Past Forward

Activating The Henry Ford Archive of Innovation

How We Grow

May 2, 2014 Think THF

This story originally ran in the June-May 2013 edition of The Henry Ford Magazine.

Greenhouses on rooftops in city centers, next to supermarkets, on hospital campuses, in Antarctic research centers, on golf resorts and on space stations.

I continue to see new applications and extensions of hydroponic growing popping up in nontraditional spaces around the world, especially as populations increase and arable land declines. For me, I consider it my privilege that I have been able to help design cropping systems in some of these spaces — from the British West Indies and downtown Montreal to a suburb of Detroit — that are maximizing production while using less energy and natural resources.

Hydroponics, or growing plants without soil, isn’t a new science, but it is a versatile one.

Almost all commercial greenhouse vegetable production is grown hydroponically. Some of the largest growers in the U.S. and Canada, such as Village Farms, Windset Farms, Eurofresh Farms and Houweling’s Tomatoes, have hydroponic greenhouse operations equaling 200 or more acres in size, with tomatoes, peppers, cucumbers, eggplants, lettuce and various herbs growing.

One of my most recent challenges was designing a small greenhouse for Henry Ford West Bloomfield Hospital in a suburb outside Detroit. The objective was to produce vegetables hydroponically to increase production in the limited area of the greenhouse. At the same time, they wanted to grow an assortment of vegetables.

To do this, we designed a number of different hydroponic systems to meet the specific needs of each crop. Plant towers increased production of various herbs, as greenhouses have vertical space that must be optimized in its production systems. A water culture system called nutrient film technique (NFT) was the choice for lettuce and basil. Tomatoes, peppers and other vine crops are grown in buckets of perlite with a drip irrigation system feeding the plants with a nutrient solution.

The versatility of hydroponics applied at its simplest best.

Better by design, hydroponic operations, whether they are large and commercial or smaller scale like the hospital’s greenhouse, require less space, less energy to run and consume less water. And, without the presence of soil, they don’t have to rely on artificial pesticides. Instead, they can use Integrated Pest Management (IPM), a biological procedure powered by natural predators and bioagents (pesticides made from natural sources), to control pests.

For the end consumer, that equates to crops free of disease, improved food safety and even increased nutritional value.

Howard Resh is the manager of the hydroponic farm at CuisinArt Golf Resort & Spa in Anguilla, British West Indies, where fresh salad crops are grown for the guests of the resort. Dr. Resh is also an international consultant on the development of hydroponic operations. He has written five books, with Hydroponic Food Production in its seventh edition, and also has a website.

Did you really think we wouldn't pick May flowers?

Trade cards (also known as advertising cards) were produced in enormous numbers during the latter half of the nineteenth century. Following the Civil War, America was inundated with an unprecedented volume of advertising. Simultaneous with this was the prolific publication of newspapers and magazines. However, these publications offered limited advertising space for most businesses. Newspapers usually reserved space for only their local merchants and national magazines devoted only a few pages to advertising. A full-page advertisement was almost nonexistent in periodicals of the time and certainly almost no advertisement appeared in color.

Hence, the advertising void was answered by the poster and the trade card. The trade card became the format of choice for many different reasons. First, unlike posters, trade cards could be printed on both sides often giving greater detail of the product on the reverse. The trade card was relatively inexpensive to manufacture and distribute, and as lithographic technology improved during the 1870s and 1880s, beautiful full-color trade cards began to be produced by even the smaller companies, and subsequently collected by the eager public. (Lithography is the process of putting designs with a greasy material on stone, zinc, aluminum, or another substance and then producing a printed impression from there.) Trade cards were most commonly distributed through local retailers and wholesalers where they reached even the most remote towns. Oftentimes they were packaged with product, and companies began campaigns, much like the incentives common in today's cereal boxes, in which customers were urged to collect all the different designs in a series.

New postal regulations in late 1880s may be the single greatest cause for the end of the trade card. A reduced cost for mailings allowed for a number of new periodicals on the market, and the publishers began to add more pages to their magazines making room for more advertisements. The full-page advertisement began to appear, as well as heavily illustrated mail order catalogs such as Sears & Roebuck. Another competitor for the trade card was the post card which allowed companies direct communication to specific consumer markets. After the tremendous volume produced from the 1870s through the 1890s, the trade card had all but disappeared by the beginning of the twentieth century.

By Judith E. Endelman, former Curator of Special Collections at The Henry Ford.

Early American settlers depended on corn as a sustaining food crop, but also tried to utilize every part of the plant. Out of this desire to make the most of existing material was born the cornhusk doll, a toy made from soaked and shaped husks. We’ve just digitized nine cornhusk dolls from the collections of The Henry Ford, dating from the late 19th century through the early 20th, including this one, tagged with the name “Bonnie.” As an added bonus, between May 5 and June 13, 2014, visitors to the Luther Burbank Birthplace in Greenfield Village will be able to see these dolls on display, and for $4 can make their own cornhusk girl or boy to take home. View the cornhusk dolls in our digital collections, or come make your own this spring!

"Call of the Wild" on cover (Object ID 2014.0.5.1).

As part of The Big Read Dearborn’s focus on The Call of the Wild, I was recently asked to speak on Jack London and the Nature Faker controversy. During the first decade of the 20th century, this widely publicized literary debate shone a spotlight on the differences between science and sentiment in popular nature-writing. Although the actual controversy is long past, the issues at its root are still relevant today.

Proponents of the scientific approach to nature-writing accused the sentimentalists of creating stories that overly humanized animals, misleading readers by taking the animals’ point of view, and often concluding their stories with far-fetched happy endings. The worst offenders—the so-called “nature fakers”—went so far as to claim that their often fictional accounts were completely true-to-life.

The Nature Faker controversy had its roots in Americans’ growing appreciation for nature during the late 19th century. Natural areas suddenly seemed to offer a rejuvenating respite from the chaos, crowds, and machine-age clatter of urban life. This led to the creation of America’s national parks (Yellowstone being the first in 1872) as well as public parks and nature preserves closer to home.

Typical Camp at Camp Iroquois, Glen Eyrie, Lake George, New York, 1911

Camping, Lake George (P.DPC.031757).

Children's Museum Nature Study Club in Bedford Park, New York, 1890-1915

Photo of Nature Study Club (32.351.136).

During the heyday of this “cult of nature,” nature writing became immensely popular. One particular genre that emerged was the so-called “realistic” wild animal story. For the first time in popular literature, wild animals were depicted in a positive light—as compassionate creatures with which readers could sympathize.

Jack London was one of many authors at this time who wrote in this genre. In his book The Call of the Wild (1903), London revealed the thoughts and emotions of his dog-hero, Buck, with such sophistication and literary skill that it was easy for readers to become convinced that London was truly revealing Buck’s innermost self.

Bookplate of Author Jack London, circa 1905

Jack London’s bookplate (2013.0.3.1).

Enter naturalist John Burroughs—in his 60’s by this time—who was known far and wide for his many essays. These received praise in both literary and scientific circles, as Burroughs believed in both reporting the objective facts of nature and describing one’s subjective feelings. But he was adamant that these should remain clear and separate.

John Burroughs on the Steps at Wyndygoul, Cos Cob, Connecticut, August 1905

Framed picture of Burroughs (29.1764.3).

Naturalist John Burroughs with a Duck on her Nest, circa 1910

Burroughs in field (93.205.36).

Burroughs was incensed by the glowing reviews of the new wild animal stories. He felt that some them blurred the line between fact and fiction. Furthermore, he believed that the authors of these stories were deliberately misleading the public for their own financial gain.

In 1903, he submitted a scathing essay to Atlantic Monthly, entitled “Real and Sham Natural History.” In this essay, Burroughs denounced the perception that many of these stories were true. He claimed that the “sham nature writers” deliberately attempted to “induce the reader to cross into the land of make believe.”

After Burroughs’ essay appeared, incendiary responses both supporting and attacking the “sham nature-writers” frequently appeared in the press. This went on for a good four years—until President Theodore Roosevelt publicly joined the debate.

Roosevelt had long been a nature-enthusiast known for his grand hunting expeditions. In fact, the Teddy Bear, introduced in 1903, originated from stories about his reputation as a hunter.

'Teddy and the Bear' Mechanical Bank, 1907-1928

Teddy and the Bear bank (58.100.31).

After years of corresponding with John Burroughs, he went public with an interview that appeared in Everybody’s Magazine, entitled “Roosevelt and the Nature Fakirs.” In this article, he noted many of the same issues that Burroughs had raised, then singled out several authors by name—including, for the first time, Jack London. This also marked the first time that the term “nature fakir” (soon to be changed to “nature faker”) was used.

London was justifiably hurt by President Roosevelt’s accusations and tried to defend himself in an essay published in Collier’s Weekly:

I have been guilty of writing two books about dogs. The writing of these two stories, on my part, was in truth a protest against the “humanizing” of animals, of which it seemed to me several “animal writers” had been profoundly guilty….

I endeavored to make my stories in line with the facts of evolution; I hewed them to the mark set by scientific research and awoke, one day, to find myself bundled neck and crop into the camp of the nature-fakers.

In the end, however, how could anyone truly argue with the President of the United States? The Nature Faker controversy soon died down. After that, authors and publishers were more likely to check their facts while the public became more skeptical of what they were reading. But few of the people involved in the actual controversy changed their views.

While Jack London unfortunately died at the young age of 40, John Burroughs lived a long productive life into his 80’s. As his legendary status increased, he often entertained luminaries at his home in the Catskills. Among these luminaries was Henry Ford, who admired his writings and invited him to join his group of Vagabonds (consisting of himself, Thomas Edison, and Harvey Firestone) for several lavish camping trips.

Henry Ford and John Burroughs at Woodchuck Lodge, Roxbury, New York, 1915

Burroughs and Ford (P.O.364).

Thomas Edison, John Burroughs, Henry Ford, and Harvey Firestone on a Vagabonds Camping Trip, 1918

Vagabonds (P.O.6151).

What do you think? Were John Burroughs and President Roosevelt onto something? Was Jack London really a “nature faker”? Or was he just a good storyteller?

Donna Braden is Curator of Public Life at The Henry Ford.

The Henry Ford’s 1965 Mustang Serial #1 and 1962 Mustang I concept car were honored guests at a pair of simultaneous events honoring the pony car’s golden anniversary in Charlotte, North Carolina, and Las Vegas, Nevada. The four-day celebrations, hosted by the Mustang Club of America with close cooperation from Ford Motor Company, brought together cars, owners and fans from around the world to commemorate one of the most influential and enduring automobiles.

The Charlotte event, held at Charlotte Motor Speedway, opened in grand fashion on April 17. Fifty years to the day after Henry Ford II introduced the Mustang at the 1964 New York World’s Fair, current Ford Motor Company Executive Chairman Bill Ford unveiled the 50th Anniversary Edition 2015 Ford Mustang. Limited to 1,964 units, the 50th Anniversary car comes fully loaded but available in just two colors: Kona Blue and Wimbledon White – the latter something of a nod to Serial #1’s paint.

The 50th Anniversary Edition 2015 Ford Mustang. There’s a definite family resemblance to Serial #1.

Other distinguished guests in Charlotte included Ford Board Member Edsel Ford II, Ford Chief Operating Officer Mark Fields, the 1965 Mustang Design Chief Gale Halderman, and current Mustang Chief Engineer Dave Pericak. Retired Chicago-area school teacher Gail Wise enjoyed a unique fame at the event. On April 15, 1964, she purchased a Skylight Blue Mustang convertible – making her the first Mustang buyer in the United States. She still owns the car today, which also makes her the senior-most original owner. Gail and her convertible posed for countless photos with Mustang fans over the four-day party.

The Henry Ford’s Mustang Serial #1 (left) sat next to Gail Wise’s Skylight Blue convertible in Charlotte. The “Mustang Garage” display area included pony cars from every generation.

I had the privilege of joining Serial #1 in Charlotte. As I spoke with visitors, nearly every one of them was familiar with the car’s story. In fact, many had seen Serial #1 before, either at The Henry Ford or at a previous show. My favorite reaction was from members of the Montreal Mustang Club. Upon seeing Serial #1 with its Newfoundland license plates, they immediately shouted “Captain Tucker! Captain Tucker!” – referring to their fellow Canadian, the airline pilot who inadvertently purchased the car in April 1964.

The sister celebration at Las Vegas Motor Speedway was even more international in tone. While Ford has never directly sold the Mustang overseas (until the 2015 model, that is), this hasn’t stopped the car from winning fans abroad. Our Mustang I concept car brought smiles to the faces of Mustang club members from Sweden, France, Switzerland and Brazil, among other nations. Special guests in Las Vegas included Ford Sales Zone Manager Henry Ford III, Ford COO Mark Fields (yes, the busy Fields visited both celebrations), and former Ford Special Projects Assistant Hal Sperlich. Along with Ford Vice-President Lee Iacocca and Ford Product Manager Don Frey, Sperlich is one of the key people who brought the Mustang into being 50 years ago. He was given a hero’s welcome by the fans gathered in Nevada.

Members of the Mustang Club of Switzerland pose with our 1962 Mustang I concept car in Las Vegas.

Mustang owners and enthusiasts at both events enjoyed various activities. Souvenir stands sold Mustang merchandise of all descriptions. Vendors and swap meet participants sold parts for Mustangs from every vintage. Mustang historians gave presentations on the car’s debut and evolution. Owners with performance cars took laps around the tracks. And then there were the cars themselves – thousands of Mustangs filled and surrounded the venues in Charlotte and Las Vegas.

By the time each event wrapped up on April 20, new friendships were formed, the latest version of the pony car was revealed to the world, and a passion for the Mustang had been ignited in the young visitors who will take the car into its next generations. I’ll bet a few of them are already dreaming about 2064!

Matt Anderson is Curator of Transportation at The Henry Ford

You may not realize it, but there are about 300 artifacts in the With Liberty & Justice for All exhibit in Henry Ford Museum, ranging in size from a George Washington inauguration button to the Rosa Parks bus. Over the past couple of years, we have been digitizing these artifacts, and we're very happy to announce that almost all of these artifacts are now available digitally, as well on physical display in the Museum. Two of the last stragglers to go online this week are a woman's suffrage poster and this Civil War bayonet. Explore our collections website to find more artifacts demonstrating the exhibit's themes of independence, freedom and union, votes for women, and the Civil Rights movement.

Ellice Engdahl is Digital Collections Initiative Manager at The Henry Ford.

One day in 1948—or maybe ’49—a beat-up Ford pulled up outside a workshop in Arcadia, California. John Wills, the boat builder who owned the workshop, was about to play host to a then largely unknown architect and designer—a visitor on a mission related to an industrial process that Wills had developed. This battered fiberglass chair shell, perched on a trash can, was made as a result of that day’s visit. It represents an early single step in a lengthy design and production process. The result was an enduringly popular landmark design, a chair design you’ve likely sat on, a chair mass-produced to the point of invisibility.

John Wills’ visitor was none other than Charles Eames. Eames was attempting to solve a design problem that had been absorbing him and his wife Ray for the better part of a decade: how to use modern, inexpensive materials to make furniture of extreme simplicity and affordability. Charles, his wife, and a number of close collaborators had become adept at molding plywood through work undertaken for the United States Navy in World War II. After the war their plywood experiments continued, leading to their work with the Herman Miller Company of Zeeland, Michigan, who began to market the Eameses’ designs.

The profitable industrial production of single-piece plywood chair shells proved to be impractical—but what about other materials? The pursuit of a solution to this basic design dilemma led Charles and Ray to investigate other materials such as stamped metal—which proved too heavy—and fiberglass-reinforced plastic. Which is where John Wills comes in: he had developed a fiberglass-plastic formula that could harden at room temperature, without the use of pressure. To the Eameses, manufacturability was a fundamental and necessary component of any good design. By reducing the production steps—not having to heat the shells to harden the material, not having to construct the chair’s shell out of multiple parts, and by adopting a process that reduced production failures—the design could be made more cheaply and profitably. Consequently the resulting design would offer, as Ray put it, “the most of the best to the greatest number of people for the least.”

Prototype chair by Charles Eames. (Object ID.95.167.1)
Charles Eames had brought Wills a craft paper mockup of the chair he wanted to prototype. Wills told him that the cost of the experimental finished shell would be $25 and that it would be ready in a week or so. Charles Eames returned to the workshop to find that Wills had in fact made two shells: each was examined and sat in, raised to a convenient sitting height by way of a makeshift base made from corrugated metal. Finally however, Eames could only afford to pay for one of the shells, leaving this example behind in Wills’ workshop where it remained, perched on a garbage can for almost fifty years.

The development and refinement of the design continued, first with Zenith Plastics of Gardena, California, and then at the Herman Miller Company. It went into production in 1950 and proved to be an instant success, spawning all manner of variants and a great many imitations. In the 1990s, environmental concerns led to the cessation of its production, pending the development of suitable recyclable plastics. In 2000, the chair, now made from a new polypropylene blend, was returned to the market by Herman Miller.

This battered-looking artifact was a very early step in this design and production story. And it is a reminder that messiness and tentative first steps are a part of every design process: the sleek Eames-designed plastic chairs that have found their way into homes, meeting rooms, cafes—indeed anywhere where affordable and durable seating is required—had to start somewhere.

Marc Greuther is Chief Curator at The Henry Ford.

Easter greeting card, circa 1885. Featuring a spray of lilies, a Bible quotation, and the Christian cross, the greeting reads, "A Happy Easter to You. (THF114187)

After a long winter, we all naturally welcome the signs of spring! I've selected these greeting cards and photographs from our collections that represent a return to warm weather and new growth in nature.

Easter greeting postcard, circa 1920. Artwork shows biblical story of three women and angel at the tomb of Jesus Christ. The message reads, "May this Easter be for you A time of Joy and Gladness." (THF114197)

easter2

Many people celebrate the Easter holiday as a time to attend church followed by a family gathering. Easter, a Christian ceremony observing the resurrection of Jesus Christ, has also become popular as a secular celebration of the arrival of spring.

Trade card advertising Rosenbloom Brothers business establishment of Providence, Rhode Island, 1882. The artwork features children playing around a gigantic egg, decorating it with a flower garland, ribbons and a U.S. flag. (THF114209)

easter3

Mailing family and friends Easter greeting cards and children waking up the morning of Easter to eggs and candy brought by a rabbit are two examples of activities that became popular in the United States by the 1880s.

Oval-shaped photographic print mounted onto gray cardboard, circa 1895. The photo depicts two young children, probably a sister and brother, holding Easter baskets full of candy in rabbit and egg forms. (THF114216)

easter4

Snapshot photograph printed April 1957. Featuring a man and baby girl, probably dad and daughter, dressed in their Easter best with a fancy Easter basket. They are outdoors in a yard with daffodils in bloom. (THF114228)

easter-photo

Publishers made greeting cards with themes of a religious nature, but many cards reflected less spiritual, earthly themes of flowers, eggs, rabbits, baby animals and birds that signaled the return of spring.

Easter greeting card, used April 12, 1936. Artwork shows a rabbit holding a radio script and talking into a broadcasting microphone. The message (starting on the front and continuing onto the inside) reads, "I'll Tell the World / I'm Wishing You a Real Happy Easter!" (THF114175)

easter6

Easter greeting card, made circa 1950. Featuring an Easter basket overflowing with spring flowers and a sleeping kitten, the greeting reads, "From Friend to Friend an Easter Wish." (THF114172)

easter7

For more examples of Easter images, go to our online collections and search Easter. I hope this brief journey through time with Easter-related images brings you a breath of springtime!

Cynthia Read Miller is Curator of Photographs and Prints at The Henry Ford

It’s ironic – like, in the actual “opposite of what you’d expect” way as opposed to the “merely coincidental” way in which the term is often misused. The Ford Mustang is revered as one of the most “American” of all cars. Its name conjures up images of the Wild West. Its early logo incorporated red, white and blue stripes. The car’s very look is based on our country’s obsessions with speed and style. And yet Mustang Serial Number One, sold 50 years ago this month, went to a Canadian. Yeah, that’s irony.

On April 14, 1964, Eastern Provincial Airlines pilot Stanley Tucker walked into George Parsons Ford, a dealership perched on the eastern edge of the continent in St. John’s, Newfoundland. It was love at first sight. The sharp-looking Wimbledon White convertible jumped out at the 33 year-old pilot, and he knew he had to have it. We don’t know the name of the person who sold the car to Tucker – but the pilot must have been quite a salesman himself. Somehow, he convinced Parsons Ford to break street date and sell him the car three days before April 17, when Ford officially released Mustang to the world. He took serial number 5F08F100001 home and, for a short time, was the general public’s only Mustang owner.

Mustang Serial Number One should not have been sold on that early date. In fact, it shouldn’t have been sold at all. The car was one of approximately 180 pre-production cars built at the Rouge between February 10 and March 5, 1964. These initial cars served two purposes: 1.) They eased Ford into full production by familiarizing workers and supervisors with the build process, and 2.) They formed a batch of physical cars that could be shipped to every major Ford dealer in time for the April 17 launch. Logically, the first cars built were sent to the farthest dealers – hence Serial Number One wound up 2,180 miles from Dearborn in St. John’s. (Twelve of these pre-production cars, incidentally, went to the New York World’s Fair for use in Ford’s Magic Skyway ride.)

Serial Number One’s stamped vehicle identification number. (THF90611)

Being a pre-production or, if you will, “practice” car, Serial Number One has a few quirks not seen in regular Mustangs. Careful observers will notice that the hood’s fit is a little crooked. The door lock knobs have no grommets at their bases. The front grille’s color tends more toward gray than the bluish hue seen on regular production cars. The engine block is painted gray instead of the black on later Mustangs. Little details like these changed after full production began on March 9.

Not long after Capt. Tucker made his purchase, Ford tracked him down and asked to have Serial Number One back. Not surprisingly, Tucker declined the request. He spent the next two years putting some 10,000 miles on his pony car. By early 1966, when nearly one million Mustangs had been sold and the car’s status as a Ford landmark was secure, the Blue Oval called again. This time, Ford offered Tucker a worthy trade: in exchange for returning Serial Number One, he could have the One Millionth Mustang, equipped to his specifications. Tucker agreed and, when filling out the order, covered the entire option sheet with single large “X.” The only extra he didn’t take was the High Performance 289 engine – it carried a shorter warranty period.

Tucker came to Dearborn on March 2, 1966, met Ford vice-president (and Mustang father) Lee Iacocca, and posed for photos with his new Silver Frost 1966 Mustang convertible. Meanwhile, Ford reclaimed Tucker’s much-loved Serial Number One and soon donated it to The Henry Ford. Seventeen years after the trade, when Mustang Monthly magazine caught up with Tucker, the pilot expressed some understandable regret that he’d let go of Serial Number One. As we celebrate 50 years of Mustang, though, we can be grateful that 5F08F100001 is preserved for all to enjoy. Many of our visitors, upon seeing the car in Henry Ford Museum, get that same gleam in their eyes that Stanley Tucker must have gotten all those years ago.

Matt Anderson is Curator of Transportation at The Henry Ford

Jens Jensen (1860–1951) was a Danish-born landscape architect who did a large amount of design work for the Ford family and Ford Motor Company. This included Ford Motor Company pavilion landscaping for the 1933–34 Chicago World’s Fair, landscape design for multiple residences of Edsel Ford, and complete landscaping for Fair Lane, the Dearborn estate of Henry and Clara Ford. We’ve just digitized 29 blueprints from the Jens Jensen Drawings Series showing planting plans, grading and topographical plans, and water feature plans for the Fair Lane estate, such as this one for a bird pool. View all related material in our digital collections.

Ellice Engdahl is Digital Collections Initiative Manager at The Henry Ford.