Past Forward

Activating The Henry Ford Archive of Innovation

Arch-shaped red clock with small face in center
Arch Alarm Clock, Designed by Michael Graves, 1999 / THF179673


In 2019, The Henry Ford acquired Michael Graves Design’s extensive product design archive as part of its permanent collection—more than 2,500 objects in total. The Michael Graves Design archive consists of finished products, models, prototypes, and production samples representing partnerships with Alessi, Target, Stryker, Disney, Steuben, Swid Powell, Sunar, Lenox, Dansk, Duravit, and Dornbracht, among others.

“In its entirety, the Michael Graves Design product archive tells a 39-year history of art, culture, and commerce, along with countless stories about the power of design,” said Patricia Mooradian, president and CEO of The Henry Ford. “We are honored that the team chose The Henry Ford as the location to house this collection that shows that everyday products can be designed with both purpose and playfulness.”

Dome-shaped silver teakettle with blue handle on one side and spout on other side topped with a red whistle
This coach's whistle teakettle was designed by Michael Graves for Target in 1999. / THF179699

Graves’ first designs for Target debuted in 1999. The collaboration eventually brought over 2,000 products to market across 20 categories, including kitchen electrics, gadgets, cleaning supplies, home décor, and storage and organization. This groundbreaking 15-year partnership with Target transformed mass-merchandising strategies, elevated consumers’ expectations for design, and made Target a design destination.

In addition to high-end client relationships, Michael Graves Design’s revolutionary approach to common home products, known as “Art of the Everyday Object,” solidified it as a pioneer in the contemporary design industry.

Semi-opaque white plastic toilet brush and holder with blue sticker on receptacle and blue handle on brush
Toilet brush designed by Michael Graves. / THF179683

“Michael Graves and his designers performed a kind of design alchemy, transforming often humble things—thousands of them—into objects of delight, humor, and elegance,” said Marc Greuther, vice president, historical resources and chief curator at The Henry Ford. “He showed that seeming near-opposites, such as practicality, whimsy, affordability, decoration, and modernity, could actually coexist—and move swiftly off the shelves of everyday retailers.”

Continue Reading

home life, shopping, design, The Henry Ford Magazine, by Jennifer LaForce, Henry Ford Museum

Page with large printed text "I WILL LISTEN AND TAKE ACTION"

Protest Poster, "I Will Listen and Take Action," 2020 / THF610765

In every issue of The Henry Ford Magazine, staff from The Henry Ford suggest books, podcasts, apps, television shows, and websites that have caught their eye (or ear). For the January–May 2021 issue, the selections reflected the issue’s theme of “connecting with community,” with our staff interpreting this theme through the lenses of social activism, social justice and injustice, and diversity. Check out our picks below.

No! My First Book of Protest by Julie Merberg and illustrated by Molly Egan


Book cover with black starry background and hands holding a sign, rattle, pacifier, and sippy cup; also contains text

I remember sitting on my mom’s lap reading my childhood favorite, Dr. Seuss’ Yertle the Turtle. Today, I appreciate how books for the youngest readers distill complex stories into compelling images and clear, action-oriented ideas.

My latest read is No! My First Book of Protest. Little ones will enjoy saying “No, No!” with each activist. They will learn that a “No!” followed up with collective action can change the world.

Many social innovators featured on these pages have a home in our collections, programs, and exhibits, including Frederick Douglass, Alice Paul, and Rosa Parks. Judith Heumann, a disability rights activist, is someone I knew less about and was glad to discover. Greta Thunberg has influenced some of our recent collecting, including signs made by students for the climate marches of 2019–2020.

I hope all of us take this book’s message to heart: “Great people made big changes when they said ‘No, No!’ Someday you can protest too (when you’ve had time to grow).”

--Cynthia Jones, Director, Museum Experiences & Engagement

Make Change: How to Fight Injustice, Dismantle Systemic Oppression, and Own Our Future by Shaun King and Stamped: Racism, Antiracism, and You by Jason Reynolds and Ibram X. Kendi


Book standing up on two identical books; contains blue and black text on an orange-and-pink graphic background

The COVID-19 quarantine has allowed me to spend time with family and revisit some of my favorite stress-relieving hobbies, like guitar and Chinese martial arts. But the current political climate has stirred my inner community activist.

Friends recommended the following books to me: Shaun King’s Make Change along with Stamped: Racism, Antiracism, and You. Both reads are very timely and offer insights to solutions and alternatives during this wake-up call for racial and social reform in America.

--Brent Embry, Senior Graphic Designer

black-ish, ABC-TV

This American TV sitcom series chronicles the complexities of raising an upper-middle-class Black family in Los Angeles’ white suburbia. While rooted in comedy, the show addresses hard-hitting cultural and social topics that Black Americans face on a daily basis. It is presented in a way that doesn’t lose its significance and provides multiple vantage points on Black culture.

I find the show to be very timely and poignant during a time when an overconsumption of political news can be discouraging.

--Anita Davis, Program Manager, Corporate Professional Development

Driving the Green Book, Macmillan Podcasts

Image with text and hazy car headlights seen through darkness and rain

The Negro Motorist Green Book has been at the forefront of the cultural psyche for the last three years, but the Macmillan podcast, Driving the Green Book, brilliantly journeys into its roots, from the Underground Railroad to firsthand accounts of racism today, by highlighting Black female entrepreneurship, civic pioneers, and communities, both physical and social.

--Sophia Kloc, Historical Resources Administrator

Community Deconstructed: Recommendations from Our Library


Grow your knowledge about community making, the power of an organized voice, and the role of farming, past and present with these book suggestions from our library collection. For help with access, contact the Research Center.

Farmers’ Markets of the Heartland by Janine MacLachlan

Making Local Food Work: The Challenges and Opportunities of Today’s Small Farmers by Brandi Janssen

The Claims of Kinfolk: African American Property and Community in the Nineteenth-Century South by Dylan C. Penningroth

Thinking Small: The United States and the Lure of Community Development by Daniel Immerwahr

Historical Roots of the Urban Crisis: African Americans in the Industrial City, 1900-1950 edited by Henry Louis Taylor Jr. and Walter Hill

The Different Drum: Community Making and Peace by M. Scott Peck

My Community: Then and Now by Lynn Bryan

Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky

Preserving the Family Farm: Women, Community, and the Foundations of Agribusiness in the Midwest, 1900-1940 by Mary Neth

Twitter and Tear Gas: The Power and Fragility of Networked Protest by Zeynep Tufekci

Frontier Settlement and Market Revolution: The Holland Land Purchase by Charles E. Brooks


This post was adapted from an article first published in the January–May 2021 issue of The Henry Ford Magazine.

African American history, popular culture, TV, The Henry Ford Magazine, books

Man in black t-shirt, jeans, baseball cap, and backpack stands in a plaza with a few other people and red building behind him
Mick Ebeling, founder of Not Impossible Labs, home of Music: Not Impossible. / Photo courtesy Not Impossible Labs


Film producer Mick Ebeling founded Not Impossible Labs to be a tech incubator with the mission of righting wrongs with innovation. Since then, his credo to “create technology for the sake of humanity” has resulted in developments like an invention allowing people who are paralyzed to communicate using only their eye movements and 3D-printed arms for Sudanese children who’ve lost limbs to war. So when Ebeling witnessed a concert for deaf listeners—where the music was turned up loud enough for the crowd to feel the vibrations—around the same time as a friend lost his sense of smell in a skateboarding accident, he had a revelation. “He didn’t fall on his nose—he fell on his head,” Ebeling said. “That means you don’t smell with your nose. You smell with your brain, which means you don’t hear with your ears, you do that with your brain too. So what if we went around and kind of subverted the classic way that people hear and we just took a new pathway to the brain?”

Thus was born the Music: Not Impossible project. Ebeling enlisted Daniel Belquer, a Brazilian music composer and technologist, to be the “mad scientist” shepherding the endeavor. Belquer was obsessed with vibration and tickled by the observation that skin could act as a substitute for the eardrum. “In terms of frequency range, the skin is much more limited than the ears,” said Belquer, “but the skin is better at perceiving texture.”

Belquer and Ebeling worked with engineers at Bresslergroup, Cinco Design, and Avnet, in close collaboration with members of the deaf community, to create the current version of a wearable device consisting of a “vibrotactile” vest, wrist straps, and ankle straps. The harness features 24 actuators linked to different instruments and sounds that distribute vibrations all over the body. The system is totally customizable and could, for example, have the drums vibrate the ankles, guitars stimulate the wrists, basslines rumble along the base of the spine, vocals tickle the chest, and so on.

Gif showing four total images of backpack-like device that attaches around the body
Mick Ebeling and Daniel Belquer worked with leading engineers and members of the deaf community to create the current version of their wearable device, which consists of a “vibrotactile” vest, wrist straps, and ankle straps. / Photos by Cinco Design

“What we’re doing is transforming the audio into small packets of information that convey frequency amplitude in the range that our device can recognize,” Belquer said. “And then we send this through the air to the technology of the device. The wearables receive that information and drive the actuators across the skin, so you get a haptic [a term describing the perception of objects by touch] translation of the sound as it was in its source.”

As the team tested prototypes and held demo events, they also discovered the device has benefits for hearing listeners as well as deaf ones. “We can totally provide an experience that is both auditory and haptic,” said Belquer. “So with the vibration and the music, you hear it and you feel it and you get gestalt. This combined experience is more powerful than the individual parts. It’s like nothing you’ve ever felt.”

Room filled with blue light and people with their hands in the air; one close to camera wears a device strapped to his arm
Photo courtesy Not Impossible Labs

The project won silver in the Social Impact Design category at the 2020 Industrial Designers Society of America (IDSA) International Design Excellence Awards (IDEA), which are hosted at The Henry Ford. Here’s what Marc Greuther, vice president at The Henry Ford and an IDEA juror, had to say about the project: “I like to think of design as an essentially friction-reducing discipline, reducing chafing in the functional, aesthetic, or durability realms—of design building bridges, shortening the route between user and a known destination promised by a tool’s outcome, whether it’s a really good cup of coffee, a comfortable office chair, or an intuitive e-commerce interface. Music: Not Impossible grabbed my attention for going an order of magnitude further—for bridging unconnectable worlds, making sound and music accessible to the deaf. In his design checklist, Bill Stumpf said good design should ‘advance the arts of living and working.’ Music: Not Impossible fulfills that goal by creating an opening into a vast landscape—not by reducing friction but by removing a wall.”

“In the beginning, people would say this might be something like Morse code or Braille, that you have to go through an educational process in order to understand,” said Belquer. “But as an artist, I was always against a learning curve. You might not know or like a specific kind of music or style, but you can relate to what the emotional message of the content is. You don’t need to be trained in order to have the experience and be impacted by it.”

African American man faces the camera with his mouth open, while a group of people behind him face the opposite direction
Photo courtesy Not Impossible Labs

What may be most remarkable about the project is that it creates a shared experience among people who might not have had one otherwise. From what the Music: Not Impossible team has witnessed so far, wearing the device can be just as intense and euphoric for folks who can hear as those who can’t. “We’ve had maybe 3,000 demo participants at this point,” said Belquer, “and there’s this face we always see: Their eyes open wide and their mouth and jaw drops as they have this ‘wow!’ moment.”


Mike Rubin is a writer living in Brooklyn, and Jennifer LaForce is Editorial Director at Octane and Editor of The Henry Ford Magazine. This post was adapted from “Where Can Sound Take Us?,” an article in the June–December 2021 issue of The Henry Ford Magazine.

design, inventors, by Jennifer LaForce, by Mike Rubin, music, The Henry Ford Magazine

Woman in black-and-white printed outfit sits in field with hand to her ear
Lavender Suarez. / Photo by Jenn Morse

Lavender Suarez has made music as an experimental improviser for over a dozen years as C. Lavender and studied the philosophy of “deep listening” with composer Pauline Oliveros, which helped her understand the greater impact of sound in our daily lives. But it was seeing fellow artists and friends experience burnout from touring and stress that inspired her to launch her own sound healing practice in 2014.

“Many artists are uninsured, and I wanted to help them recognize the importance of acknowledging and tending to their health,” she said. “It felt like a natural progression to go into sound healing after many years of being a musician and studying psychology and art therapy in college.”

Suarez defines sound healing as “the therapeutic application of sound frequencies to the body and mind of a person with the intention of bringing them into a state of harmony and health.” Suarez received her certification as a sound healer from Jonathan Goldman, the leader of the Sound Healers Association. She recently published the book Transcendent Waves: How Listening Shapes Our Creative Lives (2020, Anthology Editions), which showcases how listening can help us tap into our creative practices. She also has presented sound healing workshops at institutions like New York’s Whitney Museum of American Art and Washington, D.C.’s Hirshhorn Museum.

Continue Reading

healthcare, by Mike Rubin, The Henry Ford Magazine, women's history, music

African American man wearing long-sleeve t-shirt, bandana around neck, and baseball cap stands with arms crossed with a colorful pattern of wavy lines in the background
Waajeed. / Photo by Bill Bowen


Waajeed has worn many hats in his musical career. Besides the stylish Borsalino he usually sports, he’s been the DJ for rap group Slum Village, half of R&B duo Platinum Pied Pipers, an acclaimed producer of hip-hop and house music, and proprietor of his own label, Dirt Tech Reck. But it’s his latest venture that feels closest to his heart: educator.

The 45-year-old Detroit native is now the director of the Underground Music Academy (UMA), a school set to launch in 2022 that will guide students through every step of tackling the music industry obstacle course. “You can learn how to make the music, put it out, publish it, own your company, and reap the benefits,” he said of his vision for UMA. “A one-stop shop.”

African American man leans in the doorway of an empty room that appears to be under construction
Photo by Bill Bowen

While Waajeed initially broke into music via hip-hop, UMA will, at least at first, focus on electronic dance music. Detroit is internationally renowned for techno, a form of electronic dance music first created in the Motor City in the mid-1980s by a group of young African American producers and DJs. But as the music exploded globally, particularly in Europe, techno became associated with a predominantly white audience. While Detroit’s pioneers were busy abroad introducing the music to foreign markets, the number of new, young Black practitioners at home kept dwindling.

UMA’s initial spark hit Waajeed a few years ago, when he was spending endless hours on planes and in airports, jetting to DJ gigs around the world. “On almost every flight I jumped on, I didn’t see a lot of people that looked like me, and it didn’t feel right,” he said. “All of this energy that’s being put into building Europe’s connection to our music and our past and our history, and it’s like, this needs to be happening in our own backyard. It was an awakening.”

African American man in white t-shirt and yellow hat works at a DJ mixing station with foliage descending from wooden walls and ceiling in the background
Waajeed performing at Brunch Electronik Lisboa in Portugal. / Photo courtesy Brunch in the Park

Waajeed spoke to Mike Banks, a founder of the fiercely independent techno collective Underground Resistance, about how best to communicate to younger Black listeners that this music, primarily associated with Germans and Brits for the last 30 years, is actually an African American art form. The genesis of UMA flowed from their discussions. Waajeed described Underground Resistance’s credo of self-determination and mentorship as “a moral and business code that’s been the landmark cornerstone for our community.”

Another huge inspiration came from older musicians like Amp Fiddler, a keyboardist for Parliament-Funkadelic whose home in Detroit’s Conant Gardens neighborhood was close to Waajeed’s high school, Pershing. Whenever Waajeed and his friends (like future hip-hop producer J Dilla) skipped class, they’d end up in Fiddler’s basement, where he taught the teens how to use instruments and recording gear. “It started with people like Amp,” Waajeed said, “taking these disobedient kids in the neighborhood and giving us a shot in his basement, to trust us to come down there and use what felt like million-dollar equipment at the time, teaching us how to use those drum machines and keyboards. Amp put us in the position to be great at music.”

Three-story red brick building
After years in the making, Waajeed is hoping to welcome students to the physical space for his Underground Music Academy in 2022. It will be located on Detroit’s East Grand Boulevard, near the internationally known Motown Museum. / Photo by Bill Bowen

Waajeed hopes UMA will institutionalize that same “each one teach one” tradition, not only with respect to music-making but also business and social acumen. “I heard stories about people who worked with Motown that would teach you what forks to use so you could sit down for a formal dinner, and that’s what I’m more interested in,” he said. “As much as being a beat maker is important, it’s just as important to be a person who is adamant about your business: knowing how to handle yourself the first time you go on tour, or how to set up publishing companies and bank accounts for those companies. That’s what we’re trying to do, to make that instruction more available so you have no excuses to fail.”

Until the physical space is ready to host students—scheduled for 2022, though the COVID-19 pandemic may alter that plan—UMA is concentrating on video tutorials that can be watched online, as well as fundraising, curriculum planning, and brainstorming about how best to reach the academy’s future pupils.

African American man sits on steps outside a red brick building; a colorful graphic of wavy lines has been added to the photo
Waajeed sits on the steps of the future Underground Music Academy in Detroit. / Photo by Bill Bowen

“The result of this is something that will happen in another generation from us. We just need to plant the seed so that this thing will grow and be something of substance five or ten years from now,” Waajeed said. “I would be happy with a new generation of techno producers, but I would be happier with a new generation of producers creating something that has never been done before.”


Mike Rubin is a writer living in Brooklyn. This post was adapted from “Where Can Sound Take Us?,” an article in the June–December 2021 issue of The Henry Ford Magazine.

The Henry Ford Magazine, school, popular culture, Michigan, Detroit, African American history, education, by Mike Rubin, music

Small red brick building with bell tower
Scotch Settlement School in Greenfield Village. / Photo courtesy of Jeanine Miller


Holiday Nights in Greenfield Village offers an engaging look into the ways Americans celebrated Christmas in the past. At Scotch Settlement School, the holiday vignette reflects the Christmas programs that took place in the thousands of one-room schoolhouses that once dotted the landscape of rural America.

Black-and-white photo of group of African American boys and girls standing with an African American woman outside a small wooden building
Students and teacher pose outside their rural one-room school in Summerville, South Carolina, about 1903. / THF115900

The schoolhouse—often the only public building in the neighborhood—was a center of community life in rural areas. It was not only a place where children learned to read, write, and do arithmetic, but might also serve as a place to attend church services, go to Grange meetings, vote in elections, or listen to a debate.

Matted black-and-white photo of group of children wearing stars and stripes sitting and standing with a man in a suit in front of a wooden building
Students dressed in patriotic costumes for a school program, pageant, or parade, about 1905. / THF700057

People in rural communities particularly looked forward to the programs put on by the students who attended these schools—local boys and girls who ranged in age from about seven to the mid-teens. School programs were often presented throughout the year for occasions such as George Washington and Abraham Lincoln’s birthdays, Arbor Day, Halloween, Thanksgiving, Christmas, and eighth-grade graduation. People came from miles around to country schools to attend these events.

Page with handwritten text and holly leaf and berries drawn with crayon (?)
Folded page with handwritten text
Handwritten Christmas program from Blair School, Webster County, Iowa, December 23, 1914
. / THF700097, THF700098

Among the most anticipated events that took place at the schoolhouse was the Christmas program—it was a highlight of the rural winter social season. Preparations usually started right after Thanksgiving as students began learning poems and other recitations, rehearsing a play, or practicing songs. Every child was included. Students might have their first experience in public speaking or singing before an audience at these school programs.

Room interior containing Christmas tree, wood-burning stove, bookshelves, and American flag hanging from wall
Interior of Scotch Settlement School during Holiday Nights in Greenfield Village. / Photo courtesy of Jeanine Miller.

The schoolroom was often decorated for the occasion, sometimes with a Christmas tree. During the late 1800s, when the presence of Christmas trees was not yet a widespread tradition, many children saw their first Christmas tree at the school Christmas program. Presents like candy, nuts, fruit, or mittens—provided by parents or other members of the community—were often part of the event. Growing up in the 1870s frontier Iowa, writer Hamlin Garland recalled the local minister bringing a Christmas tree to the schoolhouse one Christmas—a tree with few candles or shiny decorations, but one loaded with presents. Forty years later, Garland vividly remembered the bag of popcorn he received that day.

Teachers were often required to organize at least two programs a year. Teachers who put on unsuccessful programs might soon find themselves out of a teaching position. Teachers in rural schools usually came from a similar background to their students—often from the same farming community—so an observant teacher would have understood the kind of school program that would please students, parents, and the community.

Children at times performed in buildings so crowded that audience members had to stand along the edges of the classroom. Sometimes there wasn’t room for everyone to squeeze in. To see their parents and so many other members of the community in the audience helped make these children aware that the adults in their lives valued their schoolwork. This encouraged many of the students to appreciate their opportunity for education—even if they didn’t fully realize it until years later. Some children might even have been aware of how these programs contributed to a sense of community.

Postcard with handwritten text, blurred address, and one-cent stamp
Postcard with the handwritten message, “Our school have [sic] a tree & exercises at the Church across from the schoolhouse & we all have a part in it,” from 11-year-old Ivan Colman of Tuscola County, Michigan, December 1913. / THF146214

These simple Christmas programs—filled with recitations, songs, and modest gifts—created cherished lifelong memories for countless children.


Jeanine Head Miller is Curator of Domestic Life at The Henry Ford. Many thanks to Sophia Kloc, Office Administrator for Historical Resources at The Henry Ford, for editorial preparation assistance with this post.

childhood, music, actors and acting, events, holidays, Christmas, education, school, Scotch Settlement School, Greenfield Village buildings, Greenfield Village, Holiday Nights, by Jeanine Head Miller

Red and yellow book cover with text "Mother Goose" and image of person in purple hat and clothing reading a book to three children and a goose
Mother Goose Rhymes, 1920–1940 / THF278523

How much do you know about children’s books? Earlier this year, The Henry Ford’s librarian, Sarah Andrus, shared some highlights from our children’s book collection on our Instagram channel as part of our History Outside the Box series, which features material from our library and archives. If you missed that installment, you can watch it below, as Sarah discusses everything from Mother Goose and Aesop’s fables to Horatio Alger and Disney books.

Continue Reading

History Outside the Box, by Ellice Engdahl, by Sarah Andrus, childhood, books

Those who decorated for Christian holidays made the gathering of evergreens a ritual. Families and friends ventured into the woods and cut conifers and other wintergreens to festoon churches, ballrooms, and private homes. This post focuses on the process of acquiring the iconic Christmas tree, a conifer or cone-bearing tree, evergreen because it retained its foliage throughout the winter season and prized for its shape, color, aroma, and association with gift-giving.

The native ranges of conifers affected personal preferences for Christmas trees.

Page with text and image of two birds on a tree branch
Eastern red cedar (Juniperus virginiana), the perch for a female and male cedar waxwing (Bombycilla cedrorum), drawn by John Jay Audubon (1785–1851) in Cincinnati, Ohio, April 1811, reproduced by the New York Historical Society in 1966. / THF251903

Across the southern and eastern United States, the eastern red cedar (really, a juniper) proved a popular tree choice for those who could cut their own. The tree grew rapidly along the edges of woods, encroaching into fields and pastures. Thus, removing a few trees to deck the halls at Christmas time also served the purpose of containing the juniper and retaining arable land and pasture.

The balsam fir (Abies balsamea) appealed to landowners for many of the same reasons. A report in the Detroit Free Press (December 10, 1901) explained that in Maine, the “young firs, which are almost exclusively used for Christmas trees, are good for nothing else—in many sections being considered a nuisance, as they grow like burdocks and crowd out better trees.” Harvesting the trees for urban markets became a festive occasion as the reporter explained, with “whole families going into the woods and taking their dinners along.”

Evergreen branch with large, dark, tightly closed pinecones
Print made from a watercolor sketch of “Alpine Fir” by Mary Vaux Walcott (1860–1940), printed by William Edmund Rudge, Inc., 1925. / THF125075

The subalpine fir (Abies lasiocarpa), also known as the Alpine fir, grew in the high-elevation forests of the Canadian Rockies and western United States. It was much less easily accessible for families harvesting their Christmas tree, but its tall profile and stout branches appealed to Christmas tree shoppers none the less.

Bringing evergreens into private and public spaces during the darkest days of the year (the winter solstice) offered hope for the next growing season. Germanic people receive credit for adding light to the conifer. An 1836 illustration, “Christmas Eve,” showed a Christmas tree with candles aglow. The editor explained this as a well-known German tradition “that almost every family has its Christmas tree covered with a hundred lights and many beautiful gifts, and surrounded generally by a little group of happy beings” (The Stranger’s Gift: A Christmas and New Year’s Present, edited by Hermann Bokum and published in Boston by Light & Horton in 1836, page 9).

The hand-tinted lithograph below, of a boy carrying a tree and a girl carrying a bundle of greens, printed in Hamburg, reinforced a tradition that increasing numbers of German immigrants brought with them to America during the mid-19th century.

Snowy woods with young boy carrying evergreen tree and young girl carrying a bundle of greenery
Color Lithograph, "The Christmas Tree," printed by Gustav W. Seitz, Hamburg, 1856–1866. / THF108194

By 1867, “the pleasant Germanic custom of gathering the family round a Christmas tree ... has become thoroughly domesticated in this country.” So declared Harper’s Weekly (December 18, 1867) in a brief explanation of the reasons why families no longer hung stockings ‘neath the chimney with care, but instead hung presents from Christmas trees. A full-page illustration of “The Christmas Tree” further emphasized the point.

Matted black-and-white photo of a Christmas tree covered in decorations and surrounded by packages
Christmas tree decorated with candles, popcorn strings, and toys, circa 1900. / THF290114

The bucolic imagery of bringing a Christmas tree home through snowy fields to a rural farmhouse contrasted with the risky business of tree markets.

White bulb ornament with image of person dragging Christmas tree across a snowy field toward a house; box for ornament is also in photo
Hallmark "Memories of Christmas" Christmas ornament, 1998. / THF186978

Families invested their labor in tree harvests. “A man cuts the trees close to the roots and a boy or a strong girl clips away with a sharp hatchet the few dead branches near the base. Women and boys tie the trees into bundles of a dozen each, binding them with strong cords, and then the harvest is piled into hayricks and taken to the nearest railroad station.” Often middlemen stepped in. As the New York World reported (reprinted in the Detroit Free Press, December 10, 1901), “the evergreen harvests are generally bought by men who make a business in winter of supplying the holiday green markets of large cities.”

Families cutting conifers for urban markets, middlemen trying to sell them, and customers trying to buy them all relied on railroads to move the perishable cargo. This seasonal business was no holiday (to borrow colleague Matt Anderson’s turn of phrase in his blog post, “Winter Railroading was No Holiday”).

Black-and-white photo of evergreen trees bundled and leaned against each other outside a large building
Christmas Tree Market, New York City, Detroit Publishing Company, circa 1903. Another view of this market at Barclay Street Station shows smaller trees in bundles to the left of the taller trees. These fit more closely the trees bound up by Maine families and shipped by train to the city, as described in the New York World article mentioned elsewhere in this post. / THF144363

Urban customers had little time to waste because trees arrived close to Christmas day. The Detroit Free Press reported that “Christmas trees, that is to say evergreens, are up in the market” (December 21, 1879). This arrival a few days before the holy day/holiday remained fairly consistent during the 19th century. A decade later (December 20, 1889), the Free Press reported, “Christmas trees have appeared on the market.”

What did these conifers cost? During December 1901, prices depended on tree height: “For trees five to six feet tall the buyers in Maine pay five cents, and for trees six to ten feet tall ten to fifteen cents. In the city these trees bring twenty-five cents to $1” (New York World reprinted in the Detroit Free Press, December 10, 1901). Note that these prices are likely per foot, not per tree.

Customers looking for Christmas evergreen goods in Detroit a week later (December 18, 1901) could expect to pay eight cents per foot for an “Xmas tree” as reported by the Free Press. The market price for a 20-yard roll of “evergreen” was 85 cents to $1 and for a holly and evergreen wreath, $1 per dozen. In 2021 prices, that’s an average of $1.63 to $2.60 per foot for a six-foot tree, and $27.66 to $32.54 for a 20-yard roll of evergreen.

Whether families cut their own or paid market price for their conifer, photographs of home interiors indicate the ways they decorated.

Black-and-white photo of Christmas tree in a room decorated with garland and other Christmas decorations
First electrically lighted Christmas tree, home of Edward H. Johnson, vice-president of Edison Electric Light Company, December 1882. / THF69137

A magnifying glass and close inspection of the original print could confirm the tree type that Edward Hibberd Johnson, wife Margaret, and their three children (Edward H. Jr., Edna, and Lillian) enjoyed as of December 22, 1882. Subscribers to the Detroit Post and Tribune could read about this first tree lit with electric lights—80 red, white, and blue bulbs, hand wired—as reported by journalist William Augustus Croffut. The Johnson family (or their staff) also strung electric lights in the garland running from window treatments to the ceiling light fixture. Readers of Croffut’s article might even have anticipated the possibilities in Detroit, because the Western Edison Light Company had just offered an Edison incandescent light plant for use at Detroit’s Central Market. Detroit’s Committee on Gas was considering the proposal (Detroit Free Press, December 6, 1882).

Artificial illumination of the Christmas tree became standard practice quickly.

Lot with small shelter with person by it, displaying evergreen Christmas trees and wreaths
Christmas greens at Holiday Nights, December 5, 2021. / Photograph by Debra A. Reid

Today, Holiday Nights in Greenfield Village features winter greens and conifer trees in several residences and across the decades from the Ford Home (1870s) and Edison Homestead (1910s) to Cotswold Cottage (1940s). Menlo Park features the 1880 premiere of an electric distribution system, and Edison Illuminating Company’s Station A explores the history of Christmas tree lighting. The tree and greens markets (both in Greenfield Village during Holiday Nights and outside Henry Ford Museum of American Innovation) convey the joy and anticipation of bringing evergreens into the home ready for decorating in the spirit of the season.

Greenery and lights can brighten these dark nights of the winter solstice for all.


Debra A. Reid is Curator of Agriculture and the Environment at The Henry Ford.

shopping, nature, by Debra A. Reid, Christmas, holidays, events, Greenfield Village, Holiday Nights

Postcard with Santa in an old-fashioned airplane flying over a snowy scene as a woman waves; also contains textSanta Claus employs the latest in transportation technology to share his greetings in this Christmas postcard, 1910. / THF93052


During the first two decades of the 20th century, people were likely to find colorful Christmas postcards when they reached into their mailboxes as the holiday neared. Americans were experiencing a postcard craze!

A New Idea: Sending Holiday Greetings


Postcard with several children in old-fashioned dress holding hands and dancing around a small Christmas tree
A pre-postcard era Christmas card by Louis Prang & Company of Boston, 1880. During the mid-1870s, Prang began publishing Christmas and other greeting cards, creating a highly successful Christmas card industry. / THF16646

It’s not that people didn’t send Christmas cards before that time. They did, especially during the 1870s and 1880s as Christmas became more widely celebrated in homes and in the community. Sending a Christmas greeting card was a way to keep in touch with distant family and friends. In the decades following the Civil War, as Congress increasingly standardized delivery, mail traveled more rapidly, dependably, and cheaply than it had before, transporting Christmas cards and other mail throughout the nation.

Matted black-and-white photo of a man and woman in a room filled with mail bins and cubbies with items sorted into them
Post office in the small town of Hoxie, Kansas, about 1913. / THF700079

Yet interest in giving or sending printed holiday greetings through the mail had waned somewhat by the 1890s. That is, until circumstances—lower postal rates and improved delivery service to all areas of the country—helped create a postcard boom for urban and rural residents alike and encouraged a Christmas card revival.

The Postman Brings Postcard Cheer


n 1898, the United States Post Office reduced the cost of mailing privately printed postcards to one cent. As postcards caught the public’s fancy in the first decade of the 20th century, these cards blossomed with colorful images, humorous messages, or holiday greetings. Postcards quickly became an attractive and ready means of inexpensive communication, with room for a personal message on the reverse.

During the “Golden Age” of postcards, from about 1900 to 1914, people bought and mailed billions. In 1904, the New York City post office alone handled about 30,000 cards per day. Many of these billions of postcards were holiday-themed—Christmas postcards were the most popular.

Black-and-white photo of small delivery trucks lined up in front of a large brick building
United States Post Office delivery trucks, Ardmore, Pennsylvania, 1908. / THF700044

Double arch-shaped image of postman by mailbox on a residential street adding items to mailbag; a bike leans against postbox and a large sack is nearby
Mail carrier, about 1925. / THF289999

By 1902, rural mail routes had become a permanent part of the postal service. Instead of having to make a trip into town to the post office to retrieve their mail, rural residents now had the same advantage as city dwellers—mail was delivered directly to their homes.

Man sits in very small boxy cart/wagon hitched to a horse in front of a building
Rural Free Delivery in a horse-drawn mail delivery wagon, 1895–1920. / THF143935

Silver arch-shaped mailbox with text on front and side
Rural Free Delivery mailbox, 1900–1916. / THF158049

Christmas Postcard Greetings—Inexpensive and Colorful


Postcard with eye-shaped illustration of children skating on an icy pond; border contains holly and text
Back of postcard with printed text and place for writing message, address, and stamp
Postcard advertising the Souvenir Post Card Company’s line of Christmas postcards, about 1910. /
THF700082 and THF700083

These colorful seasonal greetings were not only affordable, they were attractive and appealing.

The time was right. Between 1900 and 1910, entrepreneurs established most of the American greeting card companies, including Hallmark Cards, American Greetings, Rust Craft, and the Gibson Art Company. Many of the colorful postcards companies sold to their American customers were printed in Germany—American printing technology lagged behind that of the Germans.

Postcard with Santa in sleigh being pulled by four reindeer; also contains a Christmas tree and child sleeping
German-made postcard of Santa and reindeer and sleeping child, 1907-1910. / THF136483

The postcards displayed a range of what we now think of as symbols of Christmas, including Santa Claus, children with toys, Christmas trees, houses and churches in the snow, ice skating, bells, holly, and angels.

Postcard with images of birds, holly berries, and a holly leaf containing an image of a stone bridge and houses in snow
This postcard combines holly with a snowy landscape. / THF6869

Vertical postcard with text and image of Santa holding his hands out to two reindeer
Young girl in spats, blue coat, and hat with blue ribbon pulls a small cart with a doll in it; also contains text
Postcards sporting images of Santa with reindeer, 1907–1910, and a child with toys, 1905–1910. /
THF136481 and THF4503

Postcard with decorative background containing holly and bells; also contains text and image of church in snow
Vertical blue postcard with image of winged angel in white robes holding a small Christmas tree lit with candles; also contains text
Christmas postcards—with a snow-covered church, holly, and bells, and with an angel holding a Christmas tree, 1910 and 1915. /
THF700046 and THF700048

Up-to-date technology made its appearance in these Christmas postcards as well.

Postcard with Santa with sack of toys on his back on left side and young child on right side, talking to each other on old-fashioned telephones; also contains text
A child uses the telephone, rather than a letter, to communicate her wish list to Santa, 1907. / THF135741

Postcard of two people in an open car decked with holly in a snowy woods
Postcard of two people in an open car driving through snow
Images of automobiles often appeared on Christmas cards of the era, 1907
1910 and 1910. / THF135814 and THF143923

Postcard of St. Nick in purple cape on motorcycle with toys in front basket; contains text and border of holly leaves and berries
Santa tries out motorcycle delivery of presents rather than reindeer-powered transportation, 1910–1920. / THF4508

The postcard craze peaked between 1907 and 1910—it was particularly popular among rural and small-town women in the northern United States. Some 700 million postcards were mailed during the year ending June 30, 1908, alone.

Yet the postcard craze would soon ebb. In 1909, a tariff was placed on imported postcards, making the German-printed imports more expensive. The quality of available postcards began to fall. Public interest waned and artistic tastes changed. In 1914, World War I further disrupted the postcard industry, as German-produced cards and high-quality dyes used for ink became unavailable. As the war continued, many companies shifted to greeting card—rather than postcard—production. The telephone probably contributed as well, as more households had phones to reach family and friends more quickly. The “Golden Age” of postcards was drawing to a close.

Step into Christmas Postcards Past


Small, beige, one-story wooden building with wreath on door and lights strung above it
Phoenixville Post Office in Greenfield Village during Holiday Nights. / Photo courtesy of Jeanine Miller

Today, strolling past the Phoenixville Post Office during Holiday Nights in Greenfield Village offers a glimpse into this slice of Christmas postal history.

Two people stick their faces through holes in a life-size holiday postcard among evergreens
Two people stick their faces through holes in a life-size holiday postcard among evergreens
Photos courtesy of Jeanine Miller and Glenn Miller.

Visitors can experience the early 20th century postcard craze for themselves by posing behind enlarged versions of Christmas postcards placed near the Phoenixville Post Office—and then act as digital “postal carriers” by sending these images to family and friends by text or email.

A row of large wooden backdrops with holes cut for people's faces stands in front of a building along a sidewalk
Photo courtesy of Jeanine Miller.

From a curator’s point of view, it’s a wonderful to see these postcards of Christmas Past become part of Christmas Present! You can take a “peek” into Christmas mailboxes of the past by clicking here to see additional early-20th-century postcards in our collection.

Merry Christmas!


Jeanine Head Miller is Curator of Domestic Life at The Henry Ford. Many thanks to Sophia Kloc, Office Administrator for Historical Resources at The Henry Ford, for editorial preparation assistance with this post.

events, postcards, holidays, Holiday Nights, Greenfield Village, correspondence, Christmas, by Jeanine Head Miller

Black-and-white portrait of man with sideburns wearing jacket or jumpsuit with text and logos
Al Unser, Sr., in 1971. / THF224820

We are saddened by the passing of Al Unser, Sr., on December 9, 2021. Over his nearly 40-year racing career—ranked as one of America’s top drivers for much of it—Unser added immeasurably to his family’s rich legacy in motorsport. He earned 39 wins in national championship races and three national titles. Unser won two overall victories at Pikes Peak. He earned a championship in the IROC series. Most famously, Unser won four times at the Indianapolis 500.

Some families farmed, and some ran small businesses. The Unsers raced. Al’s father and uncles grew up near Pikes Peak, Colorado, where they competed in the celebrated Pikes Peak Hill Climb starting in 1926. Uncle Louis won nine victories there between 1934 and 1953, while father Jerry scored a personal-best third-place finish on the mountain.

Black-and-white photo of man standing in front of racecar, with four younger men kneeling in front of him
An American racing dynasty: Jerry Unser (rear) with his sons (front, left to right) Bobby, Jerry Jr., Louie, and Al. / THF227428

By the time Al was born in 1939 (on the day before Memorial Day, appropriately enough), Jerry and Mary Unser had moved their family to Albuquerque, New Mexico, where Jerry operated a service station on well-traveled Route 66. Like his older brothers Jerry Jr., Louie, and Bobby, Al grew up helping at the station where he was surrounded by cars and racing culture. Jerry Jr. and Louie went to Pikes Peak for the first time as competitors in 1955. Jerry Jr. earned class wins there in 1956 and 1957. He started in the 1958 Indianapolis 500, but was knocked out of contention by a collision on the first lap. The following year, Jerry Jr. was killed in a crash while attempting to qualify for Indy.

Louie earned class victories at Pikes Pike in 1960 and 1961, but multiple sclerosis forced his retirement from competitive driving in 1964. It was Bobby who became “King of the Mountain,” earning 13 wins—including 10 overall victories—at Pikes Peak from 1956 to 1986. Bobby made his mark at Indianapolis too, winning the Indy 500 in 1968, 1975, and 1981.

Black-and-white photo of three men in matching sweatshirts joining hands in front of a car and banner
The Unsers reigned at Pikes Peak, and Al earned overall wins in 1964 and 1965. He posed there with Wes Vandervoort (left) and brother Bobby (right) in 1964. / THF218643

Al launched his own competitive driving career in 1957. Fittingly, his first taste of success came at Pikes Peak. He interrupted his brother Bobby’s successful streak on “America’s Mountain” by claiming the overall victory in 1964. Al then turned in a repeat performance with another overall win in 1965. That same year, he made his debut in the Indianapolis 500. Al finished ninth, ahead of Bobby (who placed nineteenth) but behind Jim Clark and his rear-engine revolution.

People push racecars through a gap between concrete grandstands filled with people as many watch
Al’s Johnny Lightning cars of 1970–71 remain Indy fan favorites. / THF148071

Al scored a second-place Indy 500 finish in 1967 and, the following year, he joined Vel’s Parnelli Jones Racing team and chief mechanic George Bignotti. Al’s first win at the Brickyard came in 1970, when he dominated the race by leading 190 of the 200 laps. Just as he had done at Pikes Peak, Al posted a repeat win at Indy by taking the checkered flag again in 1971. In both years, Al turned heads not just with his performance, but with his distinct blue and yellow cars sponsored by toymaker Johnny Lightning.

Unser notched another Indy 500 win in 1978. That year’s victory was followed later in the season by wins at Pocono Raceway and Ontario Motor Speedway. The trio of checkered flags gave Al the Indy car “Triple Crown”—victories in all three of the 500-mile races on the 1978 calendar.

Man in jumpsuit with wreath around neck stands in a race car waving to the camera with a crowd of people looking on
Al’s 1987 Indy 500 victory made him only the second driver (at the time) to win the race four times. / THF225018

Unser’s fourth Indianapolis 500 win shouldn’t have happened at all—which made the triumph that much sweeter. Al was without a ride heading into the 1987 race. But when Team Penske’s Danny Ongais went into the wall during practice and then withdrew from the race under doctor’s orders, the team offered Unser the chance to take his place. Al was less than a week from his 48th birthday, but he was game for another run at the greatest spectacle in racing. Unser started the race in 20th position but steadily moved toward the front, taking the lead on lap 183. He held off the opposition long enough to take the checkered flag with an average speed of 162.175 mph. At that moment, not only did Al become the second driver to win the Indianapolis 500 four times (after A.J. Foyt), he also became the oldest driver to win the race (beating a record set by his brother Bobby, who’d won in 1981 at age 47).

Al retired from competitive driving in 1994, but not before racing several times against his son, Al Unser, Jr. “Little Al” earned two Indianapolis 500 victories of his own, taking the checkered flag in 1992 and 1994. Altogether, an Unser won the Indy 500 nine times from 1968 to 1994—one-third of the races held in those 26 years!

Page with text and photo of three standing men, one with foot up on a folding chair
For 30 years, Al Unser, Sr., was one of only three drivers to win Indy four times (along with A.J. Foyt and Rick Mears). Helio Castroneves joined the exclusive club in 2021. / THF146847

We join the racing world in mourning the death of Al Unser, Sr. His passing is especially hard coming in the same year that saw the loss of his brother, Bobby, and his nephew (and Bobby’s son), Bobby Unser, Jr. Al’s achievements and his impressive record will endure, as will the incredible legacy of the Unsers of Albuquerque, the first family of American racing.

You can hear Al Unser, Sr., describe his career and accomplishments in his own words on our “Visionaries on Innovation” page here.

Man in red shirt with text and checkered flag logo smiles at camera; out-of-focus race car in background
Al Unser, Sr., in 2009 (photo by Michelle Andonian). / THF62695


Matt Anderson is Curator of Transportation at The Henry Ford.


Additional Readings:

Indiana, New Mexico, 21st century, 20th century, racing, race car drivers, in memoriam, Henry Ford Museum, Driven to Win, cars, by Matt Anderson