Actually, the Tri-Motor of this story wasn't small at all. The all-metal airplane was rugged, dependable and equally adaptable to passenger and freight service. Built by Ford Motor Company from 1926 to 1933, the Ford Tri-Motor flew in many early American airline fleets and became the most popular airliner of the late 1920s and early 1930s.

In all, 199 Tri-Motors were built during its seven-year production run. Over the course of their lives, many of the planes found varying uses, including the 48^th Tri-Motor built, purchased in 1928 by Reid, Murdoch & Company. The manager of the sales department for Ford's Lincoln division, Arthur Hatch, had completed the sale of the plane while traveling by train with the president of Reid, Murdoch, & Company. The Chicago-based company had big plans for their Tri-Motor and turned its interior into a showroom for their Monarch Foods brand. A few of the canned items stocked on the plane included sweet pickles, peanut butter, popcorn, toffees, sardines, peas, asparagus, lima beans and corn.


Ford Tri-Motor 4-AT-48 Used as a "Flying Grocery Store" for Reid, Murdoch and Company's Monarch Foods, 1928. THF94915

When it came time for the delivery of the Tri-Motor, the president of Reid, Murdouch & Co. insisted on coming to the Dearborn, Michigan, plant to personally turn the check over to Arthur Hatch. Named "Independence," the modified plane began its life as a flying salesroom, carrying samples of over 200 different food products to airports throughout the country. Occasionally, Monarch's pint-sized advertising characters, "The Teenie Weenies," also accompanied the plane on its stops.


William B. Mayo, Head of Ford's Aircraft Division, Edsel B. Ford, president of Ford Motor Company, the president of Reid, Murdoch & Co. and Arthur Hatch, manager of the Lincoln sales department. THF285025

The Teenie Weenies, a popular comic strip created by cartoonist and author William Donahey, began appearing in the Chicago Tribune during 1914. The adventures of the 2-inch tall "Teenie Weenies" took place in a town made-up of buildings created from recycled household products like shoes or food containers. In 1924, the Chicago Tribune discontinued the comic series allowing Reid, Murdoch & Co. to take advantage of the characters for use in advertising their Monarch Foods brand. In the company's advertisements, the cartoon characters used Monarch food containers for their buildings. On occasion, real-life examples of the characters (child actors) made appearances with Monarch's Tri-Motor.


"The General" and "The Policeman" inspect the Ford Tri-Motor known as the Independence. THF94917

Besides the Ford Tri-Motor, the Teenie Weenies have another Michigan connection. On the shores of Lake Superior, east of Pictured Rocks National Lake Shore, sits a tiny town that goes by the name of Grand Marais. In the mid-1920s, Reid, Murdoch & Co. built William Donahey a summer cabin there. Inspiration for the building came right from Donahey's Teenie Weenies comic strip. The result – a building in the shape of a pickle barrel – today welcomes visitors as the Pickle Barrel House Museum.

Ryan Jelso is Associate Curator, Digital Content, at The Henry Ford.

Additional Readings:

• The 1929 Women’s “Powder Puff” Air Derby
  
• Modernizing the Mail
  
• Morgan Gies: Driver to the Presidents
  
• “The End of the Plain Plane” Campaign: Alexander Girard’s Redesign of Braniff International

popular culture, flying, Illinois, Michigan, 20th century, 1920s, shopping, Ford Motor Company, food, childhood, by Ryan Jelso, airplanes

Henry Ford used wireless radio to communicate within Ford Motor Company (FMC) starting after October 1, 1919. This revolutionary new means of communication captured Ford’s interest because it allowed him to transmit messages within his vast operation. By August 1920, he could convey directions from his yacht to administrators in FMC offices and production facilities in Dearborn and Northville, Michigan. By February 1922, Ford’s railroad offices and the plant in Flat Rock, Michigan were connected, and by 1925, the radio transmission equipment was on Ford’s Great Lake bulk haulers and ocean-going vessels. Historian David L. Lewis claimed that “Ford led all others in the use of intracompany radio communications” (The Public Image of Henry Ford, 311).

Ford Motor Company also used radio transmissions to reach external audiences through promotional campaigns. During 1922, FMC sales branches delivered a series of expositions that featured Ford automobiles and Fordson tractors. An article in Motor Age (August 10, 1922) described highlights of the four-month tour of western Oregon:

“The days are given over to field demonstrations of tractors, plows and implements, while at night a radio outfit that brings in the concerts from the distant cities and motion pictures from the Ford plant, keep an intensely interested crowd on the grounds until the Delco Light shuts down for the night.”

The Ford Radio and Film crew that broadcast to the Oregon crowds traveled in a well-marked vehicle, taking every opportunity available to inform passers-by of Ford’s investment in the new technology – radio – and the utility of new FMC products. Ray Johnson, who participated in the tour, recalled that he drove a vehicle during the day and then played dance music in the evenings as a member of the three-piece orchestra, “Sam Ness and his Royal Ragadours.”

Ford and Fordson Power Exposition Caravan and Radio Truck, Seaside, Oregon, 1922 . THF134998

In 1922, Intra-Ford transmissions began making public broadcasts over the Dearborn’s KDEN station (call letters WWI) at 250-watts of power, which carried a range of approximately 360 meters. The radio station building and transmission towers were located behind the Ford Engineering Laboratory, completed in 1924 at the intersection of Beech Street and Oakwood Boulevard in Dearborn.

Ford Motor Company Radio Station WWI, Dearborn, Michigan, March 1925. THF134748

Staff at the station, conveying intracompany information and compiled content for the public show which aired on Wednesday evenings.

Ford Motor Company Radio Station WWI, Dearborn, Michigan, August 1924. THF134754

The station did not grow because Ford did not want to join new radio networks. He discontinued broadcasting on WWI in early February 1926 (The Public Image of Henry Ford, 179).

Ford did not discontinue his intracompany radio communications. FMC used radio-telegraph means to communicate between the head office in Dearborn and remote locations, including, Fordlandia, a 2.5-million-acre plantation that Ford purchased in 1927 and that he planned to turn into a source of raw rubber to ease dependency on British colonies regulated by British trade policy.

Brazil and other countries in the Amazon of South American provided natural rubber to the world until the early twentieth century. The demand for tires for automobiles increased so quickly that South American harvests could not satisfy demand. Industrialists sought new sources. During the 1870s, a British man smuggled seeds out of Brazil, and by the late 1880s, British colonies, especially Ceylon (today Sri Lanka) and Malaysia, began producing natural rubber. Inexpensive labor, plus a climate suitable for production, and a growing number of trees created a viable replacement source for Brazilian rubber.

British trade policies, however, angered American industrialists who sought to establish production in other places including Africa and the Philippines. Henry Ford turned to Brazil, because of the incentives that the Brazilian government offered him. His goals to produce inexpensive rubber faced several hurdles, not the least of which was overcoming the traditional labor practices that had suited those who harvested rubber in local forests, and the length of time it took to cultivate new plants (not relying on local resources).

Ford built a production facility on the Tapajós River in Brazil. This included a radio station. The papers of E. L. Leibold, in The Henry Ford’s Benson Ford Research Center, include a map with a key that indicated the “proposed method of communication between Home Office and Ford Motor Company property on Rio Tapajos River Brazil.” The system included Western Union (WU) land wire from Detroit to New York, WU land wire and cable from New York to Para, Amazon River Cable Company river cable between Para and Santarem, and Ford Motor Company radio stations at each point between Santarem and the Ford Motor Company on Rio Tapajós. Manual relays had to occur at New York, Para, and Santarem.

Map Showing Routes of Communication between Dearborn, Michigan and Fordlandia, Brazil, circa 1928. THF134693

Ford officials studied the federal laws in Brazil that regulated radio and telegraph to ensure compliance. Construction of the power house and processing structures took time. The community and corporate facilities at Boa Vista (later Fordlandia) grew. By 1931, the power house had a generator that provided power throughout the Fordlandia complex.

Generator in Power House at Fordlandia, Brazil, 1931. THF134711

Power House and Water Tower at Fordlandia, Brazil, 1931. THF134714 

Lines from the power house stretching up the hill from the river to the hospital and other buildings, including the radio power station. The setting on a higher elevation helped ensure the best reception for radio transmissions.

Sawmill and Power House at Fordlandia, Brazil, 1931. THF134717 

Workers built the radio power house, which held a Delco Plant and storage batteries, and the radio transmitter station with its transmission tower. The intracompany radio station operated by 1929.

Radio Power House, Fordlandia, Brazil, 1929. THF134697 

Radio Transmitter House, Fordlandia, Brazil, 1929. THF134699

Storage Batteries in Radio Power House, Fordlandia, Brazil, 1929. THF134701

Delco Battery Charger for Radio Power House, Fordlandia, Brazil, 1929. THF134703 

Radio Power House Motor Generator Set, Fordlandia, Brazil, 1929. THF134705

The radio power house is visible at the extreme left of a photograph showing the stone road leading to the hospital (on an even higher elevation) at Fordlandia.

Stone Road Leading to Hospital, Fordlandia, Brazil, 1929. THF134709

Radio Transmitter Station, Fordlandia, Brazil, 1929. THF134707

Back at FMC headquarters in Dearborn, Ford announced in late 1933 that he would sponsor a program on both NBC and CBS networks. The Waring show aired two times a week between 1934 and 1937, when Ford pulled funding. Ford also sponsored World Series broadcasts. The most important radio investment FMC made, however, was the Ford Sunday Evening Hour, launched in the fall of 1934. Eighty-six CBS stations broadcast the show. Programs included classical music and corporate messages delivered by William J. Cameron, and occasionally guest hosts. Ford Motor Company printed and sold transcripts of the weekly talks for a small fee.

On August 24, 1941 Linton Wells (1893-1976), a journalist and foreign correspondent, hosted the broadcast and presented a piece on Fordlandia.

Program, "Ford Summer Hour," Sunday, August 24, 1941. THF134690

Linton Wells was not a stranger to Henry Ford’s Greenfield Village, he and his wife, Fay Gillis Wells, posed for a tintype in the village studio on 2 May 1940.

Tintype Portrait of Linton Wells and Fay Gillis Wells, Taken at the Greenfield Village Tintype Studio, circa 1940. THF134720

This radio broadcast informed American listeners of the Fordlandia project, in its 16th year in 1941. Wells summarized the products made from rubber (by way of an introduction to the importance of the subject). He described the approach Ford took to carve an American factory out of an Amazonian jungle, and the “never-say-quit” attitude that prompted Ford to re-evaluate Fordlandia, and to trade 1,375 square miles of Fordlandia for an equal amount of land on Rio Tapajós, closer to the Amazon port of Santarem. This new location became Belterra. Little did listeners know the challenges that arose as Brazilians tried to sustain their rubber production, and Ford sought to grow its own rubber supply.

By 1942, nearly 3.6 million trees were growing at Fordlandia, but the first harvest yielded only 750 tons of rubber. By 1945, FMC sold the holdings to the Brazilian government (The Public Image of Henry Ford, 165).

The Ford Evening Hour Radio broadcasts likewise ceased production in 1942 after eight years and 400 performances.

Learn more about Fordlandia in our Digital Collections.

Debra A. Reid is Curator of Agriculture and the Environment; Kristen Gallerneaux is Curator of Communication and Information Technology; and Jim Orr is Image Services Specialist at The Henry Ford.

Sources

• Relevant collections in the Benson Ford Research Center, The Henry Ford, Dearborn, Michigan.
• Grandin, Greg. Fordlandia: The Rise and  Fall of Ford’s Forgotten Jungle City. Picador. 2010.
• Lewis, David L. The Public Image of Henry Ford: An American Folk Hero and His Company. Detroit, Michigan: Wayne State University Press, 1976.
• Frank, Zephyr and Aldo Musacchio. “The International Natural Rubber Market, 1870-1930.″ EH.Net Encyclopedia, edited by Robert Whaples. March 16, 2008.

South America, 20th century, 1940s, 1930s, 1920s, technology, radio, Michigan, Henry Ford, Fordlandia and Belterra, Ford Motor Company, communication, by Kristen Gallerneaux, by Jim Orr, by Debra A. Reid

Tucked away among the rolling stock and locomotives on display in Henry Ford Museum of American Innovation is an unassuming piece of railroad equipment, modest and apparently devoid of style or character. This little locomotive is one of the most significant items in the collection. It is one of the first locomotives to successfully use internal combustion instead of steam as its power source.

The decline of steam
By the mid-1920s the design and development of steam locomotives had become rigorous and scientific. The dominance of steam, however, was being challenged. Could the internal combustion engine with its higher efficiency, ease of operation, and reliance on cheap fuel become an alternative power source for railroad operations? Smoke abatement rulings in Chicago and New York City provided a further incentive for researching alternatives to steam power.

Success with internal combustion
General Electric's internal combustion engine/railroad interests dated back to 1904. However, by 1920 they had not developed a suitable engine. In late 1923, the Ingersoll-Rand Company successfully developed a locomotive to General Electric's specifications. Over the next 13 months it was tested on 10 different railroad systems. Its success led to a production run of variant engines that ended in 1937 when Ingersoll-Rand withdrew from the locomotive-building field.

Cheaper than steam
The American Locomotive Company supplied the car bodies for these early locomotives. Assembly took place at the General Electric plant in Erie, Pennsylvania. Ingersoll-Rand supplied the engines, building their sales pitch around low operating cost. Number 90, the sixteenth unit built, was delivered in December 1926 and used as a promotional demonstrator, switching in Ingersoll-Rand's Phillipsburg, New Jersey, plant rail yards. 

Ingersoll-Rand's Number 90 Diesel-Electric Locomotive, Phillipsburg, New Jersey, probably 1926. THF271020

Efficient design
Number 90's blunt appearance hardly suggests speed or glamour, but compared to steam locomotive switchers its angular outline appears neat and businesslike. The operator's positions -- located at either end -- are clean and tidy, partitioned from the heat of the engine, located in the center of the car. The locomotive's operation is streamlined even if its style is minimal. Subsequent collaborations between industrial designers and railroad companies produced locomotive designs that would further emphasize Number 90's utilitarian appearance.

The job of the switcher
Switchers worked out their years in dirty yards assembling the freight trains that were as much a part of the railroad experience as the fastest overnight express. Number 90 continued in use as a switcher in the Ingersoll-Rand plant until the late 1960s by which time the diesel revolution that it had helped begin had swept steam power aside in the United States.

Maker: General Electric/Ingersoll-Rand/American Locomotive Company
Engine: 6-cylinder diesel
Horsepower: 300 @ 550 rpm.
Displacement: 5655 cu. in.
Generator: 200 kilowatts, 600 volts
Traction motors: 4 @ 95 horsepower each
Weight:  60 tons
Tractive effort: 36,000 lbs.
Speed: 30 mph.
Gift of Ingersoll-Rand Company

Marc Greuther is Chief Curator and Senior Director of Historical Resources at The Henry Ford.

Additional Readings:

• Newcomen Engine, circa 1750
  
• The Ingersoll-Rand Diesel-Electric Locomotive: Boxy but Significant
  
• Westinghouse Portable Steam Engine No. 345
  
• 1927 Plymouth Gasoline-Mechanical Locomotive

New Jersey, railroads, power, Pennsylvania, Henry Ford Museum, by Marc Greuther, 20th century, 1920s

First portable “superhet” radio receiver, made by Edwin Armstrong in 1923. THF 156549

Edwin Armstrong’s First Portable Superheterodyning Receiver

A far cry from today’s pocket-sized MP3 players, the radio pictured above nonetheless advanced the idea of “portable radio.” This device was created in 1923 by Edwin Howard Armstrong—an inventor and pioneering electrical engineer. As the world’s first portable “superhet” radio receiver, this set is powered by six vacuum tubes, has a compartment for a battery, and a detachable horn for amplifying sound. It can be latched shut and conveniently carried by its handle, like a suitcase.

Armstrong’s legacy is rooted in three essential advances in radio history: regenerative circuits, superheterodyning, and frequency modulation (known to us today as FM radio). Individually, each of these concepts acted as some of the most important discoveries in radio history. Together, they helped to raise radio up to a new level. These concepts amplified radio waves, allowing voices to be carried rather than the dots and dashes of Morse code, and by extension, turned radio into an accessible and collective experience.

Superheterodyning
The superheterodyning principle discovered by Armstrong is embedded within the radio receiver above, and has carried over to virtually every modern radio created since. Heterodyning involves mixing two different radio frequencies to create a third frequency, which could be used to tap into very sensitive high-frequency radio waves. Modern radio as well as televisions and cell phones owe a lot to the “superhet” concept.


Edwin and Marion Armstrong, on the beach, 1923. THF 120661

Tunes for the Honeymoon
Not only was Armstrong an intrepid inventor, he was also a daredevil. His shy persona was a contrast to his bold innovations and daring publicity stunts. Before he married his wife Marion, he climbed to the top of the RCA tower in New York City to impress her. Apparently, it worked—because we soon see Marion and Armstrong on their honeymoon, sitting on the shore of Palm Beach in Florida. Armstrong built the portable radio in this image as wedding gift to Marion, and it is the same radio in the collections at The Henry Ford. 


Marion Armstrong at The Henry Ford, 1967. THF 131774

Armstrong’s Legacy
Armstrong was well known in his own time, and was highly respected. His story is also tragic, because he spent decades of his career in legal battles over patents that other inventors raised against him. Even though he would receive credit for his contributions to radio, much of that vindication came after his 1954 death. In the image above, we see Marion Armstrong donating her husband’s radio to The Henry Ford in 1967.

Although today’s radio formats are shifting towards satellite and subscription services, if you’ve ever listened to a car radio where you a spin a dial to tune in to a station—you’re listening to Armstrong’s FM radio.

The sonic imprints of his legacy continue to bleed into our everyday lives: from voices on the airwaves, to entertainment on the road, to enlivening a relaxing walk with headphones—or a summery day with music at the beach.

Kristen Gallerneaux is Curator of Communications and Information Technology at The Henry Ford.

1920s, 20th century, technology, radio, portability, communication, by Kristen Gallerneaux

1926 Rolls-Royce New Phantom Limousine
Inline 6-cylinder engine, overhead valves, 468 cubic inches displacement, 108 horsepower



Rolls-Royce’s New Phantom engine, introduced in 1925, featured twin ignition with two spark plugs in each of its six cylinders. Those cylinders were cast in two sets of three, coupled by a one-piece cylinder head. Great Britain taxed automobiles based on cylinder bore. To reduce its tax penalty, the New Phantom engine was “undersquare” with its 4¼ -inch bore smaller than its 5½-inch stroke.

Continue Reading

20th century, 1920s, Europe, luxury cars, limousines, Engines Exposed, engines, cars, by Matt Anderson

This summer, The Henry Ford hosted Meredith Pollock as our 2016 Edsel B. Ford Design History Fellow. Her work here investigated the materials in our collections related to Edsel Ford’s philanthropy, and turned up a great deal of information on the kinds of charities to which Edsel donated.  

One thing that caught our eye, particularly in light of this year’s National Park Service centennial, is Edsel’s ongoing relationship with America’s national parks. We’ve just digitized a number of letters, photographs, and other artifacts that help explain how Edsel supported the park system, including this certificate reappointing Edsel to the Isle Royale National Park Commission. 

Explore further by visiting our Digital Collections to see more material on Edsel and the national parks, or read parts one, two, and three of a blog series outlining Edsel’s associations with some of the parks.

Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford.

nature, 1940s, 1930s, 1920s, philanthropy, national parks, Ford family, Edsel Ford, digital collections, by Ellice Engdahl

“The glory of soaring above God’s Earth and the satisfaction of taking the machine up and bringing it back to the ground safely, through my own skill and judgment, has melted away the boundaries of my life. Racing opens my door to the world. Don’t cut me off from the adventure men have been hoarding for themselves in the guise of protecting me from danger.” – unnamed female aviator, 1929

Several of the women aviators competing in the 1929 Air Derby gathered for this photograph at Parks Airport in Illinois. Included, from left-to-right, are Mary Von Mach, Jessie Miller, Gladys O’Donnell, Thea Rasche, Phoebe Omlie, Louise Thaden, Amelia Earhart, Blanche Noyes, Ruth Elder, and Vera Walker. THF256262

The 1929 Women’s “Powder Puff” Air Derby was the first air race in which women aviators were allowed to participate, despite air races occurring internationally and nationally since 1909. By 1929, 117 women held pilot’s licenses in the United States and were breaking records, including some set by men, left and right. Twenty of these aviators arrived at Clover Field in Santa Monica ready to compete, but perhaps the greater motivation was to show the world how truly capable women aviators were.

The derby, from Santa Monica, California, to Cleveland, Ohio, was to be completed over nine days with the total time in flight recorded each day. The aviator with the shortest flight time overall, for both the DW (heavy aircraft) and CW (light aircraft) classes, would win the top prize.  In order to qualify to compete, the aviators, like their male counterparts in the National Air Races, were required to have completed over 100 logged hours in flight. Several of the twenty aviators did not actually meet this qualification but flew anyway. Unlike their male counterparts, however, there were restrictions placed on the women’s aircraft engine strength. One of the aviators, Opal Kunz, had her newly-purchased 300 horsepower Travel Air airplane deemed “too fast for a woman” and was forced to rent a 200 horsepower plane for use in the derby.

The nine-day derby saw multiple mishaps. Both Florence “Pancho” Barnes and Ruth Nichols crashed their planes but managed to escape unscathed. Phoebe Omlie accidentally landed in a field where the local Sheriff nearly arrested her for alleged drug smuggling, while numerous other aviators discovered suspected sabotage efforts to their aircraft. Ruth Elder, lost on the leg to Phoenix and needing directions, accidentally landed in a field of grazing bulls, causing her to panic that the red color of her airplane would incite anger. The farmer’s wife relayed her location and Elder quickly resumed flight without damages. Tragically, on the second day of the race, Marvel Crosson perished when she crashed in the Arizona desert. Despite calls to suspend the race after Crosson’s death, the remaining women decided that finishing the race would best honor their fallen friend.

On the final day, August 26, 1929, fifteen of the original twenty women crossed the finish line in Cleveland, Ohio. Louise Thaden won the DW class and Phoebe Omlie won the CW class.  As Thaden was lauded for her first-place finish, she addressed the crowd, “The sunburn derby is over, and I happened to come in first place. I’m sorry we all couldn’t come in first, because they all deserve it as much as I.”

The Henry Ford recently added over 200 artifacts related to women aviators to the Digital Collections. Of the women aviators who competed in the 1929 Air Derby, the collection includes archival materials for five of them; Louise Thaden, Amelia Earhart, Ruth Elder, Mary Von Mach, and Ruth Nichols. Numerous other significant early female aviators that did not participate in the 1929 Air Derby are also represented in the collection.

Katherine White is Associate Curator, Digital Content, at The Henry Ford.

Additional Readings:

• Modernizing the Mail
  
• 1939 Douglas DC-3 Airplane
  
• Just Added to Our Digital Collections: Wright Brothers Images
  
• Morgan Gies: Driver to the Presidents

Ohio, 1920s, 20th century, California, women's history, racing, by Katherine White, aviators, airplanes

Great Smoky Mountains and Shenandoah

During his 1927 summer retreat to Seal Harbor, Maine, Edsel Ford spent time having discussions with his neighbor John D. Rockefeller Jr. on the importance of the national parks to the American public. One year before, in 1926, Arno B. Cammerer, then Associate Director of the National Park Service, had initiated his career-defining project of establishing numerous national parks in the Eastern United States when Congress authorized the National Park Service's Great Smoky Mountains and Shenandoah park proposals. At the time, Lafayette National Park, now Acadia National Park, was the only park east of the Mississippi and despite growing travel to western parks, Cammerer was concerned that only a very small portion of those living east of the Mississippi would ever have the time or the money to visit them.

Realizing that there were millions of people in "the congested areas of the East who never will see the western parks," Cammerer helped the National Park Service establish an unofficial commission composed of park experts to ascertain whether there were lands in the East that would meet the National Park Service standards. The commission, partly funded by John D. Rockefeller Jr., focused on the Southern Appalachian Mountain region, concluding that the lands that would eventually make up the Great Smoky Mountains National Park and Shenandoah National Park should be set aside for the American public. West of the Mississippi, parks could be easily carved out of large public land holdings. In the East, however, a majority of land was privately held which meant that although these Eastern park projects had been authorized in 1926, they could not be fully established until a majority of the land in the planned areas had been bought by the state and deeded to the U.S. government. Cammerer soon realized that land purchasing financed by state funding and small public donations would not be enough to make the Eastern park project a reality.

Several popular tourist stops in the Great Smoky Mountains National Park appear on this pennant. THF238700

To remedy the funding problem, Cammerer again turned to one of the wealthiest men in America and the largest benefactor of the East's first national park, John D. Rockefeller Jr. After helping to fund the commission, Rockefeller Jr. had previously mentioned to Cammerer that he was very much interested in continuing his support of the Eastern national parks project. This prompted Cammerer to write him in the beginning of August 1927 at Rockefeller Jr.'s Seal Harbor home, "The Eyrie." Cammerer's letter explained that while he had intended for public donations to be split fifty-fifty between the Great Smoky Mountain project and the Shenandoah project, the Great Smoky Mountains project was further along and more time-sensitive, as some of the lands set aside for the project were being clear-cut of their primitive forests before being sold. Securing the land for the Great Smoky Mountains project had become the utmost priority.

Expressing that the potential Great Smoky Mountains park “appeals to him more than any national park," Cammerer also enclosed photographs in his letter that he thought illustrated the “wonderful scenic character of the country proposed for inclusion in the park.” In Seal Harbor, Rockefeller Jr. brought the issue to the attention of his philanthropic partner, neighbor, and avid photographer, Edsel Ford. Sparking an interest with Edsel to contribute to the project, Rockefeller Jr. relayed to Cammerer that Edsel would possibly be willing to donate, spurring Cammerer to contact Edsel in the beginning of September 1927. In his letter to Edsel, Cammerer added, “I am taking the liberty to enclose a considerable number of photographs showing the superb scenic qualities of the region, which Mr. Rockefeller also has seen, which I believe Mrs. Ford and you will enjoy looking over."

Over the course of September 1927, Cammerer kept sending Edsel information on the Eastern parks project, reiterating that the Great Smoky Mountains park in Tennessee and North Carolina continued to be the top priority. He also explained that the land required for the Shenandoah park consisted of mostly Virginian farmland and would take much longer to acquire. Luckily, the proposed Shenandoah park would include part of the Shenandoah Valley, which happened to be the birthplace of Harry F. Byrd, the Governor of Virginia at the time. The son of a wealthy apple grower from the Shenandoah Valley, Governor Byrd supported the idea of establishing a national park in his state and worked to make it a reality. Governor Byrd's brother, Admiral Richard E. Byrd, also happened to be a world-renowned explorer, pioneering aviator, and friend of Edsel Ford. Edsel would be responsible for helping to fund Richard Byrd's expeditions to the Arctic and Antarctic, including convincing Rockefeller Jr. to aid in funding the latter.

Running the entire length of Shenandoah National Park, Skyline Drive offers 105 miles of scenic views along the Shenandoah Blue Ridge. This souvenir pennant depicts the 670-foot-long Mary's Rock Tunnel -- the only tunnel on the drive. THF239213

Rockefeller Jr. wrote Edsel from Seal Harbor at the end of September looking for a decision, noting that the Great Smoky Mountains project still needed money to purchase land and that Edsel had “expressed an interest in this project" when Rockefeller Jr. saw him in Seal Harbor a few weeks ago. Rockefeller sent him a copy of his pledge hoping that his letter of gift might be suggestive to the amount of money Edsel would donate. Edsel responded the same day saying, "I feel like I would like to help in this great undertaking," but financial obligations like a new home and other philanthropic efforts required him to donate "less than I would like to do if the circumstances were otherwise." Nonetheless, Edsel was "very glad to contribute $50,000 dollars" to the Great Smoky Mountains project and also would "be very glad to consider increasing" the pledge the next year if additional funds were needed.

In this letter from Edsel Ford to Rockefeller Jr., Edsel mentions his various other philanthropic activities, including an explanation on how important Richard Byrd's South Pole expedition will be. Due to Edsel's convincing justification above, Rockefeller Jr. would later help fund Byrd's expedition. THF255218

On October 6^th, referring to their new partnership in funding the Great Smoky Mountains National Park, Rockefeller Jr. wrote Edsel saying, “It is particularly gratifying to me that we are to be associated together with it." By November of 1927, Edsel had contacted Cammerer to declare that he intended to subscribe $50,000 to help establish the Great Smoky Mountains National Park, which Cammerer graciously accepted. In February 1928 though, the Great Smoky Mountains project hit delays. Lagging fundraising meant that the lands designated for the park, which had yet to be acquired, were still under constant threat of being logged and needed to be procured immediately. The only public pledges to the park had been the ones made by Edsel and Rockefeller Jr. For the park to go forward, five million dollars would need to be raised in order to match the five million dollars in state funds already set aside to buy land for the park. With Edsel's pledge of $50,000 and Rockefeller Jr.'s pledge of $1,000,000, they had fallen well short of that goal.

Edsel Ford's signed letter to Arno B. Cammerer, stating that he is interested in contributing to the Great Smoky Mountains National Park project that Rockefeller Jr. had brought to his attention. THF255210

With time being of the essence, Rockefeller Jr. wrote Edsel with his proposed solution to the problem. The trustees of the Laura Spelman Rockefeller Memorial, a fund established by Rockefeller Jr.'s father in memory of his mother and headed by Rockefeller Jr., decided that an enterprise of this kind would have made a "very strong appeal" to Mrs. Rockefeller. The foundation would cover the entire five million dollars needed to match the state funds, helping to acquire all of the land needed to establish the Great Smoky Mountains National Park. With the total cost covered for the first park, Rockefeller Jr. suggested that Edsel transfer his donation over to the Shenandoah project, to which Edsel obliged.

While Edsel admitted that he had not taken a deeper look into the Shenandoah National Park project, he did accompany his family on a 1921 camping trip to the Blue Ridge Mountains of Maryland, a location less than hundred miles north of Shenandoah and geographically similar. Possible memories from this trip could have also played a role in Edsel's decision to donate to Shenandoah. THF255214

On February 28^th, 1928, Edsel withdrew his pledge to the Great Smoky Mountains National Park and promptly informed Cammerer that he would be transferring the same pledge over to the Shenandoah National Park fund. Rockefeller Jr. sent a letter thanking Edsel for his understanding and the transfer, ending the note with, “Looking forward to the reunion of our summer colony at Seal Harbor.” Cammerer also sent a letter thanking Edsel for his cooperation, noting, "There is nothing finer available in the East than these two areas selected for national park establishment and this is the psychological time, as the history of our country goes, to still procure these outstanding scenic beauty spots for the millions who will not have a chance to see the western wonderlands reserved in the national park system." Rockefeller Jr. would also contribute to the Shenandoah National Park fund as well.

This letter illustrates the pivotal role that Seal Harbor, Maine played in the friendship of Rockefeller Jr. and Edsel Ford. THF255212

In 1932, the state of Virginia began to collect the pledges that had been made to the Shenandoah National Park fund. Edsel reaffirmed his interest in this philanthropic endeavor with a letter to the Governor of Virginia saying, "It has been a great pleasure to contribute" to the fund. By 1935, Shenandoah had officially been established as a national park and, in 1936, they held a dedication ceremony to which Edsel was invited. Unfortunately, Edsel was leaving for Europe soon, which he explained to Cammerer, but his good friend Rockefeller Jr. was able to send a transcript of the dedication speech given by Secretary of the Interior Harold Ickes. Part of the speech thanked Edsel for his contribution.

A page from Harold L. Ickes' Shenandoah National Park dedication speech. Named Secretary of the Interior by Franklin D. Roosevelt, Ickes held the position for thirteen years from 1933 to 1946. Known for being brutally honest, tough, and sharp-tongued, Ickes worked with Arno B. Cammerer to dramatically increase national park land even though the two constantly quarreled. THF255228

Ryan Jelso is Associate Curator, Digital Content, at The Henry Ford. 

North Carolina, Virginia, philanthropy, nature, national parks, Ford family, Edsel Ford, by Ryan Jelso, 20th century, 1930s, 1920s

Part 2: Mount Desert Island, Maine
Located off the coast of Maine, Mount Desert Island is one of the largest islands in the United States and home to Acadia National Park. Long known for its rocky coast, mountainous terrain, and dense wilderness, Mount Desert Island was popularized in the mid-19^th century by the Hudson River School. The painters from this art movement focused on scenic landscape paintings, creating works of art that inspired many prominent citizens from the East Coast to build their summer homes on the island. By the late 19^th century a resort tradition that became locally known as "rusticating" had taken root on Mount Desert. Wealthy East Coast families known as "rusticators" would spend their summers relaxing in their island mansions, taking in the scenery, and socializing with other prosperous families doing the same. In the early 20^th century, the "rusticators" on Mount Desert Island also began to include affluent Detroit families as well.

Eleanor Lowthian Clay, Edsel Ford's future wife, was accustomed to affluence and spent her summers vacationing on Mount Desert Island as a child. Eleanor's wealthy uncle, Joseph Lowthian Hudson, was successful in the Detroit department store scene. As patriarch of the family, the childless J.L. Hudson cared for his other family members and allowed Eleanor's family, as well as some of his other nieces and nephews, to live with him. Hudson employed most of them in his business and groomed his four Webber nephews, Eleanor's cousins, to take over the family trade. Their sister, Louise Webber, married Roscoe B. Jackson, a business partner of J.L. Hudson. In 1909, Jackson helped formed the Hudson Motor Car Company with backing from Hudson. Jackson had found early success with the Hudson Motor Car Company and after inheriting the department store company, the Webber brothers were able to continue its success as well. The wealth and status that these families enjoyed allowed them to later choose Mount Desert Island as the location for their summer retreats and influenced Edsel to do the same.

Eleanor, right, and her sister Josephine, left, vacationing in Maine with their family. THF130536

The wealth of J.L. Hudson had helped establish Eleanor's cousins and acquaint Eleanor with the son of another wealthy Detroiter in Edsel Ford. While Edsel courted Eleanor, her sister Josephine was simultaneously being courted by up-and-coming lawyer Ernest Kanzler. Edsel became close friends with Kanzler, his future brother-in-law, who eventually was hired by Henry Ford to help manage the Fordson tractor company. By the early 1920's, Edsel and Eleanor along with the Kanzlers, Webbers and Jacksons were all vacationing on Mount Desert Island. Edsel began his Mount Desert residency by renting summer homes there, occasionally inviting his parents to vacation with him. During the late summer or early fall of 1922, Edsel purchased property in the area known as Seal Harbor. Sitting 350 feet above sea level on what is known as Ox Hill, Edsel's property had a panoramic view of the surrounding sea and sky. Also within walking distance of Acadia, then Lafayette National Park, Edsel soon found that his property adjoined the property of the neighborhood national park's biggest benefactor, John D. Rockefeller Jr.

Edsel with his sons Henry II and Benson spending time at the beach in Seal Harbor. THF95355 

Rockefeller Jr. first visited Mount Desert Island in 1908 and immediately became enamored with the area. He built a large estate in Seal Harbor and by the time he became neighbors with Edsel in 1922, Rockefeller Jr. had already used his wealth to donate large tracts of land to his local national park. During this time he was also in the process of building a network of carriage roads that allowed the beautiful vistas of Acadia to be accessed by the public. Preferring the quiet serenity of horse-drawn carriages over the noisy automobiles, Rockefeller Jr. worked personally with the engineers to ensure that the carriage roads captured the tranquil scenery the park had to offer. The beautiful landscapes of the area would become the topic that Rockefeller Jr. used to initiate his friendship with Edsel Ford.

Panoramic view of Seal Harbor located on Mount Desert Island, Maine. THF255236 

Initially writing in December of 1922, Rockefeller Jr. didn't hide his feelings when congratulating Edsel on the purchase of his Seal Harbor property. He had visited Edsel's property at the top of Ox Hill during sunset one night and stated in his letter, "I do not know when I have seen a more magnificent and stunning view than that which met my eye on every side. You have certainly made no mistake in selecting a site for your home.” He concluded the letter by expressing how happy he and his family were at the thought of having Edsel as a permanent summer neighbor. In Edsel's gracious response to Rockefeller Jr., he mentioned that he would be using architect Duncan Candler to design his Seal Harbor home. Candler had previously designed the neighboring Rockefeller home, as well as other note-worthy properties on the island.

John D. Rockefeller Jr.'s initial letter to Edsel congratulating him on the purchase of Edsel's Seal Harbor property. This letter lead to a life-long friendship that would be fueled by the spirit of philanthropy. THF255332

Christened with the name "Skylands" due to the unbroken views of the Maine horizon line that the property provided, Edsel's summer retreat was built between 1923 and 1925. In 1924, familiar with his new summer neighbor's philanthropic efforts and swayed by his past experiences, Edsel began donating yearly to the National Parks Association, known today as the National Parks Conservation Association. Created by industrialist Stephen Mather in 1919, the organization's mission was to protect the fledgling National Park Service, of which Mather was the director. For eight years Edsel would donate $500 annually to the National Parks Association, until the Depression years of 1932 and 1933 when other business and philanthropic demands restrained his monetary donations.

By the time Edsel's summer home was done in 1925, he and Rockefeller Jr. had become good friends and philanthropic partners. They shared a love for the arts, beautiful scenery, social justice, and civic responsibility. Although twenty years his senior, Rockefeller Jr. found Edsel's situation relatable. Both men were the only sons of immensely wealthy industrialist fathers and both had inherited the responsibility of their massive family fortunes. Each looked to use those fortunes to serve humanity and steer society towards a positive future. Rockefeller Jr. cherished the trait of modesty, a trait that he saw Edsel strongly demonstrate throughout his life. For that reason, Rockefeller Jr. held Edsel, "in the highest regard and esteem," describing him as, "so modest and so simple in his own living and in his association with his fellow men." Their summers spent together at Seal Harbor would undoubtedly include conversations about where they could best direct their philanthropic efforts.

Ryan Jelso is Associate Curator, Digital Content, at The Henry Ford. 

1920s, 20th century, philanthropy, nature, national parks, Ford family, Edsel Ford, by Ryan Jelso

1912 Baker Electric Victoria, used by five first ladies of the United States. THF67884

You might imagine that the White House was an early adopter of the automobile. We think of the presidency as being on technology’s cutting edge. Furthermore, when you realize that progressive Theodore Roosevelt’s term (1901-1909) coincided with the automobile’s rise, it seems natural that the Chief Executive would have made prominent use of the day’s foremost invention. But Roosevelt held fast to the reins and refused to give up his horse-drawn vehicles.

It’s not that Roosevelt avoided cars altogether. He certainly took the occasional car ride while in office, but he refused to bring autos into the presidential transport fleet. This was the era when most people still viewed the automobile as a plaything for the wealthy. It would have damaged Roosevelt’s populist image to have him seen barreling down the street in a motor car. And so it was left to his successor, William Howard Taft, to motorize the White House.

William Howard Taft campaign button. THF155488

Taft did so with gusto, converting the mansion’s stables into a garage and filling it with a White steam car, two gasoline-powered Pierce-Arrows and a Baker electric in 1909. It’s interesting to note that Taft played no favorites when it came to fuel. (The question of which fuel – gasoline, steam or electric – was optimal wasn’t quite settled.) And it seems no coincidence that the Ohio-born Taft favored two carmakers, White and Baker, based in Cleveland.

While the President preferred the White steamer, First Lady Helen Taft chose the Baker as her personal vehicle. Mrs. Taft was not content to be chauffeured around Washington – she drove the Baker herself. Her use of an electric car was perfectly in keeping with the trend for marketing electrics toward prosperous, status-conscious women. Three years later, Mrs. Taft traded in the 1909 model for a new 1912 Baker electric valued at $2000. Records indicate that only $809.50 was paid, so either she received a generous trade-in credit or Baker thought the publicity was worth a substantial discount (or, perhaps, a little of both).

That second Baker, a Victoria model with a gracefully curved body, boasted a top speed of about 30 miles per hour and a range near 50 miles. The little car became a White House fixture. When Woodrow Wilson assumed the presidency in 1913, his wife Ellen and their three daughters drove the Baker. And after Ellen Wilson’s death in 1914, President Wilson’s second wife, Edith, also made use of the Baker. When Warren Harding took office in 1921, First Lady Florence Harding inherited the Baker electric. (The Hardings, like the Tafts, were Ohioans and perhaps took a little Buckeye pride in the Victoria.) And after President Harding’s death in 1923, Calvin Coolidge assumed office and new First Lady Grace Coolidge took to the Baker. By this time, though, the 1912 Baker was outdated in appearance and propulsion. The Baker electric was retired in 1928, and soon thereafter made its way to The Henry Ford.

Our Baker has now gone back to Cleveland, its city of manufacture. For the next year, it will be on loan to the Crawford Auto-Aviation Museum of the Western Reserve Historical Society. The loan begins just as the nation’s political spotlight turns to Cleveland with the Republican National Convention, scheduled for July 18-21, 2016. It’s quite fitting: the convention is a major milestone on the road to the White House, and that’s a road the Baker has traveled many times before.

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1920s, Washington DC, 20th century, 1910s, women's history, presidents, presidential vehicles, cars, by Matt Anderson, alternative fuel vehicles