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Posts Tagged 1920s

 

Henry Ford and Edsel Ford Introducing the 1928 Ford Model A at the Ford Industrial Exposition in New York City (Object ID: P.O.4083).

 

It’s that time of year again, and Old Car Festival inside The Henry Ford’s Greenfield Village is the place to see Ford Model As. The beloved automobile will make up almost a quarter of the sweet rides on display this year. But wait, Old Car Festival covers 42 years of vehicles, 1890-1932, so why are there so many from the four years the Model A was produced? After some research and talking with our Curator of Transportation Matt Anderson, here’s why. Continue Reading

1930s, 1920s, 20th century, Old Car Festival, Greenfield Village, Ford Motor Company, events, cars, car shows, by Sarah R. Kornacki

Jens Jensen (1860–1951) was a Danish-born landscape architect who did a large amount of design work for the Ford family and Ford Motor Company. This included Ford Motor Company pavilion landscaping for the 1933–34 Chicago World’s Fair, landscape design for multiple residences of Edsel Ford, and complete landscaping for Fair Lane, the Dearborn estate of Henry and Clara Ford. We’ve just digitized 29 blueprints from the Jens Jensen Drawings Series showing planting plans, grading and topographical plans, and water feature plans for the Fair Lane estate, such as this one for a bird pool. View all related material in our digital collections.

Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford.

Michigan, Dearborn, Ford family, Clara Ford, home life, 20th century, 1920s, 1910s, Henry Ford, drawings, digital collections, design, by Ellice Engdahl

Our collections include Presidential artifacts and memorabilia, from George Washington to Barack Obama, but Henry Ford actually met several Presidents of the United States himself. In honor of Presidents' Day, here are snapshots of those encounters.

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President William Howard Taft spoke to the Detroit Board of Commerce in 1910. Taft also visited Henry Ford’s office at the new Highland Park plant, which opened that year (THF96601).

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Henry Ford rode with President and Mrs. Woodrow Wilson during a visit to the Highland Park Plant. Wilson encouraged Henry to run for the United States Senate in 1918 (THF113675).

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President Warren Harding joined Henry Ford, Thomas Edison, and Harvey Firestone (“the Vagabonds”) on a camping trip in Maryland in 1921 (THF105486).

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Henry Ford and the Vagabonds visited President Calvin Coolidge's farm in Vermont in 1924. Coolidge presented Henry with a bucket used in collecting maple syrup (THF108551).

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President Herbert Hoover visited Greenfield Village with Henry Ford and Thomas Edison for Light’s Golden Jubilee, the 50th anniversary of Edison’s incandescent light and the dedication of the Edison Institute, in 1929 – just days before the stock market crash (THF98981).

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President Franklin Roosevelt toured the Willow Run Plant with Henry Ford and production manager Charles Sorensen in 1942, as B-24 bomber production began. They rode around the factory in the Presidential limousine, the "Sunshine Special," which was also used by President Harry Truman (THF93105).

Jim Orr, Image Services Specialist at The Henry Ford, and Mr. Ford have met a combined total of six United States Presidents.

Maryland, Michigan, Detroit, 20th century, 1940s, 1920s, 1910s, presidents, photographs, Henry Ford, by Jim Orr

Friends Henry Ford, Harvey Firestone, Thomas Edison, and John Burroughs went on camping trips together for a number of years, calling themselves the Vagabonds. Their trips were quite luxurious, by camping standards, involving a sizable caravan of staff and equipment. Why eat off tinware, for example, when one could use china instead? The Henry Ford’s collection includes a selection of the early 20th century Tudor Rose china that these august figures used on their wilderness trips, including the bouillon cup shown here. View photos and artifacts related to the Vagabonds on our collections website.

Thomas Edison, 20th century, 1920s, 1910s, Vagabonds, John Burroughs, Henry Ford, furnishings, Firestone family, digital collections, camping, by Ellice Engdahl

Driving without a license is a big no-no. It's against the law, right? Today, more than 200 million people in the U.S. have driver's licenses. It's even sort of a right of a passage into adulthood when teens get one.

Henry Ford was 56 when he became street legal in 1919. In part, this was because it was the first year Michigan, his home state, issued driver's licenses (Chicago was first in 1899). But mostly it was because his wife got a call from a police officer one day. The officer informed Mrs. Ford that her husband and grandson had been pulled over (supposedly for "driving like a bat out of hell") without licenses. When the two got home, she sent her grandson to his room and her husband got a stern talking to. So the story goes...

Henry's 1919 license, along with his 1921 license, are held within the collections of The Henry Ford. What did other states' licenses look like in the 1920s? Take a look.

This story originally appeared in the June-December 2013 issue of "The Henry Ford Magazine".

Dearborn, 20th century, 1920s, 1910s, The Henry Ford Magazine, Michigan, Henry Ford, cars

National Air Tours helped familiarize Americans with aircraft as commercial vehicles. Before the 1930s, planes in the United States rarely carried travelers. They served the military, provided entertainment, or carried mail.
An advertisement for a famous aerial show

By 1925, Americans could travel long distances by train or automobile. Rail lines and new numbered highways nearly spanned the country. Though air travel was an interesting suggestion, it seemed unreliable. Airplanes were incredible inventions that had crossed oceans and navigated the globe. But there had been accidents, and too many had been fatal. Americans thought it best to leave planes to the brave—soldiers who’d flown in World War I. Entrepreneurial barnstormers. A few intrepid airmail pilots. Continue Reading

Henry Ford Museum, Heroes of the Sky, 20th century, 1930s, 1920s, travel, flying, by Saige Jedele, aviators, airplanes, #THFCuratorChat

Now that school's out and summer is here, many of us turn our thoughts to vacation and travel. Camping has long been a way for Americans to spend time relaxing with their families and friends and experiencing the beauties and wonders of nature — and sometimes just being a kid again.

 

Between 1915 and 1924, Henry Ford, Thomas Edison, tire magnate Harvey Firestone and naturalist John Burroughs (who took part 1916-1920), calling themselves "the Four Vagabonds," embarked on a series of summer camping trips. Others joined the group at various times, among them family, business associates and politicians, including U.S. presidents. (Photo found here.)

Henry Ford, President Harding, Harvey Firestone, Jr., and family dining on a camping trip to Hagerstown, Maryland, in 1921.

Over the years, the group crisscrossed the mountains, valleys and scenic countryside of Upstate New York, the New England states, Pennsylvania, Maryland, West Virginia,Virginia, North Carolina, Tennessee and Michigan's Upper Peninsula.

 

The group traveled in style and their adventures were well-documented and publicized. Equipment used by the party included a folding circular camp table with lazy Susan seating twenty (pictured above), a twenty-square-foot dining tent, sleeping tents with mosquito netting, a gasoline stove and a refrigerated Lincoln camping truck.  A professional chef prepared the group's meals and film crews and numerous outside journalists followed in their wake. Ford complained of the attention and its hampering effects on their trips, but there are strong indications that he nevertheless relished the publicity. (Photos found here and here.)

The Vagabonds service crew fixing a campfire meal, 1921.

Henry Ford and Clara Bryant Ford on vacation at the Grand Canyon, 1906.

Yet Henry Ford's interest in nature was not new or merely a public relations gambit. Here he is with Clara at the Grand Canyon in 1906.  They were avid birders and had over 500 birdhouses installed amid the naturalistic landscaping (designed by famed landscape architect Jens Jensen) of their Fair Lane Estate. John Burroughs helped them rehabilitate the adjoining land and reintroduce wildlife to the area.

 

In addition to the collections images online, we've also digitized films of the Vagabonds. Here, John Burroughs plants a tree; the group walks, dines and relaxes at the campsite; and Henry Ford climbs a tree.

 

This short film is part of the Ford Historic Film Collection.  It and others like it, including another featuring the Vagabonds, are viewable on the Benson Ford Research Center's online catalog and on our YouTube channel.)  Books in our research library about the Vagabonds include Norman Brauer's chronicle of their trips, There to Breathe the Beauty.

 

Even more still images from our photographic collections featuring the Vagabonds are available on our Flickr page. Here's Henry clowning around in a cowboy getup. (Below photo found here.)

"Cowboy" Henry Ford outside a tent, 1923.

Though executed on a grander scale than most camping trips, the Vagabonds' journeys spoke to a desire, shared by millions of Americans, to get back to the beauties of nature and, as Burroughs wrote, to "be not a spectator of, but a participator in, it all!"*

 

*(Burroughs, John.  Our Vacation Days of 1918.  Privately printed by Harvey Firestone, ca. 1918-1920s.)

Rebecca Bizonet is former archivist at the Benson Ford Research Center at The Henry Ford.  When she's not helping preserve and provide access to her institution's vast and rich archival holdings, she enjoys exploring Michigan's scenic highways (and finds the many opportunities for great whitefish and pasties, not to mention the scenic historic and natural wonders, more than make up for not having a personal chef in tow!). 

20th century, 1920s, 1910s, Vagabonds, summer, John Burroughs, Henry Ford, Firestone family, camping, by Rebecca Bizonet

When my parents handed me the keys to my 2001 Ford Escort ZX2 at the ripe old age of 16, I felt an instant sense of freedom.  Being able to go anywhere without asking for a ride from my mom or older brother gave me my first taste of adulthood.  I know the feeling of independence of owning your own destiny impacts almost all drivers because I recognize this passion in the researchers and car restorers who visit our reading room.

And freedom would have resonated with early car consumers too, especially women.  After gaining the right to vote with the passage of the 19th amendment in 1919, many women felt for the first time that they had a political voice and were therefore empowered to fight for equality in other areas.  Of course, many women, especially women of color, saw emancipation fleeting, as they were either barred from voting or secluded in the private sphere.  Still, for many women, the feelings of accomplishment were overwhelming, and advertisers in the United States’ emerging modern consumer economy took the chance to capitalize on the freedom motif.

The newest, most revolutionary, most popular item on the market was the automobile, and auto companies sought to reach out to female consumers using shiny new cars as the greatest symbol for female enfranchisement.  These ads reflect the duality of the discourse on women in the country:  both free yet still bound to feminine stereotyping.

This 1925 Ford advertisement features a charming image of women driving their Model T to meet friends for a golf outing. Many advertisements connected their product to the leisure of a middle-class lifestyle, leaving women of color and working women out of the picture. The message Ford Motor Company wished to embody: owning a car will allow you to achieve middle-class status.

“It enables them now to do things and to go places that had hitherto seemed out of the question.”

This statement expresses the general sentiment of the time that many women were moving into new and exciting territories.  As the 1920s progressed, highlighting the ability of the Model T to allow women to pursue independence became a popular theme in Ford advertisements. Notice that Ford tells women that they can “drive this easily-handled car themselves” and not need a man to escort or help them.  Although this advertisement obviously relies on stereotypes of feminine weakness, the overall message is that feminine weakness does not prohibit the modern woman from achieving equality.

Another Ford advertisement from 1925 that features a woman using her Model T to explore the outdoors. In this image the fabulously dressed woman could be anywhere, stepping out of her car with confidence and joy. Again, her white gloves and fur coat signify all the trappings of Jazz Age extravagance.

“By owning a Ford car a woman can with ease widen her sphere of interests without extra time or effort.” 

In this advertisement Ford once more points out the ways that a Model T can help women move beyond home.  Unlike the previous ad that associated the car with female autonomy, this ad links a woman and her domestic duties.  With this ad Ford targets older women who use their car not to golf or enjoy leisure activities but to conduct daily errands.  The suggestion is that with a Model T, a woman with a family can quickly and efficiently complete the tasks within her sphere while still remaining independent from her husband.

A 1926 Ford Advertisement celebrating the “torque tube drive” found on the Model T. This black and white advertisement emphasizes the technical advantages to driving a Ford.

Not every Ford advertisement featuring women played on traditional stereotypes.  This ad, though not as flashy or colorful as others, shows off the Ford’s mechanical assets rather than its association to style or sophistication.  Although it might seem strange that a technical ad would feature women drivers and passengers, there are many advertisements like this that do not simply link female car ownership to accepted domestic behavior.  One reason might be audience, as this ad ran in publications like the Saturday Evening Post and Collier’s and had to resonate with men as well as women.  At the same time, there were many women who were interested in the mechanical aspects of automobiles and Ford reached out to these consumers with ads like this.

Notice the difference between this ad (which features the newly unveiled Model A) and the ads for the Model T. The imagery in this 1928 Ford advertisement feels modern with its art deco lines and tall, slender woman wearing the latest flapper-esque fashions. The red brick house in the background looks like one found in the Indian Village neighborhood in Detroit. The atmosphere, still one of elegance, reflects the Model A’s message: This isn’t your mother’s Ford.

When interest and enthusiasm for the Model T waned in the mid-1920s, Ford Motor Company stopped production on the world’s most popular car and in December 1927 debuted the 1928 Model A.  The new Ford was a beautiful car, modern and stylish, and the advertisements followed suit.  This ad relies heavily on a distinct gender binary by focusing on the different features of the Model A that would appeal to men and women.  “Men will admire the colors of the new Ford, but only a woman, from her fuller knowledge of clothes and style, will realize that they are colors that will not tire.”  This statement perfectly exemplifies the attitude in auto advertising that still continues to this day, namely relying on the assumption that men buy cars based on speed and horse-power, while women focus on aesthetics and comfort.

This artful image of two women speeding along a mountain highway in their 1928 Model A embodies a sense of freedom. These daring women are shown driving their car on their way to some unknown destination, and the dynamic composition creates an air of movement and possibility.

While the last advertisement reflects gendered biases towards consumers, this advertisement demonstrates a very different message.  Here the main focus is not the women in the picture or specifications given in the text; no, the feeling I get when I look at this advertisement hearkens to that first experience of autonomy, driving my own car at age 16 with nothing but the road in front of me and endless possibilities of people, places and experiences surrounding me.  In 1928 this feeling of freedom and independence would have resonated with all drivers regardless of gender, class, race or creed, as it still does today.

Jillian Reese, Reading Room Assistant at the Benson Ford Research Center, is an avid women’s history fan and photocopier extraordinaire. 

1920s, 20th century, women's history, Model Ts, Ford Motor Company, cars, by Jillian Reese, advertising

Bob Casey, automotive historian and former Curator of Transportation at The Henry Ford, offers up some insight into the many books written on auto pioneer Henry Ford. Two of his favorites – both of which can be found in the Henry Ford Museum Store and the Greenfield Village Store – are The People’s Tycoon: Henry Ford and the American Century, by Steven Watts, and Young Henry Ford: A Picture History of the First Forty Years, by Sidney Olson. “Watts’ book is the best one-volume biography of Henry Ford that I have ever read – despite all that has been written about Ford, Watts still manages to find new insights,” said Casey. “Olson mined the Ford family and business records to create a lively, well-illustrated account of Henry Ford’s first forty years, from his childhood to the initial success of Ford Motor Company.”

Jeff Seeno, intern in the Media and Film Relations department at The Henry Ford, asked Casey some questions recently about Henry Ford and these reflections of Ford’s life.

Many books written about Henry Ford either vigorously attack him, or grant him extraordinary praise for his accomplishments. Do you feel these books in any way distort the picture of the true man?

Both of these books are very balanced accounts of the true Henry Ford. These are also very personal accounts of Henry Ford’s life. For example, Ford did not appreciate the talents of his only son, Edsel, who had a great eye for cars. He loved the way cars looked, and according to Watts, Ford Motor Company could have completely dominated the market if they had harnessed Edsel’s insight. But Henry Ford loved to lap up the acclaim and position himself as an incumbent visionary, and he could articulate his vision so well that everyone wanted to jump on board.

How do these books establish the essential Henry Ford – not only as a social visionary, but as a figure who has a controversial personality?

In Olson’s book, he is not afraid to talk about the mean side of Henry Ford. He mentions that Ford was a prankster, and a mean one at that. He tells the story of a time when one of Henry’s employees, George Flint, who was rather sloppy, would leave his shoes lying about when he changed from his work clothes to his street clothes. In an effort to teach Flint to be neater, Ford nailed Flint’s shoes to the floor.

On the other end, Watts’ book shows that Ford had much strength in regards to charity and the growth of the Ford Motor Company. He was very philanthropic in a quirky way, but after executing his “Five Dollars a Day” plan, his forthright genius and creative power went to his head.

Continue Reading

1930s, 1920s, 20th century, research, Henry Ford, Ford Motor Company, by Jeff Seeno, by Bob Casey, books