The Henry Ford’s archives contain a great deal of material about radio and television shows produced or sponsored by Henry Ford and Ford Motor Company. Here is just a small sampling of the types of items and shows covered.

Henry Ford began broadcasting over his WWI radio station in 1922. Early broadcasts featured musical acts from company bands, such as the Ford Motor Company Band and the Ford Hungarian Gypsy Orchestra. Later broadcasts expanded the talent pool to acts across the United States, including singers, bands, soloists, and even the California Bird Man.


Ford Motor Company Radio Station WWI, Dearborn, Michigan, February 1924. / THF134739

The Ford Sunday Evening Hour was a popular radio show produced by Ford. This show was broadcast from 1934–1942 (and then again from 1945–1946). The show was performed live in Detroit, first at Orchestra Hall and then at the Masonic Temple, and broadcast over the CBS radio network. Musical pieces were played by 75 members of the Detroit Symphony Orchestra under the name the Ford Symphony Orchestra, with each show featuring guest star soloists and singers.


Ford Sunday Evening Hour program, October 7, 1934. / THF137776


Ford Sunday Evening Hour Dealer Display, 1938. The program was broadcast across the U.S. and was advertised by Ford dealers all over the country. / THF269154

In the summer, the Ford Summer Hour offered lighter, more popular tunes. This program used a smaller 32-piece orchestra and sometimes featured Ford employee bands such as the River Rouge Ramblers and the Champion Pipe Band.


The Ford Summer Hour poster, 1939. / THF111542


Ford Summer Hour program, August 24, 1941. / THF134690

Ford Motor Company sponsored their share of television programs in the 1940s and 1950s as well. The Lincoln-Mercury division sponsored Toast of the Town, later The Ed Sullivan Show. The archives holds this scrapbook of reviews of the first season of the show (or shew) in 1948.



Toast of the Town scrapbook, 1948-1949. / THF622224, THF622504

The 50^th anniversary of Ford Motor Company in 1953 was a big celebration. Paintings were commissioned by Norman Rockwell to depict the company history, calendars were assembled, banquets and celebrations were planned worldwide, and the company put together a TV special to celebrate its 50-year history.


Advertisement, "Ford 50th Anniversary Show," June 15, 1953 / THF622247

The TV program featured many well-known performers, many of whom signed Benson Ford’s personal copy of the script.



Script for the Ford Motor Company 50th Anniversary TV Show, Broadcast June 15, 1953 / THF622239, THF622240

These are only a few of the radio and TV shows produced or sponsored by Ford over the years. The archive at the Benson Ford Research Center has additional material, including scripts, ratings, and public relations analysis reports, for several of these shows. Some of these items may be viewed in our Digital Collections, while others have yet to be digitized. While the reading room at the Benson Ford Research Center remains closed at present for research, if you have any questions, please feel free to email us at research.center@thehenryford.org.


Kathy Makas is Reference Archivist at The Henry Ford. This post is based on a February 2021 presentation of History Outside the Box as a story on The Henry Ford’s Instagram channel.

Dearborn, Michigan, Detroit, archives, TV, music, radio, Ford Motor Company, by Kathy Makas, History Outside the Box

This is the first of a series of blog posts presented in conjunction with the traveling exhibition, Louis Comfort Tiffany: Treasures from the Driehaus Collection. The exhibit, consisting of approximately 60 artifacts, is on view at Henry Ford Museum of American Innovation from March 6, 2021, through April 25, 2021. All of the objects shown here are from the collections of The Henry Ford and provide background on themes in the exhibition.

In the 1890s, artists and designers in Europe and the United States attempted to create a modern aesthetic for the emerging 20^th century. This aesthetic was consciously modern. The decorative style that emerged, Art Nouveau, featured bold color contrasts and organic lines, sometimes flowing gracefully and sometimes sharply undulating, like a whiplash. Artists and designers associated with this trend looked to nature as their guide. As they often said, there is nothing historical about nature, it is universal.


Bookplate Designed by Rene Lalique for Emilie Grigsby, 1890-1905 / THF291251

This bookplate, created by French designer Rene Lalique, is derived almost purely from nature, although the floral forms are abstracted into sinuous and linear elements that we associated with French Art Nouveau of the 1890s and early 1900s. Even the letters of the name, “Emilie,” are rendered into organic shapes.


Japanese Travelers in a Snow Storm, 1900-1929/ THF292633

Increased communication and trade with Asia in the second half of the 19^th century brought new design inspiration to Europe. Japanese woodblock prints particularly appealed to Art Nouveau poster and decorative designers, who incorporated asymmetry and contrasting colors in their own work. Notice the unmodulated areas of light colors against dark colors, which create pictorial depth.


Bookplate of Georges Goury, 1900-1910/ THF291287

A major element of the Art Nouveau style, the sensual female figure was popularized by French poster artists like Jules Cheret and Alphonse Mucha. The illustrator of this Art Nouveau bookplate placed a woman at the center, used diagonal lines to create an illusion of depth (a technique derived from Japanese prints), and added stylized botanical motifs to frame the image.


Harper's Bazar Thanksgiving, Number 1895 / THF292639

Art Nouveau in America came first as imported graphic art printed in Europe for an international audience. American illustrators, like the young Will Bradley, adapted these design elements for their illustrations in magazines and advertising posters. This poster promotes the Thanksgiving issue of the magazine Harper’s Bazar (which would later become Harper’s Bazaar) and appeared on newsstands in American cities from coast to coast. This poster is full of harvest and Thanksgiving symbols: the sheaf of wheat and the subtle turkey, suggesting the bounty of the season. The Art Nouveau elements include the organic whiplash floral forms and the female figure predominating the scene.


Favrile Toothpick Holder, circa 1895 / THF165617

In the 1890s, American designer Louis Comfort Tiffany developed a process to imitate the iridescent shimmer of ancient, weathered glass. His "Favrile" line of art glass included organic forms characteristic of the Art Nouveau style, sometimes featuring abstract ornamentation, such as the design on this toothpick holder.


Favrile Vase, 1901-1915 / THF163631

Tiffany’s small vase expresses the Art Nouveau trademark element of the peacock feather, which, like many Art Nouveau elements, has its roots in European design. Tiffany was renowned in America and Europe for developing the Art Nouveau into elegant, yet simple, products, as well as grand, large-scale objects like stained glass windows and elaborate electric lighting.


Candelabrum, 1903-1919 / THF163661

Louis Comfort Tiffany gained international acclaim, exhibiting his work in metal, glass, and jewelry alongside European Art Nouveau designers in Paris as early as 1895. The sinuous, plant-like design of this high-end glass and metal Tiffany candelabrum exemplifies the Art Nouveau style.

Tiffany Studios made a great variety of candleholders for upper middle-class clients. This model is described in the 1906 catalogue as simply, "6 lights, in a row, extinguisher on stem." The customer could choose from 11 designs of "candlestick tops," or standard interchangeable sockets, that were listed and priced separately. These included "long" or "short" metal or glass and metal tops in a variety of forms.


Floor Lamp, about 1900 / THF186205, THF186208, THF186219, THF186215, THF186218

Around 1900, Tiffany started making large scale floor lamps—this is one of his first efforts. The fishscale-like shade is composed of his signature Favrile glass, which glows when illuminated. The bronze base features undulating spirals which rise up through the lamp’s shaft. The kerosene reservoir is covered with organic S- or wave-like patterns, all of which derive from Tiffany’s Art Nouveau vocabulary.


Electric Table Lamp, 1903-1920/ THF167923

Louis Comfort Tiffany became known for applying Art Nouveau aesthetics to lighting products. This nature-themed "Daffodil" lamp is the first design attributed to Clara Driscoll, who led the Women’s Glass Cutting Department at Tiffany Studios. Driscoll designed many now-iconic leaded-glass lamps for Tiffany.


Aurene Vase, circa 1920 / THF162344

“Aurene” was the name that Frederick Carder used for his iridescent art glass at the Steuben Glass Works in Corning, New York. When Aurene was first produced, around 1902, Louis Comfort Tiffany sued Carder for copyright infringement. The courts found in favor of Frederick Carder and Steuben’s Aurene competed with Tiffany’s Favrile glassware. This elegant, floral-shaped vase combines a cased white outer shell with a dark blue iridescent interior and comes directly from the Art Nouveau vocabulary found in Tiffany’s production.


Martele Pitcher, 1898-1905 / THF129337

Like Steuben, the Gorham Silver Company of Providence, Rhode Island, produced its own line of Art Nouveau–inspired wares. Called Martele, meaning hand-hammered, this was one of Gorham’s high-end lines. This pitcher shows an organic swirl of motion, presumably sea water, with an octopus placed asymmetrically across the surface.


Handbag, circa 1900 / THF175168

By the turn of the century, well-heeled consumers could choose from an array of luxury goods in the Art Nouveau style. This handbag features classic Art Nouveau motifs: botanical elements, curved lines, and a peacock, whose fanned tail feathers dominate the center of the design.


Wilton Rug, circa 1900 / THF175015

In the first decade of the 20^th century, the Art Nouveau style began to filter through many levels of American society. This Wilton rug is a good example, as it features characteristic elements of Art Nouveau design: striking color combinations, undulating "whiplash" lines, and stylized botanical motifs.


"Electrical Apparatus and Supplies for Isolated Plants," June 2, 1902 / THF267443

The explosion of the electrical industry in the 1890s generated new design needs. Electrical corporations hired artists working in the style of the day—Art Nouveau—to design their buildings, products, and communications. These partnerships marked the beginnings of industrial design.


Sterne's Deodorizing Toilet Soap, 1900-1915 / THF175155

Art Nouveau reached its peak of popularity in 1900, but American manufacturers incorporated echoes of the style in products and product packaging into the 1910s. The Art Nouveau styling of the label for this everyday product—a bar of soap—would have appealed to many consumers.

By 1914, the Art Nouveau style was considered old-fashioned. Most European and American designers had moved on with their work. Tiffany was the rare exception. Tiffany Studios continued producing Art Nouveau–inspired lamps, vases, desk sets, and windows through the 1920s. Tiffany retired from day-to-day management in the early 1920s. It took until the Great Depression struck in 1929, and Tiffany’s death in 1933, for the firm to cease production.


Charles Sable is Curator of Decorative Arts at The Henry Ford.

Additional Readings:

• Davidson-Gerson Modern Glass Gallery
  
• "Summer Bouquet with Honeybees" by Paul J. Stankard, 2004
  
• "Candy Apples in Green, Red, and White" by Richard Ritter, 2008
  
• Behind the Scenes: Conservation of Our Tiffany Kerosene Floor Lamp

nature, Henry Ford Museum, Louis Comfort Tiffany, design, home life, glass, by Charles Sable, art

Nude is Not a Color quilt, made by Hillary Goodwin, Rachael Dorr, and contributors from around the world, 2017. / THF185986

We often associate quilts with warmth and creativity. They can also make statements —serving as banners advocating a cause.

For nearly 200 years, American women have used needle and thread—once the only medium available to them—to express opinions, raise awareness, and advocate for social change. Women gathered in homes and in their communities to create quilts supporting causes like abolition, voting rights for women, and war relief.

This striking quilt, Nude is Not a Color, was created in 2017 by a worldwide community of women who gathered virtually to take a stand against racial bias. Learn more about the quilt below, and see it for yourself on exhibit as part of What We Wore in Henry Ford Museum of American Innovation, from March 11 through April 18, 2021.

The Quilt’s Story

In 2014, a clothing brand that sewist and blogger Bianca Springer of Pearland, Texas, had publicly supported introduced a new line of pale beige garments called Nude—a name long used by the fashion and cosmetic industries for products like hosiery and lipstick. Bianca took action. She contacted the company, thinking that the name was perhaps an oversight —reminding them that “nude” is a state of undress, not a color. And that the shade they chose as “nude” reflected only people of lighter skin tone—thus marginalizing people of color. Bianca’s perspective was repeatedly dismissed by company officials as overblown and irrelevant. She felt excluded and invisible.

Quiltmaker Hillary Goodwin of Auburn, California—also a fan of the company's clothing designs—wanted to stand in solidarity with her friend Bianca, and with other people of color. Together they decided to make a statement in fabric. Through Instagram, Hillary asked quilters to create a shirt block in whatever color fabric they felt best represented their skin tone, or that of their loved ones. Twenty-four quilters responded, from around the United States and around the world, including Canada, Brazil, the United Kingdom, Spain, the Netherlands, and Australia. Hillary then combined these shirt blocks with an image of Bianca wearing one of the “Nude” brand garments—creating this motif of a woman of color clothed in many shades of “nude.” Rachael Dorr of Bronxville, New York, then free-motion machine-quilted the completed quilt top.

More people became aware of the company’s bias and lent their voices to the issue, demanding change—and the brand eventually altered the name of the garment collection. A global community of women, willing to use their talent and voices to take a stand against racism, made a difference.

Quilt Contributors

 

*Designed and constructed by Hillary Goodwin, Auburn California

*Design assistance by Robin King, Auburn, California

*Paper-pieced shirt pattern designed by Carolyn Friedlander, Lake Wales, Florida

*Shirt blocks contributed by:

• Carmen Alonso, Oviedo, Spain
• Agnes Ang, Thousand Oaks, California
• Berene Campbell, North Vancouver, British Columbia, Canada
• Kirsty Cleverly, Sunshine Coast, Queensland, Australia
• Silvana Pereira Coutinho, Brazil
• Anne Eriksson, Egmond aan den Hoef, The Netherlands
• Hillary Goodwin, Auburn, California
• Rebecca Green, United Kingdom
• Lynn Carson Harris, Chelsea, Michigan
• Phoebe Adair Harris, Chelsea, Michigan
• Krista Hennebury, North Vancouver, British Columbia, Canada
• Sandra Johnson, Orange, California
• Chawne Kimber, Easton, Pennsylvania
• Tamara King, Portland, Oregon
• Alexandra Ledgerwood, Kansas City, Missouri
• Maite Macias, Oviedo, Spain
• Nicole Neblett, Ann Arbor, Michigan
• Krishma Patel, Carteret, New Jersey
• Amy Vaughn Ready, Billings, Montana
• Sonia Sanchez, Oviedo, Spain
• Rachel Singh, Seattle, Washington
• Michele Spirko, Amherst, Massachusetts
• Bianca Springer, Pearland, Texas
• Jess Ziegler, Adel, Iowa

*Free-motion machine quilted by Rachael Dorr, Bronxville, New York

 

Maker Stories

 

The makers each had a unique story to tell—below are some of their insights.


“Hearing of this encounter was an eye opener for me as a white woman. How would I feel if I had to explain to my daughter that her skin tone was not the “standard”? How many other ways does my white privilege benefit me without me acknowledging it? How could I help stand in solidarity with my friend?”  —Hillary Goodwin, Auburn, California


“The … collection featured a non-diverse group of models wearing beige fabrics classified as "nude.” My "nude" skin is not beige and the use of the term made it clear they did not have me in mind… the color … only fits the white majority, signals white supremacy and marginalizes people of color… With the conceptualization of the quilt, the issue went from commiseration and emotional processing of systemic and overt racism, to a broader statement of activism.”  —Bianca Springer, Pearland, Texas


“Although I considered myself a non-racist white person, I am not, of course, and I had never really given any thought to what it felt like to live life in a skin color that was not white. I credit my participation in the making of this quilt as the beginning of my slow and never-ending quest to be an anti-racist ally and to use the unearned privilege afforded me solely by my skin color to help bring some long overdue justice to this country.” —Tamara King, Portland, Oregon


"We are a group of three friends, we met through sewing… We live in Asturias, a small region in the north of Spain, that has traditionally been a land of emigrants … concepts such as "white privilege,” "black lives matter" … "segregation" ...  sound very foreign to us… Choosing the fabrics for our "shirts" was … a surprise. How different we all are! And then seeing all the "shirts" … Mind blowing!” —Sonia Sanchez (along with friends Carment Alonso and Maite Macias), Oviedo, Spain


“I hope that the message of the quilt reaches a lot of people and, at least, has them thinking.” —Kirsty Cleverly, Sunshine Coast, Queensland, Australia


“I grew up in the South at a time when bare legs were scandalous and pantyhose were expected on any good young lady. The color options were black, suntan, and nude. It never quite made sense why nude was so white and why my own predominant skin tone was equated to someone's suntan. Why would white skin be the default in such a creative industry as fashion? Unfortunately the industry still adheres to these color naming schemes, which only serve to make sure I know that I am Other in this society.” —Chawne Kimber, Easton, Pennsylvania



“My daughter, Phoebe, who was 10 at the time, often spent time in my sewing room with me and loved to help choose fabrics for my projects. I had Phoebe help choose a fabric that matched my skin tone. She noticed that HER skin matched a different color and wanted to contribute a block too. I loved that teachable moment we had in the sewing room… This moment contributed to her journey of looking at how people are the same, how people are different, representation, and fighting for social justice as she is now doing in her teens.” —Lynn Carson Harris, Chelsea, Michigan


“I am familiar with the disappointment when undergarments, hosiery, foundation creams made in cream/pink aka “nude" never quite match my more yellow/olive skin tone. Working with quilting cotton solids in skin tones that ranged from rich chocolate to yellow undertones was liberating as it helped me be more comfortable challenging the current paragon for skin tone.” —Agnes Ang, Thousand Oaks, California


“I was born into a white, middle-class family in South Africa during the sixties. When you live in a life where everyone looks and lives like you do, you come to believe that this is normal life, however of course, this is far from the truth. Despite my family being liberal, I was blind as to the impact that my privilege had had on the black communities around us… I have become more aware of this burden of my privilege on others… The simple awareness of how our world is designed for some but not all, should inspire us to make equitable changes to provide dignity for all. Inclusivity and raising each other up makes us a strong human race.”  —Berene Campbell, North Vancouver, British Columbia, Canada


“As an Asian Indian couple, a job move for my husband brought us to USA in 2001. Within a short time the unfortunate events of 9/11 occurred. Watching the morning news live, I saw the first tower being struck and a few minutes later the second! All telephone systems were down and I was not able to contact my husband… Fearing the worst possible harm to my husband, I panicked! I knocked on my neighbor’s door. We had shared the elevator a few times. All I wanted to know from her was, how far or near my husband’s workplace would be to the Twin Towers. She opened the door, took one look at me and yelled into my face, ‘Go back to wherever you came from, you [n-word]!’” —Krishma Patel, Carteret, New Jersey


“As a new grad and a South Asian female when I first went to work in investment banking I needed stockings to go with my business attire. I would always find loads of "Nude" colored stockings but they never kind of matched my skin color. A few stores would only carry that color and I had to go find specific stores that sold the ones matched my complexion.” —Rachel Singh, Seattle, Washington


“People like me with brown skin are thus ignored and rendered invisible. And yet, we exist and we matter. I contributed to this quilt to join with others who also believe that nude is not a color. I contributed two shirts: one shirt is the color of honey and the other cocoa brown. These shirts represent each of my brown-skinned daughters. May they never feel invisible. May they always know that their color of nude is just as worthy and beautiful.” —Nicole Neblett, Ann Arbor, Michigan


“…people of color face a world frequently viewed only through the white lens, while white people have blinders on to that experience… I’m proud to be part of this project and hope it inspires white viewers to open their hearts and minds to the anti-racism work we must continue to do for the sake of all humanity.” —Michele Spirko, Amherst, Massachusetts


Jeanine Head Miller is Curator of Domestic Life at The Henry Ford. All quilt contributor images from the collections of The Henry Ford.

21st century, 2010s, women's history, What We Wore, quilts, making, Henry Ford Museum, fashion, by Jeanine Head Miller, art, African American history

Lyn St. James, photographed by Michelle Andonian, 2008 / THF58574

Racing Career

Lyn St. James was watching from afar when Janet Guthrie was trying to break into Indy car and stock car racing. At the time, St. James was a part-time competitor chasing a Sports Car Club of America road-racing national championship in a Ford Pinto.

“I was excited and pumped about my racing, and I watched her on the television and thought, ‘God, she’s struggling and nobody wants her there,’” St. James recalled. “She didn’t smile very much, and it made me say, ‘Why would I want to do that? Why would I want to put myself in that kind of situation when I was having so much fun?’”


This racing helmet worn by Lyn St. James is going on display in Driven to Win: Racing in America. / THF176437

In the early 1980s, Kelly Services sponsored the International Motor Sports Association (IMSA) American Challenge championship and paid bonuses to female drivers. St. James parlayed an opportunity in that series, along with a chance encounter with legendary Ford executive Walter Hayes, into a highly successful relationship with Ford that produced six wins in IMSA competitions, including class victories at Daytona and Sebring, prior to shifting her focus to Indy cars. She is also the only woman to win an IMSA GT race driving solo.


Lyn St. James at IMSA, Watkins Glen, NY, 1985 / THF69459

“I wanted to test-drive one, just to experience the peak of race car performance,” she said. “I was just in heaven. I had set speed records in a stock car at Talladega, and in comparison, it felt numb. Dick Simon [IndyCar team owner] was very supportive, and that was a turning point. I wrote to 150 companies over four years seeking support. J.C. Penney was the 151st, but the first one that said yes.”

Finally, in 1992, St. James became the first woman to qualify for the Indianapolis 500 since Guthrie last had, 15 years earlier. St. James finished 11th in the race, claiming Rookie of the Year honors (the first woman to do so). In 1994, she out-qualified reigning Indy car champion Nigel Mansell at Indy; she made a total of seven Indianapolis starts, with her last in 2000. She has been inducted into the Sports Car Club of America and the Florida Sports halls of fame, and held 21 international and national closed-circuit speed records over a 20-year period.


Lyn St. James’s Indy 500 history from 1992 to 2000. / THF284826

Mentor of Motorsports

St. James still occasionally competes in vintage races, and in addition is a speaker, author, philanthropist, and coach, but spends most of her time mentoring female drivers. Her foundation’s driver development program has graduated more than 230 participants over the last 25 years, including then-future Indy car drivers Sarah Fisher and Danica Patrick.


Lyn St. James at her Complete Driver Academy, which provided a comprehensive education and training program for talented women race car drivers who aspired to attain the highest levels in motorsports, in Phoenix, Arizona in 2008 (photograph by Michelle Andonian). / THF58682

“It’s sad that leaders in motorsports have not figured out that the car levels the playing field for everyone,” St. James said. “The leaders have missed an opportunity to show how female involvement in racing really represents society. Women can perform and compete on an equal level.”

Involvement with The Henry Ford and

Driven to Win

In 2008, a small crew from The Henry Ford traveled to Phoenix, Arizona, to visit a race car driver academy for women. The institution, called Complete Driver Academy, was established by Lyn St. James in 1994 to help identify potential champion female drivers and provide the tools they needed to further their careers. The Henry Ford interviewed St. James there as part of its Visionaries on Innovation collection of video interviews, which also features other racing legends such as Mario Andretti.


Lyn St. James’ 1992 Indianapolis 500 "Rookie of the Year" trophy will be on exhibit in Driven to Win. / THF176451

In addition to documenting St. James’ oral history, The Henry Ford has many artifacts from her racing career in its collections—some of which will be on display in the new Driven to Win: Racing in America permanent exhibition in Henry Ford Museum of American Innovation, where St. James is a showcased driver. “Lyn has been an adviser to the exhibit going back more than ten years,” said Curator of Transportation Matt Anderson. “From the start, she has offered her help and advice, including connecting us with innovators like motorsports training expert Jim Leo of PitFit Training in Indiana.”

Among the racing-related artifacts from St. James that will be on display in Driven to Win: her helmet, driving suit, HANS (head and neck support) device, and Rookie of the Year trophy from the 1992 Indy 500, where she became the first woman to win that title. You can also explore many more artifacts related to St. James’ career in our Digital Collections.


This post was adapted from an article by John Oreovicz that originally appeared in the January–May 2020 issue of The Henry Ford Magazine.

Indiana, 21st century, 20th century, women's history, The Henry Ford Magazine, racing, race car drivers, Indy 500, Henry Ford Museum, education, Driven to Win, cars, by John Oreovicz

Vicki Wood drove at least one Chrysler 300 car from Carl Kiekhaefer's NASCAR team—though we can’t be sure this Kiekhaefer Chrysler in our collection was driven by her. / THF90106

Stock car racer Vicki Wood was born March 15, 1919, in Detroit. Her success on Detroit area tracks in the early 1950s caught the attention of Chrysler's public relations office. Sensing a promotional opportunity, they arranged for her to try for speed records at Daytona Beach in 1955 and 1956. Each time, she drove a Chrysler—and it's possible, though we can’t be sure, that one was the Kiekhaefer Chrysler in our collection, pictured above.

Wood set several records on the sands of Daytona Beach between 1955 and 1960. In three of those years, her times beat all the male drivers. In 1960, Wood set a one-way speed record of 150.375 mph—the fastest one-way run by a woman in the history of Daytona’s beach course. Wood retired in 1963 but, because beach racing ended in 1959 when Daytona International Speedway opened, she’ll always be “the fastest woman on the beach.”

She passed away on June 5, 2020, in Troy, Michigan.


Matt Anderson is Curator of Transportation at The Henry Ford.

Florida, women's history, racing, race cars, race car drivers, Michigan, Detroit, cars, by Matt Anderson, 21st century, 20th century

Beth Paretta poses with the 1967 Ford Mark IV Race Car at The Henry Ford in 2018.

“When I was growing up, I had pictures of a Lamborghini Countach and Porsche 959 on my wall next to Duran Duran,” laughed Beth Paretta, the first female executive to lead a performance division for a major auto manufacturer.

After graduate school, Paretta took a job selling cars, then landed a management role with Volkswagen Credit. “That taught me the behind the scenes of the automotive business,” she shared. “It was a good opportunity to sit on all sides of the table, to figure out what the manufacturers and the dealers want, let alone the customers.”

She then spent four years as the U.S. operations manager for Aston Martin. Because the company was so small, this gave Paretta hands-on experience in every aspect of the business—a major factor why she was recruited by Ralph Gilles and the late Sergio Marchionne to lead the SRT brand when Fiat Chrysler Automobiles (FCA) spun it off as a separate “halo” division.

Running SRT brought responsibility for managing FCA’s American motorsports programs, taking Paretta’s life full circle. During her tenure, FCA drivers won multiple championships in NASCAR and International Motor Sports Association (IMSA). “Racing was a comfort for me since I was about 5 years old,” she said. “I found it weirdly soothing to watch, and I was mesmerized by it. At a basic level, I still find that. When I got involved, I loved solving business problems and figuring out how to do things better.”

Whether at VW, Aston, or FCA, Paretta often noticed something. “I spent much of my career sitting in meetings where I was the only woman at the table,” she said. “I’ll be honest, there were times at the beginning when I thought that was kind of cool. ‘Hey, look at me!’ But then I was like, ‘This isn’t cool at all. Why am I the only one here?’”

In 2015, Paretta formed Grace Autosport, using racing as a platform for encouraging young women to pursue STEM (science, technology, engineering, and math) careers. She hopes to eventually field a car in IMSA or the Indianapolis 500 with a pioneering all-female team.

“Racing is the fuel that keeps the spotlight on what we are doing, but the important work is the education,” Paretta said. “We know we can affect a kid’s trajectory of what they want to do when they are 10-12 years old. That’s when you plant the real seed. Racing is fantastic because it demonstrates teamwork, and it’s applied STEM, or STEM in action.”


This post was adapted from an article by John Oreovicz that originally appeared in the January–May 2020 issue of The Henry Ford Magazine.

21st century, 20th century, women's history, The Henry Ford Magazine, racing, education, cars, by John Oreovicz

Sarah Fisher with Lyn St. James. Photo courtesy Lyn St. James.

Born October 4, 1980, in Columbus, Ohio, Sarah Fisher raced quarter midgets and go-karts before age 10, and earned multiple karting championships in her teens. When she competed in her first Indianapolis 500 in 2000, she was only the third woman to do so (after Janet Guthrie and Lyn St. James) and—at age 19—the youngest. With her third-place finish at Kentucky Speedway later that season, Fisher became the first woman to earn a place on the podium in an IndyCar Series event.


Racing suit worn by Sarah Fisher in 2009, which will be on exhibit in Driven to Win: Racing in America in Henry Ford Museum of American Innovation.  / THF176380

Fisher retired from driving after 2010 (and after nine starts in the Indy 500), but continued as a team owner. In 2011, Fisher became the first female owner to earn an IndyCar victory, with driver Ed Carpenter at the wheel.


Matt Anderson is Curator of Transportation at The Henry Ford.

Indiana, 21st century, 20th century, women's history, racing, race car drivers, Indy 500, Henry Ford Museum, entrepreneurship, Driven to Win, cars, by Matt Anderson

Racing Suit Worn by Erin Crocker While Competing in the 2003 Season of World of Outlaws Sprint Car Series / THF176375

Erin Crocker, the youngest of five siblings, was born in Wilbraham, Massachusetts, on March 23, 1981. Her father William encouraged Erin’s brothers to share his passion for racing and was pleasantly surprised when Erin also showed an interest in the sport. She started quarter midget racing in 1988, at the age of seven, winning numerous events and being named the Most Improved Novice her first year racing.

Throughout middle school and high school, Crocker continued to collect accolades, racing quarter midgets, mini sprints, and sprints. Her athleticism wasn’t confined to racing, however, as Crocker established herself as a star high school athlete, playing varsity lacrosse, tennis, and soccer and being a member of the ski team.

Crocker began racing professionally while attending college at New York’s Rensselaer Polytechnic Institute, finding time to focus on schoolwork and play varsity lacrosse during the week, while still being able to race on weekends. In 2003 she graduated with a degree in industrial and management engineering and continued successfully racing sprint cars, while Rensselaer sponsored her World of Outlaws endeavors.

By 2004, Crocker caught the attention of Ford’s driver development efforts and she was invited to participate in their program, with hopes of breaking into NASCAR. Crocker opted not to go with Ford in 2005, but accepted a position with Evernham Motorsports, becoming the first woman to enter its driver development program. While with Evernham Motorsports, she was able to gain experience in the ARCA, Busch, and Craftsman truck series, which helped make a name for herself in the world of racing.

In fact, the Biography Channel featured Crocker during an episode of their 2006 series NASCAR: Driven to Win. The series, produced in conjunction with NASCAR, profiled young, up-and-coming drivers to show their lives on and off the track as they dealt with the everyday realities of competitive racing.

However, Crocker found herself without a sponsor after Evernham Motorsports decided to close the #98 team following the 2006 season. She continued to race in a few truck series events in 2007, as well as volunteer for the Make-A-Wish Foundation. She provided her racing insights when she jumped into the SPEED Channel’s broadcast booth for a September 2008 ARCA/REMAX race.

In August 2009, Erin married Ron Evernham, a well-known individual within the racing community. Evernham is currently a co-owner of Gillett-Evernham Racing, an ESPN analyst, owner of the East Lincoln Speedway outside Charlotte, North Carolina, and proprietor of Ray Evernham Enterprises, which includes a museum and auto shop.

Erin Crocker’s Racing Achievements and Awards

• Was a three-time Northeast Regional Quarter Midgets of America Champion. Crocker held the quarter midget title from 1993 to 1996, and was Quarter Midgets of America Female Driver of the Year from 1993 to 1995.
• Became the youngest driver to win at the Whipp City, Massachusetts, Speedway, when she earned a mini sprint victory at the track in 1998.
• Won five feature races and twelve heat events driving a 360 winged sprint car for Woodring Racing in 2002.
• Won the 2002 National Sprint Car Hall of Fame Outstanding Newcomer Award.
• Became, in 2003, the first woman to qualify for the 410 winged sprint class at the Knoxville Nationals, and was named the 2003 Knoxville Nationals Rookie of the Year.
• Became first woman to win a World of Outlaws feature, when she claimed a victory in October 2004 at the Thunderbowl Raceway in Tulare, California.
• Was the 2004 USAC Kara Hendrick Spirit Award honoree.
• Competed in the 2005 ARCA/RE MAX series as part of the Evernham Motorsport’s driving development program. She collected five top-ten finishes and two pole positions in six starts, winning the Superspeedway Championship, the first woman driver to do so.
• Competed in the 2006 Craftsman Truck series as part of the Evernham #98 Dodge Ram team. Crocker, the first woman to run a full season, finished the series in 25^th place.
• Toured throughout the 2008 season supporting affordable entry-level racing technology within the newly developed SpeedSTR class.

This post was adapted from a profile developed for the exhibition Women in the Winner’s Circle, a collaboration between The Henry Ford and Lyn St. James’s Women in the Winners Circle Foundation.

21st century, 20th century, women's history, racing, race car drivers, cars

Denise McCluggage at Bahamas Speed Weeks, November-December 1959 / 1959NassauSpeedWeek_080

Denise McCluggage was born January 20, 1927, in El Dorado, Kansas. A journalist by trade, McCluggage was covering motor racing for the New York Herald when she developed an avocational interest in the sport. She had no formal training, but proved herself a natural talent on the track. Through the 1950s and 1960s, she raced against some of the era’s finest professional drivers. Along the way, she earned victories in sports car races at Nassau, Watkins Glen, and Sebring.


Denise McCluggage Talking with Stirling Moss at Bahamas Speed Weeks, November 27 - December 10, 1961 / THF134439

McCluggage co-founded Autoweek in 1958 and contributed pieces to the magazine through the remainder of her life. McCluggage was inducted into the Automotive Hall of Fame in 2001 and the Sports Car Club of America Hall of Fame in 2006, and died on May 6, 2015, in Santa Fe, New Mexico.


Matt Anderson is Curator of Transportation at The Henry Ford.

20th century, women's history, racing, race car drivers, cars, by Matt Anderson

Janet Guthrie at Indianapolis Motor Speedway, 1979 / detail from THF140173

After graduating from the University of Michigan, Janet Guthrie worked as an aerospace engineer while also serving as a pilot and flight instructor. But her passion was driving her Jaguar in Sports Car Club of America road races, and by the time she was 35, Guthrie was a full-time racer.

In 1976, she arrived at Indianapolis Motor Speedway (IMS) as a 38-year-old rookie with the eyes of the world upon her. Several prominent drivers publicly criticized her presence. "Most of the oval track drivers never had the experience of running with a woman driver, and they were sure they weren't going to like it," recalled Guthrie, now 81. "That got calmed down within the course of the races that I ran in 1976. But the public, I think, needed to be convinced."

When the controversial newcomer didn't find enough speed in her primary car, A.J. Foyt offered his spare Coyote, and Guthrie showed enough pace in practice to become the 500's first female qualifier. But that historic achievement would have to wait another year. "Those were the glory days of the Indy 500, with 85 cars entered, so qualifying for the first time was really a major moment of my life,” she said.


The autographed racing glove worn by Janet Guthrie in 1977, when she became the first woman to compete in the Indianapolis 500, will be on display in the Driven to Win: Racing in America exhibition in Henry Ford Museum of American Innovation. / THF166385

Guthrie's car broke early in the 1977 race, but more importantly, Indy's gender barrier had been broken. She returned to IMS a year later and drove to a ninth-place finish despite concealing a broken wrist. In all, Guthrie drove in 11 Indy car races between 1976 and 1979, earning a career best fifth-place finish at the Milwaukee Mile in her final open-wheel start. She also competed in 33 NASCAR Cup Series races in the same period, earning five top 10 finishes.

Besides being the first female to qualify and compete in both the Indy 500 and Daytona 500, Guthrie was inducted into the International Women's Sports Hall of Fame in 1980, the International Motorsports Hall of Fame in 2006, the Sports Car Club of America Hall of Fame in 2018, and the Automotive Hall of Fame in 2019.

In retrospect, Guthrie did much of the heavy lifting for the female drivers who followed her into the American motorsports arena. Respect for her achievements, from both a sporting and sociological standpoint, only increases with the passing of time. "The 'first woman' thing was more of a responsibility than anything," Guthrie said. "I think I took the heat, and then the drivers discovered that I was competitive, I was courteous and that I was getting the most out of my equipment."

Guthrie is convinced that a female circuit racer will one day demonstrate the kind of championship-winning success women have achieved in NHRA drag racing. "There's a lot of talent at the lower levels, and it all depends on who gets the chance," she said. "I'm sure that eventually we will see a woman win the Indianapolis 500, and similarly with the Daytona 500."


This post was adapted from an article by John Oreovicz that originally appeared in the January–May 2020 issue of The Henry Ford Magazine.

Indiana, 1970s, 20th century, women's history, The Henry Ford Magazine, racing, race car drivers, Indy 500, Henry Ford Museum, Driven to Win, cars, by John Oreovicz