy poolside memories from a childhood stay at one of Holiday Inns’ family-friendly “Holidome” concepts. For more on the Holiday Inn story, check out chapter 9 of "The Motel in America," by John Jakle, Keith Sculle, and Jefferson Rogers.
It was my privilege to take over The Henry Ford’s Twitter feed for a while on the morning of May 14. Our theme for the day was "Be Empathetic." To me that means "be helpful and supportive," and those attributes remind me of early auto organizations like the Automobile Club of Michigan, founded in 1916. The Automobile Club of Michigan is one of several regional organizations that joined the American Automobile Association. Over the years, AAA’s work has included advocating for better roads, providing roadside assistance to stranded motorists, encouraging traffic safety generally – particularly near schools, and promoting tourism and travel by car throughout the United States. During my Twitter session, I shared several AAA items in the collections of The Henry Ford.
To the Rescue on the Road
THF103500 / Pamphlet from AAA of Michigan, "Emergency Road Service Guide," June 1951 / front
AAA began offering emergency roadside service in 1915. This 1951 pamphlet lists affiliated service garages throughout Michigan.
THF333431 / 1947 Ford Repair Truck at the Ralph Ellsworth Dealership, Garden City, Michigan, October 1946
This photo shows one of the AAA-affiliated wreckers that might've come to your aid in the late 1940s or early 1950s. In this case, it's a 1947 Ford.
THF304296 / Toy Truck, Used by James Greenhoe, 1937-1946
Children could play their own "roadside assistance" games with a toy truck like this one, made circa 1940.
Keeping Children Safe
THF153486 / Automobile Club of Michigan Safety Patrol Armband, 1950-1960
Speaking of children, one of AAA's most important initiatives is its School Safety Patrol program, established in 1920.
THF208042 / Music Sheet, "The Official Song of the Safety Patrol," 1937
Safety patrollers help adults in protecting students at crosswalks, and in bus and car drop-off and pick-up zones. Their dedicated efforts were celebrated in "Song of the Safety Patrol" from 1937.
THF289667 / Detroit Police Officer Anthony Hosang Talks with Safety Patrol Students on a Tour of the Ford Rouge Plant, May 10, 1950
Here's a group of Detroit safety patrol members in 1950. They're listening to police officer Anthony Hosang as a part of a tour through Ford's Rouge Plant – a reward for a job well done.
Reaching Your Destination
THF104025 / "Official Highway Map of Michigan," Automobile Club of Michigan, 1934
AAA also helps drivers find their way by publishing road maps. Here's one showing the Detroit metro area in 1934. Many of the highway numbers are familiar, but their routes have changed.
THF136038 / Log and Map of Automobile Routes between Detroit-Gary and Chicago, 1942
Here's a map of routes between Detroit and Gary-Chicago in 1942. The northern-most route (then U.S. 12) parallels modern I-94.
THF151706 / Automobile Club of Michigan, "Know Michigan Better, Stay Longer," Sign, 1950-1960
AAA also promotes tourism, encouraging drivers to explore America – and their own states. Residents can "know Michigan better," and visitors can "stay longer."
THF14793 / Travel Brochure for Holland Michigan, circa 1940
Springtime brings tulips, and what better place to enjoy them then Holland? (Holland, Michigan, that is.)
Here's a AAA guidebook promoting travel to Michigan's northern Lower Peninsula.
THF9103 / Host Mark Magazine, "Greenfield Village & Henry Ford Musem, A Bicentennial Site," 1976
And here's a familiar sight on the cover of AAA's Host Mark magazine. It's Greenfield Village, where bicentennial celebrations were underway throughout 1976.
It was great fun sharing these pieces with our Twitter followers. I also enjoyed answering some questions about our wider transportation holdings along the way. “Be Empathetic” – it’s an important lesson anytime, but especially right now.
Matt Anderson is Curator of Transportation at The Henry Ford.
Travel has changed a lot over the past 150 years, from something that only the wealthy could afford to something for everyone. This post looks at the relationship between forms of luggage and methods of transportation, from stagecoaches through airline travel.
THF206455 / Concord Coach Hitched to Four Horses in Front of Post Office, circa 1885.
In the 19th century, travel was relatively uncommon. People who traveled used heavy trunks to carry a great number of possessions, usually by stagecoach and rail. The traveler didn't usually hand his or her luggage, porters did all the work. As late as 1939, railway express companies transferred trunks to a traveler's destination.
THF288917 / Horse-Drawn Delivery Wagon, "Express Trunks Transferred & Delivered, We Meet All Trains"
A typical 19th century American trunk, this example was used by Captain Milton Russell during the Civil War.
People used valises or other types of lighter bags in the 19th century. This is a carpet bag made of remnants of "ingrain" carpet.
THF145224 / Trunk Used for File Storage By Harvey S. Firestone, circa 1930
In the 19th and 20th centuries, "steamer trunks" were used on ocean-going vessels in your state room. It was literally a closet in a box. This example was used by Harvey Firestone to hold important papers.
THF105708 / Loading Luggage into the Trunk of 1939 Ford V-8 Automobile
With the rise of automobile travel, more people had access and suitcases (as we know them) became the norm. Much easier to manager than steamer trunks, they fit a car trunk.
THF166453 / Oshkosh "Chief" Trunk, Used by Elizabeth Parke Firestone, 1920-1955
This is a standard 1920s/1930s suitcase made by the Oshkosh Suitcase Co. of Oshkosh, Wisc. This was for auto travel, etc. It was for everything! This belonged to Elizabeth Parke Firestone.
THF285021 / Passengers Entering Ford Tri-Motor 4-AT Airplane, 1927
With the rise of air travel, passengers were limited to lighter-weight bags due to weight restrictions.
Famed aviator Amelia Earhart licensed her own line of luggage beginning in 1933. It was marketed as "real 'aeroplane' luggage." It was lightweight and made to last. (Learn more about the famed aviator as an entrepreneur in this expert set.)
On December 1, 1955, Rosa Parks, a soft-spoken African American seamstress, was arrested for refusing to give up her seat to a white man on a bus in Montgomery, Alabama. This led to a city-wide bus boycott by the African American community that was so successful many consider Rosa Parks’ act to be the event that sparked the Civil Rights movement.
It’s a powerful story: one person’s simple act of courage can change the world. Today it’s difficult to imagine the real risks that Rosa Parks faced and the tremendous amount of courage she possessed in refusing to give up her seat that day. To get a better sense of this, we must explore the nature of segregated travel in the Jim Crow South.
Separate and Unequal Jim Crow laws -- first enacted in the 1880s by angry and resentful Southern whites against freed African Americans -- separated Blacks from whites in all aspects of daily life. Favoring whites and repressing Blacks, these became an institutionalized form of inequality.
Jim Crow was a character created for a minstrel-show act during the 1830s, the date of this sheet music. The act -- featuring a white actor wearing Black makeup -- was meant to demean and make fun of African Americans.THF98689
In the Plessy v. Ferguson case of 1896, the U.S. Supreme Court ruled that states had the legal power to require segregation between Blacks and whites. Jim Crow laws - now legally enforceable - spread across the South virtually anywhere that the two races might come in contact. Many of these practices lasted into the 1960s, until outlawed by the 1964 Civil Rights Act.
Through separate (and inferior) public facilities like building entrances, elevators, cashier windows, and drinking fountains, African Americans were reminded everywhere of their second-class status. THF13419andTHF13421
Travel in the segregated South was particularly humiliating for African Americans, beginning with railroads back in the 19th century. Traveling in or between southern states by railway, African Americans of all economic classes were generally relegated to primitive, uncomfortable "Jim Crow cars." Located just behind the locomotive, these were also the most dangerous cars should a collision or boiler explosion occur. Any Black railway passenger who complained or refused to comply with the rules could be forcibly removed from the train, beaten, or even killed. Conductors in some states were given policing power to enforce the rules or they could summon local police at station stops to back them up.
Southern states established segregated railroad station facilities for Blacks, with separate (and often inferior) ticket agent windows and restrooms, and often lacking the eating facilities available to whites. This sign was installed in a Louisville & Nashville Railroad station. THF93445
The coming of affordable automobiles seemed to provide southern Blacks with a way to get around the indignities of long-distance rail travel. However, as soon as Black motorists stopped along the road, Jim Crow laws returned in force. Service station and roadside restrooms were usually closed to African Americans, so they often resorted to stashing buckets or portable toilets in their trunks. Diners and restaurants regularly turned away Black customers, who took to bringing food along with them. Roadside motels often refused to admit Blacks, so they had to depend on the hospitality of their own people or chance the discovery of a "Negro" rooming house.
To avoid Jim Crows laws while travelling in the South (and unwritten Jim Crow practices followed in the North), Black motorists created their own tourist infrastructure, with specially published guides steering them to safe accommodations. This is the 1949 edition of "The Negro Motorist Green Book," produced by postal employee Victor H. Green, of Harlem, New York, from 1936 until the passage of the Civil Rights Act in 1964. THF77183
Physically separating Blacks and whites was most difficult on city transit systems. By 1905, every southern state had outlawed Blacks from sitting next to whites on trolleys and streetcars, while individual conductors usually ordered black patrons to move from this or that seat. Middle-class Blacks were particularly indignant about these laws and organized numerous long-forgotten boycotts and protests. But, like railroad conductors before them, streetcar conductors were given policing power - and even weapons - to enforce the laws. Any Blacks who challenged the rules of behavior were dealt with swiftly and harshly.
As buses replaced trolleys and streetcars on city streets, Jim Crow laws continued. Each state and city had different requirements and customs to signal how Blacks and whites were to be separated on the buses. But, as with earlier modes of transportation, individual drivers had great latitude in determining where people sat and the power to enforce their decisions.
By the 1950s, as many as 40,000 African Americans regularly rode the city buses in Rosa Parks’ home town of Montgomery, Alabama (compared with about 12,000 whites). Officially, 10 seats in the front of each bus were reserved for whites. These spaces were reserved no matter what. Often this meant Black riders were jammed in the aisle, standing over empty seats. If the white section filled up and more white riders came in, an entire row of Black passengers had to get up and move back. Bus drivers could demand more seats for whites at any time and in any number. Furthermore, drivers often forced African American riders, once they had paid their fare, to get off the bus and re-enter through the back door-sometimes driving away without them. (Rosa Parks had actually experienced this.) Those who didn’t comply with these rules could be not only verbally abused but also slapped, knocked on the floor, pushed out the door, beaten, or even killed (which did occur in a few little-publicized cases).
A Courageous Act As stories of abusive drivers and humiliating incidents continued to spread, anger in the black community grew. However, most of the time, the indignities went unchallenged. Expecting African Americans to resist these long-established laws and traditions meant asking them to risk great harm and to summon an extraordinary amount of personal courage.
By 1955, inspired by attempts in other cities, Black community leaders in Montgomery explored the idea of a city-wide bus boycott - an organized refusal to use the buses. But they would need the united support of the city's African American bus riders, a notion that was unprecedented, untested, and likely to fail given past experience. And, after some fits and starts in trying to find an appropriate test case, they realized that a successful boycott would require the determined action of someone who possessed a flawless character and reputation and, at the same time, could ignite the action of an entire community.
That person, it turned out, was Rosa Parks. Her action on December 1, 1955, was unplanned and spontaneous, although her life experiences had undoubtedly prepared her for that moment. She was not the first African American to challenge the segregation laws of the Montgomery city bus system. But her sterling reputation, her quiet strength, and her moral fortitude caused her act to successfully ignite action in others.
This Montgomery city bus, acquired by The Henry Ford in 2001, is the actual bus on which Rosa Parks refused to give up her seat back in 1955. It now resides in Henry Ford Museum of American Innovation's With Liberty & Justice For All exhibition.THF134576
Sparking a Movement Rosa Parks’ arrest for defying the Jim Crow law of segregation on Montgomery buses led to an immediate city-wide bus boycott, during which the Black community shared rides, walked, or worked out carpools-despite burnings, bombings, gunshots, and arrests. The Montgomery bus boycott lasted more than one year - 381 days to be exact -until the U.S. Supreme Court finally declared segregation on Alabama buses to be unconstitutional.
Rosa Parks' simple, courageous act gave African Americans everywhere a new sense of pride and purpose, and inspired non-violent protests in other cities. Because of this, many consider her singular act of protest on the bus to be the event that sparked the Civil Rights movement.
Unfortunately, the impact of her act took its toll on Rosa Parks herself. She lost her job, her marriage became strained, her quiet life was gone, and she received threatening phone calls and letters. In 1957, she left Montgomery, moving to Detroit and eventually working for Congressman John Conyers.
How did Rosa Parks summon the courage to defy decades of established rules and traditions about segregated travel? A few months after her arrest, she explained it like this:
The time had just come when I had been pushed as far as I could stand to be pushed, I suppose. I had decided that I would have to know, once and for all, what rights I had as a human being, and a citizen, even in Montgomery, Alabama.
Rosa Parks was not a civic, political, or religious leader. She was just an ordinary person. And she well knew the risks of her actions. But, through her example, she showed others what was possible. Her uncommon courage shines through as an inspiration to us today.
Donna Braden is Curator of Public Life at The Henry Ford. This post originally ran as part of our Pic of the Month series.
“Where Will You Stay Tonight?” Freedom. Independence. Hitting the open road without a care in the world. After years of being tied down to railroad schedules, motorists in the early 20th century used words like these to describe the joys of cross-country travel by automobile.
African Americans were as eager to purchase automobiles as anyone, to escape the indignities of “Jim Crow” laws that dictated segregated waiting rooms and railroad cars in the South, and to avoid more subtle—yet equally humiliating—forms of discrimination elsewhere. But the joys of motoring without care did not apply to them.
Sign from segregated railroad station, 1921. THF93445
For, once they stopped along the road—anywhere along the road in virtually any part of the country—segregation, discrimination, and humiliation returned in force. It was at hotels and tourist cabins that denied them lodging for the night; at restaurants, where they were turned away for meals or a cup of coffee; and at service stations, where requests to fill up with gasoline, repair a vehicle, or use the restroom were denied. According to Civil Rights leader Julian Bond, “It didn’t matter where you went—Jim Crow was everywhere.” Constantly alert to situations that might be humiliating, African-American motorists took to packing food, blankets, pillows, portable containers with gasoline, and old coffee cans or buckets to use as toilets. They made prior plans to stop overnight with relatives or friends, sometimes driving miles out of their way.
Even worse than segregation laws and customs, Black travelers had to constantly navigate a minefield of uncertainty and risk on the road. Would this place be safe to stop? Could my children use the bathroom here? African-American motorists faced the potential of physical violence, racial profiling by police (targeting individuals for crimes based upon their race), or forcible expulsion from whites-only “sundown towns” in both the North and South, with their laws insisting that non-whites leave city limits by dusk or face the consequences. Some African-American travelers did not make it to their destinations, they just disappeared. It is no wonder that the question, “Where Will You Stay Tonight?” was always top of mind.
Victor Green Addresses a Need “The Negro Motorist Green Book” was the brainchild of Victor H. Green, a black postal carrier in Hackensack, New Jersey, who later moved to Harlem in New York City. As Green tells it, the idea for this guidebook came to him in 1932, when he decided to do something about his own frustrating travel experiences as well as the constant complaints he heard from friends and neighbors about difficult and painfully embarrassing experiences they had while traveling by automobile. Green modeled the guide after those created for Jewish travelers, a group that had long experienced discrimination at vacation spots. The first edition of The Green Book, produced in 1936, was limited to listings in New York City. But the demand for the guide was so great that, by the following year, it became national in both scope and distribution.
Although often including longer editorial features, at its heart The Green Book was a directory of safe places for African-American travelers, including hotels, motels, tourist homes (the homes of private individuals who were willing to offer a room for the night), restaurants, beauty and barber shops, service stations, garages, road houses, taverns, and nightclubs. The most prolific listings were in metropolises with large populations of black Americans, like New York, Detroit, Chicago, and Los Angeles. Perhaps more valuable to travelers were the listings in smaller towns far removed from these cities.
The Los Angeles listings in the 1949 Green Book were quite extensive compared to other California towns and cities.THF77190
Green collected the listings through his contacts in the postal workers’ union, as well as by asking Green Book users to submit suggestions. As the book became more popular, Green commissioned agents to solicit new business listings as well as to verify the accuracy of existing ones.
From his small-scale publishing house in Harlem, Green distributed the books by mail order, to black-owned businesses, and at Esso (Standard Oil) service stations—a rare gasoline distributor that franchised to African Americans. He sold copies at black churches, the Negro Urban League, virtually anywhere that African Americans were bound to encounter them.
The Michigan listings in the 1949 Green Book were most extensive in Detroit and the black resort of Idlewild. THF77203
Rise and Decline Publication of The Green Book was suspended between 1942 and 1946, because of World War II, but it started up again in earnest with the postwar travel boom in 1947. Ever the entrepreneur looking for ways to aid African American travelers, Green branched out that year to create a Vacation Reservation Service, a travel agency that booked reservations at any hotel or resort listed in the book. That same year, he also issued a supplementary directory of summer resorts that welcomed black vacationers, called the Green Book Vacation Guide.
Left: An ad for The Green Book Vacation Guide in the 1949 Green Book. THF 77185
In 1952, Green retired from the postal service and became a full-time publisher. He renamed the guidebook “The Negro Travelers’ Green Book” to reflect the increasing popularity of international travel by ship and airplane. By 1955, the book was endorsed and in use by the American Automobile Association and its hundreds of affiliated clubs throughout the country, as well as travel bureaus, bus lines, airlines, travelers’ aid societies, libraries, and thousands of subscribers.
The market for The Green Book began eroding in the 1960s, especially after the Civil Rights Act of 1964 that legally prohibited racial segregation. Increasing numbers of middle-class African Americans began to question whether the book was actually doing more harm than good because it continued to encourage Jim Crow practices by steering black travelers to segregated businesses rather than encouraging integration. New, interstate-highway hotels, which were integrated, became preferable to detouring to black-owned lodgings in remote locations. The Green Book continued until 1966, published by Victor Green’s family after his death in 1960. Until the last year of publication, the book maintained that listing black-friendly businesses guaranteed hassle-free vacations for African-American families.
For 30 years, The Green Book protected African Americans from difficulties, indignities, and humiliation during their travels. Green charged only enough to make a modest profit. He never became rich; it was really all about helping out. In publishing this book, Green not only helped thousands of African Americans take more enjoyable vacations but also gave a tremendous boost to black-owned businesses across the country during the challenging Jim Crow era.
Peruse the entire 1949 “Negro Motorist Green Book” in our digital collections.
This month, AAA of Michigan commemorates 100 years of serving motorists in the Great Lakes State. It’s an impressive milestone. The first automobile clubs were founded in 1899, not long after the automobile itself debuted on American streets. These original groups were social and political organizations that arranged auto tours, lobbied for car-friendly legislation, and encouraged road and highway improvements throughout the United States. Their work did much to change the car from a plaything for the wealthy into an everyday necessity.
In time, these clubs evolved into non-profit service organizations that, under the national umbrella of the American Automobile Association (established in 1902), printed road maps, created hotel guides, sponsored driver safety programs, offered automobile insurance, and provided roadside assistance to their members. Until the mid-1950s, AAA even sanctioned automobile races, including the Indianapolis 500.
As of 2016, AAA is comprised of 69 member clubs across the country. AAA of Michigan is located right here in Dearborn, not far from The Henry Ford’s campus. In honor of the anniversary, enjoy a few of the AAA of Michigan-related pieces in our collection.
Matt Anderson is Curator of Transportation at The Henry Ford.
John Margolies is both a photographer and a collector of items related to American travel and its unique sights. In preparation for our upcoming exhibit about Margolies and the American roadside, we’ve digitized a number of selections from this collection, including 35mm slides taken by John Margolies himself, and pennants and hotel/motel do-not-disturb signs he collected. This week, we add another grouping to that list: Dexter Press photographs dating between 1935 and 1950, designed to be used as postcards. The images, collected by Margolies, capture the same types of establishments he would photograph decades later: gas stations, diners, salons, and stores, such as the Dixie Liquor Store in St. Louis, MO, shown here. Browse more than 30 Dexter Press photos and postcards by visiting our Digital Collections, and be sure to mark your calendar to come see many of our Margolies items in person in the exhibit “Roadside America: Through the Lens of John Margolies” between June 20, 2015 and January 24, 2016.
Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford.
To tell the story of this artifact, we have to take a journey. A journey back in time and then a journey into nature. We have to visit a time in U.S. history when western land expansion had reached its near completion and U.S. citizens had only just begun to realize the natural wonders that these lands encompassed. To begin this journey, let’s explore what it means to innovate with a question:
When you think of historical innovators, who do you think of?
Henry Ford? Thomas Edison? These two historical titans of industry shaped the 20th century with technology that they endlessly, feverishly, worked on to improve. How about John Burroughs?
By 1925, Americans could travel long distances by train or automobile. Rail lines and new numbered highways nearly spanned the country. Though air travel was an interesting suggestion, it seemed unreliable. Airplanes were incredible inventions that had crossed oceans and navigated the globe. But there had been accidents, and too many had been fatal. Americans thought it best to leave planes to the brave—soldiers who’d flown in World War I. Entrepreneurial barnstormers. A few intrepid airmail pilots.