Braniff Airliner with "Jelly Bean" Orange Livery Designed by Alexander Girard, circa 1965//THF275594
Let’s set the scene: it’s the late 1960s, you need to book a flight, and you fancy yourself a stylish and forward-thinking consumer. Which airline do you choose? One airline in particular catered to just such a savvy passenger. Flying with Braniff International Airways in the late 1960s into the 1970s was a fashionable—and colorful—experience.
In 1965, Braniff International hired designer Alexander Girard to completely and comprehensively redesign its image and each step of the airline passenger’s experience. Girard was a trained architect who became one of those Modernist designers to try his hand at everything—textiles, furniture, objects, interiors, toys, graphics, and more. He was known for a humanistic approach to design. Departing from the white-walled minimalism of the earlier Modernists, Girard valued color, folk art, and designs that evoked joy and delight. In 1965, he was known primarily as the director of design for Herman Miller Furniture Company’s textile division, as well as for his encyclopedic 1960 design of La Fonda del Sol restaurant in New York City’s Time & Life Building. For La Fonda del Sol, Girard designed everything from the matchboxes to the menus, the dishware to the large-scale murals and sculptural objects.
Left: Set of Braniff International Airways Playing Cards, circa 1973//THF175414 Right: Braniff International Airways Bar Soap, 1965-1975//THF172360
Girard’s approach to the Braniff redesign was similar. Braniff named the campaign “The End of the Plain Plane.” It was an absolutely appropriate name, too—Girard implemented over 17,000 design changes in total. Girard wanted to “destroy the monotony” of the traditional airplane and instead, “do something to make the performance lively and interesting.” The exteriors of the airplanes were perhaps the most immediately obvious change. There were seven exterior paint colors: yellow, orange, turquoise, dark blue, light blue, ochre, and beige—each with a black nose, white wings, and white tail. Girard explained, “The idea was to make a plane like a great racing car—with the fuselage painted a solid color clearly expressing its shape.” The airplane interiors featured seven different coordinating color palates. Girard designed 56 new upholstery fabrics for the project, featuring solids combined with patterns of checks and stripes. Television ads for Braniff boasted, “you can fly with us seven times and never fly the same color twice…”
Undigitized textile samples by Girard for Braniff International Airways in The Henry Ford’s Collection.
The changes didn’t stop at the airplane’s paint scheme and upholstery. Girard designed a new logo, ticketing areas, and airport lounges which featured furniture designed by his friends and colleagues Charles and Ray Eames as well as new furniture that Girard himself designed. His new line was futuristic and colorful with contrasting upholstery, rounded edges, aluminum legs, and cantilevered arms. A plethora of small objects—soap packaging, blankets, playing cards, sugar packets, ticket holders, dishware, luggage tags, litter bags, and more—rounded out the comprehensive redesign.
Ottoman Footstool, 1966-1967, from The Girard Group Series//THF93606
To top it all off, Girard suggested the commission of Italian fashion designer Emilio Pucci to create a line of uniforms for Braniff pilots and flight attendants. The futuristic space age-themed uniforms were colorful and included go-go boots and translucent plastic helmets. Braniff International’s new flying experience was no longer simply travel between two points, but instead it became an immersive journey. As one television advertisement concluded, “Braniff International announces the end of the plain plane. We won’t get you where you’re going any faster, but it’ll seem that way.”
Katherine White is Associate Curator, Digital Content, at The Henry Ford.
“The glory of soaring above God’s Earth and the satisfaction of taking the machine up and bringing it back to the ground safely, through my own skill and judgment, has melted away the boundaries of my life. Racing opens my door to the world. Don’t cut me off from the adventure men have been hoarding for themselves in the guise of protecting me from danger.” – unnamed female aviator, 1929
Several of the women aviators competing in the 1929 Air Derby gathered for this photograph at Parks Airport in Illinois. Included, from left-to-right, are Mary Von Mach, Jessie Miller, Gladys O’Donnell, Thea Rasche, Phoebe Omlie, Louise Thaden, Amelia Earhart, Blanche Noyes, Ruth Elder, and Vera Walker. THF256262
The 1929 Women’s “Powder Puff” Air Derby was the first air race in which women aviators were allowed to participate, despite air races occurring internationally and nationally since 1909. By 1929, 117 women held pilot’s licenses in the United States and were breaking records, including some set by men, left and right. Twenty of these aviators arrived at Clover Field in Santa Monica ready to compete, but perhaps the greater motivation was to show the world how truly capable women aviators were.
The derby, from Santa Monica, California, to Cleveland, Ohio, was to be completed over nine days with the total time in flight recorded each day. The aviator with the shortest flight time overall, for both the DW (heavy aircraft) and CW (light aircraft) classes, would win the top prize. In order to qualify to compete, the aviators, like their male counterparts in the National Air Races, were required to have completed over 100 logged hours in flight. Several of the twenty aviators did not actually meet this qualification but flew anyway. Unlike their male counterparts, however, there were restrictions placed on the women’s aircraft engine strength. One of the aviators, Opal Kunz, had her newly-purchased 300 horsepower Travel Air airplane deemed “too fast for a woman” and was forced to rent a 200 horsepower plane for use in the derby.
The nine-day derby saw multiple mishaps. Both Florence “Pancho” Barnes and Ruth Nichols crashed their planes but managed to escape unscathed. Phoebe Omlie accidentally landed in a field where the local Sheriff nearly arrested her for alleged drug smuggling, while numerous other aviators discovered suspected sabotage efforts to their aircraft. Ruth Elder, lost on the leg to Phoenix and needing directions, accidentally landed in a field of grazing bulls, causing her to panic that the red color of her airplane would incite anger. The farmer’s wife relayed her location and Elder quickly resumed flight without damages. Tragically, on the second day of the race, Marvel Crosson perished when she crashed in the Arizona desert. Despite calls to suspend the race after Crosson’s death, the remaining women decided that finishing the race would best honor their fallen friend.
On the final day, August 26, 1929, fifteen of the original twenty women crossed the finish line in Cleveland, Ohio. Louise Thaden won the DW class and Phoebe Omlie won the CW class. As Thaden was lauded for her first-place finish, she addressed the crowd, “The sunburn derby is over, and I happened to come in first place. I’m sorry we all couldn’t come in first, because they all deserve it as much as I.”
The Henry Ford recently added over 200 artifacts related to women aviators to the Digital Collections. Of the women aviators who competed in the 1929 Air Derby, the collection includes archival materials for five of them; Louise Thaden, Amelia Earhart, Ruth Elder, Mary Von Mach, and Ruth Nichols. Numerous other significant early female aviators that did not participate in the 1929 Air Derby are also represented in the collection.
Katherine White is Associate Curator of Digital Content at The Henry Ford.
In 2014, the Detroit News donated over 220 photographic negatives to The Henry Ford. They depict photos of and taken from various News aircraft between the mid-1920s and mid-1930s, including a Lockheed Orion and a Lockheed Vega. A substantial number relate to the 1931 Pitcairn-Cierva Autogiro, which has been in The Henry Ford’s collection for over 80 years and is currently on display within Henry Ford Museum in the Heroes of the Sky exhibit. The image shown here includes a hand-written note on the envelope: “Airplanes to ship newspapers.” We have just digitized the complete set of negatives, so you can now visit our online collections to browse the Autogiro-related images, or everything related to the Detroit News, including all of these images.
Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford.
Though the Wright Brothers first successfully flew their heavier-than-air flyer in 1903, it wasn’t until August 8, 1908, that Wilbur Wright offered the first official public demonstration of their creation. In a series of flights between August and the end of the year, Wright quashed many skeptics by showing the flyer’s maneuverability. Images of those flights remain today in the archives of The Henry Ford in a series of glass plate negatives in the Bollée Collection, named after Leon Bollée, a French automaker and aviation enthusiast. We’ve just digitized all of these glass plate negatives, including documentary images of the flyer before, during, and after these flights, as well as many images covering the personal and business interests of Leon Bollée. The fascinating image shown here depicts the Wright Flyer being transported along a narrow road in France—an endeavor that must have had its challenges. View over 150 more newly-digitized Bollée images by visiting our Digital Collections.
Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford.
Amelia Earhart. We know her as a famous aviatrix—the first woman to fly solo across the Atlantic in 1932 and the daring pilot who disappeared attempting an around-the-world flight in 1937.
But long before the celebrity fashion brand frenzy of more recent decades—think Jaclyn Smith, Jessica Simpson, Mary-Kate and Ashley Olsen, Jay Z and countless others—Amelia Earhart had her own fashion line.
Yes, the motivation was to make money. Not to support a lavish lifestyle, but to finance her true passion—the adventure of flying.
By the end of the 19th century technological miracles were commonplace. Railroad trains routinely traveled a-mile-a-minute. Electric lights could turn night into day. Voices traveled over wires. Pictures could be set into motion. Lighter-than-air balloons and dirigibles even offered access to the sky. But the age-old dream of flying with wings like birds still seemed like a fantasy. In a simple bicycle shop now located in Greenfield Village, two brothers from Dayton, Ohio, turned the fantasy of heavier-than-air flight into reality.
Lillian Boyer (1901–89) was a young waitress in 1921 when two customers took her for a ride in their airplane. The same week, she took another ride and climbed out of the cockpit onto the wing, thus beginning a career as an aerial exhibitionist. In her eight-year career, she was featured in 352 shows throughout the United States and Canada, performing stunts including wing walking, parachuting, and transferring herself from moving automobiles to flying planes. We’ve just added a selection of photos of Boyer to our collections website, including this one-handed hang from around 1922. View more death-defying photos of Lillian Boyer by visiting our Digital Collections.
Ellice Engdahl is Digital Collections and Content Manager at The Henry Ford.
By 1925, Americans could travel long distances by train or automobile. Rail lines and new numbered highways nearly spanned the country. Though air travel was an interesting suggestion, it seemed unreliable. Airplanes were incredible inventions that had crossed oceans and navigated the globe. But there had been accidents, and too many had been fatal. Americans thought it best to leave planes to the brave—soldiers who’d flown in World War I. Entrepreneurial barnstormers. A few intrepid airmail pilots.