by Kristen Gallerneaux, home life, radio, computers, technology, communication, COVID 19 impact

With the North American International Auto Show now moved to June, we’ve had an unusually long dry spell in the Motor City when it comes to automotive exhibitions. The drought was finally broken by the annual Detroit Autorama, held February 28-March 1. Always a major show, this year’s edition was no exception with more than 800 hot rods and custom cars spread over two levels of the TCF Center.


Ed “Big Daddy” Roth’s “Outlaw,” honored as one of the 20^th Century’s most significant hot rods.

The most memorable display this year was immodestly (but quite accurately) labeled “The Most Significant Hot Rods of the 20^th Century.” It was a veritable who’s who of iconic iron featuring tributes to Bob McGee’s ’32 Ford, Ed “Big Daddy” Roth’s  “Outlaw” and “Beatnik Bandit,” Tommy Ivo’s ’25 T-Bucket, and Norm Grabowski’s ’22 T-Bucket – the last immortalized as Kookie Kookson’s ginchy ride in the TV show 77 Sunset Strip.


“Impressive” indeed. The 1963 Chevy wagon that won this year’s Ridler Award. (The chrome on those wheels practically glows!)

The biggest excitement always surrounds the Ridler Award, named for Autorama’s first promoter, Don Ridler. It’s the event’s top prize, and only cars that have never been shown publicly before are eligible. Judges select their “Great 8” – the eight finalists – on Friday and, for the rest of the weekend, excitement builds until the winner is revealed at the Sunday afternoon awards ceremony. The winner receives $10,000 and the distinction of having her or his name engraved forever on the trophy. It’s among the highest honors in the hot rod and custom car hobby. This year’s prize went to “Impressive,” a 1963 Chevrolet two-door station wagon built by a father-son-grandson team from Minnesota. With a Ridler now to its credit, no one can question the car’s name again.


Replica race cars – a Ford GT40 and a Ferrari 330 P3 used in the 2019 film Ford v Ferrari.

There’s always a little Hollywood magic on the show floor somewhere, and this year it came from a pair of replica cars used in two big racing scenes in the hit 2019 movie Ford v Ferrari. From the 1966 Daytona 24-Hour was the #95 Ford GT40 Mk. II driven by Walt Hansgen and Mark Donohue. From the 1966 Le Mans 24-Hour was the #20 Ferrari 330 P3 driven by Ludovico Scarfiotti and Mike Parkes. How accurate were the copy cars? Judge for yourself by looking here and here.


The Michigan Midget Racing Association introduces kids to the excitement of auto racing.

Those who are worried about younger generations not being interested in cars could take comfort from the Michigan Midget Racing Association. The organization’s Autorama display featured a half dozen cars that kids could (and did) climb into for photos. Quarter Midget cars are sized for kids anywhere from 5 to 16 years old. And while they look cute, these race cars aren’t toys. Their single-cylinder engines move the cars along at speeds up to 45 miles per hour. M.M.R.A.’s oval track in Clarkston is surfaced with asphalt and approximately 1/20 of a mile long.


Our 2020 Past Forward Award winner – a 1964 Pontiac GTO that matured with its owner.

Each year, The Henry Ford proudly presents its own trophy at Autorama. Our Past Forward Award honors a vehicle that combines inspirations of the past with innovative technologies of the present. It exhibits the highest craftsmanship and has a great story behind it. This year’s winner put a novel spin on the “Past Forward” concept. It’s a 1964 Pontiac GTO owned by Fred Moler of Sterling Heights, Michigan. Fred bought the car while he was in college and, appropriately for someone at that young age, drove it hard and fast. When adult responsibilities came along, he tucked the Goat away in a barn. Some 40 years later, Moler pulled the car out of the barn for restoration. He wanted to relive his college days but knew that neither he nor the GTO were the same as they were decades ago. Moler kept the trademark 389 V-8 but replaced the drivetrain with a more sedate unit. He added air conditioning, improved the sound system, and ever so slightly tinted the glass. In his own words, Moler enhanced the car to make it comfortable for his “more mature” self. He brought a piece of his own past forward to suit his present-day wants and needs. Like I said, a great story.


Autorama’s oldest entry – an 1894 horse-drawn road grader.

Autorama veterans know that the grittiest cars are found on TCF Center’s lower level – the infamous domain known as Autorama Extreme. Here you’ll find the Rat Rods that take pride in their raw, unabashedly unattractive appearance. By all means, take the escalator downstairs. There are always gems among the rats. This year I was thrilled to find an 1894 horse-drawn road grader manufactured by the F.C. Austin Company of Chicago. Utilitarian vehicles like this are rare survivors from our pre-automobile age. Autorama Extreme is a great place to tap your feet as well. Live music fills the lower level throughout the weekend – lots of 1950s rockabilly, of course, but plenty of blues and soul too.


Don’t miss Toy-a-Rama with its assortment of vintage car books and brochures.

Each year, I make a point of visiting Toy-a-Rama at the back of TCF Center. Vendors sell hundreds of plastic model kits, diecast models, memorabilia, and toys. But it’s the great selection of auto-related books, magazines, and vintage sales literature that always reels me in – and leaves my wallet a little lighter on the way out.


A beautiful 1:1 scale model of “Uncertain-T” – some assembly required.

And speaking of model kits, maybe the coolest thing I saw all weekend was down in Autorama Extreme. It was a beautifully crafted, partially-assembled model of Steve Scott’s “Uncertain-T” just like Monogram used to make – but this one was life-sized. Really, the giant sprue was terrific enough, but the giant hobby knife and glue tube took the whole thing to the next level. (Skill Level 2, as the box might’ve said.)

All in all, another great year celebrating the wildest, weirdest, and winningest custom cars and hot rods around. If you’ve never been, make sure you don’t miss Autorama in 2021.

Matt Anderson is Curator of Transportation at The Henry Ford.

21st century, 2020s, toys and games, racing, Michigan, Detroit, cars, car shows, by Matt Anderson, Autorama

Mary Blair was the artist for this hand-pulled silkscreen print, used in a guest room at Disney’s Contemporary Resort, Walt Disney World, 1973 to early 1990s. THF181161

When Disney’s Contemporary Resort opened at Walt Disney World in 1971—coinciding with the opening of Magic Kingdom—guests almost immediately complained about their rooms. The rooms seemed cold and hard. They lacked personality. Guests couldn’t even figure out how to operate the new-fangled recessed lighting. So, within two years, the rooms were refurbished with new textiles, fabrics, traditional lamps, and high-quality prints of Mary Blair’s original design. These prints were adapted from the individual scenes of a massive tile mural that she had created for the Contemporary Resort’s central atrium. The hand-pulled silk-screened prints, framed and hung on the walls over the beds, brought much-needed warmth, color, and a sense of playful exuberance to the rooms. More importantly—but probably unbeknownst to most guests—they reinforced Mary Blair’s deep, longstanding connection to Disney parks, attractions, and films that ultimately dated back to a personal friendship with Walt Disney himself.

Mary Blair was born Mary Browne Robinson in 1911 in rural Oklahoma. She developed a love of art early in her childhood and went on to major in fine arts at San Jose State College. She won a prestigious scholarship to the Chouinard Art Institute in Los Angeles (which later became the California Institute of the Arts) and studied under the tutelage of Chouinard’s director of illustration, Pruett Carter. Carter was one of the era’s most accomplished magazine illustrators and stressed the importance of human drama, empathy, and theatre in illustration. Mary later recalled that he was her greatest influence.

By the late 1930s, Mary and her husband, fellow artist Lee Blair, were unable to survive off the sales of their fine art and began to work in Los Angeles’s animation industry. In 1941, both were working at Disney and had the opportunity to travel with Walt Disney and a group of Disney Studio artists to South America to paint as part of a government-sponsored goodwill trip. While on this trip, Mary grew into her own as an artist and found the bold and colorful style for which she would be known.

Mary Blair became one of Walt Disney’s favored artists, appreciated for her vibrant and imaginative style. She recalled, “Walt said that I knew about colors he had never heard of.” In her career at Disney, she created concept art and color styling for many films, including Dumbo (1941), Saludos Amigos (1942), Cinderella (1950), Alice in Wonderland (1951), and Peter Pan (1953). She left Disney after her work on Peter Pan to pursue freelance commercial illustration, but returned when Walt Disney specifically requested her help to create the “it’s a small world” attraction for the 1964-5 New York World’s Fair (later brought back to Disneyland and also recreated in Magic Kingdom at Walt Disney World).

Before Walt Disney passed away in 1966, he commissioned Mary to produce multiple large-scale murals, including the one for the interior of the Contemporary Resort at Walt Disney World in Florida. The mural, completed in 1971, was her last work with Disney. Entitled “The Pueblo Village,” it featured 18,000 hand-painted, fire-glazed, one-foot-square ceramic tiles celebrating Southwest American Indian culture, prehistoric rock pictographs, and the Grand Canyon. (Because Mary’s depictions of Native Americans admittedly lack attention to the serious study of indigenous people in that region, they might be criticized as racial stereotyping).

When the guest rooms at the Contemporary Resort were renovated again in the early 1990s, the high-quality prints were removed. But the massive tile mural stoically remains at the center of the Resort’s ten-story atrium—a reminder of Mary Blair’s exuberant artistry and her many contributions to Disney parks and films.

For more on Mary Blair’s contributions, along with the previously unrecognized contributions of numerous other female artists who worked on Disney films, see the book The Queens of Animation: The Untold Story of the Women Who Transformed the World of Disney and Made Cinematic History, by Nathalia Holt (2019).

This blog post was a collaborative effort by Donna Braden, Senior Curator and Curator of Public Life at The Henry Ford, and Katherine White, Associate Curator at The Henry Ford.

Indigenous peoples, Florida, 20th century, 1970s, 1960s, women's history, Disney, design, by Katherine White, by Donna R. Braden, art

A new group of garments from The Henry Ford’s rich collection of clothing and accessories makes its debut in Henry Ford Museum of American Innovation in our What We Wore exhibit, this time examining how fashion trends can highlight, or manipulate, the human form.


Dress and Pelerine, 1830-1835
(Purchased with funds from the Eleanor B. Safford Memorial Textile Fund)


What makes these sleeves puffy?
A stiffened underlining--pleated muslin fabric--helps support the sleeves. Sometimes a “sleeve plumper” was used--down-filled pads that tied on at the shoulder under the dress.

The wide silhouette created by these “leg-of-mutton” sleeves and matching pelerine (small cape that covers the shoulders) not only drew attention to the wearer’s arms, but also emphasized the smallness of her waist!

Who wore this dress?
During the 1830s? We don’t know. Later, Tasha Tudor (1915-2008), author and illustrator of children’s literature, owned the dress.

Tudor admired the objects and rural lifestyle of the early 19^th century. She lived in a secluded New England farmhouse with no plumbing or electricity, surrounded by an orchard, rambling garden, and lively farm animals. Tasha Tudor also collected antique clothing--and wore it.


Dress, 1884-1885
(Gift of Ruth W. Crouse)


What supported the elaborately draped fabric at the back of this dress?
A bustle--a support of parallel horizontal slats made of wood or steel bent in a half circle. The bustle attached to the body around the waist. A tightly laced corset helped create her extremely small waist.

But how did she sit down? The slats would all collapse together as she sat, then spring back in place when she stood up--maintaining her fashionable silhouette.Between the fabric of the dress and the bustle, garments of this period could be quite heavy to wear!

Who wore this dress?
Mary Stevens (1861-1910), the daughter of wealthy capitalist. The Stevens family lived on Woodward Avenue in Detroit, a street lined with the homes of prosperous Detroiters.

Mary Stevens had a privileged lifestyle. She had the money to purchase finely made fashionable clothing. And led a social life that gave her opportunities to wear it. A few days before Christmas 1884, Mary’s mother gave an elegant reception at the Stevens home--complete with elaborate floral decorations, refreshments, and a full orchestra. Could this be the dress that Mary wore that afternoon?


Dress, 1927-1929
(Gift of Audrey K. Wilder)


What undergarment helped achieve this slender, youthful silhouette?
A straight-line, one-piece garment called a corselette. It de-emphasized the bust and smoothed the natural curves of the body--emphasizing the straight, unbroken line of that era’s “boyish” silhouette.

The movement of the uneven hemline, while walking or dancing, would subtly call attention to the wearer’s legs.

Who wore this dress?
Audrey K. Wilder (1896-1979) likely owned this dress.  Audrey attended college--quite unusual for women of her time. She graduated from Albion College, then earned a master’s degree from Columbia University in 1921.

In the late 1920s, Audrey Wilder was appointed Dean of Women at Ohio Northern University. One of her first projects was the creation of the first social hall for women on campus--a place where female students could hold teas, receptions, musicals, and dinners. Those who knew her described Audrey as a “dynamic dean” and a woman “of exquisite grooming.”


Cocktail Dress by Christian Dior, 1952
(Gift of Mrs. Harvey Firestone, Jr.)

What undergarment helped create the “hourglass” silhouette of the 1950s?
Christian Dior’s “New Look”--with its close-fitting hourglass silhouette--dominated the 1950s. This look emphasized a tiny waistline and feminine curves. Longline bras helped slim the waistline and create a smooth line under garments.

This dress, Dior’s “Sonnet” design, also accentuated the waist through the angled side bodice seams, bows at the waist, and rounded skirt.

Who wore this dress?
This dress was custom-made for Elizabeth Parke Firestone (1897-1990), wife of tire magnate Harvey S. Firestone, Jr. Elizabeth felt it her duty to represent her husband, family, and the Firestone Tire and Rubber Company with dignity and grace. She was always flawlessly dressed--whether for informal camping trips, world travel, business functions, or society parties.

Elizabeth had a fine eye for fashion and favored New York and Parisian designers, including Christian Dior. These designers created garments to her specifications, including perfect fit, style, color, fabric, and construction. During the 1950s the New York Dress Institute named Elizabeth one of the "Best Dressed Women in the World.”

Jeanine Head Miller is Curator of Domestic Life at The Henry Ford.

Firestone family, Elizabeth Parke Firestone, women's history, What We Wore, Henry Ford Museum, fashion, by Jeanine Head Miller

An image from the set of The Henry Ford’s Innovation Nation.

For many people—especially those who grew up between the decades of the 1970s through the 1990s—the sight of a boombox often prompts the thought: “I wonder how heavy that thing would feel, if I carried it around on my shoulder?” Boomboxes are infused with the promise of human interaction, ready for active use—to be slung from arm to arm, hoisted up on a shoulder, or planted with purpose on a park bench or an empty slice of asphalt in a city somewhere.

Here at The Henry Ford, we recently acquired a trio of classic boomboxes to document stories about the growth of mobile media and the social communication of music in American culture.

The Norelco 22RL962 was developed in the mid-1960s by the Dutch company, Philips. A combination radio and compact cassette player, it had recording and playback functions as well as a carrying handle. While it was generally thought of as the first device that could be accurately called a “boombox,” the Norelco failed to gain mass traction. The core issue wasn’t due to poor performance from a technological standpoint, but rather the bad sound quality of the tapes. In 1965, the American engineer Ray Dolby invented the Dolby Noise Reduction system, which led to clean, hiss-free sound on compact cassette tapes. His invention sparked a revolution in hi-fi cassette audio.


The ubiquitous compact cassette tape.

In the early 1970s, Japanese manufacturers began to make advancements in boombox technology as an outgrowth of modular hi-fi stereo components. Living spaces in Japan were typically small, and there was a desire to condense electronics into compact devices without losing sound quality.

Later that decade, the improved boombox made its way to the United States, where it was embraced by hip hop, punk, and new wave musicians and fans—many of whom lived in large cities like New York and Los Angeles. In many ways, the boombox was a protest device, as youth culture used them to broadcast politically charged music in public spaces.


An early image of the Brooklyn Bridge and New York Skyline. THF113708

Boomboxes literally changed the sonic fabric of cities, but this effect was divisive. By the mid-1980s, noise pollution laws began to restrict their use in public. The golden years of the boombox were also short lived due to the rising popularity and affordability of personal portable sound devices like the Sony Walkman (and later, the MP3 player), which turned music into a private, insular experience.


The JVC RC-550 ”El Diablo” boombox. THF179795

JVC RC-550 “El Diablo”

This boombox was built for the street, and it is meant to be played loud. Its design is rugged, with a carrying handle and protective “roll bars” in case it is dropped. Many classic photos from the early years of hip-hop depict fans and musicians carrying the El Diablo around cities and on the subway in New York.

The JVC RC-550 is a member of what sound historians refer to as the “holy trinity” of innovative boomboxes. While the origins of its “El Diablo” nickname are uncertain, it is believed to stem from the impressive volume of sound it can transmit—or its flashing red sound meters. It is a monophonic boombox, meaning that it has one main speaker and it is incapable of reproducing sound in stereo. A massive offset 10-inch woofer dominates its design, coupled with smaller midrange and tweeter speakers. As with most boomboxes of this time, bass and treble levels could be adjusted.

An input for an external microphone led to the RC-550 being advertised as a mobile personal amplifier system. Brochures from the Japanese version show the boombox being used by salesmen to amplify their pitches in front of crowds, as a sound system in a bar, and by a singing woman accompanied by a guitarist. Recording could take place directly through the tape deck, or through the microphone on top, which could be rotated 360-degrees.


JVC 838 Biophonic Boombox. THF177384

JVC 838 Biphonic Boombox
The JVC 838 is important for its transitional design. It was one of the first boomboxes to incorporate the symmetrical arrangement of components that would become standard in 1980s portable stereos: visually balanced speakers, buttons and knobs, and a centered cassette deck.

As boombox designs evolved, they began to include (almost to the point of parody) sound visualization components such as VU meters and other electronic indicators. In many cases, these were purely for visual effect rather than function. The needle VU meters on the JVC 838 however, were accurate.

A unique feature of the JVC 838 boombox is its “BiPhonic” sound—a spatial stereo feature that creates a “being there” effect through its binaural speaker technology, resulting in “three-dimensional depth, spaciousness, and pinpoint imaging.” The box also includes an “expand” effect to widen the sound even further.


Sharp GF-777 “Searcher.” THF177382

Sharp “Searcher” GF-777
The Sharp “Searcher” GF-777 is an exercise in excess. Often referred to as the “king of the boomboxes,” it was also one of the largest ever produced. Weighing thirty pounds (minus ten D-cell batteries) and measuring over one foot tall and two feet wide, it took a certain amount of lifestyle commitment to carry this device around a city.

The Searcher played a key part in the performance and representation of hip-hop music. Its six speakers include four woofers individually tuned for optimal bass transmission and amplitude. It appeared in a photograph on the back cover of the first Run-DMC album, found its way into several music videos, and was photographed alongside breakdancing crews. 

Many people used this boombox as an affordable personal recording studio. Two high quality tape decks opened the possibility for people to create “pause tapes” – a way of creating looped beats through queuing, recording, rewinding, and repeating a short phrase of music. A microphone input and an onboard echo effect meant people could rap or sing over top of music backing tracks.

Much like Thomas Edison’s phonograph, the boombox came full circle, allowing people to record and play back music for public and communal consumption. And while they may not mesh with our ideas of what a “mobile” device is in our age of smartphones and streaming services, their reach permeated popular culture in the 1970s well into the 1990s. Sometimes acting as portable sound systems, sometimes used as affordable personal recording studios—carrying a boombox through the streets (wherever you happened to live) was as much a fashion statement and lifestyle choice as it was a celebration of music and social technology.

Kristen Gallerneaux is Curator of Communications and Information Technology at The Henry Ford.

1980s, 1970s, 1960s, 20th century, technology, radio, portability, popular culture, music, communication, by Kristen Gallerneaux

The Mattox Home in Greenfield Village THF68734

Through furnishings and presentations, the Mattox Home in Greenfield Village tells the story of one family living in rural Georgia in the 1930s. Read on to discover more about the community in Bryan County (where the house was originally located), learn about the Mattox family, and get an inside look at how they lived.

Amos and Grace Mattox
Amos Mattox, probably born around 1889, grew up in this house during the harsh years of Southern segregation. He and his wife, Grace, married in 1909.

The home in Greenfield Village is shown as it would have been during the 1930s, when the entire country was in the grip of the Great Depression. Low prices and little demand for farm products created a crisis for farmers throughout the country, and many abandoned their land. Amos and Grace Mattox maintained their resourceful lifestyle, keeping up a vegetable garden, livestock, and fowl to feed themselves and two young children, Carrie and Amos, Jr. To supplement the family’s income, Amos worked at various jobs—as a laborer for the Atlantic Coast Line Railroad and Seaboard Air Line Railway and at the local sawmill, and as a shoemaker, carpenter, and barber. He also served as a deacon at the Bryan Neck Baptist Church. The church had been founded by his grandfather Amos Morel, a formerly enslaved steam engineer who, in the 1870s, purchased the land the Mattox home stood on. Like his grandfather, Amos Mattox sold parts of his family’s land when he needed cash.

Grace Mattox is remembered by her children as a busy and meticulous homemaker. In addition to daily chores, she canned fruits and vegetables, cared and provided for elderly and sick neighbors, crocheted, did “fancy work” embroidery, and made her home as cozy and attractive as possible. A devoted mother, she encouraged and supported the education of her two children, walking a mile to and from their school daily with a “proper hot lunch” for them.

Although life was hard, the Mattox family proudly affirmed that there was "always enough."


A copy of the only known photograph of Amos Mattox, Sr. THF135142

African American Community Life in 1930s Bryan County, Georgia
Sixty-five years after the Civil War, coastal Georgia was a land of sleepy towns, cypress swamps, moss-hung trees, oxcarts, horse-drawn wagons, and a few cars. Among long-abandoned crumbling mansions stood small farmhouses scattered about on what were once extensive holdings of plantation land but were now mostly small individual farms—some privately owned like the Mattox home and property, but most rented on the share system. Following the breakup of the large plantations after the Civil War, members of the same family tended to settle close together on the same land where they had lived when they were enslaved. A generation later, this was still true of the Mattox family. Amos Mattox, Jr., remembers his Uncle Henry living within “hollerin’ distance” and his Uncle Charlie living 5 to 10 minutes’ walk away. In the absence of telephones, close neighbors could be hailed by shouting.

What we know about the Mattox family comes from record searches and oral interviews. When Henry Ford acquired the Mattox home in 1943, there were still many people alive who could recall their youth on the very land on which their descendants lived. Elderly, formerly enslaved neighbors like “Aunt” Jane Lewis were links to the past for children like Carrie and Amos Mattox, Jr.


Henry Ford moved the Mattox Home to Greenfield Village in 1943. He can be seen in this photograph (far right) with Grace Mattox (in the doorway) and others at the home on its original site. THF123296

Like 89 percent of rural homes in 1930, the Mattox home lacked electricity and running water; kerosene lamps provided light. However, the Mattoxes owned a battery-operated radio and a hand-cranked phonograph. Amos, Jr., and Carrie could recall few leisure activities, but many occasions when the family worked together, farming, gardening, canning, and doing the wash. Most work was done outside, with seats provided on porches and under grape arbors. Houses were hot and close inside, and were used mainly for sleeping, bathing, or as shelter from the rain. In the evening the Mattoxes read from the family Bible.

Neighbors allowed their livestock, cattle and hogs, to range freely on common ground in the forest (families notched their animals’ ears with distinctive markings to prove ownership). After butchering a hog, the Mattoxes would smoke the hams for a few months in the chimney of their home. According to Amos, Jr., the chimney, made of clay and sticks, occasionally caught fire. To extinguish the fires, a member of the family climbed on the roof and poured water down the chimney.

Health care was poor and infant mortality high. Grace Mattox gave birth to six children, only two of whom survived past infancy. Often, community members would take shifts caring for a sick person night and day. Grace Mattox was instrumental in organizing home nursing for her local community.

The Mattox family’s social life, like that of their neighbors, centered around the Bryan Neck Baptist Church and the prayer house associated with it. The prayer house was about 150 feet from the Mattoxes’ home. They attended prayer meetings in Bryan Neck Baptist Church every other Sunday morning at daybreak. On alternate Sundays and Sunday evenings, as well as on Tuesday and Thursday evenings, they walked to the prayer house. The whole community was thought of as one family, including mothers, fathers, uncles, aunts, and close friends. They celebrated holidays together, cared for one another in times of sickness and crisis, shared their surplus produce, and encouraged and supported one another in their daily lives.

The Mattox Home in Greenfield Village
In 1943 Henry Ford brought the Mattox home to Greenfield Village. After the purchase he agreed to let the Mattoxes continue to live on the property, built the family a new house, and bought new furnishings for it. Since no written agreement was found regarding the continued use of the property after the death of Henry Ford (1947) and his wife, Clara (1950), the Mattoxes were, sadly, evicted by the new owners, the Southern Kraft Timberland Company.


View of the Mattox Home in Greenfield Village, showing the vegetable garden and the birdhouses made from gourds THF45319

Exterior and Grounds
Bryan County, Georgia, lies in a swampy region of the Low Country. People living in this area usually maintained yards of swept dirt to prevent the growth of vegetation and keep mosquitoes and snakes away from the houses. Residents swept fancy designs into the dirt to make the yards more attractive, especially around holidays. People also fashioned birdhouses from gourds to attract purple martins, which feed on mosquitoes and other flying insects. The birdhouses at the Mattox home, as well as the roof repaired with a cast-off sign, are examples of the family’s ingenious use of available resources.

Vegetable Garden
Most of what the Mattox family produced was for their own use. In their vegetable garden the Mattoxes raised corn, sweet potatoes, rice, peas, beans, tomatoes, and okra, as well as collard, mustard, and turnip greens.


Rear view of the Mattox Home in Greenfield Village (the grape arbor is visible at right) THF1967

Grape Arbor
In the warm climate of coastal Georgia, families spent much of their lives outdoors. The Mattoxes’ grape arbor provided a cool, shady space for household chores like laundering or food preservation. Amos Mattox made wine from the native Southern scuppernong and muscadine grape varieties grown there.

Chicken Yard
The Mattox family raised chickens, hogs, and goats for their own use. The chickens and goats were confined in the yard near the house, while the hogs were allowed to range freely.


Interior of the Mattox Home in Greenfield Village THF53390

The Home
That Mattoxes covered their interior walls with newspaper for both insulation and decoration. Photographs taken in the 1930s and 1940s show that this was the norm rather than the exception in small rural homes in the South.

Much of the furniture now in the home was owned by the Mattox family. The mirror on the wall originally belonged to Amos Mattox’s grandfather, Amos Morel. Needlework scattered through the rooms represent Grace Mattox’s sewing and decorating skills. Over the mantel is a copy of the only known photograph of Amos Mattox, Sr. Pictures and fans with representations of religious themes and the family Bible reflect the strong religious grounding of the family. A checkerboard with bottle caps as game pieces and homemade dolls show how the family overcame the constraints of limited means.


Mattox Home kitchen THF53400

The room attached to the rear of the home contains the kitchen and dining room, often used as the children’s bedroom. On the woodburning cookstove, Grace Mattox prepared meals for her family and dishes to bring to church suppers and community celebrations. The family worked together to prepare canned goods that could be stored on shelves in the kitchen for use throughout the year.

Explore the Mattox Family Home for yourself in the Porches & Parlors district in Greenfield Village.

1930s, home life, Greenfield Village buildings, Greenfield Village, Georgia, African American history, 20th century

As with many entrepreneur stories, this one begins with immigrants coming to the United States to pursue the American dream. That dream was to create stylish, attractive silver housewares, but a national economic crisis forced them to get creative with a new material – aluminum – and resulted in the creation of the Everlast Metal Products Corporation. This blog highlights the company’s nearly 30-year history.


Everlast Aluminum Advertisement, “Yours From Everlast The Finest – Bar None!” 1947 THF125124

When the Great Depression gripped the nation during the 1930s, demand for consumer products fell as many people struggled to get by in the faltering economy. Up to this point, silver had been the primary material used for creating fashionable housewares. With few buyers able to purchase silver products, manufacturers turned to aluminum. One of the most prolific manufacturers of aluminum giftware was the Everlast Metal Products Corporation of New York City.


Everlast Aluminum Advertisement, “Everlast Hand-Forged Aluminum, So Beautiful – So Versatile!” 1948-1949 THF295633

Everlast founders Louis Schnitzer and his brother-in-law, Nathan Gelfman, were experienced metalworkers in their homeland of Kiev, Russia before immigrating to the United States in the 1910s. In the early 1920s, the two men created a silver housewares business in New York City called Western Silver Works, Inc., where they polished and plated silver. By 1930, Schnitzer and Gelfman began producing silver- and chrome-plated items under the name Western Silver Novelty Company.

Affected by the decline of buyers for silver products during the Great Depression, Schnitzer and Gelfman decided to adapt, attempting to work with the modern and more affordable metal, aluminum. Aluminum was more costly than gold from its discovery in the 1800s until the first smelting methods were invented in 1886. Inexpensive aluminum cookware and kitchen utensils were manufactured in the 1890s, but poor manufacturing quality made customers skeptical of the new material. During the first World War, aluminum’s light weight and rust-resistant properties made the metal ideal for use in soldiers’ canteens and military vehicles. From this, aluminum gained wider acceptance, and consumer confidence in the metal led to a surge in aluminum products in the next few decades.

In 1932, Schnitzer and Gelfman formed Everlast Metal Products Corporation and began producing high-quality, hand-forged aluminum giftware. Hammered aluminum giftware products were, at once, both “old” and “new.” In an era of growing uniformity via factory production, the “made by hand” aspect of these products held an aesthetic appeal for consumers, while their aluminum material made them seem decidedly modern.


Everlast “Forged” Gravy Boat, 1938-1950 THF125117
Everlast’s first product line, “Forged Giftware,” was introduced in 1933 and continued until the company closed. Featuring Colonial Revival- and Neoclassical Revival-inspired designs, this line – with items like this gravy boat – appealed to customers with traditional tastes.

 

Schnitzer, the creative force behind the company, recognized the necessity of increased marketing to promote Everlast’s products. Around 1935, Jack Orenstein was brought on as National Sales Manager. Orenstein, skilled in merchandising techniques and in building relationships with clients, was essential in the success of the company. Already successful in the giftware industry before joining the company, Orenstein organized a highly effective sales force which gave Everlast a national presence in the decorative aluminum giftware market.


Everlast “Forged” Tray, 1933-1936 THF144106

Everlast “Forged” Tray, 1938-1947 THF144107
Through innovative manufacturing and creative marketing, Everlast was able to expand its “Forged Giftware” product line. Instead of creating new product forms each year, the company combined new handles and design motifs with previous years’ product forms to create “new” pieces. This cost-effective method for product development enabled Everlast to introduce new items regularly while also keeping up with rapidly changing design trends. The two trays pictured here have the same form, but the second piece now features handles and a different motif.


Everlast Aluminum Advertisement, “Yours from Everlast for ‘Dining Out’ at Home!” THF295629  

When the United States entered World War II in 1942, the production of aluminum for consumer goods was halted to focus on the production of military equipment. While some aluminum houseware companies struggled to adapt, Everlast rose to the challenge, securing government contracts and upgrading their facilities to produce military equipment under the name Browning Precision Tool Co.

Throughout the war, Everlast created partnerships with various businesses in the floral, woodworking, and ceramic industries, enabling the company to remain in the public awareness, despite not producing consumer goods itself. As the war was winding down, Everlast turned its focus back to manufacturing consumer products. The upgrades made to its facilities during wartime put the company in a better position to manufacture mass-produced giftware in a more cost-effective manner – just in time for increased consumer spending during a time of post-war prosperity.


Everlast “Bali Bamboo” Ice Bucket, 1953-1959 THF125114
Everlast’s most successful line, “Bali Bamboo,” was a direct result of America’s fascination with the South Pacific following World War II. More than 60 different items, produced between 1946 and 1959, featured raised bamboo shoots and a satin finish. Together these features provided the added advantage of hiding scratches.

Following the war, Everlast resumed its advertising and marketing strategies. To increase its accessibility to consumers in the Midwest, the company also established a showroom in Chicago in 1946. Unfortunately, despite the initial post-war momentum for aluminum housewares, the industry and company struggled throughout the 1950s, experiencing setbacks that ultimately led to its demise.


Everlast “Silvercrest” Tumbler, circa 1952 THF125119
In 1952, Everlast introduced a line called “Silvercrest,” featuring a highly polished aluminum finish. By this time, as a cost-cutting measure, the products’ “hand-forged” hammer marks were actually produced by a machine.

The first blow to the Everlast company came in 1951 when the Korean War initiated a restriction on the use of aluminum for consumer goods once again. Soon after, Jack Orenstein left the company to pursue a career in the new era of modern housewares – ceramics and plastics. Compared to these materials, which were colorful and lacked ornamentation, aluminum was beginning to be seen as old-fashioned and outdated. Despite several attempts to reinvent its products, Everlast floundered, failing to revive consumer interest in aluminum housewares.


Everlast “Modern” Three-Tier Tidbit Tray, circa 1953 THF125116
In an attempt to reinvent its products amidst the growing popularity of plastics, Everlast introduced a contemporary line in 1953 called, “Everlast Modern.”

Like other manufacturers of the time, the company also chose to forego quality in favor of machine-made, mass-produced goods. This ultimately over-saturated the housewares market and crushed any interest in “hand-forged” household items. After nearly thirty years in business, Louis Schnitzer and Nathan Gelfman closed Everlast in 1961.

The two men from Russia had forged their American dream, adapting early on to pursue their entrepreneurial vision. It can be said that advances in technology and rapidly changing consumer interests secured the downfall of the aluminum industry. It cannot be said, however, that Everlast’s founders went down without a fight. Though their entrepreneurial journey came to an end in 1961, the founders experienced undeniable success during their company’s thirty-year history to become one of the eminent manufacturers of aluminum housewares and giftware.

To see more artifacts from the Everlast Metal Products Corporation, visit our Digital Collections.

Samantha Johnson is Project Curator for the William Davidson Foundation Initiative for Entrepreneurship at The Henry Ford. This post was adapted from the Pic of the Month from April 2007, written by Donna Braden and Kira Macyda. Special thanks to Constance Levi for sharing her knowledge of the company and for reviewing this content.

by Kira Macyda, by Donna R. Braden, by Samantha Johnson, home life, furnishings, immigrants, entrepreneurship, design

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 A closer look at an unassuming machine in The Henry Ford’s collection reveals personal stories and reminds us of the far-reaching impacts of what we eat and where we live.

After the Civil War, urban populations swelled. Until this time, farm families had kept flocks of chickens and gathered eggs for their own consumption, but with increased demand for eggs in growing cities, egg farming grew into a specialized industry. Some families expanded egg production at existing farms, and other entrepreneurs established large-scale egg farms near cities and on railroad lines. Networks developed for shipping eggs from farms to buyers – whether wholesalers, retailers, or individuals operating eating establishments.

While farmers who sold eggs directly to customers carried their products to market in different ways, sellers who shipped eggs to buyers standardized their containers to ensure a consistent product. The standard egg case became an essential and enduring part of the egg industry.


Egg producers initially used different sizes and types of containers to pack eggs for market. As the egg industry developed, standardized cases that held thirty dozen (360) eggs – like this version first patented by J.L. and G.W. Stevens in 1867 – became the norm. THF277733

Egg distributors settled on a lightweight wooden box to hold 30 dozen (360) eggs. The standard case had two compartments that held a total of twelve “flats” – pressed paper trays that held 30 eggs each and provided padding between layers. Retailers who purchased wholesale cases of eggs typically repackaged them for sale by the dozen (though customers interested in larger quantities could – and still can – buy flats of 30 eggs).

The standard egg case held 12 of these pressed paper trays, or “flats,” which held 30 eggs each. THF169534

Some egg shippers purchased premade egg cases from dedicated manufacturers. Others made their own. Enter James K. Ashley, who invented a machine to help people build egg cases to standard specifications. Ashley, a Civil War veteran, first patented his egg case maker in 1896 and received additional patents for improvements to the machine in 1902 and 1925. 


James K. Ashley’s patented Champion Egg Case Maker expedited the assembly of standard egg cases. 

Ashley’s machine, which he marketed as the Champion Egg Case Maker, featured three vises, which held two of the sides and the interior divider of the egg case steady. Using a treadle, the operator could rotate them, making it easy to nail together the remaining sides, bottom, and top to complete a standard egg case, ready to be stenciled with the seller’s name and filled with flats of eggs for shipment.

Ashley’s first customer was William Frederick Priebe, who, along with his brother-in-law Fred Simater, operated one of the country’s largest poultry and egg shipping businesses. As James Ashley continued to manufacture his egg case machines (first in Illinois, then in Kentucky) in the early twentieth century, William Priebe found rising success as the big business of egg shipping grew ever bigger.


One of James K. Ashley’s Champion Egg Case Makers, now in the collections of The Henry Ford. THF169525

James Ashley received some acclaim for his invention. Ashley’s Champion Egg Case Maker earned a medal (and, reputedly, the high praise of judges) at the St. Louis World's Exposition in 1904. And in 1908, The Egg Reporter – an egg trade publication that Ashley advertised in for more than a decade – described him as “the pioneer in the egg case machine business” (“Pioneer in His Line,” The Egg Reporter, Vol. 14, No. 6, p 77).

While the machine in the The Henry Ford’s collection no longer manufactures egg cases, it still has purpose – as a keeper of personal stories and a reminder of the complex ways agricultural systems respond to changes in where we live and what we eat. 

Saige Jedele is Associate Curator, Digital Content, and Debra A. Reid is Curator of Agriculture and the Environment at The Henry Ford. For more information about James K. Ashley and his Champion Egg Case Maker, see Reid’s related article in Midwest Open Air Museums Magazine, Spring 2018.

Additional Readings:

• Henry’s Assembly Line: Make, Build, Engineer
  
• Ford’s Game-Changing V-8 Engine
  
• Steam Engine Lubricator, 1882
  
• The Wool Carding Machine
  

farming equipment, manufacturing, food, farms and farming, farm animals, by Saige Jedele, by Debra A. Reid, agriculture

Beginning in 1915, Henry Ford, began developing the Rouge property in Dearborn, for a new Ford Motor Company plant on the east side of the Rouge River. The plan was to utilize the river to transport raw materials from coal mines and lumber mills to the factories. By 1923, the “river navigation project” was complete. The Rouge had become such a large facility, however, that one ship could not handle transporting the huge quantities of raw materials needed for production. Mr. Ford began acquiring his own fleet of ships for the company by ordering two ore carriers to be built. These ships, the Henry Ford II and Benson Ford– named after Mr. Ford’s grandsons – and would remain in service for over 50 years.


Ford Freighter Benson Ford docked at the Rouge River Factory, 1924.

The freighters Benson Ford and Henry Ford II were the two most modernized ships on the water at the time. Ships of the day were mainly powered by coal fired steam propulsion engines, however, the Ford ships were each equipped with a British designed 3,000 horsepower diesel engine.

Operations for the fleet were growing so rapidly that by 1925 it was necessary to establish a Marine Department within Ford Motor Company. Under the direction from Mr. Ford, the department began building out the fleet, adding the East Indian later that year. By the 1930s, Ford Motor Company expanded overseas into Europe, Asia, and South America with export plants established on the east coast. During this time, Mr. Ford purchased 200 surplus World War I merchant vessels from the United States government. Of these ships, twenty-two were converted to barges, ocean-going ships and canal carriers; the rest were scrapped for the Rouge’s steel furnaces.


Ford Freighter East Indian docked at Jacksonville, Florida, 1935.

After the East Indian was purchased in 1925, it was reoutfitted from a steam powered engine to a diesel, like the Henry II and Benson before her. At 461 feet long, and with her new engines totaling 3,000 horsepower, the East Indian quickly became the most powerful merchant motorship under the American flag.

At the start of World War II, the fleet carried less ore and fewer finished parts to Ford factories forcing the company to cut back on operations during the lake shipping seasons, placing more emphasis on non-Ford cargoes. By June 1942, 500 American ships were sunk by submarines in the Atlantic ocean with casualties of over 5,000 crewmen. During this time, almost the entire Ford Fleet was recruited by the United States government for war service.

In November 1941, the Green Island, the third of the Ford ships to go to war, was put on a maritime commission in the Caribbean. Unfortunately, only six months later, the Green Island was hauling sugar from Cuba to the United States when a German submarine came upon her and ordered her crew into lifeboats. After all the crew members were safely away from the ship, the ship was torpedoed and sent her to the bottom of the ocean. After being held prisoner by the Germans, the entire crew was rescued, the only Ford crew to be so lucky.

Ford Freighter Green Island arriving at New York City dock, August 4, 1937.

A month before the sinking of the Green Island, two of Ford’s ocean-going lakers, Oneida and Onondaga, were turned over to the government in June 1942. Only one month later, on July 13, 1942, the Oneida was on a bareboat charter when it was sunk by a German submarine off the east coast of Cuba; six of the crew were lost. The Onondaga was sunk just ten days after that, about 200 miles west of where her sister vessel was lost; fourteen of the crew, including the captain were lost along with one passenger.


Ford Freighter Oneida at New Orleans, Louisiana, 1924.


Ford Freighter Onondaga docked in Los Angeles, California, March 16, 1925.

In early 1942, the freighter East Indian was commissioned by the WSA for a time charter in Capetown, South Africa. The ship and her crew left Capetown on November 2, 1942 on a planned out-of-the-way course that was meant to avoid German submarines. Unknown to them, German submarines had spotted the ship shortly after they left port; at 5 o’clock in the afternoon on November 3, a torpedo struck the ship, sinking it within two minutes. The crew who were able to get aboard lifeboats did, but remained at the mercy of the Nazis and the ocean.


Report of Marine Casualty or Accident for Sunken Ford Freighter East Indian, February 15, 1943.

Report submitted February 15, 1943 detailing the sinking of the East Indian on November 3, 1942. Details include information about vessel and master of ship; information about last port of departure and trip; type of cargo ship was carrying; purpose of trip; and information on lost crew members.


Letter from Harold Axtell to Ford Motor Company regarding the Sunken Ford Freighter East Indian, July 1, 1943.

Harold Axtell's son was aboard the East Indian when it sank Nov 3, 1942.  In this letter he is still inquiring about his son's fate.  He also enclosed a newspaper clipping about 6 men from the East Indian who were found on a raft in Maceio, Brazil, and wonders if his son might be one of the men.

 

According to Murdoch MacLean, a survivor of the ordeal, reported that, once the ship was sunk, a German officer told the crew that “I got a beam on you at nine this morning. Had we fired then, we would have saved you 100 miles…I’m sorry, for you had a beautiful ship. However, this is war” (Snyder 57). The crew were stranded in lifeboats, with no supplies, for thirteen days after their ship sunk. A British ship, the “Durando” came upon the survivors, bringing them safely back to port in Capetown. There were 74 men aboard the East Indian with only 40 survivors. Additionally, the British rescue ship, the Durando was sunk on its way back to England, with loss of all hands.

By 1950, the Ford Fleet only delivered a fraction of the cargoes received at the Rouge Factory. In 1953, the “new Ford Fleet” was launched, which consisted of eight new additions to the fleet, including the William Clay Ford, freighter By 1975, the entire fleet was capable of hauling regular cargoes of raw materials and excess vessel capacity was available. Ford began chartering the fleet to carry cargoes for other companies through the latter half of the twentieth century. By the early 1990s, most of the original fleet was decommissioned through scrapping projects or rechristened to other companies or private buyers. The pilot house of the William Clay Ford was rehoused as part of the Dossin Great Lakes Museum on Belle Isle State Park while the pilot house of the Benson Ford was purchased by a private owner and is now a private residence on Put-In-Bay island.

Ford Freighter William Clay Ford docked at Rouge Factory, 1953.


Cory Taylor is an Imaging Technician at The Henry Ford.

20th century, Ford Motor Company, by Cory Taylor

THF91040

In the early 21st century, the threat of global warming and the end of cheap gas worried many drivers. Among drivers’ options was buying a gasoline-electric hybrid such as this Prius. The hybrid concept was over 100 years old, but new technologies made it practical. Hybrids cost more but reduce fuel consumption, which leads to lower emissions.



Toyota introduced the Prius in Japan in 1997 and then worldwide in 2000. The price was steep for a compact, but tax credits offset some of the cost, and drivers got a little environmental peace of mind in the deal, too. THF206198



One of the selling points of modern hybrid cars is that computers do all the work. But many owners like monitoring the car’s operation on the in-dash screen and enjoy minimizing fuel usage. This image shows the dashboard of a 2004 Prius. THF101127



Toyota pointed to the Prius as proof of its commitment to the environment. This 2001 advertisement highlighted the company’s efforts to refine its hybrid system in a continued “search for even greener forms of transportation.” THF205087

Additional Readings:

• The First McDonald's Location Turns 80
  
• 1903 Oldsmobile Curved Dash Runabout
  
• Noyes Piano Box Buggy, about 1910: A Ride of Your Own
  
• Texaco "Fire-Chief" Gasoline Pump, circa 1940

environmentalism, hybrid cars, alternative fuel vehicles, Henry Ford Museum, Driving America, cars